The document discusses how Bazaarvoice helps companies create customer-centric businesses by synthesizing unstructured social data. It explains how Bazaarvoice integrates social data across organizations to put customers at the heart of businesses. The document also provides examples of how narrative and social data can increase brand awareness, message association, purchase intent, and brand favorability for companies.
We believe that digital marketing is broken. Display advertisements are obtrusive, interruptive and annoying. It's no surprise that ad blockers are becoming the rule rather than the exception. Remarketing strategies are often invasive and misplaced. Content marketing can be compelling but is tainted by the avalanche of click bait. Click-through rates continue to decline and reversing this trend can only be achieved at the expense of customer love. Identifying and nurturing customers who love what a business does has always been a cornerstone for marketing success.
Mike's workshop will explore the similarities between trading in the 1980s and marketing today in terms of the deluge of data. He will argue that most digital marketing strategies amount to customer abuse and will present an alternative marketing strategy based on customer advocacy. He will share some insights from our market research and some aggregated insights from clients as well as businesses like AirBnB and Uber.
customer loyalty is very important for a company or a brand, these slides contain the detail about loyalty, customer loyalty, types of customer loyalty and loyalty status...
created by:
Umair Ahmad
umair.100@hotmail.com
Learn how retailers and brands are thinking about programs that benefit themselves, their partners, and their customers by bringing the right content to the consumer at the point of purchase, most specifically in the online space.
Online and in the Aisle in Australia: 3 Word-of-Mouth Strategies for Global R...Bazaarvoice
The plethora of communication platforms available today has transformed the way consumers interact with retailers. Do you know why consumers are choosing to shop with you over competitors, and do you know what they are looking for once they come into your store?
The word-of-mouth era that we live in today makes answering those questions possible.
In this deck, learn about the three word-of-mouth strategies that retailers are using to succeed in this constantly transforming retail environment:
1. Attracting the searching (and mobile) consumer through word-of-mouth content
2. Aligning with consumers’ expectations on the path to purchase
3. Creating shopper loyalty through sentiment analysis
You Are What You E-A-T: Trustworthiness for SEORock & Bloom
Expertise, authoritativeness and trustworthiness are the three pillars for SEO, but what makes a website trustworthy? Think of Tom Hanks and how people innately trust him. Applying some of those traits -- respect, authenticity, consistency -- to your website go along way to making customers trust you.
We believe that digital marketing is broken. Display advertisements are obtrusive, interruptive and annoying. It's no surprise that ad blockers are becoming the rule rather than the exception. Remarketing strategies are often invasive and misplaced. Content marketing can be compelling but is tainted by the avalanche of click bait. Click-through rates continue to decline and reversing this trend can only be achieved at the expense of customer love. Identifying and nurturing customers who love what a business does has always been a cornerstone for marketing success.
Mike's workshop will explore the similarities between trading in the 1980s and marketing today in terms of the deluge of data. He will argue that most digital marketing strategies amount to customer abuse and will present an alternative marketing strategy based on customer advocacy. He will share some insights from our market research and some aggregated insights from clients as well as businesses like AirBnB and Uber.
customer loyalty is very important for a company or a brand, these slides contain the detail about loyalty, customer loyalty, types of customer loyalty and loyalty status...
created by:
Umair Ahmad
umair.100@hotmail.com
Learn how retailers and brands are thinking about programs that benefit themselves, their partners, and their customers by bringing the right content to the consumer at the point of purchase, most specifically in the online space.
Online and in the Aisle in Australia: 3 Word-of-Mouth Strategies for Global R...Bazaarvoice
The plethora of communication platforms available today has transformed the way consumers interact with retailers. Do you know why consumers are choosing to shop with you over competitors, and do you know what they are looking for once they come into your store?
The word-of-mouth era that we live in today makes answering those questions possible.
In this deck, learn about the three word-of-mouth strategies that retailers are using to succeed in this constantly transforming retail environment:
1. Attracting the searching (and mobile) consumer through word-of-mouth content
2. Aligning with consumers’ expectations on the path to purchase
3. Creating shopper loyalty through sentiment analysis
You Are What You E-A-T: Trustworthiness for SEORock & Bloom
Expertise, authoritativeness and trustworthiness are the three pillars for SEO, but what makes a website trustworthy? Think of Tom Hanks and how people innately trust him. Applying some of those traits -- respect, authenticity, consistency -- to your website go along way to making customers trust you.
Webinar Slides - An Empowered Sales Rep Becomes A Content ConciergeMediafly
In the B2B world, many believe that buyers spend the first 60-70% of their journey consuming content. Then, if they are interested in buying, do they actively seek out a salesperson. While this implies that the salesperson’s primary role is to respond to product questions and present an offer, Forrester’s research shows the exact opposite to be true.
B2B marketing content that drives conversions a dreamforce 2013 presentationBrainrider B2B Marketing
Please visit http://www.brainrider.com/resource/b2b-marketing-content-converts-dreamforce-2013/ to view the video version or download your copy of the slides.
Customer Experience Management: The Key to Continued Business Growth and Succ...VIPdesk
Presented by: Joel Warady, Principal Joel Warady Group
Hosted by: VIPdesk
-The importance of a customer‐centric organization
-The influence of the customer experience on consumer wallet and market share
-How to create greater loyalty within your customer base
-Knowing all of your customer touch points, and their effect on customer value
-The role of influencers, advocates, and connectors in Web 2.0 world
-The difference between customer experience and customer relationship marketing, and the pitfalls of both
-The 10 Commandments of Creating Customers for Life
#DF11 Social Sales Revolution: 7 Steps @Salesforce @bsupakrunk Ben Pruden
We had an #Awesome session yesterday, August 30 2011 @Dreamforce. I presented together with @scottiholden @leeodden @karlgoldfield and @natespeak all of whom inspired the audience with the future of sales. IT was a real pleasure to work with these amazing people.
A company's website is one of the most visible manifestations of the brand. The study ranks and rates the top ten consulting firm sites and provides best practices in website branding.
Marketing Your App for the Social Era - Dreamforce 2012 - 9/20Salesforce Partners
The social era is transforming the way our customers think about using our products. Join us to hear how you can harness this momentum with the right value proposition, messaging, and positioning for your app. From content strategy to social media best practices, we'll give you the tips to build a winning marketing formula. Bonus: Hear how these methods paid off for a salesforce.com ISV partner. This session is primarily for marketing, marketing ops, and business development
Engaging buyers with a compelling and captivating value-based story builds trust and rapport, creates a foundation for meaningful conversations and demonstrates your track record as a reputable salesperson. Grabbing a prospect’s attention with a story that elicits an emotional response they can relate to and involves a business issue they are wrestling with reinforces a key ValueSelling Framework® principle: People make emotional buying decisions for logical reasons.
[TEMPLATE] The 7-Figures Case Studies Deck - RoySelbach.comRoy Selbach
This 7-Figure Case Studies Template is created to give you guidance in how to set-up the most converting case-study deck.
It’s perfect for people who want to start a business, entrepreneurs and salespeople looking to close more deals.
✅ The well-known, but poorly understood way to get a prospect over the finishline
✅ The little-known anatomy that makes a huge difference when closing a potential client
✅ The framework that completely changes everything
Get the full version 100% for free now! Download it for: https://royselbach.com/resources/7-figure-case-studies-template/
Online and In the Aisle in Australia, 3 Word of Mouth Strategies for Global R...Dalia Seidner
The plethora of communication platforms available today has transformed the way consumers interact with retailers. Do you know why consumers are choosing to shop with you over competitors, and do you know what they are looking for once they come into your store?
The word of mouth era that we live in today makes answering those questions possible.
In this deck, learn about the three word of mouth strategies that retailers are using to succeed in this constantly transforming retail environment:
1. Attracting the searching (and mobile) consumer through word of mouth content
2. Aligning with consumers’ expectations on the path to purchase
3. Creating shopper loyalty through sentiment analysis
Brand Advocacy Case Study: Rob Fuggetta, Founder & CEO, Zuberance. 5 Ways to Turn Brand Advocates into a Powerful Content Creation Engine. Learn how to super-charge your content marketing efforts via your Brand Advocates.
My opening talk from Optimise Oxford 14th April 2016), on Rebooting your content strategy to engage your audience. Covering content & differentiation, getting your people engaged in your content strategy and some ideas about content iteration.
Brian Kalma fue ponente en la pasada edición del European Ecommerce Conference (celebrada el 29 de Octubre de 2009 en el Circo Price de Madrid). Director de User Experience de zappos.com, tienda online recientemente adquirida por Amazon por su 'extraordinaria orientación al cliente', la ponencia de Kalma se tituló 'Extending the customer Experience'
Webinar Slides - An Empowered Sales Rep Becomes A Content ConciergeMediafly
In the B2B world, many believe that buyers spend the first 60-70% of their journey consuming content. Then, if they are interested in buying, do they actively seek out a salesperson. While this implies that the salesperson’s primary role is to respond to product questions and present an offer, Forrester’s research shows the exact opposite to be true.
B2B marketing content that drives conversions a dreamforce 2013 presentationBrainrider B2B Marketing
Please visit http://www.brainrider.com/resource/b2b-marketing-content-converts-dreamforce-2013/ to view the video version or download your copy of the slides.
Customer Experience Management: The Key to Continued Business Growth and Succ...VIPdesk
Presented by: Joel Warady, Principal Joel Warady Group
Hosted by: VIPdesk
-The importance of a customer‐centric organization
-The influence of the customer experience on consumer wallet and market share
-How to create greater loyalty within your customer base
-Knowing all of your customer touch points, and their effect on customer value
-The role of influencers, advocates, and connectors in Web 2.0 world
-The difference between customer experience and customer relationship marketing, and the pitfalls of both
-The 10 Commandments of Creating Customers for Life
#DF11 Social Sales Revolution: 7 Steps @Salesforce @bsupakrunk Ben Pruden
We had an #Awesome session yesterday, August 30 2011 @Dreamforce. I presented together with @scottiholden @leeodden @karlgoldfield and @natespeak all of whom inspired the audience with the future of sales. IT was a real pleasure to work with these amazing people.
A company's website is one of the most visible manifestations of the brand. The study ranks and rates the top ten consulting firm sites and provides best practices in website branding.
Marketing Your App for the Social Era - Dreamforce 2012 - 9/20Salesforce Partners
The social era is transforming the way our customers think about using our products. Join us to hear how you can harness this momentum with the right value proposition, messaging, and positioning for your app. From content strategy to social media best practices, we'll give you the tips to build a winning marketing formula. Bonus: Hear how these methods paid off for a salesforce.com ISV partner. This session is primarily for marketing, marketing ops, and business development
Engaging buyers with a compelling and captivating value-based story builds trust and rapport, creates a foundation for meaningful conversations and demonstrates your track record as a reputable salesperson. Grabbing a prospect’s attention with a story that elicits an emotional response they can relate to and involves a business issue they are wrestling with reinforces a key ValueSelling Framework® principle: People make emotional buying decisions for logical reasons.
[TEMPLATE] The 7-Figures Case Studies Deck - RoySelbach.comRoy Selbach
This 7-Figure Case Studies Template is created to give you guidance in how to set-up the most converting case-study deck.
It’s perfect for people who want to start a business, entrepreneurs and salespeople looking to close more deals.
✅ The well-known, but poorly understood way to get a prospect over the finishline
✅ The little-known anatomy that makes a huge difference when closing a potential client
✅ The framework that completely changes everything
Get the full version 100% for free now! Download it for: https://royselbach.com/resources/7-figure-case-studies-template/
Online and In the Aisle in Australia, 3 Word of Mouth Strategies for Global R...Dalia Seidner
The plethora of communication platforms available today has transformed the way consumers interact with retailers. Do you know why consumers are choosing to shop with you over competitors, and do you know what they are looking for once they come into your store?
The word of mouth era that we live in today makes answering those questions possible.
In this deck, learn about the three word of mouth strategies that retailers are using to succeed in this constantly transforming retail environment:
1. Attracting the searching (and mobile) consumer through word of mouth content
2. Aligning with consumers’ expectations on the path to purchase
3. Creating shopper loyalty through sentiment analysis
Brand Advocacy Case Study: Rob Fuggetta, Founder & CEO, Zuberance. 5 Ways to Turn Brand Advocates into a Powerful Content Creation Engine. Learn how to super-charge your content marketing efforts via your Brand Advocates.
My opening talk from Optimise Oxford 14th April 2016), on Rebooting your content strategy to engage your audience. Covering content & differentiation, getting your people engaged in your content strategy and some ideas about content iteration.
Brian Kalma fue ponente en la pasada edición del European Ecommerce Conference (celebrada el 29 de Octubre de 2009 en el Circo Price de Madrid). Director de User Experience de zappos.com, tienda online recientemente adquirida por Amazon por su 'extraordinaria orientación al cliente', la ponencia de Kalma se tituló 'Extending the customer Experience'
Qualitative 366 Online Conference Milan 2011 Bazaarvoice V3
1. Creating a Customer-Centric Business:
synthesizing unstructured social data for
business strategies
Erin Defosse VP Product Strategy
R. Scott Evans, PhD Sr Product Strategist