Marketing Services Excellence: Driving Costs Down and Effectiveness UpBest Practices
Marketing organizations today are under increasing pressure to deliver quality services to their internal clients while holding down costs. To remain competitive, Marketing leaders need to understand how their expenses, services scope, resources, organizational structure, and use of off-shore labor sources compare with those at other companies so they can identify and close performance gaps. This cross-industry benchmarking study provides metrics and critical insights for evaluating the effectiveness of the Marketing Services/Operations function, including Creative Services, Support Services and Market Research & Analytics Services.
Integration of classic consolidation mergers and new business models like XaaS are very different ball games. This paper brings together views of experts in the industry, results of polling 35 plus M&A professionals and FTI Consulting's point of view about lessons learned and things to consider.
Marketing Services Excellence: Driving Costs Down and Effectiveness UpBest Practices
Marketing organizations today are under increasing pressure to deliver quality services to their internal clients while holding down costs. To remain competitive, Marketing leaders need to understand how their expenses, services scope, resources, organizational structure, and use of off-shore labor sources compare with those at other companies so they can identify and close performance gaps. This cross-industry benchmarking study provides metrics and critical insights for evaluating the effectiveness of the Marketing Services/Operations function, including Creative Services, Support Services and Market Research & Analytics Services.
Integration of classic consolidation mergers and new business models like XaaS are very different ball games. This paper brings together views of experts in the industry, results of polling 35 plus M&A professionals and FTI Consulting's point of view about lessons learned and things to consider.
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
Provides practical tips on how to prepare to enter the marketplace with your product. Relevant for all start-ups that are still in a development phase and contemplating the various pieces that need to be in place for product launch.
Why Pricing, data & customer segmentation are relevant for insurance (partly ...Jerry J. Stam
Why Pricing, data & customer segmentation are relevant for insurance (partly Dutch). Lessons shared from retailers and how insurers would benefit if they applied (some of) them
Six Essentials for Innovating in Channel Sales & MarketingAllbound, Inc.
Analysts say 2015 is the year of sales automation and machine intelligence. But with innovation now commonplace, why has so little been applied to channel sales and marketing?
If you sell through channel partners and resellers and are frustrated by the same systemic issues day in and out, THERE IS HOPE.
Scott Salkin, Founder and CEO of Allbound, and Michelle Andreas, Director of Business Development & Marketing Solutions at Avnet Technology Solutions, highlight six advancements that can help open your channel and streamline effectiveness...upstream and down.
http://www.trinityp3.com/
The role of marketing is increasingly complex and diverse and will vary greatly from organisation to organisation. How marketing is positioned within an organisation will impact greatly on how it is structured. This is a range of different strategic positions for marketing and the considerations and structures. There are some basic positions for marketing within an organisation based on the role marketing is to play within that structure. These positions are detailed with the considerations and strengths and weaknesses.
Building a Magnetic Brand - A Framework for Value-Driven Brand MarketingJoseph Schwartz
What makes a B2B brand magnetic? Is it great content engagement? Lovable marketing? It may seem obvious but brands that message value generally attract customers virally. It is part of the lore in technology for example that one of the great computer engineering companies of the 20th century, Digital Equipment or DEC, lost its battle with HP, Sun, IBM an others in distributed computing because of its failure to promote the value of its solutions effectively.
Great product businesses have frequently been overtaken by competitors with inferior products but strong value-driven brand marketing when they fail to weave value into their brands.
The Changing Nature of Campaign ManagementClickSquared
Daniel Smith, senior vice president, marketing, ClickSquared, and guest, Suresh Vittal, Vice President, Practice Leader, Forrester Research, Inc., discuss the realities of cross-channel marketing and how marketers can leverage modern campaign management tools.
Selling Solutions Using a Compelling Value PropositionCompTIA
In a webinar presented by Marty Gilbert, president, Growth Initiatives LLC, and Bob Sherlock, president, Marketwerks, learn how to lay the foundation for solution selling, and then execute it. CompTIA’s webinar focuses on how to develop well-targeted value propositions for each customer segment, and bring them to market successfully.
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
Provides practical tips on how to prepare to enter the marketplace with your product. Relevant for all start-ups that are still in a development phase and contemplating the various pieces that need to be in place for product launch.
Why Pricing, data & customer segmentation are relevant for insurance (partly ...Jerry J. Stam
Why Pricing, data & customer segmentation are relevant for insurance (partly Dutch). Lessons shared from retailers and how insurers would benefit if they applied (some of) them
Six Essentials for Innovating in Channel Sales & MarketingAllbound, Inc.
Analysts say 2015 is the year of sales automation and machine intelligence. But with innovation now commonplace, why has so little been applied to channel sales and marketing?
If you sell through channel partners and resellers and are frustrated by the same systemic issues day in and out, THERE IS HOPE.
Scott Salkin, Founder and CEO of Allbound, and Michelle Andreas, Director of Business Development & Marketing Solutions at Avnet Technology Solutions, highlight six advancements that can help open your channel and streamline effectiveness...upstream and down.
http://www.trinityp3.com/
The role of marketing is increasingly complex and diverse and will vary greatly from organisation to organisation. How marketing is positioned within an organisation will impact greatly on how it is structured. This is a range of different strategic positions for marketing and the considerations and structures. There are some basic positions for marketing within an organisation based on the role marketing is to play within that structure. These positions are detailed with the considerations and strengths and weaknesses.
Building a Magnetic Brand - A Framework for Value-Driven Brand MarketingJoseph Schwartz
What makes a B2B brand magnetic? Is it great content engagement? Lovable marketing? It may seem obvious but brands that message value generally attract customers virally. It is part of the lore in technology for example that one of the great computer engineering companies of the 20th century, Digital Equipment or DEC, lost its battle with HP, Sun, IBM an others in distributed computing because of its failure to promote the value of its solutions effectively.
Great product businesses have frequently been overtaken by competitors with inferior products but strong value-driven brand marketing when they fail to weave value into their brands.
The Changing Nature of Campaign ManagementClickSquared
Daniel Smith, senior vice president, marketing, ClickSquared, and guest, Suresh Vittal, Vice President, Practice Leader, Forrester Research, Inc., discuss the realities of cross-channel marketing and how marketers can leverage modern campaign management tools.
Selling Solutions Using a Compelling Value PropositionCompTIA
In a webinar presented by Marty Gilbert, president, Growth Initiatives LLC, and Bob Sherlock, president, Marketwerks, learn how to lay the foundation for solution selling, and then execute it. CompTIA’s webinar focuses on how to develop well-targeted value propositions for each customer segment, and bring them to market successfully.
This presentation gives hints and guidelines how to find a job in the field of computer programming, software development and software engineering. It suggests ways to find job offers, hints how to apply for a job, how to write cover letter, how to research the company, how to distinguish between good and bad companies, how to write a CV, how to prepare for the interview and how to send your documents.
The author Svetlin Nakov (http://www.nakov.com) has long experience in training and hiring computer programmers, software engineers and IT professionals and conducting IT interviews.
On the Destiny of the Species: What Would Darwin Think 150 Years After 'The ...martine
Presentation about the morphing from genes to bemes as the next step in the quest for survivable self-replication codes, delivered at World Transhumanist Association meeting in Chicago
Telerik Software Academy - Info Day - August 2012Svetlin Nakov
Telerik Software Academy is an initiative for training of young software engineers. It consists of:
- Software Academy: education and
.NET Devs, Front-Ends, QAs, Dev-Supports
Kids Academy
School Academy
Algo Academy
Online Courses
Contests and other free initiatives
The presentation covers elements of a GTM plan, what makes it disruptive and how does one measure it. The presentation was used at the NASSCOM Product Conclave in Cochin held on 14 Dec 2016 by Sunder Madakshira.
Steven geffen digital marketing strategy quirk textbook 5Steven Geffen
Steven Geffen: The essential Guide to Marketing in a Digital world. We look at the questions to ask when compiling a digital marketing strategy, and a digital marketing strategy in action
Why, When and How Do I Start a Digital Transformation?Acquia
Presented at Acquia Engage APAC by Brittany Fox, Marketing Campaign Strategist, Deloitte.
Every organisation undergoing a marketing transformation has a starting point, with the difference only being the product of internal capability and maturity. At Deloitte, we take our clients from their starting point to being ready for whatever the next innovation is. This is the only real mechanism enterprises can implement for the future.
Strategic planning is often misinterpreted as an academic exercise that distracts leaders from the goal of
producing clear business results. In fact, creating strategic alignment and focus to your activities is even more
critical when competition is intensifying and resources are constrained. Deepen your strategic planning
acumen with new tools that will help maximize value in a challenging economic climate.
Sales, Marketing & Service Optimization: Strategies for Accelerating GrowthCognizant
Revenue growth requires more than IT cost-cutting and increased efficiencies. Across industries, top-line growth requires a focus on customer relevance and on sales, marketing and service effectiveness.
Corporate and Personal Strategic Planning is a Process for Reaching Professional or Personal Goals. It can be used in coaching sessions for individuals, small businesses corporate teams or corportae planning to strategize action plans
Strategic Transactions works with our collaborative partners to help our clients in food & beverage, technology and medical & cosmetic, sell their businesses for maximum value.
presented by Rob Bentley and Paul Reiman of Hewitt Associates at the TrueConnection 2008 Sales Performance Management Conference, hosted by Callidus Software
What is Digital Transformation? What are the friction points and the mental challenge? How is the mindset around disruption managed and what is Manchester Metropolitan University doing about this?
9 Sensational Things You Should Do To Get The New Talent Before Everyone ElseDavid Edmundson-Bird
Slides from my talk on things that employers need to do to make sure they attract the best talent suited to their business - the rules of engagement have changed!
These slides are from our information event for organisations interesting in hosting an Agency Life team. You can find more information at http://mmuagencylife.com
This is my presentation which I gave on Tuesday 24th May 2011 to people considering starting an Internet Retail outlet. It's a very back-to-basics show.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
2. DMC & Corporate Strategy So what’s the problem? You have to identify the strategic direction of your organisation You have to identify the digital marketing opportunity based on the strategic direction of the organisation
3. DMC & Corporate Strategy So what do you need to learn? How we define the concept of strategy and introduce the classical framework for strategic management How we deal with Objectives Whether strategy changes in the Digital economy
5. Business Strategy and the Classical Framework Defining the “concept” of “strategy” Time to refresh your memories What is a strategy?
6. The Concept of Strategy A strategy is a plan for how an “organisation” will “compete” in the “marketplace” What if you’re A government? Or a charity? Or a city council? Or some sad old bloke writing songs in your bedroom? …..that’s just me then is it?
7. Strategy Development involves: Which customers? What products and services? Where will we operate? Choosing where to compete What benefits do our customers seek? Do we have the resources, skills and assets to deliver the target benefits better than our competition? Where can be defended? Is proposition different from our top competitor’s? Can customers tell the difference? How to differentiate? Where are the tradeoffs? Do our resource allocations reflect our differentiation? Do all of our strategic decisions fit together? Do we create value by providing mutually reinforcing services? Activities that link to this?
12. Mission Strategic Management begins with a Mission Mission statements set direction Clear sense of purpose for the organisation Provides a clear sense of the business you’re in Expresses organisation’s current business strategy and future strategic direction eBay: “To pioneer new communities around the world built on commerce, sustained by trust and inspired by opportunity.” “To provide online marketplaces for the sale of goods and services as well as other online commerce, or ecommerce, platforms, online payments services and online communications offerings to a diverse community of individuals and businesses.” What’s the difference between a mission and a vision?
13. Objectives Objectives are SMART Good strategic management involves objectives that: Balance financial and strategic measures Measure performance of the business at corporate, SBU and function levels E.g. Measurable tangible Past performance, often incorporating multiple or external variables Sales targets, Profitability, Stock price E.g. Qualitative valued-focus Operational performance in relation to company’s mission Employee retention, Customer satisfaction, Competitive responsiveness, Level of innovation
19. Creating a Strategy Organisations face different decisions when contemplating corporate strategy and SBU strategy CORPORATE STRATEGY SBU STRATEGY ALL THAT WE DO HOW RELATED ALL THE THINGS THAT WE DO ARE WHAT WE DO IN THIS SBU WHAT ARE OUR GOALS HOW WE ACHIEVE ADVANTAGE HOW WE MANAGE OUR VALUE CHAIN HOW OUR ACTIVITES RELATE TO EACH OTHER WHAT THE BUSINESS FUNCTIONS STRATEGIES ARE BROAD FOCUSSED
30. ProfitabilityCompetitive advantages don’t always translate into superior performance outcomes The public may not perceive the firm’s superior value Sometimes outcomes are competitive advantages Investment to Create and Sustain Advantage Organisations keep striving for that advantage Do you want more of this? Read G.S. Day and R. Wensley, “Assessing Advantage: A Framework for Diagnosing Competitive Superiority,” Journal of Marketing 52 (1988): 1-20
31. What’s the difference between “Planning” and “Strategy”? Planning Internal focus Introspective Stable environment Predictable environment Goal: Optimize the organisation Strategy External focus Competitive Unstable environment Unpredictable environment Goal: Win the war
33. The Strategic Waterfall Any marketing tools we use must be in pursuit of our communications objectives But how do we get there?
34. The Strategic Waterfall We start with the Mission From there we create business objectives Designed to show “how” you’ll achieve your mission In order to fulfil our business objectives we need some marketing objectives
35. Marketing Objectives 2 types Strategic Thrust: Which products are sold in which markets Enter new markets, product development, market penetration/expansion, market development Product Level: Build, hold, harvest, divest
36. Marcomms Objectives Once your marketing objectives are in palce you can derive your Marketing Communications Objectives These need to be SMART They are very specific and relate to the achievement of a given marketing objective Examples found on page 228 of Chaffey et al
37. Digital Marcomms Objectives They’re digital if they relate to the use of (a) digital marketing lever(s) Should be written Achieve <insert change of state> from <initial state> to <final state> by <insert time frame> (amongst <insert specific target audience>) Use terms such as acquire, convert, retain Also consider growth, penetration and cost objectives
46. The Digital Impact on Porter 5 Forces Bargaining Power of Suppliers The digital world provides direct connection to customers; however, it minimizes suppliers’ bargaining power Suppliers can access end-users through digital interfaces, minimizing the need for middlemen Differentiation becomes more difficult as access to suppliers is equalized via digital markets and purchases Fewer barriers to entry result in increased buyer competition, thus boosting supplier bargaining power Bargaining Power of Buyers Reduces bargaining power of channels Consumers have more information and ability to search for better deals Decreases switching costs
47. The Digital Impact on Porter 5 Forces Competitive Rivalry The digital world minimizes ability to product differentiate; less differentiation means more competition over price Low barriers to entry open markets to heavier competition Variable costs decrease as a percentage of fixed costs, leaving price discounting as a primary method of competition
59. Summary We’ve seen what a strategy is We’ve looked at the basic strategic decisions that people have to make to develop a competitive strategy We’ve seen how to create DMC objectives We’ve looked at the 4 Digital Economy Forces that affect strategy formulation We’ve seen how the classical framework is impacted by the Network Economy