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CASE District I — 29 January 2010 ,[object Object],of Why  The & Whys  nots Media
Speakers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Sametz Blackstone Associates
<session>
Why ,[object Object]
If Facebook were a  country, it would be the world’s  third largest.
[object Object]
[object Object],[object Object],© Sametz Blackstone Associates
[object Object],[object Object],© Sametz Blackstone Associates
Why ,[object Object]
It’s uncontrollable!
It’s unexpected!
It’s unsustainable!
structures
The doughnut Adaptation of J. Owyang concept
Why/ ,[object Object],Why
The tower © Sametz Blackstone Associates Adaptation of J. Owyang concept
Why/ ,[object Object],Why
The  solar system © Sametz Blackstone Associates Adaptation of J. Owyang concept
Why/ ,[object Object],Why
policies
No policy © Sametz Blackstone Associates
Why/ ,[object Object],Why
“ No!” policy © Sametz Blackstone Associates
Why/ ,[object Object],Why
Spokesmodel © Sametz Blackstone Associates
Why/ ,[object Object],Why
© Sametz Blackstone Associates
A-team © Sametz Blackstone Associates
Why/ ,[object Object],Why
The train  (all aboard!) © Sametz Blackstone Associates
Why/ ,[object Object],Why
strategies
Four profile strategies © Sametz Blackstone Associates Personal content / behavior Organizational content / behavior
100 % organization
100 % organization
20 % personal 80 % organization
40 % personal 60 % organization
20 % organization 80 % personal
20 % organization 80 % personal
100 % personal
How to figure out what’s best?
[object Object]
the  method ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
O ,[object Object]
[object Object],© Sametz Blackstone Associates
 
1 ,[object Object]
[object Object],Paraphrase of Chris Brogan
2 ,[object Object],Scope Audiences Content  Resources Outcomes Measurement
Scope
Audiences
Audiences
[object Object]
Content
© Sametz Blackstone Associates
Resources
Outcomes © Sametz Blackstone Associates
Measurement
3 ,[object Object]
[object Object],© Sametz Blackstone Associates
4 ,[object Object]
[object Object],[object Object],© Sametz Blackstone Associates
 
5 ,[object Object]
   Numbers   Sentiment   Actions
 
6 ,[object Object]
[object Object]
 
Why/ ,[object Object],Why
</session>

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Whys And Why Nots Of Social Media