The Briefing Room with Barbara Wixom and Tableau Live Webcast on March 18, 2014 Watch the archive: https://bloorgroup.webex.com/bloorgroup/lsr.php?RCID=2ce6977f93f7a3004e6084518e4ae1e3 Today’s data consumer can be just about anyone, from the CEO to the retail floor associate. With information assets sprawling across the enterprise and the Web, bringing them all together into a single, accessible view can turn into an onerous process. But when users are given access to data from cloud applications and on-premise data sets, every decision from the top down can be information-driven. Register for this episode of The Briefing Room to learn from MIT Analyst Barbara Wixom, who will explain how leveraging the cloud as a delivery mechanism can play a key role in generating business value and insight. She will be briefed by Suzanne Hoffman of Tableau, who will show how Tableau Online can help analysts and consumers uncover the value of data. She’ll discuss how the advantage of connecting cloud-based applications with other data sources can drive decisions faster and help businesses stay nimble. Visit InsideAnlaysis.com for more information.

1. Grab some coffee and enjoy
the pre-show banter before
the top of the hour!

2. Expanded Access and the Power of Cloud BI
The Briefing Room

3. Twitter Tag: #briefr
The Briefing Room
Welcome
Host:
Eric Kavanagh
eric.kavanagh@bloorgroup.com
@eric_kavanagh

4. ! Reveal the essential characteristics of enterprise software,
good and bad
! Provide a forum for detailed analysis of today’s innovative
technologies
! Give vendors a chance to explain their product to savvy
analysts
! Allow audience members to pose serious questions... and get
answers!
Twitter Tag: #briefr
The Briefing Room
Mission

5. Twitter Tag: #briefr
The Briefing Room
Topics
This Month: CLOUD
April: BIG DATA
May: DATABASE
2014 Editorial Calendar at
www.insideanalysis.com/webcasts/the-briefing-room

7. Twitter Tag: #briefr
The Briefing Room
Analyst: Barbara Wixom
Barbara Wixom is Principal Research Scientist at
MIT Sloan School of Management, Center for
Information Systems Research. Her work focuses
on how organizations effectively deliver value
from their information assets. Prior to MIT CISR,
Barbara was a tenured faculty member at the
University of Virginia's (UVA) McIntire School of
Commerce where she taught courses in data
management, business analytics, and IT strategy
at the undergraduate, graduate, and executive
education levels. Since the mid-90’s, Barbara has
deeply explored data warehousing, business
intelligence, business analytics, and big data.
Her research ranges from large-scale surveys to
in-depth case studies. Dr. Wixom is the author of
two leading systems analysis and design
textbooks.

8. Twitter Tag: #briefr
The Briefing Room
Tableau
! Tableau builds software for data visualization, business
intelligence and analytics
! Its products include Tableau Desktop, Tableau Public and
Tableau Online, a hosted version of Tableau Server
! Added connectivity features of Tableau Online enable
access to BI and analytics in the cloud using both on-premise
and cloud-based data

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The Briefing Room
Guest: Suzanne Hoffman
Suzanne Hoffman is Senior Director of Analyst
Relations for Tableau Software. Suzanne has more
than 20 years of sales and management experience
working for companies such as SPSS, Metaphor and
Cognos (all acquired by IBM) and Arbor Software,
Hyperion Solutions and HyperRoll (all acquired by
Oracle). She’s active in Women in Technology
International (WITI - GEN), a member of the
Association for Strategic Alliance Professionals (ASAP),
Sales and Marketing Executives Int’l (SMEI), The
Executives’ Club of Chicago and many other industry
boards. She is an active conference speaker, trainer
and author.

12. Breakthrough
Innova/on

13. Tableau
Products

14. 14

15. Fast,
Flexible
Deployment
76%
Choose
Cloud
for
Speed
to
Deploy
IDC

16. Sandeep
Varma,
Herring
Creek
Capital

17. Easy
sharing
Easy
Mobile
Access
No
VPN
or
DMZ
Required
Easy
to
Secure

18. Greg
Sheldon,
Chief
Informa/on
Officer
at
Elite
Brands.
Greg
Sheldon,
Chief
Informa/on
Officer
at
Elite
Brands.

20. Typical Users of Tableau Online
• Have little or no IT support
• Need an extranet deployment
• Prefer cloud solutions (ex: Salesforce.com, Google
Analytics) already a green company
• Want a flexible deployment: fast startup, options to go
on-premises
• Are seeking a quick trial process
• Prefers a smaller deployment. Less than 10 users and
wants to keep the costs low

21. Tableau
Online
Cloud
Data
(pull)
On-­‐Premises
Data
(push)

22. Usable
BY
EVERYONE
Accessible
EVERYWHERE
Easily
EVERYPLACE
Applicable
TO
ALL
DATA

23. Simple
Pricing
$500
per
user
per
year
40%
less
than
on-­‐premises
business
intelligence
deployment

24. 500+

25. Twitter Tag: #briefr
The Briefing Room
Perceptions & Questions
Analyst:
Barbara Wixom

26. The Briefing Room
March 2014
Delivering Value with Agile and Cloud
This research was made possible by the support of MIT CISR sponsors and patrons.
Barbara Wixom, Jeanne Ross, Anne Quaadgras, Paul Tallon (Loyola University, Maryland), and Cynthia Beath
(University of Texas at Austin) contributed to this research.
Center for Information Systems Research (CISR)
Barbara H. Wixom
Principal Research Scientist
Center for Information Systems Research (CISR)
MIT Sloan School of Management
bwixom@mit.edu; http://cisr.mit.edu
© 2014 MIT Sloan CISR

27. MIT
CISR
Research
Patrons
Aetna,
Inc.
AGL
Energy
Limited
(Australia)
Akamai
Technologies
Allianz
Global
Corporate
&
Specialty
Allstate
Insurance
Co.
AMP
Services
Ltd.
(Australia)
ANZ
Banking
Group
(Australia)
Australia
Post
Australian
Taxa/on
Office
Banco
Bradesco
S.A.
(Brazil)
Banco
do
Brasil
S.A.
Banco
Santander
(Spain)
BBVA
(Spain)
Bemis
Company,
Inc.
Biogen
Idec
BNP
Paribas
(France)
BNY
Mellon
BP
(U.K.)
BT
Group
(U.K.)
Canada
Pension
Plan
Investment
Board
Canadian
Imperial
Bank
of
Commerce
Capital
One
Services,
LLC
CareFirst
BlueCross
BlueShield
Caterpillar,
Inc.
Chevron
Corp.
CHRISTUS
Health
Chubb
&
Son
Cielo
(Brazil)
Coles
(Australia)
Commonwealth
Bank
of
Australia
Credit
Suisse
(Switzerland)
Dunkin’
Brands
DWS
(Australia)
Eaton
Vance
Management
EMC
Corp.
Equinox
Ltd.
(New
Zealand)
ExxonMobil
Global
Services
Co.
Ferrovial
(Spain)
Fidelity
Investments
FOXTEL
(Australia)
France
Telecom
Hitachi,
Ltd.
(Japan)
Holcim
Brasil
S.A.
HSBC
Bank
plc
(U.K.)
Center for Information Systems Research (CISR)
© 2008 MIT Sloan CISR -
IBM
Corpora/on
ING
Direct
Spain
Insurance
Australia
Group
Itaú
–
Unibanco
S.A.
(Brazil)
Johnson
&
Johnson
Leighton
Holdings
Ltd.
(Australia)
Level
3
Communica/ons
LKK
Health
Products
Group
Ltd.
(HK,
China)
MAPFRE
DGTP
(Spain)
MetLife
New
Zealand
Govt.—GCIO
Office
Nomura
Research
Ins/tute,
Ltd.
(Japan)
Northwestern
Mutual
Origin
Energy
(Australia)
Parsons
Brinckerhoff
PepsiCo
Inc.
Principal
Financial
Group,
Inc.
Raytheon
Company
Reserve
Bank
of
Australia
Royal
Bank
of
Canada
Schneider
Electric
Industries
SAS
Standard
&
Poor’s
State
Street
Corp.
Swiss
Reinsurance
Co.
Ltd.
(Switzerland)
TD
Bank
(Canada)
Teck
Resources
Ltd.
(Canada)
Telstra
Corp.
(Australia)
Tenet
Health
Tetra
Pak
(Sweden)
TransUnion
LLC
Trinity
Health
U.S.
Dept.
of
Health
&
Human
Services
Unum
Group
USAA
VF
Corpora/on
Westpac
Banking
Corp.
(Australia)
World
Bank
MIT
CISR
gratefully
acknowledges
the
support
and
contribu<ons
of
its
Research
Patrons
and
Sponsors.
The
Boston
Consul/ng
Group,
Inc.
Gartner,
Inc.
Microsok
Corpora/on
Oliver
Wyman,
Inc.
Tata
Consultancy
Services
5
Cambridge
Center,
NE25–7th
Floor
Cambridge,
MA
02142
Ph.
617-­‐253-­‐2348
Fax
617-­‐253-­‐4424
cisr@mit.edu
hop://cisr.mit.edu
MIT
CISR
Research
Sponsors
© 2014 MIT Sloan CISR

28. Today Success in Data = Speed to Market
Center for Information Systems Research (CISR)
© 2014 MIT Sloan CISR

29. Best Practice Companies Benefit from Agile
§ Agile facilitates good communication, which results in the right
decision making products and services.
Center for Information Systems Research (CISR)
© 2014 MIT Sloan CISR

30. Best Practice Companies Benefit from Agile
§ Agile helps companies identify decision
making requirements more quickly.
§ Agile kick-starts the change management
process.
§ Agile facilitates user adoption.
Center for Information Systems Research (CISR)
© 2014 MIT Sloan CISR

31. Today Success in Data = Speed to Market
Center for Information Systems Research (CISR)
© 2014 MIT Sloan CISR

32. Cloud Allows us to Build Capabilities More Quickly
Center for Information Systems Research (CISR)
© 2014 MIT Sloan CISR

33. Questions
§ Describe some best practices regarding how customers are
incorporating Tableau into their agile methods and approaches.
§ What are the top benefits from using Tableau within agile
development contexts?
§ How does Tableau fit into a company’s overall data architecture?
In other words – how do we incorporate Tableau quickly in the
short-term while maintaining architectural discipline for the
long-term?
§ How does Tableau make the decision making fun? And, why
does this matter?
§ How does Tableau change the traditional decision making
process? Any implications?
Center for Information Systems Research (CISR)
© 2014 MIT Sloan CISR

34. Twitter Tag: #briefr
The Briefing Room

35. This Month: CLOUD
April: BIG DATA
May: DATABASE
www.insideanalysis.com/webcasts/the-briefing-room
Twitter Tag: #briefr
The Briefing Room
Upcoming Topics
2014 Editorial Calendar at
www.insideanalysis.com

36. Twitter Tag: #briefr
THANK YOU
for your
ATTENTION!
The Briefing Room