This document summarizes Linium's marketing strategies and activities. It outlines Linium's approach across traditional advertising, direct marketing, online advertising and social media to drive awareness, consideration, and purchase across the customer journey. It also provides an overview of Linium's services, industries served, partners, customers and accomplishments to position itself as an expert in transformation services and solutions.

1. TRANSFORMATION EXPERTS.

2. Marketing Mix Activities
Traditional Advertising
Print, Newspapers + Magazines
Television + Radio
Advertorials
Billboards
Press + Analyst Relations
Press Releases
Analyst Reports
Analyst Endorsements
Articles + Bi-Lines
Events
Tradeshows + Conferences
Speaking Engagements
Round Tables
Awareness
Consideration
Direct Marketing
Direct Mail
Email Blast
Online Destinations
Our Website
Partner Portals
Purchase
Online Advertising + Social
Pay-Per Click
Search Engine Optimization
Blogging
LinkedIn, Facebook, Twitter, etc.
Industry Specific Forums
Business Solutions Content
Business Themes
Solutions Criteria Check Lists
Company Descriptions (boiler plates)
Business Solution Focused Webinars,
Podcasts, Videos
Business Value Analysis
Articles/Publications
Executive Roundtables
Technical Content
Buyer Guides + Product Overviews
Customer Reference Stories
Case Study Webinars, Podcasts,
Whitepapers + Tech Briefs
Datasheets + Catalogs
Breakfast Lunch Seminars
Articles + Publications
Solution Promotion
Coupons + Discounts
Special Offers + Incentives
Trials and Demos

3. Our Process + Services
New
Solutions
Delivered
Solutions
Experience
Develop the offerings
& deliverables
Success
Strategic Initiatives
Communications &
Messaging
Develop & Refine
Messaging
Marketing &
Coordination
Communicate &
Deliver the Message
Lead Generation
Drive the Messaging
Sales & Contracts
Delivery
SOWS, RFPS, Etc.
Refine Deliverables

4. Who Do We Support
Optimize
Linium
Resources
NYC
Insight
Linium
Canada
Linium
SOS
Linium Staffing
CT (Lauren
Staffing)
C&C
Linium Staffing
Albany, NY

5. Facts & Figures
353 Press Releases
Linium has released more
than 353 Press Releases
this year alone.
$150,000 in MDF
With support from the marketing
and sales team has acquired
$150,000 in HP MDF and Direct
Spend Dollars.
Press
MDF
Webinars
47 Webinars
The Linium Marketing
team and practice leads
have built, marketed and
delivered 40+ webinars.
Visitors
Speaking +
Events
35 Speaking Engagements
Linium’s Practice Leads and Consultants
spoke at more than 35 Conferences, User
Group Meetings and Events this year.
AVG 8000-10,000 Hits
- Visitors a Month through
Inbound Marketing to our site.

6. QUICK OVERVIEW

7. WHO WE ARE.
LINIUM IS A NATIONALLY BASED IT, MANAGEMENT & BUSINESS
PROCESS CONSULTING FIRM THAT FOCUSES ON ENHANCING
BUSINESS PERFORMANCE WITH TRANSFORMATIONAL SERVICES +
SOLUTIONS.

8. WHAT WE DO.
WE PROVIDE YOU WITH THE PEOPLE, PROCESS, STRATEGY,
PARTNERS & TECHNOLOGY YOU NEED TO TRANSFORM YOUR
BUSINESS AND GAIN A COMPETITIVE ADVANTAGE.
OUR TRANSFORMATIONS INCLUDE:

9. CEO
CFO
CIO
COO
TECHNOLOGY
OPTIMIZATION +
PERFORMANCE
ENTERPRISE
PLANNING +
PERFORMANCE
OPERATIONS
STRATEGY +
PERFORMANCE
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-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
IT Scorecards + Intelligence
IT Service Management
IT Asset Management/UCMDB
IT Project + Portfolio Management
IT Monitoring + Automation (OO)
EPM Scorecards + Intelligence
Planning + Budgeting
Cost Allocations
Consolidations
Financial Close + Reporting
Ops Scorecards + Intelligence
Human Capital Management
Business Process Management
Merger + Acquisition Management
Operational Strategy Management
Strategic Operational Solutions

10. HOW WE HELP YOU
ü COST REDUCTION
ü PERFORMANCE ENHANCEMENT
ü OPERATIONAL EFFICIENCY
ü RISK REDUCTION & COMPLIANCE
ü CONTINUOUS IMPROVEMENT
ü INNOVATION & EXCELLENCE

11. HOW WE DO IT.
BY UTILIZING LINIUM’S DELIVERY METHODOLOGY (LDM) AND OUR
START-2-FINISH TRANSFORMATIONAL SERVICES.
OUR TRANSFORMATIONAL SERVICES INCLUDE….

12. SERVICES
TRANSFORMATION
ACHIEVED
TECHNICAL
ACCELERATION + VALUE
FASTTRACKS + BEST
PRACTICE PACKS
FUNCTIONAL
DISCOVERY
WORKSHOP
ASSESSMENT
ANALYSIS
STRATEGIC
STRATEGY +
ADVISORY
PROCESS
STANDARDIZATION
SYSTEMS
INTEGRATION
SOFTWARE
IMPLEMENTATION
TRAINING + AWARENESS + IMPROVEMENT+ SUPPORT
ADOPTION

13. Life Sciences
Manufacturing
Public Health
Business
Education
Armed Forces
Public Safety
Health & Nutrition
Environment
Agriculture
State + Local
Healthcare
Government
Education
Commercial
INDUSTRIES
Public Education
Private Education
E-Learning
Retail/Merchandising
Utilities/Energy/Gas
Family
Law & Order
Financial Services
Aerospace/Automotive
Environment
Housing
Family & Community
Benefits & Grants
Scientific
Environmental
Electronics
Entertainment & Media
Transportation
Science & Technology
Medical
Did you know that Linium is a GSA Contract Holder?
Linium delivers innovative solutions to the Federal marketplace. We draw from a blend
of cutting edge technologies such as HP Software, Oracle, and Microsoft and
recognized frameworks such as ITILv3 to help you deliver better value and improve
business integration.
Colleges/Universities
Research

14. VENDORS

15. OUR CUSTOMERS
"are committed to improving the overall
health and longevity of their business.”
"understand that transformation is a
strategically engineered model and
process of change…. not a quick fix or
‘band-aid’ solution.”
"are willing and wanting to achieve
enhanced performance and
operational excellence.”
"understand that solutions are about
quality and not quantity… and with that
comes a price”
"are looking to develop strategic and
trusted partnerships with us, not one
stop projects.”
"foster innovation and are seeking
emerging solutions that enable stable
growth, maturity and competitive
advantages.”
"know that technology is merely a tool,
and without people and process… it will
fail.”
"understand their business, is our
business and that we are committed to
building successful teams and
relationships…not individuals or deals.”
"know that 90% of our business is the
exactly the same as our competitors… but
its the 10% that makes us different and
them successful."

16. WHY CHOOSE US
ü Celebrating Over a Decade of Award Winning Service
ü 1000 + Project Engagements Nationwide & Globally
ü Industry Leading and Renowned Certified Experts
ü Impressive Portfolio of Commercial and Public Sector Clients
ü Proven Strategy & Delivery Methodology
ü Business Case and ROI Model Development
ü Innovative Differentiators around Emerging Technologies
ü Elite Technology Partnerships
ü And…

17. OUR LATEST
ACCOMPLISHMENT
2012 List of the Fastest Growing Private Companies in America.
OUR RANK 3,328

18. FUTURE > 2013
ü Build Industry Driven Solutions + Vertical Expertise (Strongest First)
ü Extend IT Delivery Models – Cloud, SaaS, MSP, etc.
ü Expansion of Solution/Technology Vendors – (SN, Cherwell, etc.)
ü Expansion of Capabilities + Transformations (bi, ppm, oo, mgmt consulting)
ü Brand Maturity & Reach
ü Consolidation of Linium Brands (staffing, resources, sos, etc.)

19. SEND ANY LEADS TO
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