SlideShare a Scribd company logo

Introduction to Customer Development at the Lean Startup Intensive at Web 2.0 Expo by Steve Blank

Eric Ries
Eric Ries
Eric RiesEric Ries

Presentation by Steve Blank at the Lean Startup Intensive at the Web 2.0 Expo May 3, 2010 in SF

Introduction to Customer Development at the Lean Startup Intensive at Web 2.0 Expo by Steve Blank

1 of 50
Customer Development Steve Blank Stanford - School of Engineering U.C. Berkeley - Haas School Of  Business www.steveblank.com Twitter: sgblank Lean Startup Intensive at Web 2.0 Expo
I Wrote This
I Write a Blog  www.steveblank.com
Early-Stage Ventures
What’s A Startup? Scalable Startup Large Company Transition ,[object Object],[object Object],[object Object],[object Object],A Startup is the organization used to search for  a  scalable business model
Startups  Search and Pivot Scalable Startup Large Company Transition ,[object Object],[object Object],[object Object],[object Object],The  Search  for the Business Model

Recommended

Customer Development at Startup2Startup
Customer Development at Startup2StartupCustomer Development at Startup2Startup
Customer Development at Startup2StartupStanford University
 
The Product Market Fit Cycle (Updated to v. 2.0)
The Product Market Fit Cycle (Updated to v. 2.0)The Product Market Fit Cycle (Updated to v. 2.0)
The Product Market Fit Cycle (Updated to v. 2.0)Carlos Espinal
 
Columbia lecture 111210 customer development
Columbia lecture 111210 customer developmentColumbia lecture 111210 customer development
Columbia lecture 111210 customer developmentStanford University
 
Lean startup, customer development, and the business model canvas
Lean startup, customer development, and the business model canvasLean startup, customer development, and the business model canvas
Lean startup, customer development, and the business model canvasgistinitiative
 
Customer Development Template
Customer Development TemplateCustomer Development Template
Customer Development TemplateChristina Wodtke
 
Lean Software Startup: Customer Development (lecture)
Lean Software Startup: Customer Development (lecture)Lean Software Startup: Customer Development (lecture)
Lean Software Startup: Customer Development (lecture)Joni Salminen
 

More Related Content

What's hot

Customer Development Past Present Future Steve Blank 111909
Customer Development Past Present Future Steve Blank 111909Customer Development Past Present Future Steve Blank 111909
Customer Development Past Present Future Steve Blank 111909Stanford University
 
Introduction to Lean Startup » Lean Startup Barcelona
Introduction to Lean Startup » Lean Startup BarcelonaIntroduction to Lean Startup » Lean Startup Barcelona
Introduction to Lean Startup » Lean Startup BarcelonaJaume Teixi
 
A Playbook for Achieving Product-Market Fit
A Playbook for Achieving Product-Market FitA Playbook for Achieving Product-Market Fit
A Playbook for Achieving Product-Market FitLean Startup Co.
 
Getting to Product Market Fit - An Overview of Customer Discovery & Validation
Getting to Product Market Fit - An Overview of Customer Discovery & ValidationGetting to Product Market Fit - An Overview of Customer Discovery & Validation
Getting to Product Market Fit - An Overview of Customer Discovery & ValidationJason Evanish
 
Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs
Developing Your Go to Market Strategy - For Startup Founders & EntrepreneursDeveloping Your Go to Market Strategy - For Startup Founders & Entrepreneurs
Developing Your Go to Market Strategy - For Startup Founders & EntrepreneursAdam Moalla
 
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...Jason Evanish
 
Techstars Boston - The Secret Playbook of Raising $$$ - May 2022
Techstars Boston - The Secret Playbook of Raising $$$ - May 2022Techstars Boston - The Secret Playbook of Raising $$$ - May 2022
Techstars Boston - The Secret Playbook of Raising $$$ - May 2022David Chang
 
Buyer Centric Funnel Design
Buyer Centric Funnel DesignBuyer Centric Funnel Design
Buyer Centric Funnel DesignDavid Skok
 
Customer Development 4: Customer Discovery Part 1
Customer Development 4: Customer Discovery Part 1Customer Development 4: Customer Discovery Part 1
Customer Development 4: Customer Discovery Part 1Venture Hacks
 
Lecture 1: Business Model & Customer Development
Lecture 1: Business Model & Customer DevelopmentLecture 1: Business Model & Customer Development
Lecture 1: Business Model & Customer DevelopmentStanford University
 
Customer Development Methodology
Customer Development MethodologyCustomer Development Methodology
Customer Development MethodologyVenture Hacks
 
Value Proposition Canvas Explained
Value Proposition Canvas ExplainedValue Proposition Canvas Explained
Value Proposition Canvas Explainedazlaan
 
The Art & Science of Growth Hacking
The Art & Science of Growth HackingThe Art & Science of Growth Hacking
The Art & Science of Growth HackingDavid Skok
 
Customer Acquisition & Monetization - Keys to your Business Model
Customer Acquisition & Monetization -  Keys to your Business ModelCustomer Acquisition & Monetization -  Keys to your Business Model
Customer Acquisition & Monetization - Keys to your Business ModelDavid Skok
 

What's hot (20)

Customer Development Past Present Future Steve Blank 111909
Customer Development Past Present Future Steve Blank 111909Customer Development Past Present Future Steve Blank 111909
Customer Development Past Present Future Steve Blank 111909
 
Introduction to Lean Startup » Lean Startup Barcelona
Introduction to Lean Startup » Lean Startup BarcelonaIntroduction to Lean Startup » Lean Startup Barcelona
Introduction to Lean Startup » Lean Startup Barcelona
 
A Playbook for Achieving Product-Market Fit
A Playbook for Achieving Product-Market FitA Playbook for Achieving Product-Market Fit
A Playbook for Achieving Product-Market Fit
 
Getting to Product Market Fit - An Overview of Customer Discovery & Validation
Getting to Product Market Fit - An Overview of Customer Discovery & ValidationGetting to Product Market Fit - An Overview of Customer Discovery & Validation
Getting to Product Market Fit - An Overview of Customer Discovery & Validation
 
Bus model and cust dev jan 2013
Bus model and cust dev jan 2013Bus model and cust dev jan 2013
Bus model and cust dev jan 2013
 
Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs
Developing Your Go to Market Strategy - For Startup Founders & EntrepreneursDeveloping Your Go to Market Strategy - For Startup Founders & Entrepreneurs
Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs
 
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...
 
Customer Discovery Skills
Customer Discovery Skills Customer Discovery Skills
Customer Discovery Skills
 
Techstars Boston - The Secret Playbook of Raising $$$ - May 2022
Techstars Boston - The Secret Playbook of Raising $$$ - May 2022Techstars Boston - The Secret Playbook of Raising $$$ - May 2022
Techstars Boston - The Secret Playbook of Raising $$$ - May 2022
 
Buyer Centric Funnel Design
Buyer Centric Funnel DesignBuyer Centric Funnel Design
Buyer Centric Funnel Design
 
The startup owners manual sxsw
The startup owners manual sxswThe startup owners manual sxsw
The startup owners manual sxsw
 
Customer Development 4: Customer Discovery Part 1
Customer Development 4: Customer Discovery Part 1Customer Development 4: Customer Discovery Part 1
Customer Development 4: Customer Discovery Part 1
 
Lecture 1: Business Model & Customer Development
Lecture 1: Business Model & Customer DevelopmentLecture 1: Business Model & Customer Development
Lecture 1: Business Model & Customer Development
 
Customer Development Methodology
Customer Development MethodologyCustomer Development Methodology
Customer Development Methodology
 
041310 class 12 and 13
041310 class 12 and 13041310 class 12 and 13
041310 class 12 and 13
 
Value Proposition Canvas Explained
Value Proposition Canvas ExplainedValue Proposition Canvas Explained
Value Proposition Canvas Explained
 
The Art & Science of Growth Hacking
The Art & Science of Growth HackingThe Art & Science of Growth Hacking
The Art & Science of Growth Hacking
 
Business & Revenue Models - Emad Saif
Business & Revenue Models - Emad SaifBusiness & Revenue Models - Emad Saif
Business & Revenue Models - Emad Saif
 
Customer Acquisition & Monetization - Keys to your Business Model
Customer Acquisition & Monetization -  Keys to your Business ModelCustomer Acquisition & Monetization -  Keys to your Business Model
Customer Acquisition & Monetization - Keys to your Business Model
 
Onboarding adjuncts handbook 3
Onboarding adjuncts handbook 3Onboarding adjuncts handbook 3
Onboarding adjuncts handbook 3
 

Viewers also liked

Fundamentals of Entrepreneurial Product Marketing
Fundamentals of Entrepreneurial Product MarketingFundamentals of Entrepreneurial Product Marketing
Fundamentals of Entrepreneurial Product MarketingColin Kennedy
 
Seacurity Hacking for Defense 2017
Seacurity Hacking for Defense 2017Seacurity Hacking for Defense 2017
Seacurity Hacking for Defense 2017Stanford University
 
Austra Lumina Hacking for Defense 2017
Austra Lumina Hacking for Defense 2017Austra Lumina Hacking for Defense 2017
Austra Lumina Hacking for Defense 2017Stanford University
 
21st Century Frogman Lessons Learned H4D Stanford 2017
21st Century Frogman Lessons Learned H4D Stanford 201721st Century Frogman Lessons Learned H4D Stanford 2017
21st Century Frogman Lessons Learned H4D Stanford 2017Stanford University
 
Surgency Hacking for Defense 2017
Surgency Hacking for Defense 2017Surgency Hacking for Defense 2017
Surgency Hacking for Defense 2017Stanford University
 
Broadcom - Hacking for Defense - Stanford 2017
Broadcom - Hacking for Defense - Stanford 2017Broadcom - Hacking for Defense - Stanford 2017
Broadcom - Hacking for Defense - Stanford 2017Stanford University
 

Viewers also liked (7)

Fundamentals of Entrepreneurial Product Marketing
Fundamentals of Entrepreneurial Product MarketingFundamentals of Entrepreneurial Product Marketing
Fundamentals of Entrepreneurial Product Marketing
 
Seacurity Hacking for Defense 2017
Seacurity Hacking for Defense 2017Seacurity Hacking for Defense 2017
Seacurity Hacking for Defense 2017
 
Austra Lumina Hacking for Defense 2017
Austra Lumina Hacking for Defense 2017Austra Lumina Hacking for Defense 2017
Austra Lumina Hacking for Defense 2017
 
Xplomo Hacking for Defense 2017
Xplomo Hacking for Defense 2017Xplomo Hacking for Defense 2017
Xplomo Hacking for Defense 2017
 
21st Century Frogman Lessons Learned H4D Stanford 2017
21st Century Frogman Lessons Learned H4D Stanford 201721st Century Frogman Lessons Learned H4D Stanford 2017
21st Century Frogman Lessons Learned H4D Stanford 2017
 
Surgency Hacking for Defense 2017
Surgency Hacking for Defense 2017Surgency Hacking for Defense 2017
Surgency Hacking for Defense 2017
 
Broadcom - Hacking for Defense - Stanford 2017
Broadcom - Hacking for Defense - Stanford 2017Broadcom - Hacking for Defense - Stanford 2017
Broadcom - Hacking for Defense - Stanford 2017
 

Similar to Introduction to Customer Development at the Lean Startup Intensive at Web 2.0 Expo by Steve Blank

Everything You Knew About Startups is Wrong, And How to Make it Right
Everything You Knew About Startups is Wrong, And How to Make it RightEverything You Knew About Startups is Wrong, And How to Make it Right
Everything You Knew About Startups is Wrong, And How to Make it RightStanford University
 
Why fighter pilots run startups 090511
Why fighter pilots run startups 090511Why fighter pilots run startups 090511
Why fighter pilots run startups 090511Stanford University
 
Sxsw New Rules for the New Bubble 031211
Sxsw New Rules for the New Bubble 031211Sxsw New Rules for the New Bubble 031211
Sxsw New Rules for the New Bubble 031211Stanford University
 
Why Product Managers Need Sneakers
Why Product Managers Need SneakersWhy Product Managers Need Sneakers
Why Product Managers Need SneakersStanford University
 
Why Startups Are _Not_ Small Versions of Large Companies
Why Startups Are _Not_ Small Versions of Large CompaniesWhy Startups Are _Not_ Small Versions of Large Companies
Why Startups Are _Not_ Small Versions of Large CompaniesStanford University
 
Ny entprenenurial week lecture 111210 customer development
Ny entprenenurial week lecture 111210 customer developmentNy entprenenurial week lecture 111210 customer development
Ny entprenenurial week lecture 111210 customer developmentStanford University
 
Steve blank sxsw new rules for the new bubble 031211
Steve blank  sxsw new rules for the new bubble 031211Steve blank  sxsw new rules for the new bubble 031211
Steve blank sxsw new rules for the new bubble 031211Sheila Goodman
 
University of Michigan in Silicon Valley 030211
University of Michigan in Silicon Valley 030211University of Michigan in Silicon Valley 030211
University of Michigan in Silicon Valley 030211Stanford University
 
Greycroft - Why Accountants Don’t Run Startups
Greycroft - Why Accountants Don’t Run StartupsGreycroft - Why Accountants Don’t Run Startups
Greycroft - Why Accountants Don’t Run StartupsStanford University
 
Watermark 040511 387 million ways to fail
Watermark 040511 387 million ways to failWatermark 040511 387 million ways to fail
Watermark 040511 387 million ways to failStanford University
 
Failcon10 387 million ways to fail
Failcon10 387 million ways to failFailcon10 387 million ways to fail
Failcon10 387 million ways to failStanford University
 
Stanford Entrepreneurship Week 030211
Stanford Entrepreneurship Week 030211Stanford Entrepreneurship Week 030211
Stanford Entrepreneurship Week 030211Stanford University
 
Demolish the status quo in entrepreneurial education 082311
Demolish the status quo in entrepreneurial education 082311Demolish the status quo in entrepreneurial education 082311
Demolish the status quo in entrepreneurial education 082311Stanford University
 
Customer Development Methodology
Customer Development MethodologyCustomer Development Methodology
Customer Development MethodologyVinit Nair
 
Customer Development Mythology by Steve Blank
Customer Development  Mythology by Steve BlankCustomer Development  Mythology by Steve Blank
Customer Development Mythology by Steve Blankjstanto
 

Similar to Introduction to Customer Development at the Lean Startup Intensive at Web 2.0 Expo by Steve Blank (20)

True ventures 072011
True ventures 072011True ventures 072011
True ventures 072011
 
Everything You Knew About Startups is Wrong, And How to Make it Right
Everything You Knew About Startups is Wrong, And How to Make it RightEverything You Knew About Startups is Wrong, And How to Make it Right
Everything You Knew About Startups is Wrong, And How to Make it Right
 
Why fighter pilots run startups 090511
Why fighter pilots run startups 090511Why fighter pilots run startups 090511
Why fighter pilots run startups 090511
 
Commonwealth club 020811
Commonwealth club 020811Commonwealth club 020811
Commonwealth club 020811
 
Sxsw New Rules for the New Bubble 031211
Sxsw New Rules for the New Bubble 031211Sxsw New Rules for the New Bubble 031211
Sxsw New Rules for the New Bubble 031211
 
Why Product Managers Need Sneakers
Why Product Managers Need SneakersWhy Product Managers Need Sneakers
Why Product Managers Need Sneakers
 
Why Startups Are _Not_ Small Versions of Large Companies
Why Startups Are _Not_ Small Versions of Large CompaniesWhy Startups Are _Not_ Small Versions of Large Companies
Why Startups Are _Not_ Small Versions of Large Companies
 
Ny entprenenurial week lecture 111210 customer development
Ny entprenenurial week lecture 111210 customer developmentNy entprenenurial week lecture 111210 customer development
Ny entprenenurial week lecture 111210 customer development
 
Steve blank sxsw new rules for the new bubble 031211
Steve blank  sxsw new rules for the new bubble 031211Steve blank  sxsw new rules for the new bubble 031211
Steve blank sxsw new rules for the new bubble 031211
 
University of Michigan in Silicon Valley 030211
University of Michigan in Silicon Valley 030211University of Michigan in Silicon Valley 030211
University of Michigan in Silicon Valley 030211
 
Cleantech Open 071611
Cleantech Open 071611Cleantech Open 071611
Cleantech Open 071611
 
Berkeley columbia alumni 092411
Berkeley columbia alumni 092411Berkeley columbia alumni 092411
Berkeley columbia alumni 092411
 
Greycroft - Why Accountants Don’t Run Startups
Greycroft - Why Accountants Don’t Run StartupsGreycroft - Why Accountants Don’t Run Startups
Greycroft - Why Accountants Don’t Run Startups
 
Watermark 040511 387 million ways to fail
Watermark 040511 387 million ways to failWatermark 040511 387 million ways to fail
Watermark 040511 387 million ways to fail
 
Failcon10 387 million ways to fail
Failcon10 387 million ways to failFailcon10 387 million ways to fail
Failcon10 387 million ways to fail
 
Stanford Entrepreneurship Week 030211
Stanford Entrepreneurship Week 030211Stanford Entrepreneurship Week 030211
Stanford Entrepreneurship Week 030211
 
Demolish the status quo in entrepreneurial education 082311
Demolish the status quo in entrepreneurial education 082311Demolish the status quo in entrepreneurial education 082311
Demolish the status quo in entrepreneurial education 082311
 
Customer Development Methodology
Customer Development MethodologyCustomer Development Methodology
Customer Development Methodology
 
Startup weekend 050611
Startup weekend 050611Startup weekend 050611
Startup weekend 050611
 
Customer Development Mythology by Steve Blank
Customer Development  Mythology by Steve BlankCustomer Development  Mythology by Steve Blank
Customer Development Mythology by Steve Blank
 

More from Eric Ries

Tendai Charasika - 2012 Lean Startup Conference
Tendai Charasika - 2012 Lean Startup ConferenceTendai Charasika - 2012 Lean Startup Conference
Tendai Charasika - 2012 Lean Startup ConferenceEric Ries
 
Stephanie Hay - Lean Startup Conference 2012
Stephanie Hay - Lean Startup Conference 2012Stephanie Hay - Lean Startup Conference 2012
Stephanie Hay - Lean Startup Conference 2012Eric Ries
 
Jessica Scorpio - 2012 Lean Startup Conference
Jessica Scorpio - 2012 Lean Startup ConferenceJessica Scorpio - 2012 Lean Startup Conference
Jessica Scorpio - 2012 Lean Startup ConferenceEric Ries
 
Robert Fan - 2012 Lean Startup Conference
Robert Fan - 2012 Lean Startup ConferenceRobert Fan - 2012 Lean Startup Conference
Robert Fan - 2012 Lean Startup ConferenceEric Ries
 
Leah Busque - 2012 Lean Startup Conference
Leah Busque - 2012 Lean Startup ConferenceLeah Busque - 2012 Lean Startup Conference
Leah Busque - 2012 Lean Startup ConferenceEric Ries
 
Lane Halley - 2012 Lean Startup Conference
Lane Halley - 2012 Lean Startup ConferenceLane Halley - 2012 Lean Startup Conference
Lane Halley - 2012 Lean Startup ConferenceEric Ries
 
Justin Wilcox - Lean Startup Conference 2012
Justin Wilcox - Lean Startup Conference 2012Justin Wilcox - Lean Startup Conference 2012
Justin Wilcox - Lean Startup Conference 2012Eric Ries
 
Ivory Madison - 2012 Lean Startup Conference
Ivory Madison - 2012 Lean Startup ConferenceIvory Madison - 2012 Lean Startup Conference
Ivory Madison - 2012 Lean Startup ConferenceEric Ries
 
Daniel Kim - 2012 Lean Startup Conference
Daniel Kim - 2012 Lean Startup ConferenceDaniel Kim - 2012 Lean Startup Conference
Daniel Kim - 2012 Lean Startup ConferenceEric Ries
 
Charles Hudson - 2012 Lean Startup Conference
Charles Hudson - 2012 Lean Startup ConferenceCharles Hudson - 2012 Lean Startup Conference
Charles Hudson - 2012 Lean Startup ConferenceEric Ries
 
George Bilbrey - 2012 Lean Startup Conference
George Bilbrey - 2012 Lean Startup ConferenceGeorge Bilbrey - 2012 Lean Startup Conference
George Bilbrey - 2012 Lean Startup ConferenceEric Ries
 
Ash Maurya Innovation Accounting - 2012 Lean Startup Conference
Ash Maurya Innovation Accounting - 2012 Lean Startup ConferenceAsh Maurya Innovation Accounting - 2012 Lean Startup Conference
Ash Maurya Innovation Accounting - 2012 Lean Startup ConferenceEric Ries
 
Andres Glusman - 2012 Lean Startup Conference
Andres Glusman - 2012 Lean Startup ConferenceAndres Glusman - 2012 Lean Startup Conference
Andres Glusman - 2012 Lean Startup ConferenceEric Ries
 
Back to the Roots - 2012 Lean Startup Conference
Back to the Roots - 2012 Lean Startup ConferenceBack to the Roots - 2012 Lean Startup Conference
Back to the Roots - 2012 Lean Startup ConferenceEric Ries
 
2012 05 15 eric ries the lean startup pwc canada
2012 05 15 eric ries the lean startup pwc canada2012 05 15 eric ries the lean startup pwc canada
2012 05 15 eric ries the lean startup pwc canadaEric Ries
 
Dropbox startup lessons learned 2011
Dropbox   startup lessons learned 2011Dropbox   startup lessons learned 2011
Dropbox startup lessons learned 2011Eric Ries
 
2011 10 12 eric ries lean startup web 2.0 expo ny keynote
2011 10 12 eric ries lean startup web 2.0 expo ny keynote2011 10 12 eric ries lean startup web 2.0 expo ny keynote
2011 10 12 eric ries lean startup web 2.0 expo ny keynoteEric Ries
 
The Lean Startup debuts at #2 on the New York Times Bestseller List
The Lean Startup debuts at #2 on the New York Times Bestseller ListThe Lean Startup debuts at #2 on the New York Times Bestseller List
The Lean Startup debuts at #2 on the New York Times Bestseller ListEric Ries
 
The Lean Startup 10-Book Package
The Lean Startup 10-Book PackageThe Lean Startup 10-Book Package
The Lean Startup 10-Book PackageEric Ries
 
The Lean Startup 30-Book Package
The Lean Startup 30-Book PackageThe Lean Startup 30-Book Package
The Lean Startup 30-Book PackageEric Ries
 

More from Eric Ries (20)

Tendai Charasika - 2012 Lean Startup Conference
Tendai Charasika - 2012 Lean Startup ConferenceTendai Charasika - 2012 Lean Startup Conference
Tendai Charasika - 2012 Lean Startup Conference
 
Stephanie Hay - Lean Startup Conference 2012
Stephanie Hay - Lean Startup Conference 2012Stephanie Hay - Lean Startup Conference 2012
Stephanie Hay - Lean Startup Conference 2012
 
Jessica Scorpio - 2012 Lean Startup Conference
Jessica Scorpio - 2012 Lean Startup ConferenceJessica Scorpio - 2012 Lean Startup Conference
Jessica Scorpio - 2012 Lean Startup Conference
 
Robert Fan - 2012 Lean Startup Conference
Robert Fan - 2012 Lean Startup ConferenceRobert Fan - 2012 Lean Startup Conference
Robert Fan - 2012 Lean Startup Conference
 
Leah Busque - 2012 Lean Startup Conference
Leah Busque - 2012 Lean Startup ConferenceLeah Busque - 2012 Lean Startup Conference
Leah Busque - 2012 Lean Startup Conference
 
Lane Halley - 2012 Lean Startup Conference
Lane Halley - 2012 Lean Startup ConferenceLane Halley - 2012 Lean Startup Conference
Lane Halley - 2012 Lean Startup Conference
 
Justin Wilcox - Lean Startup Conference 2012
Justin Wilcox - Lean Startup Conference 2012Justin Wilcox - Lean Startup Conference 2012
Justin Wilcox - Lean Startup Conference 2012
 
Ivory Madison - 2012 Lean Startup Conference
Ivory Madison - 2012 Lean Startup ConferenceIvory Madison - 2012 Lean Startup Conference
Ivory Madison - 2012 Lean Startup Conference
 
Daniel Kim - 2012 Lean Startup Conference
Daniel Kim - 2012 Lean Startup ConferenceDaniel Kim - 2012 Lean Startup Conference
Daniel Kim - 2012 Lean Startup Conference
 
Charles Hudson - 2012 Lean Startup Conference
Charles Hudson - 2012 Lean Startup ConferenceCharles Hudson - 2012 Lean Startup Conference
Charles Hudson - 2012 Lean Startup Conference
 
George Bilbrey - 2012 Lean Startup Conference
George Bilbrey - 2012 Lean Startup ConferenceGeorge Bilbrey - 2012 Lean Startup Conference
George Bilbrey - 2012 Lean Startup Conference
 
Ash Maurya Innovation Accounting - 2012 Lean Startup Conference
Ash Maurya Innovation Accounting - 2012 Lean Startup ConferenceAsh Maurya Innovation Accounting - 2012 Lean Startup Conference
Ash Maurya Innovation Accounting - 2012 Lean Startup Conference
 
Andres Glusman - 2012 Lean Startup Conference
Andres Glusman - 2012 Lean Startup ConferenceAndres Glusman - 2012 Lean Startup Conference
Andres Glusman - 2012 Lean Startup Conference
 
Back to the Roots - 2012 Lean Startup Conference
Back to the Roots - 2012 Lean Startup ConferenceBack to the Roots - 2012 Lean Startup Conference
Back to the Roots - 2012 Lean Startup Conference
 
2012 05 15 eric ries the lean startup pwc canada
2012 05 15 eric ries the lean startup pwc canada2012 05 15 eric ries the lean startup pwc canada
2012 05 15 eric ries the lean startup pwc canada
 
Dropbox startup lessons learned 2011
Dropbox   startup lessons learned 2011Dropbox   startup lessons learned 2011
Dropbox startup lessons learned 2011
 
2011 10 12 eric ries lean startup web 2.0 expo ny keynote
2011 10 12 eric ries lean startup web 2.0 expo ny keynote2011 10 12 eric ries lean startup web 2.0 expo ny keynote
2011 10 12 eric ries lean startup web 2.0 expo ny keynote
 
The Lean Startup debuts at #2 on the New York Times Bestseller List
The Lean Startup debuts at #2 on the New York Times Bestseller ListThe Lean Startup debuts at #2 on the New York Times Bestseller List
The Lean Startup debuts at #2 on the New York Times Bestseller List
 
The Lean Startup 10-Book Package
The Lean Startup 10-Book PackageThe Lean Startup 10-Book Package
The Lean Startup 10-Book Package
 
The Lean Startup 30-Book Package
The Lean Startup 30-Book PackageThe Lean Startup 30-Book Package
The Lean Startup 30-Book Package
 

Recently uploaded

publicpolicy-130621235359-phpapp02 2.pdf
publicpolicy-130621235359-phpapp02 2.pdfpublicpolicy-130621235359-phpapp02 2.pdf
publicpolicy-130621235359-phpapp02 2.pdfmmople
 
Database Management.pdf
Database Management.pdfDatabase Management.pdf
Database Management.pdfBloomerang
 
5 Common Writing Mistakes Infographic.pdf
5 Common Writing Mistakes Infographic.pdf5 Common Writing Mistakes Infographic.pdf
5 Common Writing Mistakes Infographic.pdfRemar Barquilla
 
Medirom Healthcare Technologies Inc. Investor Presentation
Medirom  Healthcare Technologies Inc. Investor PresentationMedirom  Healthcare Technologies Inc. Investor Presentation
Medirom Healthcare Technologies Inc. Investor Presentationssusera2656e
 
New Zealand Franchising Confidence Index | January 2024
New Zealand Franchising Confidence Index | January 2024New Zealand Franchising Confidence Index | January 2024
New Zealand Franchising Confidence Index | January 2024Franchize Consultants
 
HPM Panther (Captan 50% WP) Presentation
HPM Panther (Captan 50% WP) PresentationHPM Panther (Captan 50% WP) Presentation
HPM Panther (Captan 50% WP) PresentationHpm India
 
02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdfBloomerang
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Trumps Racist problem, White Nationalist.pdf
Trumps Racist problem, White Nationalist.pdfTrumps Racist problem, White Nationalist.pdf
Trumps Racist problem, White Nationalist.pdfSourav Sikder
 
Communications Trends for Fundraising Success in 2024.pdf
Communications Trends for Fundraising Success in 2024.pdfCommunications Trends for Fundraising Success in 2024.pdf
Communications Trends for Fundraising Success in 2024.pdfBloomerang
 
Database Set Up Basics Bloomerang Academy
Database Set Up Basics Bloomerang AcademyDatabase Set Up Basics Bloomerang Academy
Database Set Up Basics Bloomerang AcademyBloomerang
 
General Mills Presentation at CAGNY 2024
General Mills Presentation at CAGNY 2024General Mills Presentation at CAGNY 2024
General Mills Presentation at CAGNY 2024Neil Kimberley
 
Aspire 2024 Turning Point Slides with Dr. Sam Collins
Aspire 2024 Turning Point Slides with Dr. Sam CollinsAspire 2024 Turning Point Slides with Dr. Sam Collins
Aspire 2024 Turning Point Slides with Dr. Sam CollinsSam Collins
 

Recently uploaded (20)

Martez Knox - How AI is Redefining the Cannabis Industry (Final) (2).pdf
Martez Knox - How AI is Redefining the Cannabis Industry (Final) (2).pdfMartez Knox - How AI is Redefining the Cannabis Industry (Final) (2).pdf
Martez Knox - How AI is Redefining the Cannabis Industry (Final) (2).pdf
 
Polyene General Industries Private Limited
Polyene General Industries Private LimitedPolyene General Industries Private Limited
Polyene General Industries Private Limited
 
2024 Calendar-eXperience MattersThailand
2024 Calendar-eXperience MattersThailand2024 Calendar-eXperience MattersThailand
2024 Calendar-eXperience MattersThailand
 
publicpolicy-130621235359-phpapp02 2.pdf
publicpolicy-130621235359-phpapp02 2.pdfpublicpolicy-130621235359-phpapp02 2.pdf
publicpolicy-130621235359-phpapp02 2.pdf
 
Database Management.pdf
Database Management.pdfDatabase Management.pdf
Database Management.pdf
 
5 Common Writing Mistakes Infographic.pdf
5 Common Writing Mistakes Infographic.pdf5 Common Writing Mistakes Infographic.pdf
5 Common Writing Mistakes Infographic.pdf
 
Medirom Healthcare Technologies Inc. Investor Presentation
Medirom  Healthcare Technologies Inc. Investor PresentationMedirom  Healthcare Technologies Inc. Investor Presentation
Medirom Healthcare Technologies Inc. Investor Presentation
 
5 Dr. Natalie Petouhoff_AI + Empathy.pdf
5 Dr. Natalie Petouhoff_AI + Empathy.pdf5 Dr. Natalie Petouhoff_AI + Empathy.pdf
5 Dr. Natalie Petouhoff_AI + Empathy.pdf
 
New Zealand Franchising Confidence Index | January 2024
New Zealand Franchising Confidence Index | January 2024New Zealand Franchising Confidence Index | January 2024
New Zealand Franchising Confidence Index | January 2024
 
HPM Panther (Captan 50% WP) Presentation
HPM Panther (Captan 50% WP) PresentationHPM Panther (Captan 50% WP) Presentation
HPM Panther (Captan 50% WP) Presentation
 
Bryan_Cassady - AI Powered Innovation.pdf
Bryan_Cassady - AI Powered Innovation.pdfBryan_Cassady - AI Powered Innovation.pdf
Bryan_Cassady - AI Powered Innovation.pdf
 
02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Trumps Racist problem, White Nationalist.pdf
Trumps Racist problem, White Nationalist.pdfTrumps Racist problem, White Nationalist.pdf
Trumps Racist problem, White Nationalist.pdf
 
Communications Trends for Fundraising Success in 2024.pdf
Communications Trends for Fundraising Success in 2024.pdfCommunications Trends for Fundraising Success in 2024.pdf
Communications Trends for Fundraising Success in 2024.pdf
 
Authentically Social by Corey Perlman (MyBOD)
Authentically Social by Corey Perlman (MyBOD)Authentically Social by Corey Perlman (MyBOD)
Authentically Social by Corey Perlman (MyBOD)
 
Database Set Up Basics Bloomerang Academy
Database Set Up Basics Bloomerang AcademyDatabase Set Up Basics Bloomerang Academy
Database Set Up Basics Bloomerang Academy
 
Pan Dhoni - Modernizing Data And Analytics using AI.pdf
Pan Dhoni - Modernizing Data And Analytics using AI.pdfPan Dhoni - Modernizing Data And Analytics using AI.pdf
Pan Dhoni - Modernizing Data And Analytics using AI.pdf
 
General Mills Presentation at CAGNY 2024
General Mills Presentation at CAGNY 2024General Mills Presentation at CAGNY 2024
General Mills Presentation at CAGNY 2024
 
Aspire 2024 Turning Point Slides with Dr. Sam Collins
Aspire 2024 Turning Point Slides with Dr. Sam CollinsAspire 2024 Turning Point Slides with Dr. Sam Collins
Aspire 2024 Turning Point Slides with Dr. Sam Collins
 

Introduction to Customer Development at the Lean Startup Intensive at Web 2.0 Expo by Steve Blank

Editor's Notes

  1. Steve Blank has an additional screen for opportunity – the “Type of Market” Three types of markets Each with a radically different set of needs Palm in 1995 created a “New Market” Handspring in 2000 with the exact same product, entered an “Existing Market Microsoft with the Pocket PC, is attempting to “Resegment” the Market Why does this matter in weighing and assessing opportunity?
  2. Each “type of market” is radically different Different ways to size the market opportunity Different sales costs Different demand creation costs Different time to liquidity Very different capital requirements And as we’ll see market type choices radically effect the Customer Development process.
  3. In looking at how companies succeed and fail, their success tends to be organized around groupings of customers and markets. More importantly it is how these groupings of customers view their needs and how your new product satisfies those needs
  4. IMVU started life as an “IM add-on” product. It sounded like a brilliant strategy – on a whiteboard.