Using our integration with Pulsar you can build better Search trackers that are based on relevant individuals, rather than keywords. This will allow you to extract and activate valuable insights in real time from a panel of influencers or an audience:

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A U D I E N C E I N S I G H T S
A U D I E N S E I N T E G R A T I O N : F R O M A U D I E N S E T O P U L S A R

2. A U D I E N S E + P U L S A R M E T H O D O L O G Y
Identify the relevant domain
and its audience
Engage and Measure at scale
organically and through advertising to
create awareness and earn your
domain influence over time
Segment the audience into smaller
communities/segments, and identify
the respective domain influencers
Build an “influencer panel” to
Understand the content and
behaviours to tailor your message and
build your always-on campaigns

3. A U D I E N C E
I N S I G H T S
1 8 - 3 5 L O N D O N F A S H I O N I S T A S
A U D I E N C E

4. R E S U L T S : I D E N T I F Y I N G ,
U N D E R S T A N D I N G A N D
S E G M E N T T H E A U D I E N C E
We identified thousand of fashionistas in London
that and we have created segments by clustering
individuals based on “who knows who” i.e how these
individuals are interconnected.
The main segments we identified were related to:
• Tech, radio
• Stylist, beauty
• Instagrammers
• EDM
• Dance
• Tech, Social Media
• Arts, books
• Photography and graphic designers
We take into account who has an affinity with who
and cluster them together - for instance if person A
has an affinity with person B then they’ll be clustered
together.
Why segment based on interconnectedness?

5. R E S U L T S : I D E N T I F Y I N G ,
U N D E R S T A N D I N G A N D
S E G M E N T T H E A U D I E N C E
We identified thousand of fashionistas in London
that and we have created segments by clustering
individuals based on “who knows who” i.e how these
individuals are interconnected.
The main segments we identified were related to:
• Tech, radio
• Stylist, beauty
• Instagrammers
• EDM
• Dance
• Tech, Social Media
• Arts, books
• Photography and graphic designers
We take into account who has an affinity with who
and cluster them together - for instance if person A
has an affinity with person B then they’ll be clustered
together.
Why segment based on interconnectedness?

6. B U I L D I N G A N “ I N F L U E N C E R
P A N E L ” T O U N D E R S T A N D T H E
C O N T E N T A N D B E H A V I O U R S
Once we have identified the audience, Pulsar can
help you understand better historically or in real
time what type of content this audience or any of
the segments or influencers engages with
With Pulsar you have access to more than 100
real-time interactive data visualizations that allows
to mine complex data at a glance

7. B U I L D I N G A N “ I N F L U E N C E R
P A N E L ” T O U N D E R S T A N D T H E
C O N T E N T A N D B E H A V I O U R S
Once we have identified the audience, Pulsar can
help you understand better historically or in real
time what type of content this audience or any of
the segments or influencers engages with
With Pulsar you have access to more than 100
real-time interactive data visualizations that allows
to mine complex data at a glance

8. 1 8 - 3 5 L O N D O N F A S H I O N I S T A S
A U D I E N C E I N S I G H T S
A U D I E N S E I N T E G R A T I O N : F R O M A U D I E N S E T O P U L S A R