Creeds of Love curates and activates socially responsible brands by providing an online marketplace to showcase and sell fashion, beauty, art and home decor items. While also providing them with business and creative tools to help build on and off the Creeds of Love platform.
3. CREEDS
OFLOVE
THE REDEFINING OF
Conscious
Commerce CREEDS
OFLOVE
With
10+
years
experience
in
marke4ng
&
brand
ac4va4on
within
the
fashion
&
beauty
industries,
Brand
Strategist
&
Conscious
Commerce
Expert
Evie
Phillips
started
business
development
research
for
Creeds
of
Love
in
2011
formally
incorpora4ng
in
January
of
2013
with
the
official
website
launch
taking
place
on
July
25th
of
2013.
The
forefront
of
COL
has
always
been
based
upon
giving
back
coupled
strategic
merchandise
cura4on
&
a
full
service
agency
model
to
help
featured
&
outside
companies
produce
successful
brand
ac4va4ons.
Represented
brands
must
depict
style
with
conscious
&
social
mo4va4on.
In
a
short
4me
Creeds
of
Love
is
becoming
the
go
to
online
plaPorm
for
unique
socially
responsible
goods
&
impact
focused
business
solu4ons.
With
charitable
dona4ons
increasing,
in
less
than
a
year
Creeds
of
Love
contributed
$5,000+
dollars
to
various
chari4es
that
priori4ze
educa4on
&
training
specifically
pertaining
to
women,
children
&
teens.
I N T H E B E G I N N I N G …
4. Our Mission
Our Vision
Our Promises
We
provide
a
curated
marketplace
for
conscious
designers
to
showcase
&
sell
ethical
fashion,
art,
beauty
&
home
décor
items.
They
gain
brand
integrity
through
the
assigning
of
our
trust
marks,
the
telling
of
their
story
with
exclusive
content
&
building
of
their
brand
by
accessing
strategic
in-‐house
business
&
crea@ve
tools
&
services.
A B O U T
Creeds
of
Love
is
for
the
consciously
chic.
|
Changing
industries
&
the
world
one
chic
item
at
a
@me.
|
Style
with
purpose.
Creeds
of
Love’s
vision
is
to
present,
sell
&
assist
in
the
development
of
impact-‐focused
brand
ac@va@ons
by
communica@ng
style
statements
&
statements
of
social
mo@va@on.
Coupled
with
the
added
benefit
of
crea@ng
opportuni@es
for
exposure,
collabora@ons,
growth
&
charitable
dona@ons.
We
promise
our
brands
possess
social
impact,
appealing
design
&
commit
to
making
a
charitable
dona@on
from
sales.
We
me@culously
curate
all
featured
brands
&
items
that
are
placed
on
the
site
for
sale.
To
be
considered
for
placement
within
our
merchandise
mix
&
given
access
to
administra@ve
benefits
&
brand
ac@va@on
tools
businesses
must
be
cer@fied
through
our
Code
of
Creeds.
5. C O D E O F C R E E D S
CRUELTY
Free ECO
Sustainable
USA
Made
FAIR
Trade
CHARITY
Contributions
BUY1
Give1
BUILDING
Community
EMPOWER
Women
Brands & products that our featured on our e-boutique website are required to employ at least one of the Creeds of
Love trust marks & sign into a social contract to give back 5% to charity in which we match for a total of 10%
donated charity. Become officially certified & recognized for the social impact your brand is incorporating.
6. With a previous impact focused business, Vicarious Vintage,
under her belt, our Founder Evie Phillips started to witness &
research the rise in conscious consumerism & social enterprise.
A note of genius had been struck & it was all up hill from there.
The Passion that Started it All
On July 25th of 2013 Creeds of Love officially launched our
eboutique business division. In less than a year COL acquired
15K+ unique visitors & 33K+ page views.
Established in 2013
The hosts with the most COL events & pop up activations raise
$5,000+ dollars for charity, receiving 10+ credible media
mentions & continue to make waves in the fashion, beauty, art &
hospitality industries.
Recognition in 2013
Initiating various key elements to expand B2B market concepts
such as wholesale distribution & retainer & subscription based
brand activation consulting. While intensifying COL’s presence
in the consumer marketplace via pop up initiatives & holiday
concepts. COL has key industry experts in place to assist in
executing collaboration efforts & strategic planning. Because at
the heart, a great creative concept is delivered by great people.
Expansion in 2014
2011
2013
2013
2014
T I M E L I N E
8. New
York
City
has
been
coined
“The
City
of
Dreams”.
Yet
the
reality
is
that
your
dreams
only
come
true
if
you
meet
the
right
people
to
help
you
make
them
happen.
Our
chic
powerhouse
team
met
over
the
course
of
several
soirées
&
a
bevy
of
fantas4c
cocktails.
Now
we
have
joined
forces
to
collaborate
on
projects
&
programs
that
aren’t
just
fabulous,
but
also
world
changing
&
industry
altering.
D I V I N E C O N N E C T I O N SEcommerce
PublicRelations|Media
Sales|Distribution
Fashion|Beauty|SocialImpactExpertise
75%
90%
90%
90%
100%
Universal
Project
CREEDS
OFLOVE
Marketing
9. T E A M
™
The Creeds of Love team is comprised of industry experts in the beauty, fashion & social impact industries. With over 30+ years combined experience
brands are supported by a dream team. Our hugely talented team thrives because they are empowered to fulfill their potential by bringing brands &
consumers together through innovative & inspiring collaborations.
™
@EviePhillips
EVIE PHILLIPS
SHIRLEY SANCHEZ
DESIREE RABUSE
DONNETTE NOEL
™
@kaixerart
™
@donninoel
™
@stylefoxco
The CEO
Strategist
The
PressMaster
The
Editor
The
Distributor
10. H O W I T W O R K S
Process&
Workflow
Universal
Project
CREEDS
OFLOVE
11. P R O C E S S
There is a method to our platform & our programs. Creeds of Love wants to make sure that you get the most out of every feature in order for
everyone to mutually benefit. If you do not see significant sales &/or media exposure within the first 6 months we offer a complimentary one-on-
one brand evaluation session.
01b r a n d
02c e r t i f y
03b u i l d
04p r o m o t eFirst, it takes the thorough
curation of esteemed brands
that are concerned with great
design, looking good & doing
good. Every brand is vetted
based on the social impact that
they employ.
Second, chosen brands must
become certified through our
“Code of Creeds.” This
verification process
investigates everything from
manufacturing & materials to
ownership, partnerships &
charity support.
Third, to properly develop your
brand there is a bridge of
integrated tools that must be
utilized. We give you access to
strategic business & creative
initiatives helping to shape &
build your brand identity &
activate your success.
Fourth, positioning your brand
in the marketplace can be
difficult. Promoting your
concept takes access to a
variety of media mediums &
the know how to make the
most of them.
05s e l l
Fifth, sell, sell, sell. Creeds of
Love provides several outlets,
beyond our online platform, in
order to assist you in
increasing your sales revenues
from wholesale distribution to
pop up retail opportunities.
13. E B O U T I Q U E | T H E C O N S C I O U S C O L L E C T I V E
For consideration in Creeds of Love’s conscious collective & receive placement on website brand’s must
request positioning via brand application & take part in an online interview.
Free Adminstrative Access | 30% of Web Sales to Creeds + Social Contract Donation of 5% to Choice Charity
INSTANT ACCESS
Gain insight into your sales revenues, current & pending orders, inventory
numbers, most popular products with page & product view analytics,
upload new products & inventory, direct social media share + much more.
01
BRAND INTEGRITY | ACTIVATION
The assigning of Creeds of Love’s trust marks give your brand instant
credibility. You also obtain permission to post achieved credentials on your
brand website with the COL digital badge system.
02
ENGAGEMENT | UNIQUE CONTENT
Creeds of Love crushes on all our featured conscious collective chosen
ones. Creating special social media posts & blog content. To be shared,
regrammed & liked, time & time again.
03
COLLABORATION
Collaborations are always a great idea. With the Creeds of Love internal
messaging system connect with a fellow conscious collective member to
join forces & produce the next “it” fashion, art or beauty product.
04
SALES REVENUE | SUBSCRIPTIONS
Increase
your
brand’s
sales
revenues
with
the
use
of
the
Creeds
of
Love
online
plaPorm.
Once
approved
all
subscrip4on
benefits
&
strategic
tools
are
available
to
each
brand
at
a
monthly,
yearly
or
one
4me
fee,
these
items
are
only
accessible
to
the
conscious
collec4ve.
05
14. W H O L E S A L E D I S T R I B U T I O N
With Creeds of Love’s wholesale services brands are provided with the opportunity to gain access
& placement in contemporary boutiques locations & big box retailers Nationwide & in Canada.
Monthly Retainer Fee + 12% Commission (On all Purchase Orders)
02 03
04 05 06
01Access to a wholesale experts
& sales team with over 3000+
retail contacts & combined
experience of over 15+ years in
direct wholesale distribution.
Yearly sales goal preparation
with monthly review to align with
general business projections.
Identifying market share issues,
opportunities, & industry trends.
Overall brand critique analyzing
current website, line sheet,
wholesale & retail price points,
look book, relevant distribution
channels & present
merchandising.
.
Utilizing strategic retail
placement as a key to
appropriate brand positioning
gaining consumer trust & loyalty
while increasing sales
revenues.
In-store Trunk Shows
opportunities with potential for
inclusion in Creeds of Love’s
Pop Up initiatives helping to
shape brand identity & create
awareness.
Boutique, chain & department
store evaluation coupled with
outreach & implementation.
Tradeshow selection &
opportunity analysis.
EXPERTISE SALES PLANNING BRAND PLANNING
PRESCENCE EXPOSURE EXPANSION
15. B U S I N E S S S O L U T I O N S | A L A C A R T E S E R V I C E S
Creeds of Love’s Business Subscriptions gives you access to calculated tools that help
your brand grow on & off our platform. Become more efficient & effective with help from our team.
Free One-Month Web Trial for Approved Brands featured on the website
Monthy/Yearly Retainer & Subscription Programs along with AlaCarte Services are available
Pricing Ranges based on Program &/or Service.
PUBLIC RELATIONS | MEDIA
Want exposure in the mass media, in magazines & with bloggers, stylists
& celebrities. You need the contacts, but more importantly you need the
relationships. We’re already besties with many of them let us do the work.
01
DOCUMENT TEMPLATES
Gain access to business plan, marketing, sales & legal document
templates to help secure your professionalism with consumers & protect
your business.
02
PRESENTATIONS | PITCHES
Gain access to presentation & pitch package templates. Don’t waste hours
trying to make it all look pretty. We’ve done the work already purchase a
template & plug in all your information.
03
TRAINING | SOURCING
Not sure how to utilize social media to your advantage? Can’t figure out
how to touch up your product shots in Photoshop? Need to train your
sales team/interns? We’ve built in depth manuals, provide in house
training & create exclusive how to videos.
04
SOCIAL MEDIA | CONTENT MARKETING
Social media marketing is crucial to increasing your consumer reach,
engagement & brand awareness. Exclusive content & the use of
storytelling to create buzz is the new advertising. Let us give you insight
into how to develop your following & community.
05
! !
ALL PRICES SUBJECT TO CHANGE
Spectrum Designs 416 Main St. Port Washington, NY 11050
Contact Patrick (516) 767J7177 Patrick@spectrumdesigns.org
Wholesale Screen Printing
(T7Shirts, Sweatshirts, Staff Shirts)
Printing on light colored items
Quantity 1 Color 2 Colors 3 Colors 4 Colors 5 Colors 6 Colors
12J24 items $1.55 $2.30 $3.05 $3.80 $5.00 $5.30
25J48 items $1.05 $1.70 $2.35 $3.00 $3.65 $4.30
49J72 items $0.90 $1.45 $2.00 $2.55 $3.10 $3.65
73J144 items $0.85 $1.35 $1.85 $2.35 $2.85 $3.35
145J288 items $0.65 $1.10 $1.55 $2.00 $2.45 $2.90
289J600 items $0.55 $0.95 $1.35 $1.75 $2.15 $2.55
601J1200 items $0.50 $0.85 $1.20 $1.55 $1.90 $2.25
1201J3000 items $0.45 $0.75 $1.05 $1.35 $1.65 $1.95
Printing on dark colored items
Quantity 1 Color 2 Colors 3 Colors 4 Colors 5 Colors 6 Colors
12J24 items $2.30 $3.05 $3.80 $4.55 $5.30 $6.05
25J48 items $1.55 $2.20 $2.85 $3.50 $4.15 $4.80
49J72 items $1.45 $2.00 $2.55 $3.10 $3.65 $4.20
73J144 items $1.40 $1.90 $2.40 $2.90 $3.40 $3.90
145J288 items $1.00 $1.45 $1.90 $2.35 $2.80 $3.25
289J600 items $0.75 $1.15 $1.55 $1.95 $2.35 $2.75
601J1200 items $0.70 $1.05 $1.40 $1.75 $2.10 $2.45
1201J3000 items $0.55 $0.85 $1.15 $1.45 $1.75 $2.05
Screens 7 $25 each one time fee per color, per location
Color Change 7 $15 per color change for quantity under 145 7 $10 for quantity of 145 or above
Sleeve or pants print add $0.30 per piece
16. P R | P U B L I C I T Y
Good press is always, good press!
Creeds of Love’s represented brands
are not only aesthetically appealing
with their unique design, but each has
a also has a special story to tell.
From business triumphs &
manufacturing innovations to
fashionista obsessions, beauty must
haves & décor to die for.
™
SOCIAL IMPACT STORIES™
™
™
B2B | B2C MEDIA OUTLETS
BEAUTY & FASHION
17. C R E A T I V E S O L U T I O N S | A L A C A R T E S E R V I C E S
PHOTOGRAPHY | VIDEO
Product, look book & campaign photography. Brand, short film &
crowdfunding video production. Creating exclusive one-of-a-kind content
to be share via social media, & in on & off line media outlets.
01
GRAPHICS | LOGO CREATION
Access to graphic & font library easing the creative process to produce
promotional Items, & exclusive content for social media & your brand’s
website.
02
BRANDED CAMPAIGNS
Don’t know how to angle your brand? Need models, locations & creative
concepts for on & off line. Creeds of Love has the best team in New York
City & we want to help bring your brand to life.
03
TREND DATABASE
Achieve on point seasonal & yearly trend advice from industry experts &
an administrative trend database that is updated bi-monthly. Download
images to create mood & story boards.
04
EVENT PLANNING
Experiences make the best brand memories you could ask for. Creeds of
Love creates experiential events that leave attendees speechless &
clearing the calendar to attend the next.
05
Creeds of Love’s Creative Subscriptions gives you access to calculated tools that help
your brand grow on & off our platform. Become more efficient & effective with help from our team.
Free One-Month Web Trial for Approved Brands featured on the website
Monthy/Yearly Retainer & Subscription Programs along with AlaCarte Services are available
Pricing Ranges based on Program &/or Service.
19. C O N T A C T
CREEDS OF LOVE
3453 29th Street Suite 1
Astoria, NY 11106
Evie@creedsoflove.com
Shirley@creedsoflove.com
+1 646.575.1499
http://www.creedsoflove.com
t
ig fb
A d d r e s s P H O N E & E M A I L S o c i a l m e d i a
@creedsoflove @creedsoflove /culturesoflove
Keep
in
Touch