This document discusses the benefits of social networking within organizations and how social media can help human resources functions. It provides examples of social networking platforms that can be used internally like Brainpark, and how HR can utilize social media for recruitment, training, communication, and other activities. The document also talks about how social media allows for inter-organizational coordination, and provides examples of companies like American Express and Archer that use social media in business-to-business contexts. It envisions what future organizations may look like with greater social collaboration and knowledge sharing enabled by enterprise social networking platforms.

1. 1 Adopt, Adapt and Flourish

2. 2 Class of April’ 2011 Chetan Goenka (chetan.gapr10@spjain.org) Mehak Gupta (mehak.gapr10@spjain.org) MilindGawaskar (milind.gapr10@spjain.org) Rahul Bahl (rahul.gapr10@spjain.org) Shashank Paliwal ( shashanks.gapr10@spjain.org)

3. Social Networking in your own backyard 3

4. 4

5. Waste on a humongous scale $6 Million Source: IDC Social Media Report,2009 5

6. Seeking help is the human way of working 6

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8. Key Principles of social Intranet applications Openness Anyone who wants to and can take part in the discussion should be allowed to 8

9. Key Principles of social Intranet applications Openness Usability The ease of use of the application defines its usage and success 9

10. Key Principles of social Intranet applications Openness Usability Dialog Knowledge exchange requires Understanding Understanding requires dialogue 10

11. Key Principles of social Intranet applications Openness Usability Dialog Recognition Recognition is the primary driver of Sharing Reward it 11

12. Benefits of Social Interactions Knowledge repository Solves problems Removes duplication Channelize energy 12

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14. Sample application - Brainpark A new age platform which allows interaction between employees inside in the organization, much in the same way as they interact on social media outside 14

15. Employee Engagement using Social Media 15

16. Transition Source: http://destinationtalent.com.au/blog/2010/04/30/adoption-of-social-media-by-recruitment-firms/

17. Sourcing Methods in 2010 Source: http://mikeandrewconsulting.com/1012/online-social-networks-change-hr-recruiting-game/

18. Social recruitment Source: http://mikeandrewconsulting.com/1012/online-social-networks-change-hr-recruiting-game/

20. Pre-screening to save time on hiring process

21. Create page on intranet for jobs in pipeline

22. Job search engine

23. Background check

24. Social presence & Cultural fitSource: http://www.techprone.com/10-different-ways-social-media-can-help-hr/

26. Ning: Make own social network free of cost, dedicated towards building relationship with potential talent poolSource: http://www.techprone.com/10-different-ways-social-media-can-help-hr/

28. Idea generation

29. Feedback on corporate policies & decisions

30. Tag or refer key blogs to employees rather than sending mailsSource: http://www.techprone.com/10-different-ways-social-media-can-help-hr/

32. Creating and sharing YouTube videos can be of great help in training employees of company

33. Developing micro-training programs for induction training using Udutu Teach Facebook application (scorm 2004 LMS)

34. Instant messengers for quick & on the go query resolutionSource: http://www.techprone.com/10-different-ways-social-media-can-help-hr/

36. Modules for personnel information management, employee self service, leave, time & attendance‚ benefits and recruitment

37. Fast growing, receptive and knowledgeable worldwide open source community

38. Perfect platform for re-engineering and aligning your HR processesSource: http://www.techprone.com/10-different-ways-social-media-can-help-hr/

40. Glassdoor: free career community to anonymously share an inside look at jobs and companies

41. Salaries, company reviews, interview questions, from current & former employees

42. Companies and HR can negotiate better with candidates about compensation via such social media sites.Source: http://www.techprone.com/10-different-ways-social-media-can-help-hr/

44. Employees & managers run online career fairs, talk about life in the company, reach potential talent using social media.

45. Information about vision, values, growth can be put in your social media profiles and this will eventually improve your corporate image and personal brand in market. Source: http://www.techprone.com/10-different-ways-social-media-can-help-hr/

46. Social Media in Inter-organizational coordination

47. Social Media in Inter-organizational coordination Brand Building Thought leadership Awareness Collaboration Ideas Feedback PR/News Global Communication Pioneers: American Express, Archer 27

48. American Express open Social media for targeting SMEs Open forum to provide business advice & insights Idea hub: members can connect with industry experts, customize topics Unique visitors – 1 mn in 2009 28 Source: http://www.toprankblog.com/2010/02/b2b-social-media-winners/

49. Archer exchange Archer Community –an online social network for customers to interact, share best practices and provide feedback to drive product development. Archer Exchange - An online marketplace that enables clients to download applications 29 Source: http://www.toprankblog.com/2010/02/b2b-social-media-winners/

50. cree Build awareness and promote the benefits of LED technology Cree also leverages Facebook and Twitter in a push/pull approach for the website. 30 Source: http://www.toprankblog.com/2010/02/b2b-social-media-winners/

51. 31

52. “When memories exceed dreams, the end is near. The Hallmark of a truly successful organization is the willingness to abandon what made it successful and start fresh” - Michael Hammer 32

53. Future organizations will put people at the center of progress 33

54. Future Organization…. 34

55. Future Organization…. 35

56. Enterprise 1.0 V/S 2.0 36 Source: http://www.e2conf.com/downloads/Enterprise_2_0_what_why_how.pdf

57. FUTURE Organization SOCIAL WEB 37

59. Business collaboration

60. Faster & easier access to corporate information

61. Business content integration & data governance resulting in better quality

62. Work group computing

63. Role based work space

64. Social software

65. Enhanced web development 38 Source: http://www.iirusa.com/upload/wysiwyg/Enterprise%202.0%20Web%20Seminar.pdf

66. Our perspective.. 1. Emphasize less on ROI 2. Use Social Media or Lose significance 3. Cultural Impact of Enterprise 2.0 4. HR, Sales and Mktg. – Heavy Use 5. Inversion of the managerial Pyramid 39

67. Thank you! 40