This document discusses how content is transforming into services on mobile platforms to fulfill specific user tasks. It provides an example of a company called Urban360 that has developed a mobile portal for urban users with personalized services like news, traffic alerts, public bike locations, and earthquake alerts. Urban360 has achieved higher reach than large newspapers in Mexico City within 10 months by using growth hacking techniques in managed advertising campaigns. The opportunity size for this type of mobile content service is estimated at over $20 billion. Urban360's vision is to become part of people's daily routines in large cities, and they plan to expand to other cities in Mexico and North America.
Location based services-2013_goldmedia_short_report_enGoldmedia Group
A recent study commissioned by the Bavarian Regulatory Authority for Commercial Broadcasting (BLM) and carried out by strategy consultant Goldmedia has found that location-based services in Germany are providing a wide variety of offers, have an increasing user base and are also likely to experience high rates of growth.
At the end of 2012, there were 181 location-based services (LBS) providers in Germany. That number is expected to increase, with experts predicting that almost every app will incorporate an LBS function in the future. One in four Germans are already using a service of this kind.
Creating killer location-based mobile apps Jean-Luc David
The document discusses creating location-based mobile apps and the importance of APIs. It notes that location-based services are poised for growth and provides statistics on mobile app and API usage. The document advocates developing an API to extend your business model and leverage competitors, and provides examples of companies that generate significant revenue through their APIs.
The future of location based services: What you need to knowJohn Whalen
How will we use location aware applications? How are they being used today? Why are they profitable? What do I need to know today to start using them for my b-to-b and b-to-c sales opportunities?
Location based services (LBS) provide location-aware information to mobile devices. LBS use methods like GPS, WiFi, Bluetooth, and cell tower triangulation to determine a device's location. This location data is then used to deliver customized, real-time information and services to users. Common applications of LBS include maps/navigation, social check-ins, local advertising/deals, and tracking lost or stolen devices. While LBS provide benefits like emergency assistance and targeted advertising, challenges remain around privacy, security, and personal tracking. The future of LBS looks promising as location technologies improve and more innovative applications are created to take advantage of real-time user location data.
This document discusses mobile marketing through SocbayAds. It provides an introduction to SocbayAds, an analysis of the mobile marketing market opportunity, and an overview of SocbayAds' mobile advertising services and packages. Key points include that over 40% of mobile users access the internet via their phones, SocbayAds offers solutions like apps, banners, and surveys to connect advertisers to their 3 million active users, and package pricing ranges from $1,000 to $50,000 depending on the channel and content.
eCMO 2010 Unleash the power of mobile advertisingHKAIM
The document summarizes a presentation on new media solutions given by Andy Ann in June 2010. It discusses challenges like lack of technology knowledge, changing user behaviors, and the need for ideas and solutions on specific new platforms. It also addresses measuring effectiveness and ROI of new media solutions. The presentation covered topics like integrating different communication channels, using mobile and social media for engagement beyond advertising, and popular mobile advertising formats.
Location based services-2013_goldmedia_short_report_enGoldmedia Group
A recent study commissioned by the Bavarian Regulatory Authority for Commercial Broadcasting (BLM) and carried out by strategy consultant Goldmedia has found that location-based services in Germany are providing a wide variety of offers, have an increasing user base and are also likely to experience high rates of growth.
At the end of 2012, there were 181 location-based services (LBS) providers in Germany. That number is expected to increase, with experts predicting that almost every app will incorporate an LBS function in the future. One in four Germans are already using a service of this kind.
Creating killer location-based mobile apps Jean-Luc David
The document discusses creating location-based mobile apps and the importance of APIs. It notes that location-based services are poised for growth and provides statistics on mobile app and API usage. The document advocates developing an API to extend your business model and leverage competitors, and provides examples of companies that generate significant revenue through their APIs.
The future of location based services: What you need to knowJohn Whalen
How will we use location aware applications? How are they being used today? Why are they profitable? What do I need to know today to start using them for my b-to-b and b-to-c sales opportunities?
Location based services (LBS) provide location-aware information to mobile devices. LBS use methods like GPS, WiFi, Bluetooth, and cell tower triangulation to determine a device's location. This location data is then used to deliver customized, real-time information and services to users. Common applications of LBS include maps/navigation, social check-ins, local advertising/deals, and tracking lost or stolen devices. While LBS provide benefits like emergency assistance and targeted advertising, challenges remain around privacy, security, and personal tracking. The future of LBS looks promising as location technologies improve and more innovative applications are created to take advantage of real-time user location data.
This document discusses mobile marketing through SocbayAds. It provides an introduction to SocbayAds, an analysis of the mobile marketing market opportunity, and an overview of SocbayAds' mobile advertising services and packages. Key points include that over 40% of mobile users access the internet via their phones, SocbayAds offers solutions like apps, banners, and surveys to connect advertisers to their 3 million active users, and package pricing ranges from $1,000 to $50,000 depending on the channel and content.
eCMO 2010 Unleash the power of mobile advertisingHKAIM
The document summarizes a presentation on new media solutions given by Andy Ann in June 2010. It discusses challenges like lack of technology knowledge, changing user behaviors, and the need for ideas and solutions on specific new platforms. It also addresses measuring effectiveness and ROI of new media solutions. The presentation covered topics like integrating different communication channels, using mobile and social media for engagement beyond advertising, and popular mobile advertising formats.
This document discusses location-based services (LBS) and geospatial data. It defines LBS as information services accessible through mobile devices that utilize the device's geographical position. There are two types of LBS - pull services which require users to request information, and push services which provide users with information based on their proximity to locations. The document outlines how LBS works through the interaction of mobile devices, application servers, and geospatial data. It provides examples of personal and business uses of LBS including navigation, marketing, and augmented reality applications.
How location based services change everythingHoward Smith
Location-based services are increasingly popular with consumers and embraced by businesses. More companies are claiming their business listings on location-based apps and digital signage using these services has led to a 50% increase in footfall for some. Advanced technologies now allow for interactive digital displays that can engage customers based on their location through QR codes, touchscreens, and mobile phones. Many retailers and brands now use digital signage and location-based marketing to directly reach customers in stores and drive purchases.
Content marketing involves creating and sharing valuable content to engage current and potential audiences. It aims to increase awareness, consideration, evaluation, and commitment. Content marketing can amplify existing paid media campaigns by increasing visibility and driving engagement. PR Newswire's content distribution network can distribute content to over 9,000 online news sites, 200,000 global media outlets, and social media channels. They offer various multimedia options like photos, videos, and dedicated web pages to increase online views. Their Amplify Release Cloud (ARC) platform houses multiple multimedia assets on an SEO-friendly page and interactive media player to engage audiences. ARC content is directly delivered to key audiences and distributed to over 11,000 media outlets to spread virally
Kit kat convergence interaction research (slideshare)Posterscope
2012 was the year that saw the largest ever NFC/QR Code OOH campaign for Nestle with its “We Will Find You” activity. This presentation from Posterscope looks at insights gained from interaction data and demonstrates the positive brand effects from such interactions.
SMITH Advertising proudly presented to 30 Destination Marketing Association members of North Carolina in Salisbury in February. This presentation contains trends and best practices for marketers of destinations. Included in the presentation is information about integrated marketing plans, social, local and mobile. User generated content, new trends like pinterest, foodspotting and google+. Enjoy!
Mobile devices are replacing PCs as the most common way to access the internet globally. By 2015, there will be over 5 billion mobile connections worldwide and mobile internet use will double every year through 2014. Applications are driving increased mobile usage, with things like banking, social media, location-based services and mobile commerce becoming very common on smartphones and other mobile devices. This rapid growth of mobile internet use is a global phenomenon, with over 90 countries generating more than 10 million requests per month from mobile users.
1. The document discusses trends in web2.0 and mobile technologies including the shift from desktop to mobile browsing and the growth of social networking and user participation on the web.
2. It predicts that open platforms, user personalization, social advertising, and the "attention economy" will be important trends in 2008.
3. The document also makes predictions for web trends in Korea, including the growth of social networking services (SNS), mobile web, and the transition to an "IPTV era."
The Austrian National Tourist Office developed a social media strategy to position Austria as a tourism destination online. They began exploring social media in 2006 with their first blog and expanded their presence to include Facebook pages, YouTube, mobile apps, and partnerships. Their digital media team monitors various platforms and supports regional offices. Key goals are to cultivate the "Vacation in Austria" brand online through owned, paid, and earned media while measuring impressions, users, and engagement over time.
Ever heard of the semantic web? Cloud computing? The Transmission Effect? Lori H. Schwartz, SVP, Director of the Interpublic Emerging Media Lab presents the most up-to-date and exciting emerging trends. Don’t get left behind!
MOSAIC MediaHouse provides innovative out-of-home and mobile advertising solutions. Their QRBoard network allows advertisers to place ads on billboards and other outdoor displays that consumers can interact with using their mobile phones by scanning a QR code. This provides targeted digital content and promotions. MOSAIC has over 200 venue partnerships and 1000 QRBoard displays across Singapore. Their platform allows advertisers to plan, launch, and track campaigns online in real-time. Sample campaigns showcase how brands in various industries have used the QRBoard network to boost awareness, promotions, and sales.
Understanding the digital marketing services 2011Ram Kharvy
A humble to attempt to understand the Digital Business and the current Trends - Thanks to all Industry Masters and their knowledge on the Internet which has been utilized to convey this Information
The document proposes a new digital marketing strategy for Caribbean News Media Group (CNMG) to move away from its current pull strategy using traditional outlets. The proposed strategy focuses on brand development, data analysis and measurability, training journalists in new technologies, and developing a new website, social media presence, and mobile/web applications to engage local and international audiences. If implemented, this strategy would help CNMG transition to producing and distributing compelling multimedia content in real-time from any location using mobile devices and technologies.
Mobile Marketing Masterclass - March 2012kapoorkriti
This deck covers the fundamentals of mobile marketing campaigns, including, SMS, apps and integration of mobile strategy with traditional and social media marketing.
Dive into numerous case studies, analyzing the best mobile campaigns and evaluating why those campaigns found success. Using these case studies, this session will walk attendees through the steps necessary to build, launch and maintain highly optimized mobile strategies for their organization.
Learning objectives:
Understand how mobile marketing results in positive ROI
Integrate mobile into their overall marketing strategies
Craft a successful mobile marketing campaign
Increase mobile efforts through optimizing mobile fundamentals
Measure mobile success
Creative Spark is an innovative full service digital agency with a specialisation in digital strategy, content marketing, social media and web, mobile and app development.
This document discusses the transition of a newspaper, Le Soir, to digital publication. Over 10 years, the newspaper grew revenue 200% and profitability 300% as digital circulation increased from 0 to 25,000 daily while print circulation remained steady. However, the newspaper faced challenges of content overload, siloed teams using different tools, and being driven by print. To succeed digitally, Le Soir launched a new digital product called "Le Soir edition numerique 17h" with contextual design across devices and an integrated news process rather than separate print and digital teams.
In 3 sentences: The document discusses digital marketing trends for 2013 and highlights key services around social media marketing, community engagement, content marketing, and social customer support. It provides examples of companies like Commonwealth Bank of Australia and Comcast that are leveraging social media to better connect with customers. The agency focuses on helping clients grow by leveraging the social internet and building a team to deliver innovative social media solutions.
Brands as Publishers: From 360 degrees to 365 daysDispatch
A point of view on real time content strategy informed by cultural insights. This point of view was developed with as a collaborative effort across a group of smart folks on the Ogilvywest team. (Colin Drummond, Dan Burrier and Matt Ross)
The document discusses the rise of digital magazines and how CUSTMZ can be used to create them. It notes that digital magazines allow for rich media, interactivity, personalization, and tracking to better engage readers. CUSTMZ is presented as an easy-to-use platform that allows users to create digital magazines without technical expertise and gain insights into reader behavior. Examples of companies using CUSTMZ to create successful digital magazines are provided.
Umanify provides a 360 degree approach to customer digital interaction through their Interactive Digital Assistant (IDA). The IDA uses technologies like natural language processing, speech recognition, text-to-speech, and facial animation to provide a personalized, multimodal interface across channels. This allows for a more natural and intelligent customer experience that can benefit companies by improving satisfaction, opening new opportunities, and providing an immediate ROI.
This document discusses location-based services (LBS) and geospatial data. It defines LBS as information services accessible through mobile devices that utilize the device's geographical position. There are two types of LBS - pull services which require users to request information, and push services which provide users with information based on their proximity to locations. The document outlines how LBS works through the interaction of mobile devices, application servers, and geospatial data. It provides examples of personal and business uses of LBS including navigation, marketing, and augmented reality applications.
How location based services change everythingHoward Smith
Location-based services are increasingly popular with consumers and embraced by businesses. More companies are claiming their business listings on location-based apps and digital signage using these services has led to a 50% increase in footfall for some. Advanced technologies now allow for interactive digital displays that can engage customers based on their location through QR codes, touchscreens, and mobile phones. Many retailers and brands now use digital signage and location-based marketing to directly reach customers in stores and drive purchases.
Content marketing involves creating and sharing valuable content to engage current and potential audiences. It aims to increase awareness, consideration, evaluation, and commitment. Content marketing can amplify existing paid media campaigns by increasing visibility and driving engagement. PR Newswire's content distribution network can distribute content to over 9,000 online news sites, 200,000 global media outlets, and social media channels. They offer various multimedia options like photos, videos, and dedicated web pages to increase online views. Their Amplify Release Cloud (ARC) platform houses multiple multimedia assets on an SEO-friendly page and interactive media player to engage audiences. ARC content is directly delivered to key audiences and distributed to over 11,000 media outlets to spread virally
Kit kat convergence interaction research (slideshare)Posterscope
2012 was the year that saw the largest ever NFC/QR Code OOH campaign for Nestle with its “We Will Find You” activity. This presentation from Posterscope looks at insights gained from interaction data and demonstrates the positive brand effects from such interactions.
SMITH Advertising proudly presented to 30 Destination Marketing Association members of North Carolina in Salisbury in February. This presentation contains trends and best practices for marketers of destinations. Included in the presentation is information about integrated marketing plans, social, local and mobile. User generated content, new trends like pinterest, foodspotting and google+. Enjoy!
Mobile devices are replacing PCs as the most common way to access the internet globally. By 2015, there will be over 5 billion mobile connections worldwide and mobile internet use will double every year through 2014. Applications are driving increased mobile usage, with things like banking, social media, location-based services and mobile commerce becoming very common on smartphones and other mobile devices. This rapid growth of mobile internet use is a global phenomenon, with over 90 countries generating more than 10 million requests per month from mobile users.
1. The document discusses trends in web2.0 and mobile technologies including the shift from desktop to mobile browsing and the growth of social networking and user participation on the web.
2. It predicts that open platforms, user personalization, social advertising, and the "attention economy" will be important trends in 2008.
3. The document also makes predictions for web trends in Korea, including the growth of social networking services (SNS), mobile web, and the transition to an "IPTV era."
The Austrian National Tourist Office developed a social media strategy to position Austria as a tourism destination online. They began exploring social media in 2006 with their first blog and expanded their presence to include Facebook pages, YouTube, mobile apps, and partnerships. Their digital media team monitors various platforms and supports regional offices. Key goals are to cultivate the "Vacation in Austria" brand online through owned, paid, and earned media while measuring impressions, users, and engagement over time.
Ever heard of the semantic web? Cloud computing? The Transmission Effect? Lori H. Schwartz, SVP, Director of the Interpublic Emerging Media Lab presents the most up-to-date and exciting emerging trends. Don’t get left behind!
MOSAIC MediaHouse provides innovative out-of-home and mobile advertising solutions. Their QRBoard network allows advertisers to place ads on billboards and other outdoor displays that consumers can interact with using their mobile phones by scanning a QR code. This provides targeted digital content and promotions. MOSAIC has over 200 venue partnerships and 1000 QRBoard displays across Singapore. Their platform allows advertisers to plan, launch, and track campaigns online in real-time. Sample campaigns showcase how brands in various industries have used the QRBoard network to boost awareness, promotions, and sales.
Understanding the digital marketing services 2011Ram Kharvy
A humble to attempt to understand the Digital Business and the current Trends - Thanks to all Industry Masters and their knowledge on the Internet which has been utilized to convey this Information
The document proposes a new digital marketing strategy for Caribbean News Media Group (CNMG) to move away from its current pull strategy using traditional outlets. The proposed strategy focuses on brand development, data analysis and measurability, training journalists in new technologies, and developing a new website, social media presence, and mobile/web applications to engage local and international audiences. If implemented, this strategy would help CNMG transition to producing and distributing compelling multimedia content in real-time from any location using mobile devices and technologies.
Mobile Marketing Masterclass - March 2012kapoorkriti
This deck covers the fundamentals of mobile marketing campaigns, including, SMS, apps and integration of mobile strategy with traditional and social media marketing.
Dive into numerous case studies, analyzing the best mobile campaigns and evaluating why those campaigns found success. Using these case studies, this session will walk attendees through the steps necessary to build, launch and maintain highly optimized mobile strategies for their organization.
Learning objectives:
Understand how mobile marketing results in positive ROI
Integrate mobile into their overall marketing strategies
Craft a successful mobile marketing campaign
Increase mobile efforts through optimizing mobile fundamentals
Measure mobile success
Creative Spark is an innovative full service digital agency with a specialisation in digital strategy, content marketing, social media and web, mobile and app development.
This document discusses the transition of a newspaper, Le Soir, to digital publication. Over 10 years, the newspaper grew revenue 200% and profitability 300% as digital circulation increased from 0 to 25,000 daily while print circulation remained steady. However, the newspaper faced challenges of content overload, siloed teams using different tools, and being driven by print. To succeed digitally, Le Soir launched a new digital product called "Le Soir edition numerique 17h" with contextual design across devices and an integrated news process rather than separate print and digital teams.
In 3 sentences: The document discusses digital marketing trends for 2013 and highlights key services around social media marketing, community engagement, content marketing, and social customer support. It provides examples of companies like Commonwealth Bank of Australia and Comcast that are leveraging social media to better connect with customers. The agency focuses on helping clients grow by leveraging the social internet and building a team to deliver innovative social media solutions.
Brands as Publishers: From 360 degrees to 365 daysDispatch
A point of view on real time content strategy informed by cultural insights. This point of view was developed with as a collaborative effort across a group of smart folks on the Ogilvywest team. (Colin Drummond, Dan Burrier and Matt Ross)
The document discusses the rise of digital magazines and how CUSTMZ can be used to create them. It notes that digital magazines allow for rich media, interactivity, personalization, and tracking to better engage readers. CUSTMZ is presented as an easy-to-use platform that allows users to create digital magazines without technical expertise and gain insights into reader behavior. Examples of companies using CUSTMZ to create successful digital magazines are provided.
Umanify provides a 360 degree approach to customer digital interaction through their Interactive Digital Assistant (IDA). The IDA uses technologies like natural language processing, speech recognition, text-to-speech, and facial animation to provide a personalized, multimodal interface across channels. This allows for a more natural and intelligent customer experience that can benefit companies by improving satisfaction, opening new opportunities, and providing an immediate ROI.
The document discusses trends in the news media industry presented in the INMA report "News Media Outlook 2013: The Print + Digital Dynamic In Exponential Times". It notes that INMA represents over 5,000 media executives from 80 countries. It outlines challenges and opportunities for print and digital media, including the growth of mobile usage. It also provides examples of how some publishers like the Telegraph are transitioning to offer content across multiple platforms.
This document discusses the rise of digital magazines and how CUSTMZ can help create them. It defines digital magazines as story-telling publications that utilize rich media, interactivity, personalization and other online advantages over print. CUSTMZ is a platform that makes it easy to create, manage and analyze vibrant digital magazines across devices without technical expertise. It provides tools for content management, social sharing, user tracking, segmentation and responsive design.
Präsentation of strategy and tactics "Putting the Public back into PR" in Travel & Tourism at a fam-trip excursion of Lahti University of Applied Sciences during a visit at "Die Garten. Tulln."
PR Newswire is a global leader in communications and marketing services, enabling organizations to connect with target audiences worldwide through innovative distribution solutions. Over the past 60 years, PR Newswire's press release distribution has evolved from solely text-based releases to integrating multimedia assets and social media to amplify campaigns. Today, PR Newswire offers a full suite of engagement and measurement tools to help clients maximize the impact of their messaging.
Similar to Service is the new content urban360 (20)
1. + «Service is the New
Content»
As mobile technologies allow massive personalization
and real-time interaction with users,
Content is transformed into Services
that fullfill specific tasks in users´s daily activities.
3. + Future of Content:
Task and Context
Traditional Content Mobile Content
Task Doesn´t consider use-case Highly use-case oriented
Context Based on weak predictions Completely «context-
about user´s context aware»
Use «Consumed» and processed by Pre-processed and
user to perform a task delivered to user for
specific tasks
Format Generic for all types: press, Disruptive : lighter,
web, radio, TV. Heavy, static, shorter, interactive and
sophisticated. utilitarian
Saturation Similar content competes for Personalized content
the same audience increases user relevance
5. + Concept
equally
applies to
different
forms of
content
Content becomes a
Service
when delivered at a
personal level
6. + Urban360 Service Portfolio
Personalized Personalized traffic Public Bikes Alerta Sísmica
News alerts Service
37%
Users
registered
with FB
social chart
(high level of
personalizati
on)
Local Business Classifieds and Short Podcasts Embedded marketing
Search neighborhood (March 2013) campaigns
events
7. + New disruptive media
achieved in 10 months the
reach of large firms
"Reach" Users Mexico City
Higher reach than the largest 150,000
135,000
free newspaper in Mexico City.
120,000
Average monthly growth: 48% 90,000
60,000
Developed an innovative mobile
media kit based on managed 30,000
campaigns with «growth
0
hacking» techniques.