The Product Owner Playbook - Introduction

Agile Product Owner
Playbook
Contextual Play Formulas for Success
Presenter: Luk Lau
Life-long Learner
Agile Coach, Technical Coach, CSM, CSPO,
Innovation Games® Facilitator

Who is cPrime?
Engaged for Your Project Management Success

More to come!
• This broadcast is the first in the series. Stay tuned to
www.cprime.com/resource/webinars for upcoming
webinars for Product Owners!

Today

© 2013, cPrime Inc. All Rights Reserved

Intro

Luk’s Value Proposition


Why not Product Management Playbook?


My First Rhetorical question

Do you want to be
a great Product Owner &
have A LOT OF FUN?
And


Rescue the world?
The World is building quality/quality
waster faster & faster


Why
Is Product Owner important?
What is cost of…


How do companies compete nowadays?


“Success” needs Strategy
at both organization & product level
Operational effectiveness
performing similar activities better than rivals
perform them.

Strategic positioning
performing different activities from rivals or
performing similar activities in different ways.
What is Strategy? By Michael E.Porter HBR


Product Owner is the KEY!


In a nutshell


But there is a gap


Bridging the gap


What
Is Product Owner?


It all started from unhappiness!


What is the big deal about
Product Owner


My 2nd Rhetorical question


Formulas
• Today: Formula for a good start
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Gamestorming
Innovation Games: Spider Web
Innovation Games: Start Your Day
Service Design + Design for Emotion
User Journey Mapping
Experience Map
Service Design / Emotional Design
User value & Business value

• Next: Formula for Availability: Visual Thinking, War Room…
more
• Next Next: Formula for Decisive: 20/20, Pat Reed’s Value
Modeling… more


Formula for a Good Start
•

Gamestorming
–

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Innovation Games: Spider Web
–

•

http://www.servicedesigntools.org/tools/8

Experience Map
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http://www.davegrayinfo.com/2012/02/21/gamestorming-for-service-design/
http://www.abookapart.com/products/designing-for-emotion

User Journey Mapping
–

•

http://innovationgames.com/start-your-day/

Service Design + Design for Emotion
–
–

•

http://innovationgames.com/spider-web/

Innovation Games: Start Your Day
–

•

http://www.gogamestorm.com/?page_id=2

http://www.adaptivepath.com/ideas/the-anatomy-of-an-experience-map/

User value + Business value
Story Mapping
•
•

•

http://www.agileproductdesign.com/blog/the_new_backlog.html
http://www.scrumalliance.org/community/articles/2013/august/creating-an-agile-roadmapusing-story-mapping

“Disruptive” Technology


$100 Challenge For You
Goal
Integrate as many tiles into the session,
show everyone your techniques. And the
winner gets $100.
Email your session design:
editors@agileproductownerweekly.com
Subject: $100 Challenge

Rules
• Use/chain any interactive,
collaborative techniques: games, value
models, any mapping… anything
• 4 Hours
• A room & all the low tech stuff:
marker, flipchart…
• Good Mix of participant (you decide)

The Pragmatic Marketing Framework
http://www.pragmaticmarketing.com/a
bout-us/framework


My Passion is World Peace and
serve the Product Owner Community.
• Twitter: @AgileTitbits
• AgileProductOwnerWeekly.com


After the webinar…
• We will send directions to collect the PDU you will earn
from attending this webinar
• We will also send a links to the recorded webinar and
presentation slides once they are posted online

For more information, visit www.cprime.com

More to come!
• This broadcast is the first in the series. Stay tuned to
www.cprime.com/resource/webinars for upcoming
webinars for Product Owners!
• Let us know what you want to hear about:

The Product Owner Playbook - Introduction

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