BNY Mellon's Aniko Delaney, Global Head of Corporate Marketing, on leveraging the bank's rich history and connection with Alexander Hamilton to launch a successful content marketing campaign.
Content Marketing in the Performance Era: NewsCred's Shafqat IslamNewsCred
At #ThinkContent 2017, NewsCred Co-founder and CEO Shafqat Islam spoke about how the content marketing industry is headed into the era of performance – and why that will allow marketers to execute their most ambitious, creative work yet.
Google Analytics: Setting Up Your Content Hub to Measure Conversions (Part 1)NewsCred
Google Analytics (GA) provides very powerful analytics tools right out of the box. However, most marketers are not familiar enough with what those tools can do, and are therefore not using them to their full advantage.
Gill Worby, Head of Digital Marketing at Virgin Media, explains how Virgin Media tackles their challenges of implementing content marketing, achieving executive buy-in, and tracking ROI.
Going Global: Mastering a Cross-Regional Content Marketing StrategyNewsCred
Giuseppe Caltabiano, VP of Marketing Integration at Schneider Electric, talks about how to launch an effective content marketing program using the hub and spoke model: a centralised team creating the general guiding principles and local boards and teams to modify and customise that content for a particular region.
Originally presented by Catalyst's Head of Social, Kieley Taylor, at the WPP Global Retail Forum 2017, this presentation provides five key strategies for ensuring paid social campaigns deliver business results.
Join WordStream as we get inspired by some of the BEST ads we've seen on Google & Facebook. You’ll learn strategies to quickly create ad headlines that are sure to bring in clicks.
You’ll also walk away knowing:
- Ways to avoid unqualified clicks
- The truth about keyword stuffing
- How to write ads for mobile & so much more!
Soak up the clicks, with these can't miss copy writing tips.
We learned alot of PPC lessons in 2019, and we're ready to share them with you.
Your lessons will cover:
- Allocating budget efficiently.
- Refining audience targeting.
- Writing enticing ad copy.
- Optimizing your keyword strategy.
The summary provides an overview of the key announcements from Google Marketing Live 2019, including the top 6 new products:
1. Discovery Ads - Visual ad formats targeted across Google properties based on audiences rather than keywords.
2. Gallery Ads - Carousel search ads for mobile that users can swipe through, paying on clicks or image views.
3. Bumper Machine - Tool to automatically create 6-second video bumper ads from longer YouTube videos.
4. Redesigned Google Shopping - New shopping experience on Google with personalized recommendations, reviews, and direct checkout.
5. Deep Linking within Google Ads - Ability to direct app users to specific in-app pages and measure in
Content Marketing in the Performance Era: NewsCred's Shafqat IslamNewsCred
At #ThinkContent 2017, NewsCred Co-founder and CEO Shafqat Islam spoke about how the content marketing industry is headed into the era of performance – and why that will allow marketers to execute their most ambitious, creative work yet.
Google Analytics: Setting Up Your Content Hub to Measure Conversions (Part 1)NewsCred
Google Analytics (GA) provides very powerful analytics tools right out of the box. However, most marketers are not familiar enough with what those tools can do, and are therefore not using them to their full advantage.
Gill Worby, Head of Digital Marketing at Virgin Media, explains how Virgin Media tackles their challenges of implementing content marketing, achieving executive buy-in, and tracking ROI.
Going Global: Mastering a Cross-Regional Content Marketing StrategyNewsCred
Giuseppe Caltabiano, VP of Marketing Integration at Schneider Electric, talks about how to launch an effective content marketing program using the hub and spoke model: a centralised team creating the general guiding principles and local boards and teams to modify and customise that content for a particular region.
Originally presented by Catalyst's Head of Social, Kieley Taylor, at the WPP Global Retail Forum 2017, this presentation provides five key strategies for ensuring paid social campaigns deliver business results.
Join WordStream as we get inspired by some of the BEST ads we've seen on Google & Facebook. You’ll learn strategies to quickly create ad headlines that are sure to bring in clicks.
You’ll also walk away knowing:
- Ways to avoid unqualified clicks
- The truth about keyword stuffing
- How to write ads for mobile & so much more!
Soak up the clicks, with these can't miss copy writing tips.
We learned alot of PPC lessons in 2019, and we're ready to share them with you.
Your lessons will cover:
- Allocating budget efficiently.
- Refining audience targeting.
- Writing enticing ad copy.
- Optimizing your keyword strategy.
The summary provides an overview of the key announcements from Google Marketing Live 2019, including the top 6 new products:
1. Discovery Ads - Visual ad formats targeted across Google properties based on audiences rather than keywords.
2. Gallery Ads - Carousel search ads for mobile that users can swipe through, paying on clicks or image views.
3. Bumper Machine - Tool to automatically create 6-second video bumper ads from longer YouTube videos.
4. Redesigned Google Shopping - New shopping experience on Google with personalized recommendations, reviews, and direct checkout.
5. Deep Linking within Google Ads - Ability to direct app users to specific in-app pages and measure in
Every day, people watch 5 BILLION videos on YouTube.
With so much viewership, advertising on YouTube should be a no-brainer to reach new customers. But with the platform’s competitive landscape, how do you make your ads “unskippable”?
Check out this webinar to learn the secrets for compelling video ads that will captivate and convert your audience. You’ll also learn:
- How to build a strong affinity for your brand.
- How to create content that spreads brand awareness.
- How to generate more top-of-funnel leads.
Two tenured digital experts dive into the most important Google & Facebook lessons they learned this year, that will help you be successful in the year to come.
Your lessons will cover:
Account structures that DON'T work.
The most successful ad types for each platform.
Clever ad copy to increase conversions.
The reason video needs to be part of your 2021 plan.
That's only a sneak peek!
Supercharge Your Content and ABM Strategies with Uberflip & SigstrUberflip
The document summarizes a discussion between representatives from Snowflake, Uberflip, and Sigstr about how they collaborate on account-based marketing strategies. Snowflake shifted to an ABM approach to focus sales on key verticals and accounts. They use Uberflip to create tailored content destinations and share timely, relevant content at scale. Sigstr allows them to run 110 personalized email signature campaigns simultaneously. The new integration between Uberflip and Sigstr will make it easier to connect Uberflip content to email campaigns and promote all content streams. The personalized approaches have led to high engagement rates and half of all content being consumed coming from 1-to-1 campaigns.
The presentation will pave the way to offering some detailed insights into content personalization across channels and how a marketing strategy should be digressed by interrogating your present-day data and algorithmic changes. It also throws light into the importance of building real-life and data-driven personas specific to your target groups along with present-day dynamic content personalization waves that amplify both sales and marketing. It ends with covering a significant aspect of the upcoming disruptions in the customer engagement arena and how these changes will redefine the marketing strata for the coming decade.
Optimizing Your Holiday Emails: Last Minute Tips for Black Friday and Cyber M...Tinuiti
In this webinar, we partnered with email marketing and design experts Zembula to discuss how you can optimize your email marketing in sends leading up to and during the holiday season and see great results.
Creating Long-Term Value via Influencer MarketingTinuiti
Influencer marketing is quickly becoming a channel that’s part of all comprehensive marketing strategies. So, what’s missing from this relatively, but incredibly exciting new channel? How to track and manage influencer campaigns, and scale!
In this Google Ads 101 session, our experts:
- Provide a clear picture of Google Display ads and their benefits.
- Walk you through setting up a Google Display campaign.
- Clarify ad types, image sizes, costs, and targeting parameters.
You’ll leave this session feeling equipped to start your own Google Display Ads campaign that yields results.
Tips & Tricks for Digital Marketing Campaigns this Christmas Semrush
Patrick Conway from AdRoll’s Account Management Team gives expert advice and often-overlooked strategies to deploy in your marketing campaigns for Christmas.
Expert Report: Using Amazon Data for Last-Minute Holiday OptimizationsTinuiti
The document provides an expert report on using Amazon data for last-minute holiday optimizations. It discusses the 2021 holiday shopping landscape including inflation, logistics issues, and manufacturing woes. It analyzes Amazon data on how the shopping season may unfold, noting demand may outstrip capacity again and shoppers are nervous after 2020 delays. The document then provides recommendations in four key areas - inventory, SEO, advertising, and promotions - for last-minute optimizations, including increasing inventory, optimizing listings, running promotions, and taking a phased advertising approach.
The Content Marketing Imperative For The Argyle Executive ClubMichael Brenner
This document discusses the evolution of marketing from traditional ads and promotions to content marketing. It notes that people are overwhelmed by marketing messages and have short attention spans. Most marketing content goes unused, and customers do not care about brands. However, content marketing that creates emotional connections through stories can be effective if it provides value to the customer. The document advocates developing a content strategy to reach customers at different stages, and acting like a publisher to create useful content that audiences want to engage with.
Customizing the Content Experience: Five Data Science Insights That Will Impr...Uberflip
Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just for them.
In this webinar, find out how to maximize the returns from your content by improving the content experience as a whole.
You’ll learn:
- How to get 7x your current conversion rate
- One simple thing you can do today to see an 800% lift in content views
- How to implement AI to automatically boost engagement
How to Win at Shoppable Media by Unlocking the Power of Your Product FeedTinuiti
In this webinar, we partner with product feed optimization platform, Feedonomics, to discuss how to get in front of potential customers, no matter what platform they’re on.
Amplify ads across media by making them shoppable. Join us to learn how.
Now, more than ever, it is essential to optimize online campaigns. WordStream is here to help you freshen up your ads and prepare for all the changes ahead.
Join us online to learn:
- How to pivot your ad strategy in times of change.
- How to get creative with Facebook ads.
- How to sharpen ad copy for any industry.
It's time for a digital Spring cleaning! Break out the duster and let's make those ads sparkle. Save your seat now.
How to Leverage Social Media to Hit Your Holiday GoalsTinuiti
This document provides tips on leveraging social media to hit holiday goals. It discusses 2021 holiday trends like shopping starting earlier and leaning more on mobile. It highlights challenges from iOS 14.5 like decreasing retargeting audiences. The document recommends focusing spend on awareness, consideration, and conversion objectives across platforms like Facebook, Pinterest, Snapchat, TikTok, and Instagram. It provides strategies for each platform and building a holiday strategy from October through January. The key is aligning budget and messaging to past successes while adjusting for peak and post-holiday periods.
Creative & Storytelling Across Social ChannelsTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
The document discusses why a "one size fits all" approach does not work for content strategies. It argues that best practices should be guidelines, not rules, as circumstances vary between companies. It provides questions to consider when building a content strategy, such as whether a tactic aligns with business goals, the audience, and available resources. The document emphasizes finding the right balance between best practices, trends, and each company's unique situation to develop an effective content strategy.
Join WordStream as we examine the ins and outs of healthy paid Google and Facebook ad accounts. We'll review the common mistakes to avoid, do your account doesn't fall under the weather!
You’ll also walk away knowing:
- How to continually audit how your accounts are performing
- How to increase quality score and visibility on the search page
- Bidding strategies used by top performers & so much more!
Check your PPC pulse with us, and explore the anatomy of the healthiest Google and Facebook campaigns our experts have seen to date.
Brick funder value proposition presentation mar 2018_v1.1.compressedDovid Preil
This document summarizes an investment opportunity in Brickfunder LLC, a commercial real estate crowdfunding platform. Brickfunder aims to create an exceptional customer experience in crowdfunding by co-investing in projects, sourcing deals through established networks, and providing dedicated investor support. The experienced team plans to grow steadily by building its brand and acquiring customers. Projections show growing investment amounts, customers, sales, and profits over several years. The financing round seeks $1.5 million for platform development, marketing, and working capital.
How to Implement A Compliant Corporate Social Media StrategyApril Rudin
April Rudin is the founder of The Rudin Group, a wealth marketing firm that specializes in creating customized marketing solutions for financial service firms. Her presentation discusses how wealth management firms have been slow to adopt social media but now face opportunities and pressures to do so. She outlines the major social media platforms and strategies for using them effectively in financial services, including building an online presence on LinkedIn and using Twitter to curate relevant content that attracts potential clients. The presentation emphasizes having a clear brand and consistent messaging across all social media platforms to build trust and differentiate one's firm in this increasingly digital landscape.
This investor presentation provides an overview of Semrush's business and financials. It discusses Semrush's large and growing customer base, rapid revenue growth, robust margins, and large market opportunity in helping businesses manage their online visibility. The presentation also highlights Semrush's proprietary technology and data assets that cover key aspects of online visibility and marketing.
Every day, people watch 5 BILLION videos on YouTube.
With so much viewership, advertising on YouTube should be a no-brainer to reach new customers. But with the platform’s competitive landscape, how do you make your ads “unskippable”?
Check out this webinar to learn the secrets for compelling video ads that will captivate and convert your audience. You’ll also learn:
- How to build a strong affinity for your brand.
- How to create content that spreads brand awareness.
- How to generate more top-of-funnel leads.
Two tenured digital experts dive into the most important Google & Facebook lessons they learned this year, that will help you be successful in the year to come.
Your lessons will cover:
Account structures that DON'T work.
The most successful ad types for each platform.
Clever ad copy to increase conversions.
The reason video needs to be part of your 2021 plan.
That's only a sneak peek!
Supercharge Your Content and ABM Strategies with Uberflip & SigstrUberflip
The document summarizes a discussion between representatives from Snowflake, Uberflip, and Sigstr about how they collaborate on account-based marketing strategies. Snowflake shifted to an ABM approach to focus sales on key verticals and accounts. They use Uberflip to create tailored content destinations and share timely, relevant content at scale. Sigstr allows them to run 110 personalized email signature campaigns simultaneously. The new integration between Uberflip and Sigstr will make it easier to connect Uberflip content to email campaigns and promote all content streams. The personalized approaches have led to high engagement rates and half of all content being consumed coming from 1-to-1 campaigns.
The presentation will pave the way to offering some detailed insights into content personalization across channels and how a marketing strategy should be digressed by interrogating your present-day data and algorithmic changes. It also throws light into the importance of building real-life and data-driven personas specific to your target groups along with present-day dynamic content personalization waves that amplify both sales and marketing. It ends with covering a significant aspect of the upcoming disruptions in the customer engagement arena and how these changes will redefine the marketing strata for the coming decade.
Optimizing Your Holiday Emails: Last Minute Tips for Black Friday and Cyber M...Tinuiti
In this webinar, we partnered with email marketing and design experts Zembula to discuss how you can optimize your email marketing in sends leading up to and during the holiday season and see great results.
Creating Long-Term Value via Influencer MarketingTinuiti
Influencer marketing is quickly becoming a channel that’s part of all comprehensive marketing strategies. So, what’s missing from this relatively, but incredibly exciting new channel? How to track and manage influencer campaigns, and scale!
In this Google Ads 101 session, our experts:
- Provide a clear picture of Google Display ads and their benefits.
- Walk you through setting up a Google Display campaign.
- Clarify ad types, image sizes, costs, and targeting parameters.
You’ll leave this session feeling equipped to start your own Google Display Ads campaign that yields results.
Tips & Tricks for Digital Marketing Campaigns this Christmas Semrush
Patrick Conway from AdRoll’s Account Management Team gives expert advice and often-overlooked strategies to deploy in your marketing campaigns for Christmas.
Expert Report: Using Amazon Data for Last-Minute Holiday OptimizationsTinuiti
The document provides an expert report on using Amazon data for last-minute holiday optimizations. It discusses the 2021 holiday shopping landscape including inflation, logistics issues, and manufacturing woes. It analyzes Amazon data on how the shopping season may unfold, noting demand may outstrip capacity again and shoppers are nervous after 2020 delays. The document then provides recommendations in four key areas - inventory, SEO, advertising, and promotions - for last-minute optimizations, including increasing inventory, optimizing listings, running promotions, and taking a phased advertising approach.
The Content Marketing Imperative For The Argyle Executive ClubMichael Brenner
This document discusses the evolution of marketing from traditional ads and promotions to content marketing. It notes that people are overwhelmed by marketing messages and have short attention spans. Most marketing content goes unused, and customers do not care about brands. However, content marketing that creates emotional connections through stories can be effective if it provides value to the customer. The document advocates developing a content strategy to reach customers at different stages, and acting like a publisher to create useful content that audiences want to engage with.
Customizing the Content Experience: Five Data Science Insights That Will Impr...Uberflip
Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just for them.
In this webinar, find out how to maximize the returns from your content by improving the content experience as a whole.
You’ll learn:
- How to get 7x your current conversion rate
- One simple thing you can do today to see an 800% lift in content views
- How to implement AI to automatically boost engagement
How to Win at Shoppable Media by Unlocking the Power of Your Product FeedTinuiti
In this webinar, we partner with product feed optimization platform, Feedonomics, to discuss how to get in front of potential customers, no matter what platform they’re on.
Amplify ads across media by making them shoppable. Join us to learn how.
Now, more than ever, it is essential to optimize online campaigns. WordStream is here to help you freshen up your ads and prepare for all the changes ahead.
Join us online to learn:
- How to pivot your ad strategy in times of change.
- How to get creative with Facebook ads.
- How to sharpen ad copy for any industry.
It's time for a digital Spring cleaning! Break out the duster and let's make those ads sparkle. Save your seat now.
How to Leverage Social Media to Hit Your Holiday GoalsTinuiti
This document provides tips on leveraging social media to hit holiday goals. It discusses 2021 holiday trends like shopping starting earlier and leaning more on mobile. It highlights challenges from iOS 14.5 like decreasing retargeting audiences. The document recommends focusing spend on awareness, consideration, and conversion objectives across platforms like Facebook, Pinterest, Snapchat, TikTok, and Instagram. It provides strategies for each platform and building a holiday strategy from October through January. The key is aligning budget and messaging to past successes while adjusting for peak and post-holiday periods.
Creative & Storytelling Across Social ChannelsTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
The document discusses why a "one size fits all" approach does not work for content strategies. It argues that best practices should be guidelines, not rules, as circumstances vary between companies. It provides questions to consider when building a content strategy, such as whether a tactic aligns with business goals, the audience, and available resources. The document emphasizes finding the right balance between best practices, trends, and each company's unique situation to develop an effective content strategy.
Join WordStream as we examine the ins and outs of healthy paid Google and Facebook ad accounts. We'll review the common mistakes to avoid, do your account doesn't fall under the weather!
You’ll also walk away knowing:
- How to continually audit how your accounts are performing
- How to increase quality score and visibility on the search page
- Bidding strategies used by top performers & so much more!
Check your PPC pulse with us, and explore the anatomy of the healthiest Google and Facebook campaigns our experts have seen to date.
Brick funder value proposition presentation mar 2018_v1.1.compressedDovid Preil
This document summarizes an investment opportunity in Brickfunder LLC, a commercial real estate crowdfunding platform. Brickfunder aims to create an exceptional customer experience in crowdfunding by co-investing in projects, sourcing deals through established networks, and providing dedicated investor support. The experienced team plans to grow steadily by building its brand and acquiring customers. Projections show growing investment amounts, customers, sales, and profits over several years. The financing round seeks $1.5 million for platform development, marketing, and working capital.
How to Implement A Compliant Corporate Social Media StrategyApril Rudin
April Rudin is the founder of The Rudin Group, a wealth marketing firm that specializes in creating customized marketing solutions for financial service firms. Her presentation discusses how wealth management firms have been slow to adopt social media but now face opportunities and pressures to do so. She outlines the major social media platforms and strategies for using them effectively in financial services, including building an online presence on LinkedIn and using Twitter to curate relevant content that attracts potential clients. The presentation emphasizes having a clear brand and consistent messaging across all social media platforms to build trust and differentiate one's firm in this increasingly digital landscape.
This investor presentation provides an overview of Semrush's business and financials. It discusses Semrush's large and growing customer base, rapid revenue growth, robust margins, and large market opportunity in helping businesses manage their online visibility. The presentation also highlights Semrush's proprietary technology and data assets that cover key aspects of online visibility and marketing.
Lawrence Dickman has over 25 years of experience in banking and financial services, including serving as a vice president and branch manager for several banks. He has a strong record of business development, managing over 200 employees, and receiving awards for outstanding customer service. Currently he is a Vice President and Branch Manager at North Shore Community Bank, where he is responsible for developing relationships between retail bank customers and the bank's other financial services.
This document summarizes the key findings of Callan's 10th annual Defined Contribution Trends Survey, which received responses from 165 large 401(k) plan sponsors. Some of the top trends include a rise in automatic contribution escalation programs, more plan sponsors offering Roth features and retirement income solutions, and continued growth in the use of collective trusts compared to mutual funds. The top priorities for plan sponsors in 2017 are reducing plan fees, ensuring compliance, and improving participant communications.
Qualitative 366 Online Conference Milan 2011 Bazaarvoice V3Erin Defossé
The document discusses how Bazaarvoice helps companies create customer-centric businesses by synthesizing unstructured social data. It explains how Bazaarvoice integrates social data across organizations to put customers at the heart of businesses. The document also provides examples of how narrative and social data can increase brand awareness, message association, purchase intent, and brand favorability for companies.
BlogWell New York Social Media Case Study: GE, presented by Rich NarasakiSocialMedia.org
In his BlogWell New York presentation, GE's Global Manager of Digital Strategy, Rich Narasaki, talks about how they social media to generate sales in the least expected industries.
He shares real-life examples from their endeavors and best practices for finding and engaging your audience via social media.
- The property is a Dollar General store located at 6698 Cold Harbor Road in Mechanicsville, VA. It has a 15-year lease with Dollar General that commenced in December 2019 with five 5-year extension options.
- Dollar General is the largest small-box discount retailer in the US with over 15,000 locations. It has investment grade credit and $25.6 billion in annual revenue.
- The property offers a secure, long-term investment with a stable tenant and no landlord responsibilities.
The document announces the formation of a new Enterprise Productivity team at Northern Trust led by Aileen Blake to focus on productivity efforts across the company. It describes the goals of the team to assist ongoing productivity initiatives and facilitate strategic investments. It provides details on the structure of the new team and leadership changes to support roles across different business units.
Lunnen Development & Brokerage is a full-service commercial real estate firm focused in the Bakken region of North Dakota. With over 35 years of experience in brokerage, development, and land acquisition, Lunnen offers clients expertise in maximizing the value of their real estate transactions. Lunnen prides itself on providing responsive service and creative solutions to meet the complex needs of both buyers and sellers. Testimonials from past clients praise Lunnen for their reliable assistance and market knowledge in facilitating multimillion dollar deals.
The document discusses protecting brands on social media by managing privacy, risk, and compliance. It covers challenges like complexity, adoption, return on investment, enablement, data control, and threats that companies face with multiple social networks and collaboration tools. Regulations require social media be subject to the same rules as traditional media, with documented policies, procedures, disclosures, supervision and training. Software can help with governance, permissions, data removal, and flexibility. Risks include financial, operational, regulatory, information security, and reputational risks. Effective social media governance includes policies, frameworks, crisis response, regulatory compliance, strategies, awareness and data privacy controls.
Ted Sprink established Integrated Growth Strategies in 2001 and iTitleTransfer in 2021 to provide advisory services to growth-stage and mid-market firms. These services help clients develop strategic plans, drive revenue and profitability, enhance their brand, and increase market share. Previously, Sprink held executive roles at large real estate and financial services companies where he was responsible for product development, marketing, and driving $495 billion in new capital market transactions over 10 years. He now resides in Scottsdale, Arizona and maintains an office in Dallas, Texas.
This document provides an overview and disclaimer for a presentation about SponsorsOne, referred to as the Company. It discusses that the presentation is for informational purposes only and not a solicitation to invest. It notes risks involved with investing in the Company and that securities have not been qualified for sale in Canada. The presentation contains forward-looking statements that may not be accurate and no guarantees are provided. Confidentiality of the information is also stated.
Timothy M. Meade is a highly skilled sales executive with over 20 years of experience in consultative selling, client relationship management, and business development. He has a proven track record of increasing sales revenues through identifying customer needs and presenting compelling value propositions. His areas of expertise include new client acquisition, strategic planning, and presentation/negotiation skills. Meade's professional experience includes roles as a Vice President at Bowne & Co. and MullinTBG, where he exceeded sales targets and developed over 100 new client relationships.
Join expert Connie Lindsey, Head of Corporate Social Responsibility and Global Diversity & Inclusion at Northern Trust, as she leads a discussion around progressing talent recruitment, retention and managing to improve diversity and inclusion in the financial industry. Rethink industry hiring practices and explore how diversifying the workplace reshapes opportunity. Listen to panelist Dan Houlihan, Head of Asset Servicing for North America, and Jim Fitzpatrick, President of NICSA, as they share more information about The Diversity Project North America, an organization dedicated to a more inclusive workforce culture.
HSBC Life (International) Limited - Insurer Innovation Award 2023The Digital Insurer
HSBC Life has launched a new holistic wellbeing program called Well+ that aims to promote customers' physical, mental, and financial health through gamification. Well+ is integrated into HSBC's mobile banking app and offers activities, goals, and incentives to help customers become healthier and wealthier. Customers can earn rewards up to $2,000 by completing activities across three key areas of wellness. Well+ leverages data analytics, third party health apps, and other technologies to provide personalized experiences and engagement through the program. The program has seen strong customer uptake and benefits for both customers and the business since its 2022 launch.
Detailed overview of First Data's IPO including its funding history, business operations, financial performance, public company comparables and relevant industry transactions
The document provides guidance on developing an enterprise social media strategy. It discusses the key elements of listening, measurement and analysis, and engagement. For listening, it recommends providing tools to listen to customers and gain competitive insights. Measurement involves metrics like reach, share of conversation, and referrals. Engagement requires preparing an organization by designating leadership, creating guidelines, and communicating. The basics of engagement are to be real, relevant, practical, patient, and active. It also provides tips for B2B social media and announces an upcoming discussion at Dreamforce 2011.
The Source for Real Estate Finance. A special supplement published by Realty411 (http://realty411guide.com). This NEW Issue of Private Money411 features the executive team of B2R Finance. Learn about new financing options that are available for investors of real estate.
Similar to The Science of Storytelling: BNY Mellon (20)
Seth Farbman, Chief Marketing Officer of Spotify, on leveraging anonymized user data to create compelling, engaging, and deeply personal content marketing.
The Science of Storytelling: The InfatuationNewsCred
The Infatuation's Andrew Steinthal, Co-founder and CRO, and Chris Stang, Co-founder and CEO, on how they used authenticity and credibility to build a brand beloved by millions.
The Marketing Revolution: National GeographicNewsCred
Jill Cress, Chief Marketing Officer, National Geographic, on how the storied brand has used technology and innovation to remain a marketing leader in the digital age.
Creating Content for Community and Culture: adidasNewsCred
Frank Thomas, adidas' Director of Content Strategy and Content Marketing, on how the company uses content marketing to build its brand and recruit top talent.
Webinar: How NewsCred Does Content Marketing 2017NewsCred
In today's digital landscape, it's harder than ever to get your message out. So how can you ensure that your content marketing efforts will reach your target audience and drive indisputable business results?
In this webinar, NewsCred's Liam Moroney, Program Director, and Heather Eng, Managing Editor, will answer that question. They'll share in-depth details about how NewsCred does content marketing and how you can tailor their best practices to fit your own program.
Alex Cheeseman, Global Head of Strategy at NewsCred, discusses the elusive 'holy grail' of content and how you can define it and find it for your business.
The Future of Media and the Impact on ContentNewsCred
Tom Goodwin, EVP and Head of Innovation at Zenith, highlights where media and consumption is heading and how that will influence the way that content is created and consumed for years to come.
Using New Approaches to Content to Steward a Brand that Never Stands StillNewsCred
Jo Moore, Worldwide Executive Brand Director at Lenovo, shares Lenovo's learnings from their recent rebranding efforts that led to Lenovo being named one of the top worldwide brands and ushering in a new era of creativity.
Hussain’s House: Using Content to Connect with MillennialsNewsCred
Hussain Manawer, YouTuber/poet/mental health spokesman/future astronaut, talks about how brands can better create and use content to connect with the most powerful generation of all time: millennials.
How to Build an Owned Media Empire with EPIC Content MarketingNewsCred
Jason Miller, Global Content Marketing Lead at LinkedIn, shares his best practices from working with the world's largest brands across LinkedIn's platform.
Innovation Applied to B2B Content MarketingNewsCred
Veronique Lafargue of Google discusses applying principles of innovation to B2B content marketing. She outlines three key principles: 1) Know your users by understanding their emotional journey and paying attention to details, 2) Think 10x by making time for creativity and being an internal evangelist, and 3) Prototype by embracing failure as a learning opportunity. Following these principles can help content marketers better engage users and have a greater impact.
How Unilever has Mastered the Art of Storytelling to Capture our Hearts and B...NewsCred
Rob Candelino discussed how Unilever has mastered storytelling to build brand loyalty. The Dove Campaign for Real Beauty challenged stereotypes by featuring a diverse range of women and encouraging discussion. The campaign secured over 1 billion total PR impressions and decreased negative sentiment around hair curls by 20%. It also increased printed book requests, e-book downloads, and film views to promote embracing natural beauty.
Reaching a New Generation: How to Effectively Use Content to Capture the Atte...NewsCred
This document discusses reaching millennials through content marketing. It announces a keynote speech by Samantha Jayne, a millennial comedian, poet and videographer, on how to effectively use content to capture the attention of her generation. It also advertises a free promotion for ThinkContent University, an online content marketing course that usually costs $895, where the promo code allows access to over six hours of content until June 17, 2016.
Backed with Data: How We Can Use Data to Create Compelling ContentNewsCred
Rohin Dhar discusses how companies can use data to create compelling content marketing. He outlines a process of identifying interesting data as a byproduct of a business, determining what knowledge would be valuable to others, and ensuring it helps journalists produce popular content. Dhar notes the key is finding common data story themes like variation/ranking, trends people care about, or confirming biases. Companies should measure the success of their data stories based on metrics like traffic, links, and shares to determine what distribution channels are most effective.
Church, State, and the Future of VR: How the NewYork Times is Advancing Virtu...NewsCred
Adam Aston, VP and Editorial Director of The New York Times' T Brand Studio, discusses the studio's approach to virtual reality content creation. He emphasizes that they focus on both compelling narratives and high-quality visual experiences in VR, seeing it as an opportunity and responsibility to set high standards. Aston also outlines the current VR landscape, broken into categories of hardware developers, production services, and distribution platforms. He believes VR will become an $80 billion market by 2025.
This document discusses the future of content marketing. It notes that people engage with 11.4 pieces of content before making a purchase, showing the importance of content marketing. The goals of content marketing are outlined as improving operational effectiveness, managing risk and compliance, and increasing revenue. It is important for marketers to publish exceptional content, measure the business outcomes and ROI of content, and use those insights to create better content and complete the feedback loop. The challenges many marketers face are a lack of integration across marketing efforts and accurately measuring content effectiveness.
Content Marketing Enlightenment: Finding Success with ContentNewsCred
This document summarizes a presentation about content marketing. It discusses how different generations trust various types of content, with recommendations from friends being the most trusted across all ages. It also discusses focusing on quality over quantity and vanity metrics. The presentation emphasizes measuring key performance indicators like brand awareness, brand health, conversions, and customer retention over time. It provides examples of metrics that can be tracked at both the site and article levels. Finally, it shows data demonstrating the compounding effect that increased content output can have on metrics like pageviews and return on investment over time.
IBM's Strategies for Harnessing Brand Advocates for ContentNewsCred
IBM's Andrew Grill talks about using your own employees to produce and amplify authentic content about your company and products.
Learn innovative tools for generating highly-valuable content, why UGC is the future of content marketing, and how to harness brand advocates inside and outside your company to drive new content, and much more...
Let's face it: content marketing is hard. How should you you structure your team? How often should you create content? How long should it be? How should you distribute and measure it? When should you optimize and do paid promotion? We get these questions (among many, many more) nearly everyday at NewsCred.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
1. Invested in Our Legacy
232 Years of Innovation
Aniko DeLaney
Global Head, BNY Mellon Corporate Marketing
Bill Barrett
Head of Corporate Digital Marketing
May 2017
4. 4 Information Classification: Confidential
Improving Lives Through Investing
Investments Company for the World
Our Founder Heritage of Firsts
232 Years of
Insight and
Innovation
8. 8 Information Classification: Confidential
Social Media Results: Invested In Our Legacy
Engagement rate
above BNY Mellon average:
+34%
+40%
+818%
9. 9 Information Classification: Confidential
BNY Mellon
Homepage
Innovation
Centers
Social Media
Employee
engageme
nt
AR/VR
Driving Culture Change
10. 10 Information Classification: Confidential
Big Ideas Thought Leadership iPad App
2016 Silver Award
for Innovative Digital Solutions
.
2017 Webby Honoree
Mobile Sites & Apps
Financial Services / Banking
11. 11 Information Classification: Confidential
Hamilton Quiz
Results:
• 28% Visits from Natural
Search
• 23% Visits from Direct
• 12% Visits from Social
Media promotions
12. 12 Information Classification: Confidential
Career Quiz
Top personas:
22% Investment Ace
14% Tech Wizard
12% Client Connoisseur
12% People Person
11% Branding Champion
Thanks for inviting me to your class.
I look forward to sharing the BNY Mellon story with you today
I welcome questions as we go through the presentations – more interactive the better.
Alexander Hamilton founded The Bank of New York in 1784, making BNY Mellon the oldest continuously operating financial institution in the United States.
Hamilton’s vision structured a nation, created a financial system, and laid the foundation for a modern economy.
Hamilton The history of the United States Military Academy can be traced to fortifications constructed on the West Point of the Hudson River during the American Revolutionary War in 1778. Following the war, President Thomas Jefferson signed legislation establishing the United States Military Academy (USMA) on the site in 1802. In 1817 the Academy was transformed by the appointment of Sylvanus Thayer who drastically reformed the curriculum.
The original owner of the land at West Point was a General Stephen Moore of North Carolina. The Continental Army occupied his land for twelve years until Secretary of the Treasury Alexander Hamilton authorized the purchase of the land for $11,085 in 1790
Hamilton argued the need for a military academy in the Federalist papers.
He also outlined the curriculum for a military academy
Hamilton structured the Treasury Dept. as the first Treasury Secretary arranged for the Bank of NY to provide the country with the first loan – establishing the country's credit and econ independence and spurring nationwide development.
Lets watch the Buck Started Here video
Now let’s talk about our brand and our story
I have been at BNY Mellon for over 26 years.
As long as I have been here, we have always celebrated our legacy and our founder.
How many have seen Lin Manuel Miranda’s Hamilton Broadway show, listened to the soundtrack, read the Chernow book?
We are proud of the firsts:
Hamilton: founded BK, Coast Guard, New York Post, etc.
BNY Mellon: first stock traded on NYSE, first to make the loan to US government
We continue to live Hamilton’s pioneering spirit…. 232 years of insight and innovation
Corporate marketing focused on building, protecting and promoting the “Brand”
You will see a lot of use of the word “enhance”
A lot of work last year that will see fruition in 2015 – Website refresh, digital platform build, social presence, thought leadership, event strategy, metrics
All this means we are in a good position to me more effective at powering our brand presence despite lack of advertising $
Developing tools and platforms to help sales and RM’s better articulate and present the company
Modern, 21st C, flexible and dynamic approach to marketing that is metrics driven
Looking to increase client and prospect interaction – engage their interest – showcase our expertise – make them advocates
Launched campaign on June 9 – our 232 anniversary. Multi media, omni-channel campaign. Rang opening bell on NYSE. Then continued with social media campaign, sponsored PBS’s Hamilton’s America . The documentary shares Lin Manuel Miranda’s innovative and creative process to develop the Hamilton Broadway show. There are clips from the show, interviews with US Treasury Secretaries.
Changing tone of brand to be more human, approachable, social media friendly
Aim to emotionally connect with our constituents….mobilizer target
Hamilton’s Forward Thinking Spirit Drives our Legacy
Hamilton was first and foremost a visionary, he inspired and led others with a combination of ingenuity and a boundless energy to get things done.
He laid a foundation that allows BNY Mellon to be one of the most stable financial institutions in the world but also one that is constantly innovating to be at the forefront of the financial industry. This is seen in:
It’s this founding spirit that has propelled BNY Mellon forward over the last 232 years.
A spirit that makes us uniquely BNY Mellon
Its important to measure the effectiveness of content across our corporate channels – bnuymellon.com and our social media channels
A KPI in isolation rarely provides enough actionable information on its own. A "measurement framework" places KPIs and metrics together in logical interrelated groups.
The BNY Mellon measurement framework will:
Provide structure and areas of focus to KPIs
Ensure context for analysis and help prioritize optimization efforts
Link business objectives and critical success factors to measurable outcomes
Awareness: Audience exposed to our content
Attract: Audience driven to our content
Engage: Audience engaged with our message and our people
Convert: Audience takes a key action or completes our goal
Retain: Audience returns and continues to come back for more
Advocate: We aspire to advocate audience promotes our brand, message or people on our behalf
This post reflects our being in the conversation
This post outperformed the BNY Mellon average
Example of us getting on to a trending topic
#firstsevenjobs was trending and we jumped on it showing Hamilton’s first seven jobs
Was not planned but we could follow trending topic and gain awareness that adds personality and humanizes the brand
Through our digital first and social media strategies we’re working to drive cultural change at BNY Mellon internally and change the brand reputation to be more innovative
Examples of the different types of communications, moving toward digital tactics
We have launched 9 innovation centers around the globe. As we saw at the beginning we have the original general ledgers. Our Silicon Valley innovation center, month other projects, focuses on distributed ledges – also known as blockchain.
Our Innovation Centers all helped us celebrate Hamilton’s birthday on Jan 11 – encouraged selfies with Hamilton cutouts!!
Gamification follows our digital strategy in executing on the brand, driving engagement and giving people a chance to share their input. We don’t want to just push content. we want to hear from visitors.
23% via the homepage feature promotion, 56% Completion Rate
53% via Desktop, 70% Completion Rate
47% Visits from Mobile Devices, 70% Completion Rate
At the foundation of the Career Quiz project was the goal to create a candidate experience that not only delights, but also demonstrates that BNY Mellon is invested in helping people find the right role our company.
Leveraging our digital-first approach, we worked with the Global Talent & Development team to create a tool that helps to engage candidates and find the right fit through a simple and informative online experience.
Through a series of eight progressive questions, a candidate is asked to consider different workplace scenarios that tease out their strengths.
Upon completing the quiz, each candidate receives a branded badge that identifies them with one of 10 personas.
The personas show BNY Mellon as creative and playful, yet insightful, because they fit each individual. Sample personas include: Investment Ace, Tech Wizard, Prospecting Pro, Global Markets Maven, to name a few.
With badge in hand, quiz takers are then are presented a list of recommended roles that link to open positions aligned with that role.
After a soft launch of the quiz with the Summer Analyst Program, the Career Quiz went live on bnymellon.com on August 17th. Thus far:
51% Completion Rate (Tot. 795)
Top personas: 13% Branding Champion, 13% Investment Ace, 7% Tech Wizard, 7% People Person
Most viewed recommended roles: Analyst, strategist, sales/relationship manager
Careers Quiz page is a top 30 page (visits)
Gerald Hassell, our Chairman and CEO leads the digital first approach.
He was given the honor of being an influencer on LinkedIn.
How many of you follow influencers on Linked In – Richard Branson, Ariana Huffington – there re only 500 LinkedIn Influencers.
It takes just 1/10 of a second for someone to make a decision about you!
Both in-person and now in social media, we must be very aware what first impression we want to communicate.
We work with our client-facing team to determine what is the best way to share company related information on their personal profiles.
Do you follow your company’s social sites?
How do you engage with your company’s social media?
What content are you most likely to engage with?
What content enhances your personal brand?
We work with LinkedIn and they have shared a few tips:
Adding a profile photo makes your profile 7x more likely to be found in searches
Having your 2 most recent positions makes your profile 12x more likely to be found
Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn
85% of all jobs are filled via networking & social networking
Not only for employment however, LinkedIn sees 85% of it's page view activity around content, therefore it is very important to represent yourself professionally, share relevant content, thought leadership, updates from your network, and begin to publish your own long-from posts on LinkedIn's publishing platform to elevate your professional brand!
With the popularity of the musical Hamilton and it’s nomination for 11 Tony Awards, we used the voice of Hamilton to humanize our brand and bring some “fun” to our voice
During the Tonys we were live tweeting in Hamilton’s voice from our corporate channel
Who could have asked for a more exciting tie to our brand – than one of the most-awarded Broadway musicals!