While the public relations landscape seems to change at rapid speed, there are certain things that never change. With the exploding growth of social media, the need for strategic thinking has never been more important. Join the discussion and find out how to manage a social media campaign. Learn how your insight and deep understanding of strategy, paired with the skills and enthusiasm of technically savvy junior pros, can result in social media success.
Common-sense tools for measuring both traditional and social media effectiveness. By Alice H Brink and Kami Watson Huyse to IABC Houston, 24 February 2011.
Kami Watson Huyse and Geoff Livingston's powerpoint on Integration Social Media into a larger marketing plan. Presented on April 22 at NewComm Forum 2008.
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...Earthsite
Learn how Social Media is pushing radical transparency in brand management. Includes new research on Social Media Policy and calculating Social Media ROI. Social Media case studies of The North Face and Drugstore.com.
50 (More) Social Media Tactics for NonprofitsChad Norman
Presented at Blackbaud's 2010 Conference for Nonprofits in Washington DC, this presentation contains 50 ideas nonprofits can use in the social media programs. For another 50 tactics, check out the original at: http://slidesha.re/4eSZmt
Common-sense tools for measuring both traditional and social media effectiveness. By Alice H Brink and Kami Watson Huyse to IABC Houston, 24 February 2011.
Kami Watson Huyse and Geoff Livingston's powerpoint on Integration Social Media into a larger marketing plan. Presented on April 22 at NewComm Forum 2008.
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...Earthsite
Learn how Social Media is pushing radical transparency in brand management. Includes new research on Social Media Policy and calculating Social Media ROI. Social Media case studies of The North Face and Drugstore.com.
50 (More) Social Media Tactics for NonprofitsChad Norman
Presented at Blackbaud's 2010 Conference for Nonprofits in Washington DC, this presentation contains 50 ideas nonprofits can use in the social media programs. For another 50 tactics, check out the original at: http://slidesha.re/4eSZmt
"Marketing and Selling Directly to Consumers Using Social Media" - presentation to the Electronic Retailing Association (ERA) Europe national conference in Monte Carlo, Monaco, June 29, 2010
A class presentation for a project in Management Information Systems class at Miami University. The client, new to the realm of social networking, was exploring options for family-friendly sites and network ideas. I was presented with the challenge of reviewing a current social network (ExpertVillage) and then making a recommendation of whether the firm should pursue a buy-out, or develop their own network. In the following slides, my team's recommendation's and findings are documented. Our proposed new venture is The Front Porch, a mix of social networking and social video site that seeks to gather families around meaningful activities that encourage growth and learning.
Pátá vlna unikátního celosvětového výzkumu, který se ze všech aspektů v tzv. sociálním médiím a moderním trendům on-line chování je na světě! Data obsahují meziroční srovnání, trendy a prognózy. Do detailu se věnují každé z více než 50 zúčastněných zemí, včetně České republiky. V současné době neexistuje systematičtější a rozsáhlejší informační zdroj v oblasti sociálních médií.
This presentation from V3 Integrated Marketing's Shelly Kramer and Community Organizer 2.0's Debra Askanase as part of SocialFish's ThinkTank Summer 2012 eLearning Series focuses on best practices for using Google+ for campaigns and advocacy. The presentation delivered real world tips on how to develop your G+ profiles/pages and how to build and leverage your networks. The presentation also covered tips on developing an effective content strategy that doesn't require you to reinvent the wheel, as well as insights on how to use data and analysis to measure your success and tweak your campaigns accordingly.
If there's one thing the whole world has learned since 1998: ignore Google at your own peril. Google+ may not have the user base or popularity of other social networks, but it does have the search giant's backing and a whole lot of potential. Hear how nonprofits and associations are using Google+ and decide whether the platform might be right for you.
Debra is an experienced nonprofit executive and community organizer turned digital strategist and Shelly is the founder and CEO of V3 Integrated Marketing. Shelly was recently recognized by Forbes as one of the Top 50 Social Media Influencers and the V3 blog has been recognized by Forbes as one of the Top 20 Best Marketing and Social Media Blogs. Debra pretty much shows up at the top of every list of who's who in the nonprofit and association space and there's no one more qualified to help you on the road to success for your nonprofit or association.
People are the Media (DDB Edmonton Edition)Eric Weaver
EDMONTON, AB, CANADA - April 28, 2010 - This is a revised edition of the keynote I gave at the Microsoft Social Media 201 Conference, with updates for DDB Edmonton clients.
AUDIENCE: Marketers, advertisers, brand managers
OPPORTUNITY: To rethink traditional approaches to marketing to leverage both traditional AND social means, to create engagement, influence and activation, rather than mere "awareness" or conversation.
Stuff about Twitter & Social Media for Marketing Magazine event (http://bit.ly/31Zea6) October 2009 with case studies from Five by Five & from Phones 4 U.
bluurb.wordpress.com
At heart, SnapChat is a messaging app especially popular among Generations Y & Z... so how can companies utilize SnapChat without coming across as "intrusive" to these key demographics? Geofilters.
Our very own SnapChat geofilter at UW's Spring Commencement turned out to be a perfect platform for a staffing agency on a limited budget. The question was, if we could create a fun, tasteful geofilter that is designed to be used by these new graduates and their families, would we see an increase in interest in the jobs offered by Parker after graduation? Actually, yes!
Social Media 101: Understanding Social Media Channels, Demographics, and UsageDebra Askanase
When should you use Facebook? Should you create a page, a group, or both? These and other questions will be addressed in this overview of the most popular social media channels for business. It includes a definition of social media, current demographics and use data, an overview of the most popular US social media channels, and how to choose the right platform for your audience.
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)Shelly Kramer
Understanding digital marketing strategies is a critical component of success for businesses today. And nonprofit organizations and associations are businesses, too.
As such, they need to understand how to integrate digital media into their marketing efforts, how to use the power of social media to help with awareness, reach, community building and fundraising efforts and how to measure success.
This was a presentation that Shelly Kramer, CEO of Kansas City-based V3 Integrated Marketing gave in October of 2011 to a gathering of YMCA Chief Marketing Officers and Chief Technology Officers on digital media.
The presentation covered an overview of digital media, a discussion about how inbound marketing is dramatically different than outbound marketing, and a comparison of the costs of the two very different kinds of marketing tactics.
The presentation covered social media channels - like Facebook, Twitter, YouTube, LinkedIn and the corporate blog, and discussed how to integrate these channels into your overall marketing efforts - and how important that is.
Lastly, the presentation covered data and analysis and touched on the fact that having analytics and using them are two completely different things. Analytics and data can be the roadmap for any successful marketing (or fundraising) initiative. And they can play an integral role in analyzing the ROI of your marketing efforts - both traditional and those focused on utilizing social media channels and other inbound marketing strategies.
ENGAGE draws on the experience and knowledge of over 40 leaders and practitioners in the field who are using networks to create change; digs into the deep pool of writing on the topic; and mines the significant experience in working with networks that is resident in both Monitor Institute and The Rockefeller Foundation. The result is an aggregation and synthesis of some of the leading thinking in both the theory and practice of engaging with networks as a grantmaker.
Visit: http://engage.rockefellerfoundation.org/ to see more.
Building Your Consulting Business With Social Media BuzzKellye Crane
Going solo doesn't have to be lonely. Learn to connect online and blog, link or tweet your way to new clients, increased self-promotion and profitable partnerships. Find out how independent practitioners are creating visibility for their expertise, their growing practice and client brands. Kami Watson Huyse, APR (@kamichat) and Kellye Crane (@kellyecrane) share techniques and strategies on how to make social media work for you. You will learn:
• How Twitter and other social media platforms are being used to promote consulting services.
• How other independent practitioners use social media to amplify their client offerings.
• The most effective uses and content suggestions.
• How to successfully integrate social media with your business offerings.
Open Brands: How Twitter is Pushing Radical Transparency in Brand ManagementEarthsite
This presentation was delivered as an introduction to a panel on "Open Brands" at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open Brand 'unconference' session to make this happen.
Presentation Description: Twitter is pushing radical transparency on brand management. Check out recent corporate case studies in Twitter use, and learn key strategies/practices in Social Media. If you've heard me speak before, I added some new content in this presentation specific for the Twitter audience: Twitter-specific case studies and reorganized/focused slides on the key Twitter concepts. Hope you enjoy it!
"Marketing and Selling Directly to Consumers Using Social Media" - presentation to the Electronic Retailing Association (ERA) Europe national conference in Monte Carlo, Monaco, June 29, 2010
A class presentation for a project in Management Information Systems class at Miami University. The client, new to the realm of social networking, was exploring options for family-friendly sites and network ideas. I was presented with the challenge of reviewing a current social network (ExpertVillage) and then making a recommendation of whether the firm should pursue a buy-out, or develop their own network. In the following slides, my team's recommendation's and findings are documented. Our proposed new venture is The Front Porch, a mix of social networking and social video site that seeks to gather families around meaningful activities that encourage growth and learning.
Pátá vlna unikátního celosvětového výzkumu, který se ze všech aspektů v tzv. sociálním médiím a moderním trendům on-line chování je na světě! Data obsahují meziroční srovnání, trendy a prognózy. Do detailu se věnují každé z více než 50 zúčastněných zemí, včetně České republiky. V současné době neexistuje systematičtější a rozsáhlejší informační zdroj v oblasti sociálních médií.
This presentation from V3 Integrated Marketing's Shelly Kramer and Community Organizer 2.0's Debra Askanase as part of SocialFish's ThinkTank Summer 2012 eLearning Series focuses on best practices for using Google+ for campaigns and advocacy. The presentation delivered real world tips on how to develop your G+ profiles/pages and how to build and leverage your networks. The presentation also covered tips on developing an effective content strategy that doesn't require you to reinvent the wheel, as well as insights on how to use data and analysis to measure your success and tweak your campaigns accordingly.
If there's one thing the whole world has learned since 1998: ignore Google at your own peril. Google+ may not have the user base or popularity of other social networks, but it does have the search giant's backing and a whole lot of potential. Hear how nonprofits and associations are using Google+ and decide whether the platform might be right for you.
Debra is an experienced nonprofit executive and community organizer turned digital strategist and Shelly is the founder and CEO of V3 Integrated Marketing. Shelly was recently recognized by Forbes as one of the Top 50 Social Media Influencers and the V3 blog has been recognized by Forbes as one of the Top 20 Best Marketing and Social Media Blogs. Debra pretty much shows up at the top of every list of who's who in the nonprofit and association space and there's no one more qualified to help you on the road to success for your nonprofit or association.
People are the Media (DDB Edmonton Edition)Eric Weaver
EDMONTON, AB, CANADA - April 28, 2010 - This is a revised edition of the keynote I gave at the Microsoft Social Media 201 Conference, with updates for DDB Edmonton clients.
AUDIENCE: Marketers, advertisers, brand managers
OPPORTUNITY: To rethink traditional approaches to marketing to leverage both traditional AND social means, to create engagement, influence and activation, rather than mere "awareness" or conversation.
Stuff about Twitter & Social Media for Marketing Magazine event (http://bit.ly/31Zea6) October 2009 with case studies from Five by Five & from Phones 4 U.
bluurb.wordpress.com
At heart, SnapChat is a messaging app especially popular among Generations Y & Z... so how can companies utilize SnapChat without coming across as "intrusive" to these key demographics? Geofilters.
Our very own SnapChat geofilter at UW's Spring Commencement turned out to be a perfect platform for a staffing agency on a limited budget. The question was, if we could create a fun, tasteful geofilter that is designed to be used by these new graduates and their families, would we see an increase in interest in the jobs offered by Parker after graduation? Actually, yes!
Social Media 101: Understanding Social Media Channels, Demographics, and UsageDebra Askanase
When should you use Facebook? Should you create a page, a group, or both? These and other questions will be addressed in this overview of the most popular social media channels for business. It includes a definition of social media, current demographics and use data, an overview of the most popular US social media channels, and how to choose the right platform for your audience.
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)Shelly Kramer
Understanding digital marketing strategies is a critical component of success for businesses today. And nonprofit organizations and associations are businesses, too.
As such, they need to understand how to integrate digital media into their marketing efforts, how to use the power of social media to help with awareness, reach, community building and fundraising efforts and how to measure success.
This was a presentation that Shelly Kramer, CEO of Kansas City-based V3 Integrated Marketing gave in October of 2011 to a gathering of YMCA Chief Marketing Officers and Chief Technology Officers on digital media.
The presentation covered an overview of digital media, a discussion about how inbound marketing is dramatically different than outbound marketing, and a comparison of the costs of the two very different kinds of marketing tactics.
The presentation covered social media channels - like Facebook, Twitter, YouTube, LinkedIn and the corporate blog, and discussed how to integrate these channels into your overall marketing efforts - and how important that is.
Lastly, the presentation covered data and analysis and touched on the fact that having analytics and using them are two completely different things. Analytics and data can be the roadmap for any successful marketing (or fundraising) initiative. And they can play an integral role in analyzing the ROI of your marketing efforts - both traditional and those focused on utilizing social media channels and other inbound marketing strategies.
ENGAGE draws on the experience and knowledge of over 40 leaders and practitioners in the field who are using networks to create change; digs into the deep pool of writing on the topic; and mines the significant experience in working with networks that is resident in both Monitor Institute and The Rockefeller Foundation. The result is an aggregation and synthesis of some of the leading thinking in both the theory and practice of engaging with networks as a grantmaker.
Visit: http://engage.rockefellerfoundation.org/ to see more.
Building Your Consulting Business With Social Media BuzzKellye Crane
Going solo doesn't have to be lonely. Learn to connect online and blog, link or tweet your way to new clients, increased self-promotion and profitable partnerships. Find out how independent practitioners are creating visibility for their expertise, their growing practice and client brands. Kami Watson Huyse, APR (@kamichat) and Kellye Crane (@kellyecrane) share techniques and strategies on how to make social media work for you. You will learn:
• How Twitter and other social media platforms are being used to promote consulting services.
• How other independent practitioners use social media to amplify their client offerings.
• The most effective uses and content suggestions.
• How to successfully integrate social media with your business offerings.
Open Brands: How Twitter is Pushing Radical Transparency in Brand ManagementEarthsite
This presentation was delivered as an introduction to a panel on "Open Brands" at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open Brand 'unconference' session to make this happen.
Presentation Description: Twitter is pushing radical transparency on brand management. Check out recent corporate case studies in Twitter use, and learn key strategies/practices in Social Media. If you've heard me speak before, I added some new content in this presentation specific for the Twitter audience: Twitter-specific case studies and reorganized/focused slides on the key Twitter concepts. Hope you enjoy it!
How to Build Relationship and Achieve Fundraising Success in a Web 2.0 WorldCAMT
Establishing your organization’s brand and presence on the Web, with opportunities for potential donors to learn, blog, question and connect, leads to community-building and, ultimately, long-term giving. Join Jono Smith, director of marketing at Network for Good, to learn how to build affinity for your organization and use your Web presence to turn Web visitors into Web donors.
Building Participation through Social NetworkingNetwork for Good
Your intern won’t stop telling you that your organization needs to get online. “Make a MySpace page! Create a Flickr account!” Or maybe you have started social networking, but can’t help thinking “Why am I here? What do I do now? Is this helping my organization?” Welcome to the new communications landscape and the realities of building participation – from donors to clients to advocates – in the connected age. This session will explore social networking tools (including MySpace, Facebook, blogs and YouTube) that both enhance traditional forms of connection and information exchange, and create relationship-building opportunities that feel entirely new. Attendees can expect to leave this session armed with practical strategies and tactics about how to start using social networking tools to engage in a personal relationship with users by providing something of value.
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
STC09 Social Media and User ExperienceEric Grandeo
This presentation provides an overview of social media, strategy, and how it integrates and supplements the User Experience Design Process. It reviews common tactics, techniques, and strategies to become involved in the conversation.
This is a descriptor/best practice slideshow about the top social networks. Twitter, LinkedIn and Facebook. This slideshow talks about social norms, purpose, applications and frequency of each network.
From the Vocus monthly webinar series: "Analyzing the Impact of Social Media:
From Twitter to Facebook".
Today, the barriers to communication are breaking down. Social media has removed the filters between your company and the public. As a public relations professional, you have to be prepared to control your message and your brand.
Sustainability Marketing in a World of Radical Transparency.
Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management.
At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.
In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.
Aleuromedia presentation given on behalf of New Hampshire Center for Nonprofits March 31,2009. Introduction to social media, explanation of why it is important, what it can do, and tools to facilitate.
The internet is a powerful way to get your message across to the right audience. Social media sites like YouTube, Twitter, Flickr, MySpace, and Facebook can help raise awareness for your cause, build a network of support, coordinate events and create change. We'll explore the Dos and Don'ts of social networking, as well as hear some inspiring examples of how other nonprofits have used social media to advance their cause & broadcast their message to the world.
Taming the Social Media Beast - Social Media Analytics for Marketersmariannemadden
Presented at Web Analytics Wednesday on 3/25/09 in San Diego. Ideas for defining concrete KPIs for social media initiatives, projecting ROI, setting realistic expectations and more.
It’s no longer a question of if you should measure the business results of your social media interactions, but what to measure and how. Social media measurement is more than followers and fans. When done right it can give you the business intelligence you need to succeed. During this fast-paced session we will look at a practical framework to build a social media measurement strategy and plan, keep it interesting with some case studies, and dig into some of your hardest measurement questions.
•Discover five ways to approach social media measurement
•Learn how to calculate results from social media, including ROI
•Get a handle on how to pick the right tools to measure business results
•Learn why ROI is not the only thing you should measure
In the current economy where every dollar counts, the ability to demonstrate the value of your programs is a business imperative. You don’t need to have an army of people to measure properly (and no Ad Value Equivalents!) – you just need to be armed with a measurement process that works. Award-winning pro Kami Huyse will show us how to design PR and marketing programs from the beginning so they can be accurately measured, and step us through what to track using tools accessible to solos (without the hefty price tags).
Do you need to draw some bright lines between your social media presence and business results? Have you been asked to prove the ROI of social media? It's no longer a question of if you should measure the business results of your social media interactions, but what to measure—and how. A new generation of tools based on mathematical modeling and natural language processing make it easier to draw the connections, but harder to determine which of the over 300+ tools you should use. From building marketing funnels and goals, to more complex analytics such as multi-channel media measurement and first-click attribution, the choices are getting more complicated. This presentation looks at a practical framework to build a social media measurement strategy and plan.
This presentation was first given at the Marketing Profs B2B Forum in Boston on October 4th, 2012. It was updated for CARMA on November 13, 2012.
Social media campaigns are often heavy on tactics, like Facebook and Twitter, and light on strategic framework. Discover how organizations are applying the discipline of public relations to social media campaigns and how you can become adept at doing the same. Learn how to measure the results of online campaigns, including three ways to start measuring immediately. Look at real-world case studies with applicable strategies and techniques that can be adopted for your own online campaigns.
How can companies design Corporate Social Responsibility and Cause Marketing programs that are closely aligned with the fundamental mission and values of the business, the interests of stakeholders or mitigates against potential negative impact to society and leads to better results.
With the exploding growth of social media, the need to apply strategic thinking to your public relations and communications campaigns has never been more critical.
* A clear cultural understanding is needed to communicate with social media tools.
* A framework for using social media in business continuity planning.
* An overview of how to choose the right social media tools to meet your objectives.
* A plan of attack to start incorporating social media in your campaigns.
* Knowledge on how to transition your communications experience and know-how to social media.
* How to manage a successful social media campaign.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
5. The Image of Public Relations
“I am in public relations…We’re
image consultants who change
the way people see products,
companies, people, etc.”
Ray Embry (Jason Batman) explains his profession to John Hancock (Will Smith) in the movie Hancock
6. No Strategy, No Dice
• Hancock Movie, PR Man Ray Embry pitches
without a business strategy (6:40)
http://tinyurl.com/6xw4v4
7. The Big Picture
• Strategy drives all corporate communications
– What are the objectives?
– How can the company achieve its objectives?
– Which tools will best address those needs?
– Does social media fit into the plan?
8. Corporate Control is a Myth
“You can’t take something off of the Internet.
That’s like trying to take pee out of a swimming
pool.”
- Joe Ragan, Newsradio
As quoted in “Groundswell” by Charlene Li and Josh Bernoff
9. 09 f9 11 02
Song by Keith Burgmun, www.dinosaurlightning.com
Liscense: http://www.archive.org/details/OhNineEffNine
10.
11.
12. 10 Risks of Engagement
• Negative Comments. LIKELY
• Loss of Control Over the Message. LIKELY
• Neglect. LIKELY
• Misunderstanding the Culture of the
• Blogosphere. LIKELY
• Unprepared or Loose-Cannon Employees. POSSIBLE
• Fueling a Firememe of Criticism. POSSIBLE
• Legal Liabilities. UNLIKELY
• Losing the Farm. UNLIKELY
• Negative Impact on Stock Price. UNLIKELY
• Tort Lawsuits. UNLIKELY
13.
14. “This Target ad is senselessly subversive on so many
levels that it begs pointing out this article in the
U.K. Telegraph headlined, Girls Being
Brainwashed to Be Promiscuous featuring Carol
Platt Liebau’s new book about how our sex-
obsessed culture damages girls.”
Amy Jussel, Founder Executive Director,
Shaping Youth
15. Off Target
Target’s e-mail response:
“Unfortunately we are unable to respond to your
inquiry because Target does not participate
with nontraditional media outlets. This practice
is in place to allow us to focus on publications
that reach our core guest.”
16.
17. Off Target
Target’s response to the New York Times:
“We do not work with bloggers currently,”
said a company spokeswoman, Amy von
Walter, who agreed to speak with this
traditional media outlet. “But we have
made exceptions,” Ms. von Walter said.
“And we are reviewing the policy and may
adjust it.”
18. On Lawyers…
“The Best Way to Deal with
Lawyers is to simply say to
them: ‘This is what I want
to do. Now keep us out of
jail as we do it.”
- Guy Kawaski, “The Art of
Partnering”
19. Internal Fears to Change
• Success
• Uncertainty
• Tradition
• Precedent
From Personality Not Included, by Rohit Bhargava
20. Changing Face of
Communications
• Flattened Hierarchy
• Time Shifting
• Virtual Connections
• Digital Tools
• Convergence
Institute of Public Relations, paper (pdf) by John V. Pavlik, Ph.D., chair of the Department of Journalism and Media
Studies, Rutgers, N.J.
25. RSS in Plain English
http://www.youtube.com/watch?v=0klgLsSxGsU
26. Manage Web Content
• Google Reader http://www.google.com/reader
• Bloglines http://www.bloglines.com
• FeedDemon with NewsGator
27. Listen (Research)
• Free tools:
Technorati, Google Blogs,
RSS feeds loaded into
Google Reader,
FeedDemon, etc.
• Paid Tools:
Radian 6, DIY Dashboard
and others
28. 5 Competencies
• In The Loop: listen and respond
• Nimble: Incrementally release information
• Responsive: Accelerate solutions
• Organized: Internal collaboration bypasses
bureaucracy
• Accountable: To business objectives and
stakeholders
32. On Junior Staff…
agilliam Says: October 12, 2008 at 9:33 am
“I find it interesting that social media is something our
generation is assumed to know everything about. Since
it is new, and hip, and somewhat started by myspace,
it seems taken for granted that we know how to work
it professionally. For most of the students in class,
however, this is the first experience actively engaging
in social media professionally (it is for me).”
35. Some Advice
“To his credit one of the PR dudes came up to me after
the session and asked ‘How should we pitch to mommy
bloggers?’ And I said, quot;Tell me you looked up my stats
on Alexa. Tell me you picked me because you *think* I
may be influential. Tell me that you know mombloggers
get pitched to all the time but that you'd *pretty please*
like me to listen to you. Just don't bullshit me by telling
me 'you read my blog.' I know you don't.”
- Stefania Pomponi Butler, founder and owner of the CityMama™
and Kimchi Mamas
37. Accidental Spokespersons
• Employees (Robert Scoble)
• Enthusiasts (Moleskine)
• Creatives (Eepy Bird)
• Determined Detractors (??)
From Personality Not Included, by Rohit Bhargava
38. Tie In: Mentos and Diet Coke
http://www.eepybird.com/dcm1.html
Photos by Robert Price and Gizmodo
39. The Results
“ Who would have guessed that Mentos sales would go
up 15 to 20%, that traffic to Coke.com would double,
and that we'd be doing Diet Coke & Mentos twenty-
four hours a day, seven days a week! Now the friendly
folks at Coke and Mentos provide us with the soda and
candy for our new projects, which is great since we've
been through almost 4,000 bottles of Diet Coke and
over 24,000 Mentos so far.” – Eppy Bird
47. Common Strategies
• Thought leadership
• Find-ability
• Exclusive Access
• Provide Resources
• Entertain
48. The Backstory Arc
• Characters
• Challenge
• Vision
• Conflict
• Triumph
From Personality Not Included, by Rohit Bhargava
Photo by Rudy Alfaro Films, Flickr
49. Corporate Backstories
• The Passionate Enthusiast
• The Inspired Inventor
• The Smart Listener
• The Likeable Hero
• The Underdog
From Personality Not Included, by Rohit Bhargava
56. Common Tactics
• Viral video http://www.willitblend.com
• Specialized communities http://www.ning.com
• Advisory groups
• Ratings tools
• Existing communities
• The tie in
• The event
59. Objectives
Launch of roller coaster/water ride,
Journey to Atlantis
Build relationships with the online coaster
community
Build awareness for the early opening of
Journey to Atlantis
Drive visitation to SeaWorld San Antonio
by pass holders to try Journey to Atlantis
60. JTA Strategies
• Provide information
• Make assests available to coaster enthusiasts
• Build long-term relationships with coaster
enthusiast influentials
61. JTA Tactics
• Launch a purpose-built, multi-media web site
to highlight the coaster
• Outreach through Flickr, YouTube and Veoh to
provide assets to coaster enthusiasts
• Build relationships with a short list of coaster
enthusiasts with influential web sites, blogs,
podcasts and videocasts
• Invite the American Coaster Enthusiasts to be
VIP partners in opening the ride
62. JTA Results: Interest
• The Website received 78,264 visits and 170,644 page
views from May through August 2007.
• The YouTube videos have received 165,335 to date with
the favorite being the virtual ride video with 74,748
views to date.
• Flickr photos have been viewed 102,101 times to date.
• Of the initial 22 sites identified, 12 covered the ride,
including, which was a high-value since its reach was
target audience Theme Park Insider.
• The campaign received 50 links from unique Web sites,
30 of which were from coaster enthusiast sites.
63. JTA Results: Attitudes
• The coverage was largely positive in tone, with some
expected negativity about ride intensity
• The American Coaster Enthusiasts group brought 30 of
its members to ride Journey to Atlantis on media day.
• These riders later left positive comments on YouTube
videos
• ACE invited SeaWorld San Antonio to attend its annual
meeting in 2008
• Robert Niles, Theme Park Insider
64. JTA Results: Actions
• In guest exit surveys, more said they were made
aware of the new coaster from the Internet than from
television.
• With a budget of $44,000, the overall cost per
impression for the social media campaign was $0.22
versus $1.00 for television.
• Using the survey to determine who came to ride
Journey to Atlantis and also heard about it on the
Internet, it was estimated that the visitors who were
impacted by the project represented over $2.6 million
in revenue.
Link to Full Case Study: http://tinyurl.com/JTAROI
65.
66. NetSol Goals
– Address and improve Network Solutions negative
online reputation
– Improving and building lasting relationships with
the developer and design communities
– Better serve unhappy customers that choose to
vent online with the goal of retaining them as
customers when possible, and if not, leaving them
with a positive impression
– Enhancing and develop the new Network Solutions
brand in online communities
68. NetSol Objectives
• To reduce negative tone of comments and
increase positive comments by more than 10
percent by the end of 2008
69. NetSol Strategies
• To listen and respond to customer complaints
• To reach out to critics of the company
• To contribute to the community with value-
added services and resources
70. NetSol Tactics
• Solutions are Power: Network Solutions official blog
• Twitter: netsolcares team listens and responds to
customers backed up by a customer service SWOT
team.
• Ideas are Power: Allow customers to submit, vote and
talk about their ideas.
• My Solution Spot: MySolutionSpot is a Facebook-like
professional networking Web site.
• Facebook
• Solutions Stars Video Conference –October 29, 2008.
71. NetSol Evaluation
• Since June 2008, there has been a 10 percent
drop in negative comments and posts
• Since June 2008, there has been a 22 percent
increase in positive mentions
• 32 influential web design and social media
stars participated in the professional
development video
• A advisory board of web designers and
developers is currently being recruited
72. Free Measurement Tools
• Technorati (number of links, “authority”)
• Del.icio.us (quality and type of coverage)
• Google Analytics (site statistics)
• Veoh (video views on all platforms)
• Flickr (photo views)
• Feedburner (subscribers)
• Google Blog Search (Poor man’s clipping service)
• Yahoo Pipes (manage RSS)
• Compete, Alexa (traffic)
• Quantcast (ratings and demographics)
73. Paid Measurement Tools
1. The DIY Dashboard (link)
2. Radian6 (link)
3. BuzzLogic (link)
4. Jeremiah’s List (link)
74. More Measurement Resources
• Kami’s Measurement Tag
• Jeremiah’s list of monitoring tools
• Free and Low-Cost Ways to Measure
• Book: Measuring Public Relationships, Katie Paine
• Calculating the ROI of Blogging, Charlene Li
• Constantin Basturea’s ROI tag
• Jeremiah Owyang’s Social Media Tag
• Trinity of Analytics, Avinash Kaushik
• Institute for Public Relations, Measurement
75. BIBLIOGRAPHY
– Naked Conversations, Robert Scoble and Shel Israel
– The New Rules of Marketing and PR, David Scott
Meerman
– Now is Gone, Geoff Livingston
– Measuring Public Relationships: The Data-Driven
Communicators Guide to Success, KD Paine (purchase at
www.measureofsuccess.com)
– Personality Not Included: Why Companies Lose Their
Authenticity and How Great Brands Get it Back, Rohit
Bhargava
– Groundswell, Charlene Li and Josh Bernoff
77. Kami Watson Huyse, APR
Phone: (713) 568-5750
E-mail: kami@myprpro.com
Blog: Communication Overtones
Web site: www.myprpro.com
Editor's Notes
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Ask not what the community can do for you, but what you can do for the community, my apologies to JFK
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We’ll Cover each of these in detail and the tools you can use to get at each oneTraffic, downloads, views, mentionsConversation index, tonality, relationship measurementFinancial cost analysis to other tools, revenue, subscribers, funds raised, books sold, click throughs