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FIVE QUOTES ON DESIGN
When design is stripped from
forming, shaping and styling,
what is left is a process of critical
thinking and creative problem
solving that is the essence of
design.
Roger L. Martin
www.rogerlmartin.com
Design is the application of intent
– the opposite of happenstance,
and an antidote to accident.
Robert L. Peters
www.robertlpeters.com
Design thinking is neither art nor
science nor religion. It is the
capacity, ultimately, for
integrative thinking.
Tim Brown
www.ideo.com
The designer has a passion for doing
something that fits somebody's
needs, but that is not just a simple fix.
The designer has a dream that goes
beyond what exists, rather than fixing
what exists. The designer wants to
create a solution that fits in a deeper
situational or social sense.
David E. Kelley
http://dschool.stanford.edu/
The strength of design is that it
provides a way of thinking in
avance of the consequences of
our actions on materials.
Massimo Iosa Ghini
www.iosaghini.it
www.groh-innovation.com

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groh! innovation 5 quotes on design thinking

  • 1. FIVE QUOTES ON DESIGN
  • 2. When design is stripped from forming, shaping and styling, what is left is a process of critical thinking and creative problem solving that is the essence of design. Roger L. Martin www.rogerlmartin.com
  • 3. Design is the application of intent – the opposite of happenstance, and an antidote to accident. Robert L. Peters www.robertlpeters.com
  • 4. Design thinking is neither art nor science nor religion. It is the capacity, ultimately, for integrative thinking. Tim Brown www.ideo.com
  • 5. The designer has a passion for doing something that fits somebody's needs, but that is not just a simple fix. The designer has a dream that goes beyond what exists, rather than fixing what exists. The designer wants to create a solution that fits in a deeper situational or social sense. David E. Kelley http://dschool.stanford.edu/
  • 6. The strength of design is that it provides a way of thinking in avance of the consequences of our actions on materials. Massimo Iosa Ghini www.iosaghini.it