From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Optimizing Your Holiday Emails: Last Minute Tips for Black Friday and Cyber M...Tinuiti
In this webinar, we partnered with email marketing and design experts Zembula to discuss how you can optimize your email marketing in sends leading up to and during the holiday season and see great results.
How to Win at Shoppable Media by Unlocking the Power of Your Product FeedTinuiti
In this webinar, we partner with product feed optimization platform, Feedonomics, to discuss how to get in front of potential customers, no matter what platform they’re on.
Amplify ads across media by making them shoppable. Join us to learn how.
Lifecycle Marketing in a First-Party World: Enhancing Customer Personalizati...Tinuiti
Driving conversions through personalized marketing has become much more difficult in our new era of privacy. The solution? Building a first-party data structure to create customer profiles through their entire lifecycle.
In this webinar, we partner with customer engagement platform Braze to dive into how to create better customer profiles to drive your marketing—and your business.
Expert Report: Using Amazon Data for Last-Minute Holiday OptimizationsTinuiti
In this webinar, we partner with Amazon analytics and optimization experts Data Hawk to share insights on consumer behavior from Prime Day, how Prime membership numbers have changed, the supply chain effect on holiday shopping, and how you can translate these trends in actionable insights this holiday season.
Maximize Your Influencer Strategy: The Ever-Reliable Social Marketing ToolTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Full-Funnel Ecommerce Budgeting & Media Planning At Every StageTinuiti
Eight in ten American shop online - Do you know what an ideal ecommerce investment allocation strategy looks like for your business? Budget allocation and digital advertising strategies vary widely by business maturity, type and stage. Let us help you establish your full-funnel ecommerce blueprint wherever your business stands.
TikTok represents a huge growth opportunity for brands looking to diversify their presence across social media and engage consumers in a unique way and has proven powerful results for Tinuiti clients. The TikTok community is pushing the limits of creativity, and for brands that open the door to try something new. By connecting with TikTok’s community on a creative level, you’re able to tap into new audiences who may not be active on other platforms. Discover how TikTok works, the audience type and reach, ad types, and to learn how to incorporate it into your social media advertising mix.
Overcome Holiday Marketing Challenges: How to Make the Best Use of Your Next ...Tinuiti
In this webinar, our Growth Media experts partnered with influencer marketing tool AspireIQ to discuss how you can get the best use out of your marketing spend during the holiday season, and see great results during a critical time of year.
Optimizing Your Holiday Emails: Last Minute Tips for Black Friday and Cyber M...Tinuiti
In this webinar, we partnered with email marketing and design experts Zembula to discuss how you can optimize your email marketing in sends leading up to and during the holiday season and see great results.
How to Win at Shoppable Media by Unlocking the Power of Your Product FeedTinuiti
In this webinar, we partner with product feed optimization platform, Feedonomics, to discuss how to get in front of potential customers, no matter what platform they’re on.
Amplify ads across media by making them shoppable. Join us to learn how.
Lifecycle Marketing in a First-Party World: Enhancing Customer Personalizati...Tinuiti
Driving conversions through personalized marketing has become much more difficult in our new era of privacy. The solution? Building a first-party data structure to create customer profiles through their entire lifecycle.
In this webinar, we partner with customer engagement platform Braze to dive into how to create better customer profiles to drive your marketing—and your business.
Expert Report: Using Amazon Data for Last-Minute Holiday OptimizationsTinuiti
In this webinar, we partner with Amazon analytics and optimization experts Data Hawk to share insights on consumer behavior from Prime Day, how Prime membership numbers have changed, the supply chain effect on holiday shopping, and how you can translate these trends in actionable insights this holiday season.
Maximize Your Influencer Strategy: The Ever-Reliable Social Marketing ToolTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Full-Funnel Ecommerce Budgeting & Media Planning At Every StageTinuiti
Eight in ten American shop online - Do you know what an ideal ecommerce investment allocation strategy looks like for your business? Budget allocation and digital advertising strategies vary widely by business maturity, type and stage. Let us help you establish your full-funnel ecommerce blueprint wherever your business stands.
TikTok represents a huge growth opportunity for brands looking to diversify their presence across social media and engage consumers in a unique way and has proven powerful results for Tinuiti clients. The TikTok community is pushing the limits of creativity, and for brands that open the door to try something new. By connecting with TikTok’s community on a creative level, you’re able to tap into new audiences who may not be active on other platforms. Discover how TikTok works, the audience type and reach, ad types, and to learn how to incorporate it into your social media advertising mix.
Overcome Holiday Marketing Challenges: How to Make the Best Use of Your Next ...Tinuiti
In this webinar, our Growth Media experts partnered with influencer marketing tool AspireIQ to discuss how you can get the best use out of your marketing spend during the holiday season, and see great results during a critical time of year.
2021 Amazon Advertising Strategies for Search, DSP, & OTTTinuiti
As Amazon continues to dominate the industry, advertisers are aggressively refining their paid strategy. Join our exclusive session to learn how you can beat your competition and become market leaders on this ever-growing platform. We’ll guide you through the newest strategies in Amazon Advertising from Search to DSP and OTT in 2021.
Thinking beyond last click: Measurement and Strategy in a Cross Channel Envir...Tinuiti
Diversifying your social platform strategy has always been important to building brand recognition, but it matters more than ever in our new age of privacy. A future proofed approach requires building a full-funnel social strategy that spans platforms. In this series, our experts discuss not only how to build a cross-channel, full-funnel strategy, but how to incorporate next-level measurement, creative that delights your customers and grabs their attention for a to create a first-rate customer experience with your brand.
This session was originally broadcast on the 6th May 2021. We took the opportunity to give you a look into the new direction of Incubeta NMPi, and show you through some of our key services that we offer to partnerships in the affiliate space. Callum, Nisha, Shalaka & Keir also took the time to explain some of the amazing work Incubeta are doing internally and externally to promote Diversity & Inclusion, Sustainability, CSR and mental wellbeing, in the workplace and beyond!
A few key services this session focuses on:
- CSS
- Paid Social
- PPC
- Programmatic Display
- Our Multi-Channel approach
Optimizing for conversions means your ads are more likely to be shown to people likely to convert. Learn what advertiser controls and how choosing the right goals influence who sees your ads.
Using Predictive Marketing to Improve Results Across Digital ChannelsTinuiti
Audience behavior informed marketing creates better results – and ROI for your marketing spend. In this session, AI experts Faraday discuss how to use predictive marketing to get in front of your ideal customer.
New Product Launches on Amazon: Tactics and Strategies for a Successful KickoffTinuiti
In this webinar, our Amazon experts discuss how to successfully launch new products and incorporate this into your larger end to end channel management.
Tight Budget? How to Get the Most from your Media Planning DollarsTinuiti
Managing your spend across segments can be overwhelming when you are working with a limited budget. In this session, our Growth Media expert will talk about how to maximize your impact across search and shopping, social, and email.
From Discovery to Conversion: Creative Design that WorksTinuiti
Diversifying your social platform strategy has always been important to building brand recognition, but it matters more than ever in our new age of privacy. A future proofed approach requires building a full-funnel social strategy that spans platforms. In this series, our experts discuss not only how to build a cross-channel, full-funnel strategy, but how to incorporate next-level measurement, creative that delights your customers and grabs their attention for a to create a first-rate customer experience with your brand.
How to Triple your Growth with External Marketing InvestmentTinuiti
Growing your business should also mean growing your investment. In this session, we partner with Clearco, the world’s largest ecommerce investor, to talk about how founders can maximize any type of investment by leveraging their internal data and success stories.
Scaling Your Amazon 3P Business to be Acquisition-Ready: The Top Signals Buye...Tinuiti
n this webinar, we team up with acquisition experts, Thrasio, to help you best position your Amazon business for acquisition.
We’ll discuss the metrics and thresholds that are most attractive to potential buyers and the state of the market - for buyers and sellers - after the changes of the last year, and the levers you can pull to ensure your success.
Intro to Target Advertising: How to Unify and Diversify Your Marketplace MixTinuiti
In this webinar, we partner with Criteo, the leading advertising platform for the open Internet and our API partner, to discuss how to break into the Target marketplace and how brands can have more options to run and optimize their campaigns.
Fireside chat: Maximizing holiday success on a budgetTinuiti
The holiday season is critical for sales—but also the most expensive for advertising. We’ll wrap the day with a conversation on how to succeed in Q4 on a limited budget.
Cart Abandonment Masterclass - Paid Social StrategyTinuiti
BUILD A CART ABANDONMENT RECOVERY STRATEGY VIA SOCIAL ADS
Users are constantly “window shopping” digitally and adding to their cart knowing that there is no commitment to purchase. During this session we will focus on strategies to bring cart abandoners back to your site to purchase through the use of social retargeting efforts. We will make sure you don’t let that low hanging fruit go to waste!
Looking to boost traffic and take your online sales to the next level? You’ve come to the right place.
Find out how to build an effective digital marketing strategy, measure your ecommerce growth, and evaluate your performance in comparison to the competition in this ebook from Hallam Agency and SEMrush.
We have gathered and analyzed information from 8,000 ecommerce sites to present you with data-driven best practices, while Hallam SEO Agency has designed a set of easy-to-implement recommendations based on case studies of their most successful clients.
In this ebook, you'll discover:
=> User buying trends for 13 ecommerce industries
=> 5 ways to improve your ranking in mobile SERPs
=> 3 SERP features every ecommerce business should take advantage of
=> How ranking for featured snippets increased sessions by 285%
=> 10 best emotional triggers to increase sales and how to utilize them
=> 17 technical SEO considerations that increase site speed and enhance user experience
=> 6 hacks to successfully optimize your images for search and improve conversion rates
=> Effective link building strategies that have resulted in a 143% increase in traffic to the homepage and 10 keywords ranking in position 1 in SERPs
We hope that you find the data and the insights we’ve gleaned from this study helpful in developing and improving your digital marketing and site development strategies.
Uplevel your Amazon DSP Strategy with New Placements & FeaturesTinuiti
In this webinar, our Amazon expert discusses how to take advantage of new Amazon DSP features - and ensure that they fit into a larger, full funnel marketing strategy
Omni-channel Retail - Bridging the Digital and Brick & Mortar DivideAdrian Teo
Ok, so you have a website, facebook page, even mobile apps, but how is that helping you to engage your consumers when you need it most… when they are at your outlets!
I mean how do you drive footfall and sales from digital to your brick & mortar channels? How do you identify your consumers, personalized that engagement and get them to buy before they step out?
And we don’t mean spamming everyone with the same promotion at that outlet, but personalized according to their profiles, transaction history and location. Better yet, it’s all automated, you really don’t want to be pouring through and interpreting heaps of customer data.
In this presentation, I share the challenges faced by retailers, shop owners, F&B and mall operators in bridging the digital and brick & mortar divide. While each solution is unique to your retail business, vertical or consumer behaviours, it is about breaking down the silos that exist in your consumer touch points, enterprise solutions, best practices and how TAO OF SHOP can help you to bring it all together.
With the sharp rise in people shopping online fuelled by lockdowns, 1000heads Strategy Director Cath Jeffries has been working with our clients to help them seize the opportunity presented by shoppable social.
Some topics we’ll discuss:
Benefits of incorporating social commerce in social strategy
Expanding strategies to include action-oriented shoppable ad formats
Advanced tactics for driving conversions on Facebook, Instagram, Pinterest, and Snapchat
Best practices for direct response marketing including segmentation and personalization
What can start-ups do to accelerate their DTC strategyAdrian M Odgers
This deck was presented as part of a Fireside chat session at ProVeg International's start-up Incubator, a leading accelerator for food startups.
It focuses on providing key ideas, strategies and tactics start-ups can use to inform and accelerate their DTC strategy (direct to consumer).
This playbook breaks down the collective learnings from some
of the most successful videos and campaigns on YouTube,
giving you the tools to make content that effectively captures
the attention of your audience. You’ll find proven techniques to
make your videos stand out and benefit from YouTube’s
influence at key cultural moments. And you’ll learn some
powerful methods to track your content’s performance.
This is a guide for brands, agencies and businesses. However,
anyone who’s interested in making videos for YouTube is
encouraged to explore the topics covered here.
● BRANDS will find strategies and tools for building content
plans, organising video distribution, measuring performance,
and more.
● AGENCIES will find best practices for partnering with
creators, guidelines for making the most effective videos,
recommendations for advertising formats, and more.
● BUSINESSES will find an in-depth look at the elements of
successful videos, tips for building an audience, ways to
keep viewers coming back, and more.
Define Your Brand Territory
With 400 hours of new content uploaded to YouTube every
minute,1 how can you be sure viewers will want to watch yours?
Start by choosing a territory in which you can win. For example,
are you going to make quirky lifehack videos to drive awareness,
utility-based how-to videos to encourage new use cases, or are
you going to create that big “whoa” moment to get people
buzzing and sharing?
Ask yourself what your brand stands for—what are the passions
that will drive its success? At the same time, ask yourself what
your customers care about in their daily lives. Find the point
where your brand’s passions overlap with your audience’s
concerns. At that intersection lies something unique you can
bring your fans to earn their loyalty.
The following tools can help you understand what your
customers care about. What videos do they watch? How active
are they on social networks? How do they use their mobile
devices?
● YouTube Trends Dashboard: See what videos are
trending on YouTube.
● YouTube Analytics: See how your audience is
reacting to—and interacting with—your videos.
● Think with Google: Explore Google data, insights,
and perspectives for marketers.
● Brand Lift: Look beyond impressions and views to
understand the direct impact your YouTube ads have
on perceptions and behaviours throughout the
customer journey.
● Google Surveys: Learn what people really think
about your brand.
At the same time you’re getting to know your audience, do some research on
your competitors. Not just your usual competitors, but anyone providing users
with content in a similar genre or category. Visit their YouTube channels to
get a sense of their video styles, formats and tones.
● See what they’re doing. Has anything they’ve done really resonated
with their audience?
● Learn from what they’re doing right. Where are there opportunities
for your brand?
Now that you're on the path to making great videos, how are you defining
success? Is it do
Why is the marketing world buzzing about “story”? Story is the most effective means of human communication. It’s a sense making mechanism that helps you convey an idea without making your audience burn too many mental calories. This method goes hand-in-hand with Inbound Marketing. In this robust Master class, Clover Carroll will relate how he uses his unique storytelling process to draw an audience into the message being conveyed. You’ll leave this class equipped with practical tips on how to implement the powerful marketing tool of storytelling, including how to use storytelling to increase your brand exposure and create brand authority through the creation of valuable content.
2021 Amazon Advertising Strategies for Search, DSP, & OTTTinuiti
As Amazon continues to dominate the industry, advertisers are aggressively refining their paid strategy. Join our exclusive session to learn how you can beat your competition and become market leaders on this ever-growing platform. We’ll guide you through the newest strategies in Amazon Advertising from Search to DSP and OTT in 2021.
Thinking beyond last click: Measurement and Strategy in a Cross Channel Envir...Tinuiti
Diversifying your social platform strategy has always been important to building brand recognition, but it matters more than ever in our new age of privacy. A future proofed approach requires building a full-funnel social strategy that spans platforms. In this series, our experts discuss not only how to build a cross-channel, full-funnel strategy, but how to incorporate next-level measurement, creative that delights your customers and grabs their attention for a to create a first-rate customer experience with your brand.
This session was originally broadcast on the 6th May 2021. We took the opportunity to give you a look into the new direction of Incubeta NMPi, and show you through some of our key services that we offer to partnerships in the affiliate space. Callum, Nisha, Shalaka & Keir also took the time to explain some of the amazing work Incubeta are doing internally and externally to promote Diversity & Inclusion, Sustainability, CSR and mental wellbeing, in the workplace and beyond!
A few key services this session focuses on:
- CSS
- Paid Social
- PPC
- Programmatic Display
- Our Multi-Channel approach
Optimizing for conversions means your ads are more likely to be shown to people likely to convert. Learn what advertiser controls and how choosing the right goals influence who sees your ads.
Using Predictive Marketing to Improve Results Across Digital ChannelsTinuiti
Audience behavior informed marketing creates better results – and ROI for your marketing spend. In this session, AI experts Faraday discuss how to use predictive marketing to get in front of your ideal customer.
New Product Launches on Amazon: Tactics and Strategies for a Successful KickoffTinuiti
In this webinar, our Amazon experts discuss how to successfully launch new products and incorporate this into your larger end to end channel management.
Tight Budget? How to Get the Most from your Media Planning DollarsTinuiti
Managing your spend across segments can be overwhelming when you are working with a limited budget. In this session, our Growth Media expert will talk about how to maximize your impact across search and shopping, social, and email.
From Discovery to Conversion: Creative Design that WorksTinuiti
Diversifying your social platform strategy has always been important to building brand recognition, but it matters more than ever in our new age of privacy. A future proofed approach requires building a full-funnel social strategy that spans platforms. In this series, our experts discuss not only how to build a cross-channel, full-funnel strategy, but how to incorporate next-level measurement, creative that delights your customers and grabs their attention for a to create a first-rate customer experience with your brand.
How to Triple your Growth with External Marketing InvestmentTinuiti
Growing your business should also mean growing your investment. In this session, we partner with Clearco, the world’s largest ecommerce investor, to talk about how founders can maximize any type of investment by leveraging their internal data and success stories.
Scaling Your Amazon 3P Business to be Acquisition-Ready: The Top Signals Buye...Tinuiti
n this webinar, we team up with acquisition experts, Thrasio, to help you best position your Amazon business for acquisition.
We’ll discuss the metrics and thresholds that are most attractive to potential buyers and the state of the market - for buyers and sellers - after the changes of the last year, and the levers you can pull to ensure your success.
Intro to Target Advertising: How to Unify and Diversify Your Marketplace MixTinuiti
In this webinar, we partner with Criteo, the leading advertising platform for the open Internet and our API partner, to discuss how to break into the Target marketplace and how brands can have more options to run and optimize their campaigns.
Fireside chat: Maximizing holiday success on a budgetTinuiti
The holiday season is critical for sales—but also the most expensive for advertising. We’ll wrap the day with a conversation on how to succeed in Q4 on a limited budget.
Cart Abandonment Masterclass - Paid Social StrategyTinuiti
BUILD A CART ABANDONMENT RECOVERY STRATEGY VIA SOCIAL ADS
Users are constantly “window shopping” digitally and adding to their cart knowing that there is no commitment to purchase. During this session we will focus on strategies to bring cart abandoners back to your site to purchase through the use of social retargeting efforts. We will make sure you don’t let that low hanging fruit go to waste!
Looking to boost traffic and take your online sales to the next level? You’ve come to the right place.
Find out how to build an effective digital marketing strategy, measure your ecommerce growth, and evaluate your performance in comparison to the competition in this ebook from Hallam Agency and SEMrush.
We have gathered and analyzed information from 8,000 ecommerce sites to present you with data-driven best practices, while Hallam SEO Agency has designed a set of easy-to-implement recommendations based on case studies of their most successful clients.
In this ebook, you'll discover:
=> User buying trends for 13 ecommerce industries
=> 5 ways to improve your ranking in mobile SERPs
=> 3 SERP features every ecommerce business should take advantage of
=> How ranking for featured snippets increased sessions by 285%
=> 10 best emotional triggers to increase sales and how to utilize them
=> 17 technical SEO considerations that increase site speed and enhance user experience
=> 6 hacks to successfully optimize your images for search and improve conversion rates
=> Effective link building strategies that have resulted in a 143% increase in traffic to the homepage and 10 keywords ranking in position 1 in SERPs
We hope that you find the data and the insights we’ve gleaned from this study helpful in developing and improving your digital marketing and site development strategies.
Uplevel your Amazon DSP Strategy with New Placements & FeaturesTinuiti
In this webinar, our Amazon expert discusses how to take advantage of new Amazon DSP features - and ensure that they fit into a larger, full funnel marketing strategy
Omni-channel Retail - Bridging the Digital and Brick & Mortar DivideAdrian Teo
Ok, so you have a website, facebook page, even mobile apps, but how is that helping you to engage your consumers when you need it most… when they are at your outlets!
I mean how do you drive footfall and sales from digital to your brick & mortar channels? How do you identify your consumers, personalized that engagement and get them to buy before they step out?
And we don’t mean spamming everyone with the same promotion at that outlet, but personalized according to their profiles, transaction history and location. Better yet, it’s all automated, you really don’t want to be pouring through and interpreting heaps of customer data.
In this presentation, I share the challenges faced by retailers, shop owners, F&B and mall operators in bridging the digital and brick & mortar divide. While each solution is unique to your retail business, vertical or consumer behaviours, it is about breaking down the silos that exist in your consumer touch points, enterprise solutions, best practices and how TAO OF SHOP can help you to bring it all together.
With the sharp rise in people shopping online fuelled by lockdowns, 1000heads Strategy Director Cath Jeffries has been working with our clients to help them seize the opportunity presented by shoppable social.
Some topics we’ll discuss:
Benefits of incorporating social commerce in social strategy
Expanding strategies to include action-oriented shoppable ad formats
Advanced tactics for driving conversions on Facebook, Instagram, Pinterest, and Snapchat
Best practices for direct response marketing including segmentation and personalization
What can start-ups do to accelerate their DTC strategyAdrian M Odgers
This deck was presented as part of a Fireside chat session at ProVeg International's start-up Incubator, a leading accelerator for food startups.
It focuses on providing key ideas, strategies and tactics start-ups can use to inform and accelerate their DTC strategy (direct to consumer).
This playbook breaks down the collective learnings from some
of the most successful videos and campaigns on YouTube,
giving you the tools to make content that effectively captures
the attention of your audience. You’ll find proven techniques to
make your videos stand out and benefit from YouTube’s
influence at key cultural moments. And you’ll learn some
powerful methods to track your content’s performance.
This is a guide for brands, agencies and businesses. However,
anyone who’s interested in making videos for YouTube is
encouraged to explore the topics covered here.
● BRANDS will find strategies and tools for building content
plans, organising video distribution, measuring performance,
and more.
● AGENCIES will find best practices for partnering with
creators, guidelines for making the most effective videos,
recommendations for advertising formats, and more.
● BUSINESSES will find an in-depth look at the elements of
successful videos, tips for building an audience, ways to
keep viewers coming back, and more.
Define Your Brand Territory
With 400 hours of new content uploaded to YouTube every
minute,1 how can you be sure viewers will want to watch yours?
Start by choosing a territory in which you can win. For example,
are you going to make quirky lifehack videos to drive awareness,
utility-based how-to videos to encourage new use cases, or are
you going to create that big “whoa” moment to get people
buzzing and sharing?
Ask yourself what your brand stands for—what are the passions
that will drive its success? At the same time, ask yourself what
your customers care about in their daily lives. Find the point
where your brand’s passions overlap with your audience’s
concerns. At that intersection lies something unique you can
bring your fans to earn their loyalty.
The following tools can help you understand what your
customers care about. What videos do they watch? How active
are they on social networks? How do they use their mobile
devices?
● YouTube Trends Dashboard: See what videos are
trending on YouTube.
● YouTube Analytics: See how your audience is
reacting to—and interacting with—your videos.
● Think with Google: Explore Google data, insights,
and perspectives for marketers.
● Brand Lift: Look beyond impressions and views to
understand the direct impact your YouTube ads have
on perceptions and behaviours throughout the
customer journey.
● Google Surveys: Learn what people really think
about your brand.
At the same time you’re getting to know your audience, do some research on
your competitors. Not just your usual competitors, but anyone providing users
with content in a similar genre or category. Visit their YouTube channels to
get a sense of their video styles, formats and tones.
● See what they’re doing. Has anything they’ve done really resonated
with their audience?
● Learn from what they’re doing right. Where are there opportunities
for your brand?
Now that you're on the path to making great videos, how are you defining
success? Is it do
Why is the marketing world buzzing about “story”? Story is the most effective means of human communication. It’s a sense making mechanism that helps you convey an idea without making your audience burn too many mental calories. This method goes hand-in-hand with Inbound Marketing. In this robust Master class, Clover Carroll will relate how he uses his unique storytelling process to draw an audience into the message being conveyed. You’ll leave this class equipped with practical tips on how to implement the powerful marketing tool of storytelling, including how to use storytelling to increase your brand exposure and create brand authority through the creation of valuable content.
Diversifying Your Social Media Advertising in 2020: Why Top Brands are Invest...Tinuiti
Snapchat has over 210 million users, 38% of whom can’t be found on Facebook or Instagram. This makes Snapchat ads a prime opportunity for businesses who want to branch out or feel their marketing efforts aren’t effective on other media sites. Join this session to learn how Snapchat can drive full-funnel growth from brand awareness down to conversions and revenue for your brand. In this session you’ll learn about Snapchat’s unique advantages as a social advertising platform, how to get started with building your Snap ads campaigns, and a breakdown of the different Snapchat ad types, targeting, creative, and more.
Creating Moments of Delight: Strategically Utilizing Creative Across Lifecycl...Tinuiti
Email alone is not enough in your customer messaging strategy. Consumers don’t see channels. They see the brand and their relationship to it. So instead of messaging in silos, tackle your business goals with an integrated messaging approach that prioritizes the customer and provides a comprehensive and personalized communication journey.
The good news? We are evolving too. Join us, plus partners and experts across lifecycle marketing: marketing automation platform Klaviyo, conversion optimization platform Justuno, SMS marketing platform Postscript, email service provider Sailthru, and cross-channel marketing platform Iterable, – plus our client City Mattress – to learn everything about the cycle of activation, nurturing, loyalty and reactivation.
A Comprehensive Guide to Snapchat: From AR to CommerceTinuiti
The way users engage in Snapchat is completely different from other social platforms. With its utility as a visually-driven messaging tool and the ability to use AR to create distinct brand experiences at various levels of the marketing funnel, marketers have a unique ability to connect with users on the platform.
In this webinar, our social experts team up with Snapchat to discuss how your brand can leverage Snapchat in a full-funnel, comprehensive social marketing strategy, including how to utilize AR and commerce capabilities. We’ll also share case studies of how brands are succeeding on the platform.
Learn the essentials of building a documented content marketing strategy, from our Co-Founder and Chief Content Officer, Debbie Williams. Set goals and KPIs, develop buyer personas and an SEO plan, and map editorial content ideas to your buyer's journey. Filled with data, insights, and dozens of ideas for generating content ideas that will deliver results. www.sproutcontent.com
Social content that thrives in an overcrowded marketHarrison Blum
Social media used to be a place for businesses to thrive and increase brand awareness for little to no cost. Unfortunately, all of that has changed over the past several years.
As the popularity of social media grows, many of the most popular platforms have quickly become overcrowded. This has left many SMBs writing off social media as a serious marketing tool for their company.
Harrison Blum is pleased to share how SMBs can adapt and evolve its social content strategy to reach the modern customer.
Driving your marketing strategy in 2021. A people-centered framework: attenti...WP Engine
Learn about a people-centered framework for designing your marketing strategy in 2021...one that aligns with your customer’s journey. See examples of companies, including Pepco Holdings, that are doing it right.
Register to watch the on-demand webinar here: https://hs.wpengine.com/2021-marketing-strategy
Secrets to King Content's Content Strategy methodologyKing Content
If you’re a marketer struggling to make content drive meaningful engagement and ROI in your organisation then this Boot Camp is an ideal place to kick-start your content marketing efforts.
#nxsyd has partnered with content marketing agency King Content, who are globally recognised for creating award-winning end-to-end content marketing strategies.
Learn the secrets to viral content, how to develop an effective content strategy for your brand and what the most-effective formats and distribution tactics are to get your content noticed.
Last week I ventured to Manilla to share at The Summit Media Audience Aware conference, how 3rdspace helps brands bring their purpose to life through content that provokes action. Our thinking takes the work of Simon Sinek into the content space. While involving my audience in a quick sing along and sharing a few case studies, here's 9 steps I shared to create content with purpose.
Meanwhile, “the Internet” is the unmarried maximum essential issue that has been converting all techniques and approaches to steer an easy existence way.
Do you suspect ever that the range of net customers is growing daily with the aid of using a day? Is it viable to prevent the increase?
Now, the maximum of the time in a day, humans live on-line for numerous purposes.
Just now, when you have an enterprise which you choose to sell to the goal audience, you then definitively don’t want to attain them physically.
You can attain them virtually, for that, you want to have a web reference to technological gadgets like computers, cell phones, tablets, etc.
Social media is a game – each site has its own playbook and cheat codes, and you can’t use the platforms aimlessly if you want to win more leads and customers!
Since each site is different, how does your business outmaneuver the competition in a space that seems so familiar?
Check out these webinar slides as we break down the winning elements of each social media network including Facebook, LinkedIn, and Twitter, PLUS a special Snapchat guest to cover it all.
Startup and social media how to effectively execute your social media marketi...Dr. Deepika Salwankar
Today, we live in the world built around content and chaos. All brands, with any kind of budget want to get their message across to the same consumer through social media. In a world that is fighting for the 8-second attention span of a consumer, it’s easy for a startup to get overwhelmed while figuring out a social media strategy. Creating a brand presence and breaking through the clutter may not be an easy task, but it can get easier if you follow the five key steps.
Presentation on marketing, social media and branding that Kate Austin-Avon delivered to the MicroEnterprise Assistance Program at SUNY Adirondack on Tuesday, March 28, 2017.
Evolution Digital discuss how content plays a huge role in generating website traffic and increasing your sales at eCommerce Expo Ireland 2016 on April 19th in Dublin, Ireland.
The 15 Minute Breakdown: The Answer to Signal LossTinuiti
Signal loss has been a challenge to navigate for marketers for quite some time now.
Signals have no where to go – but we found them a home. Let’s talk about it.
Join Tinuiti’s Data Privacy expert, Nirish Parsad, as he breaks down signal loss and shares insights on how to address one of marketing’s most pressing challenges – in just 15 minutes.
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...Tinuiti
Pushing organic traffic to Amazon is important, but marketers need to stay ahead of the competition and avoid spending valuable ad dollars on non-converting detail pages.
In this session, we will explain how sellers can achieve success by driving traffic to their storefront pages from outside sources and how to maximize review generation. Tinuiti’s retail operations expert will be joined by Amazon seller tools company, eComEngine, leading micro influencer marketing platform, Stack Influencer, and ad optimization toolkit, Ampd.
How to Master Omnichannel Display and Video for AmazonTinuiti
Diversifying your media mix leads to higher conversions – but what is the best way to do it?
Tune in to this session to hear from Tinuiti’s marketplace expert on how you can go beyond harvesting existing demand by diversifying your media mix. We’ll dive into the opportunities of Online Video (OLV), Streaming TV, incrementality, and how they all interface with AMC.
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023Tinuiti
We all know the Amazon landscape has changed vastly since 2020 – but has your strategy adapted accordingly? Because the old playbook won’t cut it anymore.
During this session, hear from Tinuiti’s Marketplaces expert and digital marketing forecasting agency, Stratably, to hear what 2023 will look like and the tactics you need to leverage so you don’t miss out on new sales and stay ahead of the curve.
Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...Tinuiti
For both advertisers and consumers, the economic uncertainty of 2023 looms large. Now is the time to be agile with your search and display strategy so you can get ahead.
Tinuiti’s marketplaces experts will share best practices for leveraging campaign coverage, keyword and product targeting, growth tactics, and more during this session. Join us to learn more about how to beat the competition by focusing on bottom of the funnel conversions.
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...Tinuiti
You may have great awareness and conversion tactics, but if you can’t convert potential customers in the middle of the funnel, your efforts will be for naught.
Learn how to make every moment shoppable and join Tinuiti’s Marketplaces expert and sustainable advertising platform, Teads, to understand the importance of driving middle of the funnel tactics, and the latest tips on how to do so.
Finding The New Top of Funnel: In-Store Physical Retail MediaTinuiti
In-store engagements have long been considered the last stop in the consumer journey. But with the rise in digital capabilities, in-store advertising is becoming a search and discovery tactic as well. In-store advertisements are becoming an upper-funnel tactic, a tremendous opportunity for brands in the spaces where customers are ready to buy.
Tune into this session to hear from Tinuiti’s EVP of Commerce, joined by in-store consumer experience platform, Cooler Screens, as they reveal how to connect data points across retail media.
Finding The New Top of Funnel: Riding The Third WaveTinuiti
The third wave of retail media is destined to be the biggest of digital advertising (after the first and second waves of search and social) – but still leaves the question: “will we close the loop?” Our marketplaces expert joins subscription-based market research company, Insider Intelligence, in this can’t miss- session.
Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1Tinuiti
If you’re looking to answer the most pressing question of 2023 – how can I more efficiently grow sales during Q1 with less budget? – then you won’t want to miss this session.
Join Tinuiti’s Commerce expert and Tinuiti client, organic food company, Nature’s Path, as they discuss effective ways to structure campaigns to drive conversions. The session will navigate the evolving channels in emerging marketplaces and how to stay on top.
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Join Tinuiti x Bliss Point Media’s Streaming expert, Elisa Westman, as she breaks down the five most common myths about Streaming advertising so your brand can make a more informed investment decision.
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Join Tinuiti’s panel discussion as we sit down with experts from Movable Ink, a content personalization platform, Yotpo, eCommerce marketing platform, and Justuno, conversion marketing and analytics platform, to weigh in on how you can leverage different channels – and make connections between them – to retain shoppers post-holiday.
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The word of the year for 2020 was “Unprecedented.” In 2021, it was “Resilience.” For 2022, we’d go with “Chaotic.” And, if we had to guess how 2023 is going to shape up, we’d pick two very different words, depending on what type of marketer you are: “Survivor” or “Thriver.”
During tough times, it can be difficult to go bold with your marketing strategies. But, it’s exactly when competitors are treading water that courageous companies should wade into the deep end and push off the wall with all their might.
We’re placing our Big Bets for 2023—and unveiling them in this webinar. You won’t want to miss it.
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In the challenging economic climate, brands are facing more pressure than ever to reach new customers – and to do so in a way that is budget-efficient.
In this session, join Tinuiti and our Streaming agency, Bliss Point Media, alongside our partners from custom algorithm platform, Chalice, and out-of-home advertising platform, Ad Quick. You’ll learn ways to maximize your ROI by filling the funnel. We’ll also cover solutions for overcoming common measurement challenges, audience targeting, and cookie deprecation.
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(Another) Wild Year in Data Privacy: What Went Down in 2022 & What to Expect ...
Creative & Storytelling Across Social Channels
1. 2021 Social Media
Advertising Series
The New Approach to Audience in Today’s Privacy Landscape
10am PT / 1pm ET
How TikTok’s Authenticity Impacts the Customer Journey
10:50am PT / 1:50pm ET
Creative & Storytelling Across Social Channels
11:40am PT / 2:40pm ET
Maximize Your Influencer Strategy
12:30pm PT / 3:40pm ET
Leverage Real-Time Purchase Intent to Boost Sales
1:20pm PT / 4:20pm ET
8. Agenda
layout
● How to get started with social creative
● General testing & best practices
● Creative on emerging platforms: Snapchat &
Pinterest
● Deep-dive into TikTok creative
● Key takeaways
● Q&A
8
9. Creative - The “OG” influencer
According to a recent Nielsen study, the quality of ad creative
directly impacts a brand’s ROI on social channels. When it
comes to performance, creative is one of the largest drivers of
success.
47% of a brands’ sales lift from social
advertising can be attributed to the
quality of the creative
47%
10. What grabs your attention scrolling
through your feed?
● Messaging/Storytelling
● Strong Content
● Motion
● Bold Visuals
● All of the above
10
11. Screenshot
~0.4 To Grab Their Attention
● Competition is Fierce
○ Every piece of creative directly competes with the platforms, as well as content from
other marketers. Successful creative requires ALL of the following:
■ Messaging/Storytelling
■ Strong Content
■ Motion
■ Bold Visuals
● Keep things fresh and be courageous.
■ Don’t be afraid to try new things. You could be the next trend setter in the industry.
13. Audience First Creative
In order to further cut through the clutter to engage with consumers you must
first find your audience and answer the following:
Who
What
Who Are You Talking To?
You need to know who they are and their motivations - what makes them
tick?
What Do You Want The Audience To Do?
Not all ads are conversion - so understanding the action in each ad
will be the key in formulating the right part of the story.
Why Should The Consumer Believe You?
What are your emotional reasons to believe in your brand - not just features
- but real benefits and unique selling points
Why
14. When and Where
Where
Where Is This Being Placed? And Where Is The Audience Going When
They Click?
You are here to persuade. Knowing the full context of the journey will help you
determine how much you can lean into the next step and which platform provides you
with the strongest base to get them there.
When
When will the ad be running and for how long?
This will help you determine how evergreen vs. how in-the-moment you can truly
make the copy and concept shine.
Now that you have determined who you audience is and what makes them tick.
You must decide when and where your ads will impact them most.
15. Paid social channel strengths
● Best for driving revenue
efficiencies.
● Greatest reach across US
residents 18-65+
● Strong full-funnel
capabilities using a range
of objectives & ad types
● Best for inspiring future
purchases.
● Visually driven platform.
● Design how-to content,
styling advice, or holiday
planning
● Best for reaching
millennials & Gen Z with
full-screen images/videos
● Inspires and drives
purchases through lenses
and unskippable
commercials.
● Best for driving
awareness
amongst 16-30 yr
old audiences
● Video ads are
largely influencer/
musically driven
Which single or combination of platforms is the best to meet your goals?
16. Questions we ask at each stage for your audience
Consider every angle in order to create a cohesive, targeted customer experience
● What are prospective customers
looking for at this part of their
journey? Are they looking for new
brands? Looking to purchase
immediately or just shopping
around?
● What are the barriers preventing
them from taking the next step?
Cost or Brand awareness?
● How will your brand win
consideration among crowded
landscape? What can you do, say,
deliver, provide?
● What will drive them to convert?
● How can creative service the
strategic action
● How do we personalize the
creative execution to speak to their
unique needs?
Strategic Action Creative Opportunity
Expectation Gap + =
18. Screenshot
Screenshot
Screenshot
Content and Messaging that Performs
Messaging & Storytelling
Awareness: Why Us
Brand Message
● Owlet removes stress and allows you to
get a good night’s rest
● Owlet’s product is a first of a kind view into
your baby’s health.
Consideration: Why You
Benefit Message
● Using Owlet’s product will bring you peace
of mind.
Conversion: Why Now
Urgency Message
● $50 savings creates motivation.
● Reiterates how their product will Impact
your life - for the better. Why Now?
Why You?
Why Us?
19. Content and Messaging that Performs
Bold Visuals
91%
Of all social media users are
on a mobile device
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20. Content and Messaging that Performs
Strong Content
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Be Authentic
● Lifestyle Images - Showcase your products in context
and create a more meaningful branded experience.
● The more authentic the image, the better so that
people can relate.
○ Product Images
○ Product in Use
● Invest in strong photography and videography quality
assets helps drive performance and build strong
brand awareness
21. Content and Messaging that Performs
Motion
75%
of the time Motion out
performs statics
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22. Test, Learn, Iterate
All of the flavour, none of the BS.
Frozen to fork in :15.
Strong Roots
STRONGROOTS.COM
Simple, real food
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2.20%
CTR
1.44%
CTR
The perfect formula for creative does not exist
What works for one brand may not for yours.
Creative is constantly changing and is often tied
directly to technology advances, new emerging
platforms, current events, and culture.
Consistent testing is vital
Begin by testing larger elements and then move to
more granular elements. Incorporate previous
creative learnings as you continue to test.
24. Who is the Snapchat Generation?
Snapchat reaches...
90%
of Gen Zers
in the US
75%
of Millennials
in the US
● They’re more likely to prefer communicating
with pictures over words.
● User content is the #1 content consumed on
Snapchat followed by Discover content.
● Snapchatters say their close friends are over
4x more influential on purchase decisions
than celebrities.
25. Brands Have a Few Seconds to Grab Gen Z’s Attention
● Design for Second 0. Include your logo, product
shots, and key messaging in the first frame of
video ads.
● Give them something to talk about. 73% of Gen Zs
say they would like to check out a new brand if
their friends are talking about it.
● Embrace Entertainment. Retain their attention with
funny, entertaining, and creative ads.
64%
Decide whether or not to
watch a show within the first
few seconds.
26. Deepen Connections Between
Friends & Your Brand
26
Collaborate with Snapchat team to build custom
Snapchat AR lens that drive brand awareness, engagement,
and product trial.
Snap AR Lens
26
Leverage augmented reality lenses to create
memorable experiences.
● Don’t just sell, build relationships.
● Know who the audience is, what their
behaviors are, and what the desired
response is.
● Can include a call-to-action to drive to your
website or app download page.
27. Screenshot
Screenshot
27
Seamlessly Move Snapchatters Down the
Funnel with Collection Ads
● Features four product tiles to make it easy
to begin the shopping experience.
● Adopt the Power of One: Focus on one
objective, one audience, one product or
theme.
● Highlight a promotion when applicable to
drive urgency.
Take Users From Browsing to
Buying with Social Shopping
28. How Do Snapchatters Differ from Pinners?
28
The Pinterest Mindset
Inspiration
28
Pinners plan for the future and come to Pinterest with a positive mindset,
they’re open minded and want to try new things.
31. Leverage Video to Break Through The Clutter
31
Max Width Video
31
Be the Brand they See First
● Videos autoplay in-feed & quickly catch your
eye
● Design for sound off using text overlays &
visual elements to tell your story
● Explore Max Width Video to take up space
● Play with whitespace by starting with an
empty canvas
Standard Video
32. The Power of Design on Pinterest
32
32
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Strong Roots
...
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Benchmarks
● Looks native to the
platform / feed
● Provides clear
actionable messaging
● Gives the consumer an
“idea” and inspiration
Promoted by
Strong Roots
...
Tasty AF. Healthy AF.
...
Promoted by
Strong Roots
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Tasty AF. Healthy AF.
35. www.MoversShakers.co
Entertainment + discovery
platform.
Our audience comes to TikTok for
entertainment and relatability.
TikTok provides users with an honest
peak into how people truly live their
lives- no filters, no influencer
saturation, no overtly branded
content. TikTok is the only platform
that sells for relevance.
PLATFORM PLAYBOOK
The aspirational +
inspirational platform.
IG gives our audience a perfectly
curated look at how products appear
in a space, after it’s been opened
and set-up.
Discovery is at the center
of all “TikTik” content
as the audience is eagerly
looking to be inspired
The consumer interest +
behavior platform.
Pinterest provides planning,
moodboarding and DIY tactics for our
audience. Consumers can
shop directly through the app.
STRATEGIC FRAMEWORK
36. www.MoversShakers.co
In a TikTok world, 2 years is a
lifetime. Be prepared to change and
innovate quickly.
As a ‘sound on’ platform, audio plays
a pivotal role
The platform is positive and
encouraging. Spreading Joy is key.
Creators have a bigger influence on
TikTok.
TikTok blends branding and
response marketing.
37. www.MoversShakers.co
Netflix, one of the biggest entertainment platforms, views
TikTok as an emerging competitor. As a result, they are
launching an app that rivals TikTok and provides users with
shortened clips of their most engaging series and movies.
52min
The average time consumers spend on
TikTok. BusinessofApps. Feb 2021
37.4% 5.3%
Total users 30-50+. Feb 2021.
BusinessofApps
Engagement Rate. 100,000+ Followers. Feb
2021
TIKTOK = THE ENTERTAINMENT PLATFORM
STRATEGIC FRAMEWORK
38. www.MoversShakers.co
TikTok is about self-expression,
entertainment and the experience.
To win on the platform, you need to be a part
of the experience, and not just post an ad.
You need to rethink your entire model.
40. ● Integrate weekly trends to maximize
views and cool factor
● Post regularly
● It’s 2021… it’s no longer optional
Brand Channel
SUCCESS STRATEGIES
41. ● Work with creators native to the platform
● Use the platform’s Creator Marketplace feature
● Cross-post to Instagram
BRAND LOGO PNG
Influencers
BRAND LOGO PNG
But not vice-versa!
SUCCESS STRATEGIES
42. In-Feed Ads
BRAND LOGO PNG
● Direct response or awareness
● Creative must feel native
Same guidelines as
organic posts.
SUCCESS STRATEGIES
43. Viral Challenge
● Branding play
● Participate in culture on a massive scale
● Engage 100,000+ people to advertise your brand
SUCCESS STRATEGIES
44. 266M views 80M views
www.MoversShakers.co
MYTH: TIKTOK IS ALL ABOUT DANCING
Elephant Toothpaste
Experiment
Insane Makeup
Creations
Giving Back IG Sunset
3M views 1M views
48. Top Tidbits to Takeaway
Motion Brings Emotion Be Courageous
Speak their language
Why us, Why you,
Why now
Think of your
audience first
Don’t just sell,
build relationships Grab their attention
53. 2021 Social Media
Advertising Series
The New Approach to Audience in Today’s Privacy Landscape
10am PT / 1pm ET
How TikTok’s Authenticity Impacts the Customer Journey
10:50am PT / 1:50pm ET
Creative & Storytelling Across Social Channels
11:40am PT / 2:40pm ET
Maximize Your Influencer Strategy
12:30pm PT / 3:40pm ET
Leverage Real-Time Purchase Intent to Boost Sales
1:20pm PT / 4:20pm ET