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The Real World: Social Media in the Workplace

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David J. Hinson
David J. Hinson
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The  Real  World:   SOCIAL  MEDIA  IN  THE  WORKPLACE  
Facebook   TwiAer   Pinterest   Linkedin   Foursquare   Instagram  
The  Real  World:  Social  Media  in  the  Workplace   BRAND  
Brand  is  the  intersec-on  of  how  you  wish  to  be  seen,   and  how  others  see  you.  
The  Real  World:  Social  Media  in  the  Workplace   REPUTATION  
Portlandia  –  Yelp  Review  
The  Real  World:  Social  Media  in  the  Workplace   AUTHENTICITY  
The  Real  World:  Social  Media  in  the  Workplace   TRANSPARENCY  
The  Real  World:  Social  Media  in  the  Workplace   POLICIES  &  GUIDELINES  
Think  before  you  engage.  
Consider  your  communi-es.  
Be  respecBul  to  your  audience.  
Add  value  to  the  conversa-on.  
Be  accurate.  
Be  transparent.  
Protect  confiden-ality.  
The  Real  World:  Social  Media  in  the  Workplace   POLICIES  CAN’T  (AND  WON’T)   COVER  EVERYTHING  
Conflicts  and  their  ResoluSons   are  Rarely  Simple   Is  it  Moral?   Is  it  Legal?   Is  it  Ethical?   Is  it  Under  My  Control?   Is  it  Professional?  
Think  before  you   Consider  your   engage.   communiSes.   Be  respecWul  to   Add  value  to  the   your  audience.   conversaSon.   Be  accurate.   Be  transparent.  
Be  Yourself.  
Thank  You!   QUESTIONS?  
David  J.  Hinson   EVP  &  CIO   Hendrix  College   hinson@hendrix.edu   501-­‐505-­‐1525     This  Slide  Deck  may  be  found   here:   hRp://www.slideshare.net/ davidjhinson/the-­‐real-­‐world-­‐ social-­‐media-­‐in-­‐the-­‐workplace      
The Real World: Social Media in the Workplace

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