The Product Owner Playbook - Introduction

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25 likes•5,322 views

The Product Owner is the keeper of the requirements. He or she provides the single source of truth for the Team regarding requirements and their planned order of implementation. The Product Owner role in an Agile product development organization requires the knowledge and skills of a product manager, business analyst, and project manager. This presentation focuses on providing easy to implement, bite-size, practices that product owners can utilize for efficiency in daily tasks.

Technology Business

Agile Product Owner
Playbook
Contextual Play Formulas for Success
Presenter: Luk Lau
Life-long Learner
Agile Coach, Technical Coach, CSM, CSPO,
Innovation Games® Facilitator

Who is cPrime?
Engaged for Your Project Management Success

More to come!
• This broadcast is the first in the series. Stay tuned to
www.cprime.com/resource/webinars for upcoming
webinars for Product Owners!

Today

© 2013, cPrime Inc. All Rights Reserved

Intro
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Luk’s Value Proposition

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Why not Product Management Playbook?

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My First Rhetorical question

Do you want to be
a great Product Owner &
have A LOT OF FUN?
And

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Rescue the world?
The World is building quality/quality
waster faster & faster

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Why
Is Product Owner important?
What is cost of…

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How do companies compete nowadays?

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“Success” needs Strategy
at both organization & product level
Operational effectiveness
performing similar activities better than rivals
perform them.

Strategic positioning
performing different activities from rivals or
performing similar activities in different ways.
What is Strategy? By Michael E.Porter HBR

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Product Owner is the KEY!

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In a nutshell

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But there is a gap

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Bridging the gap

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What
Is Product Owner?

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It all started from unhappiness!

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What is the big deal about
Product Owner

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My 2nd Rhetorical question

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Formulas
• Today: Formula for a good start
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–
–
–
–
–
–
–

Gamestorming
Innovation Games: Spider Web
Innovation Games: Start Your Day
Service Design + Design for Emotion
User Journey Mapping
Experience Map
Service Design / Emotional Design
User value & Business value

• Next: Formula for Availability: Visual Thinking, War Room…
more
• Next Next: Formula for Decisive: 20/20, Pat Reed’s Value
Modeling… more

© 2013, cPrime Inc. All Rights Reserved

Formula for a Good Start
•

Gamestorming
–

•

Innovation Games: Spider Web
–

•

http://www.servicedesigntools.org/tools/8

Experience Map
–

•
•

http://www.davegrayinfo.com/2012/02/21/gamestorming-for-service-design/
http://www.abookapart.com/products/designing-for-emotion

User Journey Mapping
–

•

http://innovationgames.com/start-your-day/

Service Design + Design for Emotion
–
–

•

http://innovationgames.com/spider-web/

Innovation Games: Start Your Day
–

•

http://www.gogamestorm.com/?page_id=2

http://www.adaptivepath.com/ideas/the-anatomy-of-an-experience-map/

User value + Business value
Story Mapping
•
•

•

http://www.agileproductdesign.com/blog/the_new_backlog.html
http://www.scrumalliance.org/community/articles/2013/august/creating-an-agile-roadmapusing-story-mapping

“Disruptive” Technology

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$100 Challenge For You
Goal
Integrate as many tiles into the session,
show everyone your techniques. And the
winner gets $100.
Email your session design:
editors@agileproductownerweekly.com
Subject: $100 Challenge

Rules
• Use/chain any interactive,
collaborative techniques: games, value
models, any mapping… anything
• 4 Hours
• A room & all the low tech stuff:
marker, flipchart…
• Good Mix of participant (you decide)

The Pragmatic Marketing Framework
http://www.pragmaticmarketing.com/a
bout-us/framework

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My Passion is World Peace and
serve the Product Owner Community.
• Twitter: @AgileTitbits
• AgileProductOwnerWeekly.com

© 2013, cPrime Inc. All Rights Reserved

After the webinar…
• We will send directions to collect the PDU you will earn
from attending this webinar
• We will also send a links to the recorded webinar and
presentation slides once they are posted online

For more information, visit www.cprime.com

More to come!
• This broadcast is the first in the series. Stay tuned to
www.cprime.com/resource/webinars for upcoming
webinars for Product Owners!
• Let us know what you want to hear about:

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A streamlined and optimized ITSM practice offers tremendous benefits to your IT teams and your entire organization. But, the vital ITSM practice of change management can still be challenging for many. In this webinar, we take those ideas a step further by incorporating a service catalog and configuration management database as tools to help standardize the change management process and further minimize disruptions. When you log off, you’ll understand: -The role of a Service Catalog in ITSM -How to create and curate an effective Service Catalog -How to build and manage a Configuration Management Database (CMDB) -How to best leverage CMDB for service improvement

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Enterprise Service Management (ESM) is an optimized combination of the right software solution, well-thought-out processes and workflows, and customized automation that effectively supports a customer-centric approach to each service an internal business unit undertakes. In this three-part webinar series, we focus on those building blocks to provide a well-rounded understanding of ESM and how it can effectively uplevel your internal and external customer service processes. In Part One of this webinar series you will learn: - The vital importance of cultivating a customer-first mindset - How to adjust your mindset to view your services as products - The power of a product/service roadmap

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The Product Owner Playbook - Introduction

1. Agile Product Owner Playbook Contextual Play Formulas for Success Presenter: Luk Lau Life-long Learner Agile Coach, Technical Coach, CSM, CSPO, Innovation Games® Facilitator

2. Who is cPrime? Engaged for Your Project Management Success

3. More to come! • This broadcast is the first in the series. Stay tuned to www.cprime.com/resource/webinars for upcoming webinars for Product Owners!

12. “Success” needs Strategy at both organization & product level Operational effectiveness performing similar activities better than rivals perform them. Strategic positioning performing different activities from rivals or performing similar activities in different ways. What is Strategy? By Michael E.Porter HBR © 2013, cPrime Inc. All Rights Reserved

26. Formulas • Today: Formula for a good start – – – – – – – – Gamestorming Innovation Games: Spider Web Innovation Games: Start Your Day Service Design + Design for Emotion User Journey Mapping Experience Map Service Design / Emotional Design User value & Business value • Next: Formula for Availability: Visual Thinking, War Room… more • Next Next: Formula for Decisive: 20/20, Pat Reed’s Value Modeling… more © 2013, cPrime Inc. All Rights Reserved

28. Formula for a Good Start • Gamestorming – • Innovation Games: Spider Web – • http://www.servicedesigntools.org/tools/8 Experience Map – • • http://www.davegrayinfo.com/2012/02/21/gamestorming-for-service-design/ http://www.abookapart.com/products/designing-for-emotion User Journey Mapping – • http://innovationgames.com/start-your-day/ Service Design + Design for Emotion – – • http://innovationgames.com/spider-web/ Innovation Games: Start Your Day – • http://www.gogamestorm.com/?page_id=2 http://www.adaptivepath.com/ideas/the-anatomy-of-an-experience-map/ User value + Business value Story Mapping • • • http://www.agileproductdesign.com/blog/the_new_backlog.html http://www.scrumalliance.org/community/articles/2013/august/creating-an-agile-roadmapusing-story-mapping “Disruptive” Technology © 2013, cPrime Inc. All Rights Reserved

29. $100 Challenge For You Goal Integrate as many tiles into the session, show everyone your techniques. And the winner gets $100. Email your session design: editors@agileproductownerweekly.com Subject: $100 Challenge Rules • Use/chain any interactive, collaborative techniques: games, value models, any mapping… anything • 4 Hours • A room & all the low tech stuff: marker, flipchart… • Good Mix of participant (you decide) The Pragmatic Marketing Framework http://www.pragmaticmarketing.com/a bout-us/framework © 2013, cPrime Inc. All Rights Reserved

31. After the webinar… • We will send directions to collect the PDU you will earn from attending this webinar • We will also send a links to the recorded webinar and presentation slides once they are posted online For more information, visit www.cprime.com

32. More to come! • This broadcast is the first in the series. Stay tuned to www.cprime.com/resource/webinars for upcoming webinars for Product Owners! • Let us know what you want to hear about:

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