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World-class	Coaching	on	People	First	Organiza1on	&	Design	(PFOD)	&	Master	of	Business	Model	Engineering	(MBME)	
Ambidextrous	Growth	Strategist.	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	hAp://businessmodels.ning.com	&	@rodKuhnKing	
WHY	STARTUPS	AND	MATURED	COMPANIES	FAIL	IN	TIME	&	SPACE	
21	Risks	That	Kill	Startups	&	Big	Companies	
q  Unoriginal	or	commodi1zed	products	
q  Not	always	discovering,	valida1ng	&	
solving	a	Big	Urgent	Market	Problem	
q  Not	having	or	managing	a	strategy	
q  Not	rapidly	finding	&	solving	problems	
q  Having	too	liRle	or	too	much	money	
q  Poor	investor	management	
q  Founders	figh1ng	each	other	
q  Inadequate	plaTorm;	bad	inputs	
q  Not	having	enough	customers/users	
q  Poorly	defined	market	or	customers	
q  Single	founder	(I-Decision-maker)	
q  Obs1nate	employees;	bad	teams	
q  Bad	partners/contractors	
q  Not	knowing	WHY	they	do	WHAT	
they	do,	that	is,	an	enterprise	or	
organizaKon	does	not	know	why	it	
exists	in	terms	of	its	greater	uKlity	to	
mankind	or	society	
q  PuXng	profit	before	people	
	EXTERNAL	FACTORS	IN	TIME	&	SPACE	
q  Bad	geographical	loca1on	
q  Marginal	(“unsustainable”)	niche	
q  Disrup1ve	compe1tor	or	upstart	
q  Unsustainable	business	ecosystem	
q  Slow	pace	of	industry,	market,	and/or	
economy	(“tortoise	growth”)	
q  Fast	speed	of	industry,	market,	and/or	
economy	(“hare	growth”	or	
hypergrowth)	
WHAT	
Ways	
WHY	
End	
WHO	
HOW	
Means	
WHERE	
WHEN	
Visual	Tool	of	4Q-CHAIN	
FAILED	OR	“STALLED”	BUSINESS	MODEL	ENGINE	
Job	To	Get	Done	(JTGD):	Build	a	thriving	and	sustainable	business.	
Main	Source	of	Above	InformaCon:	
hAp://fundersandfounders.com/startup-mistakes/		
Pain/Delight	(-/+):	….....
World-class	Coaching	on	People	First	Organiza1on	&	Design	(PFOD)	&	Master	of	Business	Model	Engineering	(MBME)	
Ambidextrous	Growth	Strategist.	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	hAp://businessmodels.ning.com	&	@rodKuhnKing	
4Q-CHAIN	
Linear	Business	Model	Engine	
TIME	&	SPACE	
WHAT	
Ways	
WHY	
End	
WHO	
HOW	
Means	
WHERE	
WHEN	
4Q-CHAIN	
BUSINESS	MODEL	ENGINE	
Job	To	Get	Done	(JTGD):	.....................................................................	 Pain/Delight	(-/+):	….....	
General	SpaceTime	Fabric

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