Sponsored Content: The media's shift in storytelling
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As presented during Philly Tech Week 2016's Media Conference. For a full script and list of resources, read on: http://bit.ly/PTW16dek
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Binnen het recruitment landschap is content marketing momenteel hot topic. Het delen van goede content versterkt relaties met kandidaten en opdrachtgevers en verandert hun beeld van jouw recruitment brand. Een sterke content strategie is essentieel om passief talent te binden aan je recruitment brand.
Content Marketing For Beginners: What, Why and How
Content has become a marketing buzzword. What is it, why is it so popular & how can you measure its success? This presentation covers content types, best practices, key metrics & tools.
Fundamentals of Media Planning & Buying
Digital media buying involves paid, owned, and earned content strategies. Paid media through Google and affiliates uses targeting approaches like demographics, geography, behaviors, look-alikes, and retargeting to reach the right audiences. Content is an important owned asset that can be distributed across digital channels and amplified through programmatic platforms to increase exposure to relevant audiences. Programmatic buying allows automated trading of digital media inventory across channels through demand-side platforms.
Content Marketing
- Content marketing is an important strategy for brands to build relationships with customers through sharing valuable stories and content. It aims to build trust, branding, awareness and engagement.
- A successful content marketing strategy is built on data insights and structured plans. It involves measuring the performance of content to understand what works best and plan future content accordingly.
- Distributing content through blogs, social media, and collaborating with influencers can help content go viral and build the brand's reach through earned media channels. Building quality relationships with bloggers is important.
The New Marketplace - Creating & Maintaining Content for Social Media
How valuable is content and how can you manage it? This is my presenation from the recent conference on Financial Services Social Media sponsored by Haymarket.
Why Employee Advocacy is Critical for Your Business
Smart brands are activating employees to reach new audiences in social, extend the reach of organic content and humanize their brand. Many refer to this as employee advocacy. We call it employee storytelling and the reason is simple - employees tell better stories than you do. Their voices are trusted among their peers and they already participate in industry conversations with your customers.
In this presentation, learn why employee advocacy is a critical piece of your marketing stack, understand the data that proves this and find out how to develop a communications blueprint that will help launch an effective program.
For a full recording, visit www.lws.co/mile13
B2B Content Marketing in Indian context
Content marketing plays a crucial role when it comes to digital marketing. Most B2B marketers are always on search to identify which content works with its target audience. But during this process they fail to identify the audience FUNNEL of path - to - purchase.
PR and Paid Media: Navigating the Blurred Lines
Today's PR pros need to be aware of how earned media, paid media and owned media overlap. In this presentation, a veteran digital marketer and journalist looks at the new reality of managing PR, advertising and social media through collaboration.
Produce,Distribute and Measure great Content Marketing
Live Webcast: LinkedIn's Jon Lombardo and Marcus Stoll from Newscred discuss strategies for success with content marketing.
InboundWriter - DivvyHQ Webinar 5-23-12
This document outlines 9 steps to building an internal publishing department for content marketing. It discusses establishing a content strategy, determining content vehicles, creating an editorial schedule and team, using planning tools, optimizing content, building workflows, engaging audiences on search and social, and monitoring results. Examples of editorial plans, organizational charts, and case study results are also provided.
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Augmenting Content Personalization to Marketing Channelization - Bharat Gawra...
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IAB Canada Roadshow 2015: Native Advertising Research
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Sponsored Content 2.0: Integrating Content & Distribution From Day One
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AddThis Webinar: Capturing Inbound Leads with Contributed Content
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Content Marketing For Beginners: What, Why and How
Content Marketing For Beginners: What, Why and How
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The New Marketplace - Creating & Maintaining Content for Social Media
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Lyrics Video Document for artist Kevin Aguirre
A document explaining the elements that will be used for Kevin's lyrics video
Influencer Marketing Master Class - Alexis Andreasik
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Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.THE STORY COMMUNICATION Credential 2024.pptx
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
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Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationAdvanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
AI Best Practices for Marketing HUG June 2024
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Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
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As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Pillar-Based Marketing Master Class - Ryan Brock
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
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Influencer Marketing Master Class - Alexis Andreasik
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Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
Efficient Website Management for Digital Marketing Pros
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SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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Sponsored Content: The media's shift in storytelling
- 1. Sponsored Content The media’s shift in storytelling Alisha Miranda Client Success Manager, Technically Media @makeshiftalisha#PTW16
- 2. BREAKING: Study Finds Most Marketers Plan To Just Continue To Act As If They Know How Sponsored Content Works -- @adweak #PTW16
- 3. Definitions Native Advertising - umbrella term; matches ‘look & feel’ of site Sponsored Content - brand pays to sponsor a story produced by edit team Branded Content - brand produces its own ‘content studio’ Content Marketing - content produced to push sales Advertorial - outdated and frowned upon *Sources: Contently, Mediapost, Digiday #PTW16
- 4. BREAKING: Client Waiting For All Its Competitors To Start Doing Sponsored Content Before Dipping Toe In -- @adweak #PTW16
- 5. Evolution Print: 1600’s - 1930’s Flyer Copy → Newspaper Ads → Magazine Ads → Print ‘Advertorial’ TV: WW2 - 1980’s Product Placement Commercials → Celeb/Sports Endorsements *Source: Ceros.com
- 6. Digital & Social: 2000’s - Present Evolution #PTW16 News & Editorial Public Relations MarketingAdvertising Paid Media Sponsored Content Social MediaBlogs
- 8. Examples
- 9. BREAKING: Client Re-Writes Agency's Sponsored Content To Be Pretty Much Just A Hard-Sell Ad -- @adweak #PTW16
- 10. Guidelines Sponsored Content is: 1. Editorially driven - written in the tone/voice of writer but puts the brand at the center of the story 2. Native to the site - behaves like other editorial content of the site (in-feed) 3. Transparent - clear and appropriate sponsorship language should always be included 4. Ends with a strong call-to-action - drives reader engagement and makes an impact *Source: Contently #PTW16
- 11. Value iab research proves: 1.Positive view of news site credibility sparks a 33% uptick in perceived credibility of sponsored ad content 2.Relevancy (90%) is the top factor in sparking interest in in-feed sponsored content, yet it also clearly demonstrates that the public’s feelings about the advertiser itself determines the success of this type of native advertising 3.Criteria such as brand familiarity and trust (81%), as well as subject matter expertise (82%), were identified as critical in driving news reading consumers’ interest in sponsored content. *Source: iab.com
- 12. Value 1. Guaranteed placement 2. Timely 3. Credible 4. Increased engagement 5. Built-in team 6. Measurable #PTW16
- 13. Best Practices • Assemble a team • Remember: audience first • Trust in point-of-view • Get creative with multimedia • Establish thought leadership • Measure and optimize *Source: Moz #PTW16
- 14. AMA Alisha Miranda Client Success Manager, Technically Media alisha@technical.ly alishamiranda.biz@gmail.com @makeshiftalisha #PTW16