Social Media Presentation
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Social media has become an important tool for advocacy and outreach as more people spend time online rather than watching TV or other traditional media. The document discusses SmokeFree Wisconsin's experience using social media like their blog, Facebook page, and Twitter account to build community around their cause, educate the public on tobacco issues, and engage in two-way communication at low cost. It has helped them expand their reach and receive immediate feedback while continuing traditional outreach strategies.
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Social Media Presentation
- 1. Social Media & Advocacy Highlighting SmokeFree Wisconsin’s Experiences Carrie Otto Grassroots Manager
- 7. Lessons Learned Erich N. Pitcher Policy & Grassroots Specialist SmokeFree Wisconsin Social Media at SmokeFree Wisconsin
- 8. Decision-making process Continue using traditional outreach strategies? Develop complete online social media presence?
Editor's Notes
- What social media do we want to use? What content will be placed on it? How does this build towards our goals? Who will be responsible for loading and managing content? How often will we load content? What will be done about negative comments? Who is the best person to do this work? Coalition staff? Org Staff?
- Quick Facts: started in 2007 463 posts 89 subscribers, many more via reader or other means Single contributor, interns and other staff have contributed- have tried to do the guest blog thing that can be a challenge
- New Post & Edit post most commonly used features Gmail account is ideal- should not be your personal account- but can one set-up just for managing the blog Profile should be neutral- pic is optional Blogs should have a personal voice and you should be talking to your audience Also- I mostly post news stories within WI but also national The content should be relevant to the audience I.E. three best take aways or directly to the best resource, etc. Post timely things like an ordinance passing, try to do Mon-wed on Monday and then Thurs and Fri on Thursday For vacation- can do posts in advance or just say we are going on vacation I use google news for stories- type in tobacco or smoking or cigarettes- there are 100 or even 1000s of article everyday. New studies, cessation, legal issues, FDA spotlight, etc.
- I re-did the look of the blog when I took over as administer Feedburner is how most people read our blog some people do visit the site I try to make it fun with pics. For free appropriately licensed
- Connects readers to our website, social networks and Flickr account. These are modified and created in the blog layout function. All social media should be interconnected in some way- make it work together If you have tech trouble google it and some one else had the problem and figured it out
- Include pictures in your blog posts Go to google.com and click advanced image search Type in keywords and select the license, most likely “labeled for re-use with modification” Try to get creative pictures on your blog Go to creativecommons.org for more details on licensing You can also create words or images in powerpoint and save as pictures and upload into blogger
- SFW Fan page- came first, largest following, more active HOB fan page- designed specifically for the campaign, posted campaign events, blog automatically posts to SFW & HOB fan pages, most comments and interactions come from these blog posts Auto updates ensure a larger audience of folks read your blog and that you are getting more bang for your buck Support SFW Cause- ability to do action alerts, fundraise, etc. Considerations- who will post and manage? I have one FB account and just try to keep it clear of too much personal stuff. You could create an organizational FB account with the gmail used for Blogger to avoid this issue.
- SFW Fan Page, older, largest following I go on once or twice a week and try to like comments, delete negative things and interact with our fans Support folks on the site who are discussing together or debating an issue Biggest regret is getting onto facebook before the cause feature was created.
- Less active, smaller following, less moderation During the height of the campaign three people managed this page When it was your week you needed to do the following: Welcome new fans Create an ask for them- contact their legislators, write an LTE, ask a friend to join, etc. Friend people that you want to friend Delete any negatives off there Moderate debates if needed We did create events and posted videos from our youtube channel As we move towards implementation we are going to transition this page to Wisconsin is better Smoke-Free!
- Primarily for our online fundraising- $700 to date, send out action alerts This is really a SFW organization focused cause versus a campaign or smoke-free air. Causes have to managed by some one- pref. a neutral account thus avoiding staff leave and not be able to manage cause Opportunity to do birthday wishes and get creative Cause function is 100% free and money raised gets sent in check form 2x a month We don’t do as much with this as we probably could due to time constraints You have to be 501(c)(3) in order to have this page and Guidestar needs federal employer ID number to verify
- This twitter account was originally for the campaign but we migrated it to a SFW twitter account. The blog automatically posts here Check once a week to RT things, follow-up with Direct messages, and see what people are posting about, reply with things if relevant Post links to relevant things like blog or website You can connect twitter to your facebook, etc.- we don’t see a need since the blog is already cross posted We followed legislators who had pages, media outlets, local papers, other orgs with similar missions, ppl within the movement
- Best uses for Twitter- live tweeting at hearings, cross posting blog Following other orgs with similar mission, posting events Messaging new supporters During campaign we direct messaged people and interacted with them on our posts Live tweet at the hearings was fun- divided up duties for parts of the day Nice thing is org can have twitter- does not have to be a real person
- Great example of our coverage of live tweeting from the floor debate about the smoke-free air bill. We covered both the senate and assembly hearings- we used twitter berry and streaming the hearing and debate online to make this possible.
- A great example of coverage from our hearing Livee tweeting all day from 9 am to 4
- The holy grail of social media- moving online people to offline events Right around bill signing you can see the props on covering the hearing And about attending the MKE bill signing. BIG! BIG DEAL!! Twitter only works for us in campaign mode- we get very little action now We don’t get comments on our blog off of twitter, less interaction and we not very influential in this sphere Great for campaigns, doesn’t work for just regular org presence as well for us We even had an oppositional legislator Direct Message us sighting our excellent coverage of the issue- it is no longer in our inbox.
- Questions?!