1. The document discusses metrics for measuring social media performance across profiles, connections, and content.
2. It outlines common quantitative metrics like views, followers, shares, and engagement for platforms like Facebook, Twitter, YouTube, and blogs.
3. The document also presents approaches to social media metrics from organizations like Pólvora and IAB, categorizing metrics by awareness, influence, and engagement.
Flicc Institute for Library Technicians 2011 @ the Library of CongressAileen Marshall
This document discusses social media use in federal libraries. It begins with definitions of social media and describes common goals of using social media such as reaching new audiences and increasing awareness of library resources. It also covers federal policies and guidelines regarding social media use. The document then provides examples of different types of social media tools or platforms including social networks, microblogging, RSS feeds, social bookmarking, wikis, photo/video sharing, blogs, and more. For each it gives the definition and examples of federal libraries using that tool. The goal is to help libraries understand how to develop a social media strategy and presence.
This document discusses how social media is reshaping perspectives in healthcare and consumer use of social media. It provides a brief history of social media from bulletin boards in the 1970s to current platforms like Facebook, Twitter, and YouTube. The document examines how patients are using social media to research health topics, share experiences, and find consumer reviews of treatments. Hospitals and medical centers are also leveraging social media for patient engagement through pages, tweets, videos and blogs in order to educate patients, share information and improve experiences. While regulations and privacy limit social media use, the document advocates for purposeful engagement on social media to unite stakeholders in healthcare organizations.
This document discusses the value proposition of social media and provides examples of how social media can benefit businesses and organizations. It outlines how social media was used effectively during the 2010 Haiti earthquake to raise millions for relief efforts. Additionally, it notes how social media influenced Barack Obama's 2008 presidential campaign and helped predict the outcome of the 2010 UK election. The document then discusses specific business outcomes from using social media and recommends ways to leverage social media to stay informed, build influence, strengthen relationships, and enhance one's brand. It stresses managing your online reputation and having a plan to demonstrate the return on investment of social media to management.
National Geographic - Omniture Cafe 6/11/09Ted McDonald
The document discusses analyzing social media traffic and visitor behavior on the National Geographic website using their web analytics tool, Omniture SiteCatalyst. It describes how they categorized social media referrers into meaningful groups like social news sites, social networking, social media sharing, and social bookmarking. Analysis of the data showed that while social media drives a lot of traffic, visitors from these sites tend to be less engaged than average visitors and account for a small portion of total page views and conversions. However, content that gets shared on social media can have a multiplier effect by reaching new audiences.
This presentation discusses how businesses can use social media for effective word-of-mouth marketing. It explains that word-of-mouth marketing is the most trusted form of advertising, as people rely more on recommendations from others than traditional ads. The rise of the internet and social media has allowed word-of-mouth conversations to spread more widely. The presentation provides examples of social media platforms and advises businesses to choose the ones where their target audiences engage most. It also stresses the importance of measuring engagement metrics to understand the return on investment of social media marketing efforts.
R2iSMASH™: Tapping the Social Web to Reach Potential Members & Build Your On...R2integrated
This document summarizes a presentation by R2integrated about using social media to build online communities. R2integrated is a full-service digital marketing agency with over 90 employees specializing in social media, websites, and technology. The presentation discusses challenges non-profits face, the importance of social media, best practices for social media use, and how to measure social media effectiveness. Key recommendations include using social media for insights, distribution, community building, and bridging owned and unowned platforms through analytics.
NGOs responding to Crisis: Using Social Media to Meet New Challenges, The Cas...Dlazarow
The document discusses how NGOs have used social media, particularly during the 2010 Haiti earthquake, to respond to crises in 3 main ways:
1) Communication - NGOs used blogs, Twitter, and Facebook to provide first response updates, appeal for donations and volunteers, and keep the crisis in the news. Twitter was particularly effective for quick information spreading.
2) Multimedia - Photos on Flickr and videos on YouTube helped show the devastation and relief efforts, putting a human face on the crisis.
3) Cellular technology - Haitians texted emergency locations to organizations and over $35 million was raised through text donations, the largest mobile fundraising campaign ever. Social media played a key role in
Flicc Institute for Library Technicians 2011 @ the Library of CongressAileen Marshall
This document discusses social media use in federal libraries. It begins with definitions of social media and describes common goals of using social media such as reaching new audiences and increasing awareness of library resources. It also covers federal policies and guidelines regarding social media use. The document then provides examples of different types of social media tools or platforms including social networks, microblogging, RSS feeds, social bookmarking, wikis, photo/video sharing, blogs, and more. For each it gives the definition and examples of federal libraries using that tool. The goal is to help libraries understand how to develop a social media strategy and presence.
This document discusses how social media is reshaping perspectives in healthcare and consumer use of social media. It provides a brief history of social media from bulletin boards in the 1970s to current platforms like Facebook, Twitter, and YouTube. The document examines how patients are using social media to research health topics, share experiences, and find consumer reviews of treatments. Hospitals and medical centers are also leveraging social media for patient engagement through pages, tweets, videos and blogs in order to educate patients, share information and improve experiences. While regulations and privacy limit social media use, the document advocates for purposeful engagement on social media to unite stakeholders in healthcare organizations.
This document discusses the value proposition of social media and provides examples of how social media can benefit businesses and organizations. It outlines how social media was used effectively during the 2010 Haiti earthquake to raise millions for relief efforts. Additionally, it notes how social media influenced Barack Obama's 2008 presidential campaign and helped predict the outcome of the 2010 UK election. The document then discusses specific business outcomes from using social media and recommends ways to leverage social media to stay informed, build influence, strengthen relationships, and enhance one's brand. It stresses managing your online reputation and having a plan to demonstrate the return on investment of social media to management.
National Geographic - Omniture Cafe 6/11/09Ted McDonald
The document discusses analyzing social media traffic and visitor behavior on the National Geographic website using their web analytics tool, Omniture SiteCatalyst. It describes how they categorized social media referrers into meaningful groups like social news sites, social networking, social media sharing, and social bookmarking. Analysis of the data showed that while social media drives a lot of traffic, visitors from these sites tend to be less engaged than average visitors and account for a small portion of total page views and conversions. However, content that gets shared on social media can have a multiplier effect by reaching new audiences.
This presentation discusses how businesses can use social media for effective word-of-mouth marketing. It explains that word-of-mouth marketing is the most trusted form of advertising, as people rely more on recommendations from others than traditional ads. The rise of the internet and social media has allowed word-of-mouth conversations to spread more widely. The presentation provides examples of social media platforms and advises businesses to choose the ones where their target audiences engage most. It also stresses the importance of measuring engagement metrics to understand the return on investment of social media marketing efforts.
R2iSMASH™: Tapping the Social Web to Reach Potential Members & Build Your On...R2integrated
This document summarizes a presentation by R2integrated about using social media to build online communities. R2integrated is a full-service digital marketing agency with over 90 employees specializing in social media, websites, and technology. The presentation discusses challenges non-profits face, the importance of social media, best practices for social media use, and how to measure social media effectiveness. Key recommendations include using social media for insights, distribution, community building, and bridging owned and unowned platforms through analytics.
NGOs responding to Crisis: Using Social Media to Meet New Challenges, The Cas...Dlazarow
The document discusses how NGOs have used social media, particularly during the 2010 Haiti earthquake, to respond to crises in 3 main ways:
1) Communication - NGOs used blogs, Twitter, and Facebook to provide first response updates, appeal for donations and volunteers, and keep the crisis in the news. Twitter was particularly effective for quick information spreading.
2) Multimedia - Photos on Flickr and videos on YouTube helped show the devastation and relief efforts, putting a human face on the crisis.
3) Cellular technology - Haitians texted emergency locations to organizations and over $35 million was raised through text donations, the largest mobile fundraising campaign ever. Social media played a key role in
Using Behaviour Analysis to Detect Cultural Aspects in Social Web SystemsMatthew Rowe
This document discusses analyzing user behavior in online communities to understand community evolution and health. It proposes modeling user behavior with an ontology and identifying roles based on behavior features. Community roles like elitist correlate with specific behavior levels, like a low in-degree ratio. Analyzing changes in behavior roles over time could provide insights into community health and enable predicting community changes. The approach differs across social web systems and could reveal how behavior and roles compose communities in unique ways.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
I. Online communities are merging networking, information organizing, and sharing functions, allowing for social discovery of content through peer recommendations.
II. Peer recommendations through online sharing provide a new opportunity for content promotion and distribution, replacing verbal recommendations. Publishers should leverage these endorsements rather than see online sharing solely as a threat.
III. To benefit, publishers need new business models like flexible packaging and credit systems, sharing rights priced appropriately, and support for community platforms to convert peer recommendations into traffic and sales. Clear access rights and payment options are also important.
The document discusses using social media to enhance network effectiveness. It defines social media and outlines how it has grown significantly. It then discusses several key aspects to consider when using social media for a network, including understanding the network's objectives, audience, integrating social media with existing strategies, addressing potential cultural challenges, building capacity, choosing appropriate tools and tactics, measuring results, and experimenting with an iterative process.
The document discusses social media and how artists can use it to promote themselves virtually for free. It defines social media as websites and applications used for social networking. Some key points made include:
- Social media allows people to interact and explore within like-minded communities. It gives users control over information.
- Artists should use social media for promotion because of the huge number of people using different social platforms every day, reaching hundreds of millions of users.
- Successful use involves building "social authority" by establishing yourself as an expert in your field to become an influencer.
The document then provides examples of various social media tools across different categories like blogs, social networks, multimedia sharing, and collaboration/authority building media
The document discusses the power of social media in marketing and public relations, providing a brief history of social media and its growth, statistics on physicians' use of social media, an overview of social media management tools, and tips for understanding customers and communities as well as resources for using social media effectively. It also includes an agenda for an upcoming meeting focused on discussing social media strategy.
Univ. of AZ Global Racing Symposium 2015 - Digital Strategiessmfrisby
Provides a high-level view of how organizations can leverage Big Data in the digital space. Covers topics such as structured vs unstructured data, curating disparate data sources and exploiting the data correlation opportunities.
This document discusses social media and its growth. It defines social media as online technologies that allow people to share content, opinions, and media. Some common social media tools mentioned include social networks, blogs, wikis, photo sharing, and video. The document also discusses why people participate in social networks, including to make friends, share experiences, and find jobs. It provides statistics on social network usage among different age groups. Finally, it lists some free and useful social media software and resources.
2010 Exhibitor Education Session Social Media Preso [Compatibility Mode]St. Nick Media Services
This presentation details the basics of what social media is, types of social media, ways insurance companies are using social media, and how technology or service providers can use social media to increase interaction with current and potential customers.
This document discusses developing a social media strategy. It begins by noting how customers, companies and the world have changed with new technologies and media choices. To develop an effective strategy, companies should ask who their key influencers are online and what is being said about the company. The document then outlines Forrester's four steps to social media: understand your people and objectives, develop strategies, and determine which technologies to use. It provides examples of listening tools, objectives for different departments, considerations for strategies, and an overview of various social media technologies. The key is to join the conversation online, engage customers, add value for them and ultimately connect with customers to make social media successful.
Social Media 101: Classroom Collaboration after the Bell
Topics: General Technology, Internet Tools
Last updated: March 2012
Download: PowerPoint presentation (5.7 MB)
Confused by all the talk about Twitter, Google+, Yelp, Reddit, and the like? This session is for you! Join Patrick Crispen as he helps demystify the world of social media, tours some of the most popular social media sites and tools, and gives you some field-tested tips and tricks to use web-enabled and mobile technologies to extend your classroom discussions beyond the end of the school day.
by Patrick Crispen
The New Journalist in the Age of Social MediaJD Lasica
In the age of social media, what should be the role of the New Journalist -- not one who works for a traditional news organization but a social entrepreneur launching a media project for a nonprofit?
The New Journalist at a nonprofit or startup will be a storyteller and multimedia producer but will also have to take on additional roles:
• entrepreneur
• conversation facilitator
• social marketer
• futurist
• metrics & research nerd
Here's my presentation for the New Media Lab on Nov. 23, 2009, in San Francisco, bringing together new media innovators to kick off a year-long project covering nonprofits, journalism and social media.
The focus is on how to leverage social media for Doing Good 2.0
This document discusses strategies for social media marketing. It outlines the stages companies go through in adopting new technologies from initial skepticism to full adoption. It also discusses how brands are becoming publishers by directly engaging consumers online and how this requires adapting organizations, content, and skill sets. The document advocates identifying and empowering advocates through social sharing as a way to influence buying decisions. It provides a case study of a company that improved its marketing by becoming a publisher and leveraging sharing behavior.
This document discusses the use of social and participatory media for online communities and interactions. It begins with an overview of today's educational context and the need for new digital literacy skills. It then discusses various social and participatory media tools like blogging, messaging, social bookmarking and their potential uses. The rest of the document explores topics like open practices, communities, creativity and how technologies can support learning in new ways.
Social Media notes for 2.5 hour workshop. National Service grantees, AmeriCorps, Senior Corps, VISTA and Learn and Serve America. Including Social Media Game.
The document summarizes a workshop on how to generate buzz using social media. The workshop objectives are to understand the social media phenomenon, be aware of tools that can help create buzz, optimize content production and diffusion on wikiblogs, and leverage social media beyond a citizen act game. Participants are reminded that their ability to create buzz will account for 1/5 of their final rating. The workshop then covers understanding the social media phenomenon, optimizing content for social media, developing an editorial strategy for wikiblogs, writing engaging content, promoting blogs online through tools like Facebook and Twitter, and using hashtags and mentions on Twitter.
Nonprofits can benefit greatly from using social media effectively. Social media allows nonprofits to connect directly with supporters and donors to build deeper relationships. It provides a cost-effective way to boost awareness, engage supporters, and potentially increase donations. The document provides examples of how nonprofits like Darius Goes West and Amnesty UK have successfully used social platforms like YouTube, Facebook, and Twitter to further their missions and raise funds. It stresses the importance of consistently interacting with supporters and tailoring messaging to different target audiences when using social media.
Politicians are increasingly using social media to connect with constituents and shape political campaigns. Barack Obama's 2008 presidential campaign set a precedent by leveraging sites like Facebook, Twitter, YouTube, and blogs to raise funds, organize supporters, and spread his message virally. Now, politicians at all levels are adopting social media strategies to engage citizens, share information, solicit feedback, and track opinions. However, improper use of these new tools can damage reputations through unintended information releases or inconsistent messaging. Effective social media requires ongoing interaction and content to build trust with supporters online.
This document discusses the history and development of political marketing and public affairs management. It defines political marketing as the application of marketing principles to elections, referendums, lobbying, and policy formulation to gain strategic or electoral advantages. The document traces the evolution from early mass propaganda campaigns to the modern use of tools like polling, media advertising, and social media. It also examines the rise of political lobbying and public affairs to influence regulation and policymaking. Models of political marketing are presented and key aspects of electoral campaigning and lobbying are discussed.
Studbolt Scotland - Full Brochure (Rev1)Paul Queen
The document is a catalog from Studbolt Scotland that provides information on fasteners and other industrial supplies. It includes sections on studbolts, nuts, bolts, washers, gaskets, and pipe supports. Studbolt Scotland stocks a wide range of petrochemical and industrial fasteners that meet various standards like ASME, DIN, ISO and ASTM. They can supply items from stock or on short lead times and also produce custom fasteners to customer specifications.
Nick McGrath is seeking an activities director or coordinator position at a senior care facility. He has a Bachelor's degree in Business Administration with a focus on management and healthcare administration. His experience includes over 5 years as an activities coordinator at a memory care facility where he plans daily events and activities for seniors. He also has experience in hospital operations and administration through internships and projects.
This verified certificate of achievement certifies that Sachin Xavier Noronha successfully completed and passed the online course CTL.SC2x: Supply Chain Design offered by MITx through edX. The certificate is signed by the Senior Lecturer of the Engineering Systems Division and Dean of Digital Learning at the Massachusetts Institute of Technology and was issued on January 11, 2016 with a valid certificate ID number.
Using Behaviour Analysis to Detect Cultural Aspects in Social Web SystemsMatthew Rowe
This document discusses analyzing user behavior in online communities to understand community evolution and health. It proposes modeling user behavior with an ontology and identifying roles based on behavior features. Community roles like elitist correlate with specific behavior levels, like a low in-degree ratio. Analyzing changes in behavior roles over time could provide insights into community health and enable predicting community changes. The approach differs across social web systems and could reveal how behavior and roles compose communities in unique ways.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
I. Online communities are merging networking, information organizing, and sharing functions, allowing for social discovery of content through peer recommendations.
II. Peer recommendations through online sharing provide a new opportunity for content promotion and distribution, replacing verbal recommendations. Publishers should leverage these endorsements rather than see online sharing solely as a threat.
III. To benefit, publishers need new business models like flexible packaging and credit systems, sharing rights priced appropriately, and support for community platforms to convert peer recommendations into traffic and sales. Clear access rights and payment options are also important.
The document discusses using social media to enhance network effectiveness. It defines social media and outlines how it has grown significantly. It then discusses several key aspects to consider when using social media for a network, including understanding the network's objectives, audience, integrating social media with existing strategies, addressing potential cultural challenges, building capacity, choosing appropriate tools and tactics, measuring results, and experimenting with an iterative process.
The document discusses social media and how artists can use it to promote themselves virtually for free. It defines social media as websites and applications used for social networking. Some key points made include:
- Social media allows people to interact and explore within like-minded communities. It gives users control over information.
- Artists should use social media for promotion because of the huge number of people using different social platforms every day, reaching hundreds of millions of users.
- Successful use involves building "social authority" by establishing yourself as an expert in your field to become an influencer.
The document then provides examples of various social media tools across different categories like blogs, social networks, multimedia sharing, and collaboration/authority building media
The document discusses the power of social media in marketing and public relations, providing a brief history of social media and its growth, statistics on physicians' use of social media, an overview of social media management tools, and tips for understanding customers and communities as well as resources for using social media effectively. It also includes an agenda for an upcoming meeting focused on discussing social media strategy.
Univ. of AZ Global Racing Symposium 2015 - Digital Strategiessmfrisby
Provides a high-level view of how organizations can leverage Big Data in the digital space. Covers topics such as structured vs unstructured data, curating disparate data sources and exploiting the data correlation opportunities.
This document discusses social media and its growth. It defines social media as online technologies that allow people to share content, opinions, and media. Some common social media tools mentioned include social networks, blogs, wikis, photo sharing, and video. The document also discusses why people participate in social networks, including to make friends, share experiences, and find jobs. It provides statistics on social network usage among different age groups. Finally, it lists some free and useful social media software and resources.
2010 Exhibitor Education Session Social Media Preso [Compatibility Mode]St. Nick Media Services
This presentation details the basics of what social media is, types of social media, ways insurance companies are using social media, and how technology or service providers can use social media to increase interaction with current and potential customers.
This document discusses developing a social media strategy. It begins by noting how customers, companies and the world have changed with new technologies and media choices. To develop an effective strategy, companies should ask who their key influencers are online and what is being said about the company. The document then outlines Forrester's four steps to social media: understand your people and objectives, develop strategies, and determine which technologies to use. It provides examples of listening tools, objectives for different departments, considerations for strategies, and an overview of various social media technologies. The key is to join the conversation online, engage customers, add value for them and ultimately connect with customers to make social media successful.
Social Media 101: Classroom Collaboration after the Bell
Topics: General Technology, Internet Tools
Last updated: March 2012
Download: PowerPoint presentation (5.7 MB)
Confused by all the talk about Twitter, Google+, Yelp, Reddit, and the like? This session is for you! Join Patrick Crispen as he helps demystify the world of social media, tours some of the most popular social media sites and tools, and gives you some field-tested tips and tricks to use web-enabled and mobile technologies to extend your classroom discussions beyond the end of the school day.
by Patrick Crispen
The New Journalist in the Age of Social MediaJD Lasica
In the age of social media, what should be the role of the New Journalist -- not one who works for a traditional news organization but a social entrepreneur launching a media project for a nonprofit?
The New Journalist at a nonprofit or startup will be a storyteller and multimedia producer but will also have to take on additional roles:
• entrepreneur
• conversation facilitator
• social marketer
• futurist
• metrics & research nerd
Here's my presentation for the New Media Lab on Nov. 23, 2009, in San Francisco, bringing together new media innovators to kick off a year-long project covering nonprofits, journalism and social media.
The focus is on how to leverage social media for Doing Good 2.0
This document discusses strategies for social media marketing. It outlines the stages companies go through in adopting new technologies from initial skepticism to full adoption. It also discusses how brands are becoming publishers by directly engaging consumers online and how this requires adapting organizations, content, and skill sets. The document advocates identifying and empowering advocates through social sharing as a way to influence buying decisions. It provides a case study of a company that improved its marketing by becoming a publisher and leveraging sharing behavior.
This document discusses the use of social and participatory media for online communities and interactions. It begins with an overview of today's educational context and the need for new digital literacy skills. It then discusses various social and participatory media tools like blogging, messaging, social bookmarking and their potential uses. The rest of the document explores topics like open practices, communities, creativity and how technologies can support learning in new ways.
Social Media notes for 2.5 hour workshop. National Service grantees, AmeriCorps, Senior Corps, VISTA and Learn and Serve America. Including Social Media Game.
The document summarizes a workshop on how to generate buzz using social media. The workshop objectives are to understand the social media phenomenon, be aware of tools that can help create buzz, optimize content production and diffusion on wikiblogs, and leverage social media beyond a citizen act game. Participants are reminded that their ability to create buzz will account for 1/5 of their final rating. The workshop then covers understanding the social media phenomenon, optimizing content for social media, developing an editorial strategy for wikiblogs, writing engaging content, promoting blogs online through tools like Facebook and Twitter, and using hashtags and mentions on Twitter.
Nonprofits can benefit greatly from using social media effectively. Social media allows nonprofits to connect directly with supporters and donors to build deeper relationships. It provides a cost-effective way to boost awareness, engage supporters, and potentially increase donations. The document provides examples of how nonprofits like Darius Goes West and Amnesty UK have successfully used social platforms like YouTube, Facebook, and Twitter to further their missions and raise funds. It stresses the importance of consistently interacting with supporters and tailoring messaging to different target audiences when using social media.
Politicians are increasingly using social media to connect with constituents and shape political campaigns. Barack Obama's 2008 presidential campaign set a precedent by leveraging sites like Facebook, Twitter, YouTube, and blogs to raise funds, organize supporters, and spread his message virally. Now, politicians at all levels are adopting social media strategies to engage citizens, share information, solicit feedback, and track opinions. However, improper use of these new tools can damage reputations through unintended information releases or inconsistent messaging. Effective social media requires ongoing interaction and content to build trust with supporters online.
This document discusses the history and development of political marketing and public affairs management. It defines political marketing as the application of marketing principles to elections, referendums, lobbying, and policy formulation to gain strategic or electoral advantages. The document traces the evolution from early mass propaganda campaigns to the modern use of tools like polling, media advertising, and social media. It also examines the rise of political lobbying and public affairs to influence regulation and policymaking. Models of political marketing are presented and key aspects of electoral campaigning and lobbying are discussed.
Studbolt Scotland - Full Brochure (Rev1)Paul Queen
The document is a catalog from Studbolt Scotland that provides information on fasteners and other industrial supplies. It includes sections on studbolts, nuts, bolts, washers, gaskets, and pipe supports. Studbolt Scotland stocks a wide range of petrochemical and industrial fasteners that meet various standards like ASME, DIN, ISO and ASTM. They can supply items from stock or on short lead times and also produce custom fasteners to customer specifications.
Nick McGrath is seeking an activities director or coordinator position at a senior care facility. He has a Bachelor's degree in Business Administration with a focus on management and healthcare administration. His experience includes over 5 years as an activities coordinator at a memory care facility where he plans daily events and activities for seniors. He also has experience in hospital operations and administration through internships and projects.
This verified certificate of achievement certifies that Sachin Xavier Noronha successfully completed and passed the online course CTL.SC2x: Supply Chain Design offered by MITx through edX. The certificate is signed by the Senior Lecturer of the Engineering Systems Division and Dean of Digital Learning at the Massachusetts Institute of Technology and was issued on January 11, 2016 with a valid certificate ID number.
Daniel Knight has 5 years of experience providing onsite support for the Logistics Modernization Program (LMP) and is an expert in SAP/LMP Inventory and Warehouse Management. He has delivered training to over 15 students per class for a year and developed training materials and end user guides. His experience includes implementing ERP systems, providing post go-live support, and working on the Complex Assembly Manufacturing Solution (CAMS). He currently works as a Management Analyst supporting the implementation of LMP at Sierra Army Depot.
Three key events involving election-related violence in the Philippines are summarized:
1) In Maguindanao, supporters of local candidates smashed PCOS machines with hammers to stop the voting process in two villages.
2) A Chinese warship chased and tailed a boat carrying 147 civilians, including the mayor-elect of Kalayaan town, in a provocative manner near a disputed reef in the Spratlys.
3) Fighting erupted between supporters of rival candidates in Tongkil, Sulu, prompting the deployment of military helicopters and Marines to help contain the violence and allow voting to proceed.
Romell Guevarra is applying for a position in hospitality and has over 10 years of experience in various roles such as waiter, captain, and supervisor in hotels in the UAE. He has a bachelor's degree in secretarial from Philippines Christian University and seeks to continue learning new skills to better serve guests. His objective is to impart his knowledge and provide professional service to guests.
This document provides an overview of tools and concepts for using C++, including:
- Compiling and linking code by splitting classes into header and source files.
- Static vs dynamic libraries and how they are included in programs.
- Setting up include and library paths to import the Box2D physics library into a C++ project.
- Popular C++ libraries like Boost, GUI frameworks like Qt and SDL, and game engines like Unity and Unreal that can be used in C++ projects.
- Tips for using debugging tools, documentation tools like Doxygen, and build systems like CMake in C++ development.
This document provides an overview of measuring social media engagement. It discusses how traditional media metrics differ from social media metrics. It outlines a three step process for measuring social media: 1) define goals and objectives, 2) identify participants and their roles, 3) identify key performance indicators to track engagement. Specific metrics for platforms like Twitter, Facebook, and videos are also described. The document emphasizes the importance of listening, engaging audiences, and measuring metrics that map to business goals.
The document discusses key topics for businesses regarding social media in 2013, including:
- The growing importance of mobile access to social media sites.
- Statistics on the large user bases of Facebook, YouTube, LinkedIn, and Twitter in Australia.
- How the National Broadband Network will impact internet usage in Australia.
- Tips for developing an effective social media strategy, including making goals specific, measurable, attainable, relevant and timely.
Social media mining presentation by Tom Masterman of the Institute on the Environment, given at the University of Minnesota's Communicators Forum Conference, 05.13.10.
Introduction to Social Media for Not-for-ProfitsBen Teoh
An introduction to how your not-for-profit can start using social media better.
Presented by Ben Teoh for the City of Salisbury as part of their Digital Enterprise program on behalf of Connecting Up
Beth Kanter shared her story of success with social media and principles of content strategy. She emphasized setting measurable objectives, identifying influencers, and using ongoing relationship building. Kanter also stressed the importance of integrated content creation, coordination, and curation strategies. This includes organizing topics, remixing content, and curating the best external content to share. Finally, she discussed measuring social media using appropriate metrics to improve results over time.
Recording: http://youtu.be/9S0krbjnCZ0
So you’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel and CEO blog set up. So now what?
Back up.
Take a hold of your communications plan and start afresh. This webinar is for organizations that have dipped (and maybe dived) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Presentation by: Kirstin Beardsley, CanadaHelps
Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.
The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
The document discusses a workshop on integrating social media into organizational strategy presented by Kevin Trowbridge. The workshop covers reviewing the strategic planning process, exploring common social media tools like blogs, microblogging, and social networking, and considering where social media fits within an organization's communication efforts. Examples of popular social media tools are provided for different categories like connecting, organizing, reacting, and creating.
Everyone is talking about social media. Facebook, Twitter and YouTube are just a few of the social platforms out there. How do you know where to start with setting up social media presence for your not-for-profit?
Key learning: -
Understanding the benefits of using social media
Understanding how the NBN will enable improved online community engagement
Key social media tools, what they’re good for and how to use them
The do’s and don’ts of social media
Examples of effective use of social media for not-for-profits
This workshop will be delivered by Ben Teoh from Connecting Up.
This FREE event is targeted at not for profits but all businesses with an ABN and fewer than 200 employees are welcome to attend.
For enquiries please call or email:
Rhys Moult
rmoult@salisbury.sa.gov.au
(08) 8260 8205
The document provides an overview of social media marketing and strategies for using various social media platforms. It discusses defining social media marketing and key platforms like social networks, blogs, Twitter, and multimedia content. It also outlines seven steps for planning and executing a social media campaign, including setting goals, defining team roles, branding and integrating elements, researching platforms, and documenting the process. Quantitative metrics for gauging success are also presented. The overall message is that an effective social media strategy requires ongoing maintenance across multiple platforms.
Advanced integrations of social media analyticsBlake Robinson
Deck from "Advanced Integrations of Social Media Analytics" workshop at SXSW 2011.
Workshop featured: Blake Robinson, Chris Lightner, Margaret Francis, Megan Costello and Susan Etlinger
Social Change: Social Media's role in BusinessMichael Murray
This is a presentation on using change management best practices to encourage social media adoption within organizations. It begins with a "Social Media 101" section, then explains Enterprise 2.0 as the 'other' social media. The presentation then presents change management as a vehicle for encouraging social media adoption. Finally a case study and basic social media strategies provide readers with some tangible suggestions for how to get started.
Social Media Brian Johnson Program, 07.14.10JacquiSakowski
The document provides an overview of social media including Facebook, LinkedIn, blogs, Twitter, and YouTube and discusses opportunities for personal, professional, and Rotary applications of each platform. Examples are given for how individuals, businesses, and Rotary clubs currently utilize various social media tools. The document emphasizes that social media provides new ways to communicate information and connect with others.
Elements of an Effective Social Media StrategyVisitTheLab
Social media is like a chemical experiment that requires defining objectives, developing a strategic formula, and monitoring the reaction. The formula includes elements like purpose, amplification, continuity, authenticity, accountability and using optimal tools to engage in integrated messaging through owned, earned and paid channels. Success requires defining goals, listening to conversations, engaging authentically with relevant content on an ongoing basis, and measuring and modifying the strategy based on analyzing results.
Social media has fundamentally changed communication and how information is shared. Key points:
1) Web 2.0 allows for user participation and collaboration through tools like wikis, blogs, social bookmarks, and user-generated content sites.
2) Social media use is widespread, with platforms like Facebook, Twitter, LinkedIn, and YouTube all seeing billions of users and views daily.
3) Businesses are recognizing social media's potential for continual customer engagement, global reach, accessibility, and real-time updates. Industries are finding uses in healthcare, marketing, journalism, education and more.
4) Schools are integrating social media tools into curricula to prepare students for a participatory digital world, but
Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...Laura Norvig
This document summarizes a presentation on cultivating user-generated content through online communities. The presentation covered listening to online conversations, curating and highlighting user content, and a case study of a summer challenge campaign by KaBOOM! that successfully engaged users to map and review playgrounds. Tips included finding where user interests meet organizational goals, providing high-touch support, and giving solutions rather than restricting users.
The document discusses using social media, such as Facebook, Twitter, YouTube and LinkedIn, to connect with clients and deliver services online through self-help solutions, smart assistants, online assessments, live chat and mobile apps. It addresses why social media is needed, what goals organizations should set, which tools may help meet those goals, and barriers to using social media, such as skills, capacity and including the digitally excluded.
2. Summary
1. Introduction
2. Metrics and Social Media Elements
3. Social Media Metrics: some approaches
4. Metrics for Social Media Communication
5. Tools
6. References
* Click to view the portuguese version of this
presentation / Clique para ver a versão em
português dessa apresentação
Social Media Metrics
4. Introduction
Contemporary WEB is defined by:
• Content sharing;
• User generated content – text, video, photo etc;
• Sociability;
• Active reception;
• Reconfiguration of formats and social practices;
• Media convergence;
• Popularization of Social Media.
Social Media Metrics
5. Introduction
Behavior on the internet
Fonte: Power to the People da Universal McCann (UM)
Content sharing on the Internet has reached a prominent role in daily life of
Internet users:
• 63% created a profile on a social network site;
• 57% manage a profile on a social network site;
• 76% upload photos;
• 33,1% upload videos;
• 29,1% keep a blog;
• 71% read blogs.
Social Media Metrics
6. Introduction
Definition – Social Network Sites
by: Danah Boyd e Nicole Ellison
“ web-based services that allow
individuals to (1) construct a public or
semi-public profile within a bounded
system, (2) articulate a list of other users
with whom they share a connection, and
(3) view and traverse their list of
connections and those made by others
within the system.
Social Media Metrics
7. Introduction
Definition – Social Media
by: Andreas Kaplan e Michael Haenlein
“ a group of Internet-based applications
that build on the ideological and
technological foundations of Web 2.0,
which allows the creation and exchange of
user-generated content.”
Social Media Metrics
8. Introduction
These technologies and online
practices could be used by
individuals and/or
organizations to spread
content, opinions, ideas,
experiences and perspectives...
Social Media Metrics
9. Introduction
Behavior on the Internet
Fonte: Power to the People da Universal McCann (UM)
From 2006 to 2009 there has been increasing in virtually all activities involving
social media
The five activities that grew most were:
1. Watch video clips online;
2. Listen to live radio/audio online;
3. Create a profile on a social network;
4. Read blogs;
5. Upload photos to a photo sharing site.
Social Media Metrics
10. Introduction
Five sites most visited by brazilian Internet users:
Fonte: ComScore
1º Google Brasil
2º Orkut
3º Google
4º YouTube
5º Window Live Mail
Social Media Metrics
11. 2. Metrics and Social Media
Elements
Social Media Metrics
12. Metrics
“A metric is a measuring system that
quantifies a trend, dynamic, or
characteristic. In virtually all disciplines,
practitioners use metrics to explain
phenomena, diagnose causes, share
findings, and project the results of future
events.”
por Paul Farris; Neil Bendle; Phillip
Pfeifer; David Reibstein.
Social Media Metrics
13. Why to measure?
› Determine financial return;
› Accountability;
› Demonstrate value and impact;
› Assessing resource need;
› Test hypothesis.
(Amber Naslund)
Social Media Metrics
14. Social Media Metrics
Ups:
› Data persistence;
› Data searchability;
› Public information;
› APIs;
› Several levels of measurement.
Social Media Metrics
15. Social Media Metrics
Downs:
› Differences betwees social media sites;
› Inconsistent terminology.
Social Media Metrics
19. Social Media Elements
Profile/Page
› Demographics
› Expertise
› Bias
› Freshness
› Credibility
› Number and Rate of Connections
Social Media Metrics
20. Social Media Elements
Connections
› Direction
› Initiation
› Emphasis
Social Media Metrics
21. Social Media Elements
Content
› Density
› Valence
› Proximity
› Attribution
Social Media Metrics
22. Categorias
CATEGORY KEY EXAMPLES
Social Network Sites Orkut, Facebook, LinkedIn, Ning, Elgg
Social Bookmarking Delicious, Dihitt
Blogs Blogspot, Wordpress, Tumblr
Microblogging Twitter, Plurk
Content Sharing YouTube, Flickr, Videlog, Vimeo, Picasa
Cultural Consumption Skoob, Last.fm, Filmow, O Livreiro
Wikis Wikipedia, Twiki
Geolocalization Google Maps, Foursquare, Gowalla
Social Media Metrics
23. Data
Quantitative Data
ANALYSIS
Qualitative Data
Social Media Metrics
24. Quantitative Data
Profile
• Scraps
• Friends
• Communities
• Fans
• Videos
• Photos
• Mutual Friends
• Mutual Communities
Social Media Metrics
25. Quantitative Data
Community
• Members
• Creation Date
• Last Topic
• Related Communities
Social Media Metrics
26. Quantitative Data
Promote
• Views
• Promotions
• Click
• Trashes
• Promoters
Social Media Metrics
27. Quantitative Data
Topic
• Creation Date
• Posts
• Last Post Date
Social Media Metrics
28. Quantitative Data
Profile
• Folllowing
• Followers
• Tweets
• Most Recent Tweet
• Lists
Social Media Metrics
30. Quantitative Data
Profile
• Contacts
• Groups
• Testimonials
• Joined
Social Media Metrics
31. Quantitative Data
Photo Gallery
• Number of Photos
• Number of Albums
• Pro / Free
Social Media Metrics
32. Quantitative Data
Videos
• Views
• Likes / Dislikes
• Comments
Social Media Metrics
33. Quantitative Data
MyBarackObama
• Eventos Hosted
• Events Attended
• Calls Made
• Doors Knocked
• Number of blog posts
• Amount Raised
• Groups Joined
Social Media Metrics
34. 3. Social Media Metrics: some
approaches
Social Media Metrics
35. Pólvora
› Awareness
› Influence
› Engagement
Social Media Metrics
36. Pólvora
› Awareness › Influence › Engagement
• Page Views • Ratings / Rankings • Comments and
• Unique Visitors • Referrals Trackbacks
• Posts / Topics • Members • Filled Profiles
• Number of Groups • Connections • Active Members
• Average Time • Means
• New Visitors • Mentions
• Repeat Visitors • Frequency of
• Traffic Sources Publication
• Leads • Favorites
• Evaluation of visitors:
geographic, language,
bounce rate etc.
Social Media Metrics
37. IAB – Social Media Ad Metrics Definitions
› Social Media Sites: 09 metrics;
› Blogs: 12 metrics;
› Applications / Widgets: 09 metrics.
Social Media Metrics
38. IAB
› Social Media Sites › Blogs › Widgets and
• Unique Visitors • Conversation Size Applications
• Cost per Unique Visitors • Site Relevance • Installs
• Page Views • Author Credibility • Active Users
• Visits • Content Freshness and • Audience Profile
• Return Visits Relevance • Unique User Reach
• Interaction Rate • Growth
• Time Spent • Influence
• Video Installs • Application/Widget Installs
• Relevant actions taken - User
• Active Users
• Longevity/Lifecycle
Social Media Metrics
39. Razorfish - Fluent
› Net Sentiment
› SIM Score (Social Media Index Score)
Social Media Metrics
40. Razorfish - Fluent
› Net Sentiment for the Brand › SIM Score
• (Positive + Neutral Conversations – Negative • Percentage of positive
Conversations) / Total Conversations for the Brand conversations for the
brand in relation to the
› Net Sentiment for the Industry total conversations for
• (Positive + Neutral Conversations – Negative the industry.
Conversations) / Total Conversations for the Industry
Social Media Metrics
41. Vivaldi|Partners
› Social Currency
› Brand Performance
Social Media Metrics
42. Vivaldi|Partners
› Social Currency › Brand Performance
• Affiliation • Quality Perception
• Conversation • Brand Trust
• Utility • Recommendation
• Advocacy
• Information
• Identity
Social Media Metrics
43. Vollmer & Precourt
› Traditional Metics
› Behavior-specific and Action-focused
› New Media
Social Media Metrics
44. Vollmer & Precourt
› Traditional Metrics › Behavior-specific and
• Reach, frequency, and Action-focused
traditional gross rating • Engagement
points • Quality and concentration of
• Demographics audience
• Brand metrics • Impact on purchase behavior
• Actual Viewership
› New Media
• Demographics > Behaviors, Interests
• Impressions > Engagement, Actions
• Platform-specific > Campaing-specific
• Usage/Segmentation > Purchase Funnel
• Estimate > Census
Social Media Metrics
45. Radian6 (a)
› Activity and Engagement
› Reveny and Biz Dev
› Cost Savings
› Awareness and Value
Social Media Metrics
46. Radian6 (a)
› Activity and › Revenue and Biz
Engagement Dev
• Members • Speed of sales cycle
• Posts/Threads • Number/% of repeat
• Comments or Ideas biz
• Inbound Links • % customer retention
• Tags, Votes, Bookmarks • Transaction value
• Active Profiles • Referrals
• Referrals • Net new leads
• Post Frequency/Density • Cost Per Lead
• Conversions from
community
Social Media Metrics
47. Radian6 (a)
› Cost Savings › Awareness and Value
• Issue Resolution Time • Brand loyalty/affinity
• % of issues resolved • Media placements
online • Share of Conversation
• Account turnover • Sentiment of Posts
• Employee turnover • Net Promoter Score
• Hiring/Recruiting • Interaction with Content
• Training costs • Employee Social Graphs
• New Product Ideas
• Development cycle time
• Product/Serv Adoption
Rate
Social Media Metrics
49. Radian6 (b)
• Exuberance • Infatuation
The monthly count of twestimonials & Score of the relative direction of
positive posts inbound & outbound links/tweets between
sources. Score of the relative direction of
• Attention span inbound & outbound links/tweets between
sources.
Average span of time a post is
retweeted & commented on
• Repetition
• Ressonance Average times per month
The total volume of “in sync” a source inbound links/retweets your
conversation around an idea content
• Reverberance • Ativation
The total volume of inbound linking
The monthly total of new sources that
and generations of retweeting
have shared your positive content.
of a post
• Bucket Volume • Conversation
Compare the monthly counts of post The total monthly relative share of
types (ie. complaints, referrals etc…) conversation vs. competitors
• Potential • Engagement
Compare the monthly counts of point The amount of repeat commenting &
of need declarations & estimated length of those comments
revenue/closed
Social Media Metrics
56. Bain/IAB
• Brand Awareness
• Purchase Intention
• Likelihood to
Recommend
• Favorability
• Conversion Rates
• Recall
• Click through
• Unique Visitors
• Message association
• Ad impressions/views
• Time spent on page
• Interaction rate
• View through
• Engagement Time
Social Media Metrics
58. Online Media
Owned Media Earned Media Paid Media
- Candidate’s Site - News - Banners
- Party’s Site - Posts - Sponsored Links
- Official Profiles - Conversations - Sponsored Posts
- Official Content - Communities / - ...
- ... Groups
- Pages / Wikis
- Forwarded Emails
- ...
Social Media Metrics
59. Online Media for Political Campaigns
Owned Media Earned Media Paid Media*
- Candidate’s Site - News - Banners
- Party’s Site - Posts - Sponsored Links
- Official Profiles - Conversations - Sponsored Posts
- Official Content - Communities / - ...
- ... Groups
- Pages / Wikis
- Forwarded Emails
- ...
* According to brazilian law,
paid media can’t be used in
online political campaings
Social Media Metrics
60. 4. Metrics for Social Media
Communication
Social Media Metrics
61. Process of Strategic
Planning Social Planning
Media
Communication
Monitoring
Content
Production
Relationship
Social Media Metrics
62. Processo
› Evaluation of previous traits of
candidate
› Analysis of macro environment
Strategic › Selection of social media sites
Planning
› Schedule guiding
Social Media Metrics
63. Processo
› Social Media Optimized profiles
› Production of textual, imagery and
audiovisual content
Content › Selection, editing and
Production recommendation of third party content
› Personal expressions
Social Media Metrics
64. Processo
› Selection of connections
› Selection of hubs
› Thanks and feedbacks
Relationships › Responses to comments, questions
and criticisms
› Identifying key users and public
› Fomenting participation
Social Media Metrics
65. Processo
› Environmental analysis
› Monitoring of mentions to the
candidate and key allies
› Monitoring of mentions to the
Monitoring competitors
› Monitoring of key themes and threads
› Sentiment Index
› Spotting advocates, detractors and
repeat emitters
Social Media Metrics
67. Engagement is related to the Reach is related to the degree of
degree of participation and effective dissemination of certain
involvement of a specific profile or content or to degree of potential
group of users to a theme or spread that a single profile has in the
subject network.
Influence is related to the
Adequaçy refers to the degree of
degree of attention and
proximity that given content has in
mobilization that a certain profile
relation to the desired characteristics
can generate in others users.
and values
Social Media Metrics
68. Steps
1) Customer Context;
2) Current Practices in Social Media;
3) Emphasis;
4) Types of Metrics;
5) Collection Tools;
6) Analysis.
Social Media Metrics
69. Customer Context
• Strengths and Weakness;
• Threads and Opportunities;
• Competition;
• Target Audience;
• General Objectives of Communication;
• Marketing Strategy.
Social Media Metrics
70. Current Practices in Social Media
• Select which social media sites will be used in
the campaign;
• Evaluate the current phase of the management
of social media : 1. Strategic Planning; 2.
Content Production; 3. Relationships;
4. Monitoring;
• Identify the actual use of social media by team
and key people: publishing frequency, type of
content, type of relationship, social media
performance etc.
Social Media Metrics
71. Emphasis
• Based on information obtained about the client and taking into
account the type of work in social media, it's time to define
desired information
• With the objectives defined, the next step is to identify what
you want to discover and check through the metrics within each
of the areas :
• Influence;
• Engagement;
• Reach;
• Adequacy.
Social Media Metrics
72. Types of Metrics
• Considering the previous items, the next step
is to define which metrics are appropriate. The
choice of metrics varies on a number of criteria
such as:
- Social Media Site;
- Previous Social Media Performance;
- Desired Information;
- Measurable Data: quantitative x
qualitative.
• Definir conjunto de métricas de acordo
com as particularidades das mídias sociais.
Social Media Metrics
73. Collection Tools
• Define Tool: identify which tools make
possible the information you want to collect;
• Methodology: How tools will be used? In what
period? How will data be stored?
• Data collection.
Social Media Metrics
74. Analysis
• From the quantitative and qualitative data, one should
interpret the information;
• Think metrics according to every part of the objectives
to be achieved;
• Apply data and analysis in the planning of new actions,
optimization strategies etc.
Social Media Metrics
76. Example
REACH INFLUENCE
• Growth of Total Followers • Quality of Twitter Lists
• Views of Key Videos Klout Score
ENGAGEMENT ADEQUACY
• Topics/Month • Proximity with key words
• Active Participants • Sentiment Value Index
Social Media Metrics
78. Tools
› Data archiving
› Analytics
› Monitoring and Analysis Software
› Search Engines
› Profile Classification
› Evaluation of presence, reach and
response
Social Media Metrics
79. Tools
› Data archiving: software for manual
collecting and storing data.
Useful for calculations in general and
indispensable for social media without
specific analytics tools.
Social Media Metrics
81. Tools
› Web Analytics: tracking and analysis of
data from visitors.
For sites, blogs, Ning, social networks and
customized social media as additional
mechanism.
Social Media Metrics
83. Tools
› Monitoring and Analysis Softwares:
software that collect, sort and allow
addition of information such as tags and
the valences of terms and phrases emitters.
Social Media Metrics
89. Tools
› Profile Classification: applications with
their own mechanisms for evaluating
profiles. Often they offers scores and
rankings.
Social Media Metrics
92. Tools
› Evaluation of presence, reach and
response: creation of a numeric indexes to
assess the presence, extent or response in
several social media sites.
Social Media Metrics
97. Daily Visits and Comments on viral
video “Vou morar na propaganda
do governo da Bahia”
Social Media Metrics
98. Tools
Tool Ups Downs
Excel and Spreadsheets ↑ Universality ↓ Manual insertion
↑ Customizable ↓ Complexity
similars Calculations
Google Docs Spreadsheets ↑ Synchronous ↓Limited when
collaboration compared to Excel
Spreadsheets
Google Web analytics sofware ↑ Trustness ↓Indirect data
↑ Integration with
Analytics Google Tools
Scup Social Media monitoring ↑Brazilian (supported ↓ Few data crossings
software language, help) available
↓Moderate
investment
Social Media Metrics
99. Tools
Tool Ups Downs
Radian6 Social media monitoring ↑ Comparison with ↓ High investiment
software competitors and market ↓ Complex interface
↓ Without Orkut
support
SM2 Social media monitoring ↑ Trial: 1000 mentions ↓ Unfriendly interface
software ↑ Demographics
PostRank Measurement of ↑ Good with sites and ↓Basic plan: only 5 sites
engagement for social blog x 20 pages
media content and ↑ Good with evaluation ↓ Few social media
websites of reach sites
Social Mention Search by type of site: ↑ 11 segmentations ↓ Vague and non-
portals, blogs, social ↑ Feed Creation customizable sentiment
boomarking, social ↑ Data exportation analysis
networks ....
Social Media Metrics
100. Tools
Tool Ups Downs
Klout Profile analysis: reach, ↑ Classification of ↓ Some inaccurate data
amplification and Twitterprofiles
netwokr ↑ Influence metrics
Twitter Analysis of data from ↑ Several data analysed ↓ Only Twitter
Analyzer Twitter profiles, such as ↑ Layout ↓ Non-exportable data
reacf, evolution and
mentions.
TweetReach Measures the potential ↑ Lists of profiles with ↓ Limited
scope of tweets on the higher reach on topic
subject or profile.
Hubspot Scores of blogs, Twitter ↑ Twitter: higher ↓Limited
Graders profiles, Foursquare, influence grades by city
Facebook pages etc.
Social Media Metrics
101. Tools
Tool Ups Downs
HowSociable Evaluation of brand ↑ Immediacy ↓ “Pro” version still in
presence in more than ↑ Good for initial development phase
20 social media. comparisons
YouTube YouTube Analytics ↑ Hot Spots ↓ Demographics only
Insight from logged users
Facebook Facebook Pages Analytics ↑ Fans Demographics ↓UpdatesDelay
Insights ↓ Only Pages: Profiles
and Groups don’t have
Insights
Feedburner Feeds Management ↑ Several levels of data ↓Only feeds
Social Media Metrics
102. References
Reports / Presentations / White Papers / Articles
http://www.slideshare.net/interney/mtricas-em-mdias-sociais
http://www.iab.net/iab_products_and_industry_services/508676/801817/socialmetrics
http://www.slideshare.net/tarushijio/metricas-para-publicidade-em-midias-sociais
http://fluent.razorfish.com/
http://www.context-digital.com/
http://www.amazon.com/Always-Advertising-Marketing-Consumer-Business/dp/0071508287
http://www.slideshare.net/Radian6/measuring-social-media-2396778
http://www.slideshare.net/AmberNaslund/listen-and-learn-new-media-new-metrics
http://www.radian6.com/blog/2010/03/social-media-measurement-analysis/
www.syncapse.com/media/syncapse-value-of-a-facebook-fan.pdf
http://www.forrester.com/rb/Research/marketings_new_key_metric_engagement/q/id/42124/t/2
http://www.web-strategist.com/blog/2010/04/22/altimeter-report-social-marketing-analytics-with-
web-analytics-demystified/
http://www.iab.net/insights_research/947883/buildingbrandsonline
Wave 4 – Power to the People
Plano de Negócio Sebrae
Users of the world, unite! - Kaplan Andreas M., Haenlein Michael.
Social Network Sites: Definition, History, and Scholarship. – danah m. boyd e Nicole B. Ellison
Social Media Metrics
104. Tarcízio Silva – Director of Research and
Development
www.tarciziosilva.com.br/blog
www.twitter.com/tarushijio
+ Content: On Twitter:
www.papercliq.com.br @papercliq
www.papercliq.com.br/blog @marcelayres
www.slideshare.net/papercliq @renatacbc
@tarushijio
Social Media Metrics