When athens creates.Athentification
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The document discusses initiatives to revive Athens, Greece's capital city. The 'Re-Launching Athens Initiative' received €84m to improve the city center and attract investors. The project focuses on competitiveness, quality of life, urban regeneration, social issues, and sustainability. Specific plans include developing two malls, a bike sharing system, innovation clusters, a stadium, and a transportation center. Additionally, the document outlines emerging trends in Athens around a growing creative class of high-skilled youth and cultural production. It proposes "City Routes" to promote energy, art, technology, the environment and solidarity. The goal is to reimagine Athens as a city that "creates" and "inspires" through initiatives like
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The document discusses the concept of sustainable and densified cities. It advocates for carefully considering the use of land and integrating the notion of space as a scarce resource. The document proposes we conciliate diverse users and uses, densify cities to amplify their beauty and accessibility, hybridize functions in single places to invent new building types, and retrofit existing structures proudly without leaving a footprint. The official Danish contribution to the Venice Biennale promotes the "thinking city" concept, posing urban questions and presenting Copenhagen's answers.
A LEAN START UP COMMUNICATIVE MODEL FOR BRANDING ATHENS
A LEAN START UP COMMUNICATIVE MODEL FOR BRANDING ATHENSPanteion University of Social and Political Sciences
Τhe economic crisis in Greece in recent years, combined with the weakness or non-selection for a form of a national strategy that is consistent with international developments, has negatively affected the Athens role in the international trend, that is followed by most cities abroad. But the emerging initiatives like the Re-launching Athens project, the Re- think project, the Niarchos project, the awarded start ups, the volunteerism, the creativity of the cultural sector are elements and actions which reveal that Athens is following global trends and starts to form a role .
We have action with participative collaboration and we have values and we have also cultural venues to enjoy.
That is now our story and we ought to promote it.
But is this the competitive advantage of Athens?
The advantage of the city is that it forms gradually a cluster of culture, of creative start ups and of volunteering participation.
In order our story to be unfolded—and that will not happen in a glance– we need our people to believe in it, because they are our ambassadors. According to Charles Landry, “creativity is the backbone of the city, and the critical resource is their people. It is the intelligence, the vitality, the imagination and most of all the creativity of people that feed the history. Indeed, the intensity of this creative power and its exploitation, is the key that will determine the progress and manage the sustainability of each city”.
Referring to our people, the Athenians of the center and of the periphery we provoke them to explore the possibilities of Athens. Exploring this possibilities, we believe that they will create a new perception about their city and gradually they will be much more involved to the project, not only through volunteering actions but participate with the completion of them, either working, either promoting the identity or proposing further actions.
Referring to the global community, we invite them to explore the possibilities of Athens, to observe the changes, to understand that the city is open to opportunities for creation, for investments, for delight. Rome, Istanbul, Berlin and Barcelona are great places but Athens is something more.
Anything could happen in this city.
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Presentation Delegation Creative Metropoles.
More: http://www.creativeamsterdam.nl/cm
Creating to compete_Tom Campbell
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Within the context of the workshop “Athens’ Co-Creation City Branding Project”, hosted by Betty Tsakarestou, we took a journey around the world to explore initiatives, campaigns and cases that apply to vibrant cities and have a message to communicate to the world.
About us: We are a three-member team of Cultural Management students, interested in Athens’ regeneration through culture and co-creation.
Anagnostaki Eva
Mavriki Rania
Rizou Anastasia
Re.invent Athens || a Strategic Plan
A strategic plan to reconstruct the image of Athens, by focusing on the city's unique cultural traits, with the citizen’s engagement.
Compact city
- Amsterdam is a highly compact and walkable city with a dense street system composed of narrow, winding streets and canals.
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When athens creates.Athentification
- 2. Thinking of Athens A fairy tale of 6500 years – From Acropolis to the sea: Roads of commerce – Revolutions, Law, Politics, Democracy – Financial, Cultural, Scientific, Politic, Philosophical Centre – Wars, Disasters – Buildings, Ideas
- 3. Athens a landscape for… what?
- 4. 'Re-launching Athens' initiative The recent 'Re-Launching Athens Initiative', which received €84m from the ERDF aims to revive the city centre to make it more attractive to investors. The project is based on 5 priorities: •Competitiveness •Improving quality of life •Regeneration of urban areas •Handling the social crisis •Sustainability 2 Mall, Bike sharing, clusters of innovation, stadium, transportation centre, re-think Athens, social solidarity hub
- 5. Creative Athens An emerging creative class with: High qualified youth Cultural production Innovation movements
- 7. City Routes of: Energy Renewable sources, cheap power eg 3x3, Energy autonomy of Athens Art All year festivals, roads of art, open culture data Technology Connecting Universities and citizens for the local economy Environment Green roofs, Green pedestrian routes, city bikes/ecocars Solidarity Open data for free services, Komvos Athens CREATES (City Routes of Energy, Art, Technology, Enviroment & Solidarity)
- 10. Athens Inspires…
- 11. Athentification Athens + Authentication + Identification = Athentification Involving tourists, investors, citizens Co Creating Keeping, Changing, Evaluating Athens
- 12. Having a memory of 6500 years Having a dream for the future we want Having Athentification We co creating Athens we want
- 13. Panteion University of Political and Social Sciences Department of Communication, Media & Culture Msc Cultural Management Athens Co Creation Project Course of Cultural Marketing: Supervisor Dr. B. Tsakarestou Anastasiadou Mersilia anastasiadou.mersilia@gmail.com Krommydas Foivos Evangelos unbeliever_goat666@yahoo.com Mitropoulos Dimitris dimpostbloo@yahoo.com Moumouris Maximos massimomoumouris@yahoo.gr Politis Alexandros volant79@gmail.com Zachariadis Andreas zachariadis-andreas@yahoo.gr