SlideShare a Scribd company logo
How Data Informs Creative Teams In The Facebook
Video Era
Gretchen Tibbits
President & Chief Operating Officer
@LittleThingsUSA | @GretchenTibbits2
50% of ALL content
published is owned
Over 80% of the video views are on
owned or licensed content
Publishing an average of 

1,600 pieces of content every month
#1 in Engagement 

Per Article on Facebook
NewsWhip, August 2016
0MM
75MM
150MM
225MM
300MM
Sept. '15 Oct. Nov. Dec. Jan. '16 Feb. March April May June July Aug. Sept.
YouTube
Owned & Licensed
Facebook Native
Content Creation: Focus on Owned & Licensed Videos
@LittleThingsUSA | @GretchenTibbits3
10x HIGHER ENGAGEMENT RATE
THAN INDUSTRY AVERAGE
A regression analysis,
factoring the performance
of over 30,000 pieces of
content published to date.
Inputs include Shares,
Likes, Comments, Overall
Engagement, CPC, and
CTR.
LittleThings’ meteoric growth is a
result of our “art and science”
approach to content creation
paired with our proprietary testing
algorithm.
Content & Data Drive Our Success
CURATED CONTENT LICENSED CONTENT ORIGINAL CONTENT
@LittleThingsUSA | @GretchenTibbits4
LittleThings Originals: TDBank / Dignity Project
2.7+ MM 91,182
Video Views Total FB Engagement
@LittleThingsUSA | @GretchenTibbits5
Facebook Live: Freddie Tinkles and Agador
592,000+ 75,000+
Video Views Total FB Engagement
6,100
REACTIONS
1,156

SHARES
3,271
COMMENTS
1. Leverage The Immediacy
Of The Interactions
@LittleThingsUSA | @GretchenTibbits6
Key Takeaways
2. Optimize Content For
Each Platform
In-Article & On Site Facebook Native
Facebook Live
Key Takeaways
3. Quality Content Prevails
0
4000
8000
12000
16000
#1 TOTAL
FACEBOOK
ENGAGEMENT 

PER ARTICLE
Gretchen Tibbits
President & Chief Operating Officer
@GretchenTibbits | @LittleThingsUSA

More Related Content

What's hot

Hijacking the news – jumping onto a breaking news story. PR Network 17 July 2...
Hijacking the news – jumping onto a breaking news story. PR Network 17 July 2...Hijacking the news – jumping onto a breaking news story. PR Network 17 July 2...
Hijacking the news – jumping onto a breaking news story. PR Network 17 July 2...
CharityComms
 
How people use Facebook and how to help them spread their messages
How people use Facebook and how to help them spread their messagesHow people use Facebook and how to help them spread their messages
How people use Facebook and how to help them spread their messages
Jonathan Waddingham
 
The Data Geek's Guide to Social Media Management - #SMMW14
The Data Geek's Guide to Social Media Management - #SMMW14The Data Geek's Guide to Social Media Management - #SMMW14
The Data Geek's Guide to Social Media Management - #SMMW14
Jeff Gibb
 
2016 FWM Analytics Poster
2016 FWM Analytics Poster2016 FWM Analytics Poster
2016 FWM Analytics Poster
Moses Ifamose
 
Savvy Social Media for Open Source Communities
Savvy Social Media for Open Source CommunitiesSavvy Social Media for Open Source Communities
Savvy Social Media for Open Source Communities
All Things Open
 
Making Social Media Work for You
Making Social Media Work for You Making Social Media Work for You
Making Social Media Work for You
Angela Connor
 
Response Rates By Facebook Pages Improved By 5% But Still 60% Of Questions St...
Response Rates By Facebook Pages Improved By 5% But Still 60% Of Questions St...Response Rates By Facebook Pages Improved By 5% But Still 60% Of Questions St...
Response Rates By Facebook Pages Improved By 5% But Still 60% Of Questions St...
quintly
 
Michaela Atkinson & Smriti Sinha
Michaela Atkinson & Smriti SinhaMichaela Atkinson & Smriti Sinha
Michaela Atkinson & Smriti Sinha
Hilary Ip
 
How small charities can use the web to punch above their weight
How small charities can use the web to punch above their weightHow small charities can use the web to punch above their weight
How small charities can use the web to punch above their weight
Jonathan Waddingham
 
How Physicians Can Use Newsjacking And Receive Free Media Coverage
How Physicians Can Use Newsjacking And Receive Free Media CoverageHow Physicians Can Use Newsjacking And Receive Free Media Coverage
How Physicians Can Use Newsjacking And Receive Free Media Coverage
Matthew Scott
 
When to schedule social media posts
When to schedule social media postsWhen to schedule social media posts
When to schedule social media posts
Linked2Success
 
Digital Marketing Masterclass
Digital Marketing MasterclassDigital Marketing Masterclass
Digital Marketing Masterclass
Results Through Digital
 
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
Jonathan Waddingham
 
Mobile & social - why your phone is your new BFF
Mobile & social - why your phone is your new BFFMobile & social - why your phone is your new BFF
Mobile & social - why your phone is your new BFF
JustGiving
 
EAT: Have We Been Looking At It Backwards
EAT: Have We Been Looking At It BackwardsEAT: Have We Been Looking At It Backwards
EAT: Have We Been Looking At It Backwards
EdwardZiubrzynski1
 
Komfo webinar - The future of social
Komfo webinar - The future of socialKomfo webinar - The future of social
Komfo webinar - The future of social
Komfo
 
Cyberbullying psa
Cyberbullying psaCyberbullying psa
Cyberbullying psa
clkassien
 
Catching the Tube: Putting social media to work
Catching the Tube: Putting social media to workCatching the Tube: Putting social media to work
Catching the Tube: Putting social media to work
Mal Chia
 
Using Twitter to communicate science
Using Twitter to communicate scienceUsing Twitter to communicate science
Using Twitter to communicate science
Alan Cann
 
NHS Leadership Academy Nye Bevan Programme - Social Media
NHS Leadership Academy Nye Bevan Programme - Social MediaNHS Leadership Academy Nye Bevan Programme - Social Media
NHS Leadership Academy Nye Bevan Programme - Social Media
Joe McCrea
 

What's hot (20)

Hijacking the news – jumping onto a breaking news story. PR Network 17 July 2...
Hijacking the news – jumping onto a breaking news story. PR Network 17 July 2...Hijacking the news – jumping onto a breaking news story. PR Network 17 July 2...
Hijacking the news – jumping onto a breaking news story. PR Network 17 July 2...
 
How people use Facebook and how to help them spread their messages
How people use Facebook and how to help them spread their messagesHow people use Facebook and how to help them spread their messages
How people use Facebook and how to help them spread their messages
 
The Data Geek's Guide to Social Media Management - #SMMW14
The Data Geek's Guide to Social Media Management - #SMMW14The Data Geek's Guide to Social Media Management - #SMMW14
The Data Geek's Guide to Social Media Management - #SMMW14
 
2016 FWM Analytics Poster
2016 FWM Analytics Poster2016 FWM Analytics Poster
2016 FWM Analytics Poster
 
Savvy Social Media for Open Source Communities
Savvy Social Media for Open Source CommunitiesSavvy Social Media for Open Source Communities
Savvy Social Media for Open Source Communities
 
Making Social Media Work for You
Making Social Media Work for You Making Social Media Work for You
Making Social Media Work for You
 
Response Rates By Facebook Pages Improved By 5% But Still 60% Of Questions St...
Response Rates By Facebook Pages Improved By 5% But Still 60% Of Questions St...Response Rates By Facebook Pages Improved By 5% But Still 60% Of Questions St...
Response Rates By Facebook Pages Improved By 5% But Still 60% Of Questions St...
 
Michaela Atkinson & Smriti Sinha
Michaela Atkinson & Smriti SinhaMichaela Atkinson & Smriti Sinha
Michaela Atkinson & Smriti Sinha
 
How small charities can use the web to punch above their weight
How small charities can use the web to punch above their weightHow small charities can use the web to punch above their weight
How small charities can use the web to punch above their weight
 
How Physicians Can Use Newsjacking And Receive Free Media Coverage
How Physicians Can Use Newsjacking And Receive Free Media CoverageHow Physicians Can Use Newsjacking And Receive Free Media Coverage
How Physicians Can Use Newsjacking And Receive Free Media Coverage
 
When to schedule social media posts
When to schedule social media postsWhen to schedule social media posts
When to schedule social media posts
 
Digital Marketing Masterclass
Digital Marketing MasterclassDigital Marketing Masterclass
Digital Marketing Masterclass
 
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
 
Mobile & social - why your phone is your new BFF
Mobile & social - why your phone is your new BFFMobile & social - why your phone is your new BFF
Mobile & social - why your phone is your new BFF
 
EAT: Have We Been Looking At It Backwards
EAT: Have We Been Looking At It BackwardsEAT: Have We Been Looking At It Backwards
EAT: Have We Been Looking At It Backwards
 
Komfo webinar - The future of social
Komfo webinar - The future of socialKomfo webinar - The future of social
Komfo webinar - The future of social
 
Cyberbullying psa
Cyberbullying psaCyberbullying psa
Cyberbullying psa
 
Catching the Tube: Putting social media to work
Catching the Tube: Putting social media to workCatching the Tube: Putting social media to work
Catching the Tube: Putting social media to work
 
Using Twitter to communicate science
Using Twitter to communicate scienceUsing Twitter to communicate science
Using Twitter to communicate science
 
NHS Leadership Academy Nye Bevan Programme - Social Media
NHS Leadership Academy Nye Bevan Programme - Social MediaNHS Leadership Academy Nye Bevan Programme - Social Media
NHS Leadership Academy Nye Bevan Programme - Social Media
 

Similar to How Data Informs Creative Teams In The Facebook Video Era

Social media strategy by Joshua Simpson
Social media strategy by Joshua SimpsonSocial media strategy by Joshua Simpson
Social media strategy by Joshua Simpson
Joshua Simpson
 
Whole Foods Social Media Strategy
Whole Foods Social Media StrategyWhole Foods Social Media Strategy
Whole Foods Social Media Strategy
Tommy Townsend
 
Tips to Optimize Your Twitter Strategy
Tips to Optimize Your Twitter StrategyTips to Optimize Your Twitter Strategy
Tips to Optimize Your Twitter Strategy
Brickfish
 
Content Marketing: A 360 Degree Approach
Content Marketing: A 360 Degree ApproachContent Marketing: A 360 Degree Approach
Content Marketing: A 360 Degree Approach
Search Engine Journal
 
4 key lessons for Facebook advertising
4 key lessons for Facebook advertising4 key lessons for Facebook advertising
4 key lessons for Facebook advertising
shopigniterinc
 
Social Media Update: What's Hot and What's Not - October 2013
Social Media Update: What's Hot and What's Not - October 2013 Social Media Update: What's Hot and What's Not - October 2013
Social Media Update: What's Hot and What's Not - October 2013
Julia Campbell
 
Pr Seo
Pr SeoPr Seo
Pr Seo
jwvocus
 
Pr Seo
Pr SeoPr Seo
Pr Seo
jwvocus
 
Bojangles Social media Strategy by Kirk Yates
Bojangles Social media Strategy by Kirk YatesBojangles Social media Strategy by Kirk Yates
Bojangles Social media Strategy by Kirk Yates
Kirk Yates
 
Social Media Unleashed: How Pet Sitters and Dog Walkers Can Maximize Social M...
Social Media Unleashed: How Pet Sitters and Dog Walkers Can Maximize Social M...Social Media Unleashed: How Pet Sitters and Dog Walkers Can Maximize Social M...
Social Media Unleashed: How Pet Sitters and Dog Walkers Can Maximize Social M...
Marisa Peacock
 
Why Customer Generated Content Marketing is Perfect for the Modern Customer J...
Why Customer Generated Content Marketing is Perfect for the Modern Customer J...Why Customer Generated Content Marketing is Perfect for the Modern Customer J...
Why Customer Generated Content Marketing is Perfect for the Modern Customer J...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Social Media Workshop: Twitter Overview
Social Media Workshop: Twitter OverviewSocial Media Workshop: Twitter Overview
Social Media Workshop: Twitter Overview
Plaid Swan
 
Tina Starkey - Micro Budget Mega Impact
Tina Starkey - Micro Budget Mega ImpactTina Starkey - Micro Budget Mega Impact
Tina Starkey - Micro Budget Mega Impact
Social Fresh Conference
 
Social Platforms Playbook
Social Platforms PlaybookSocial Platforms Playbook
Social Platforms Playbook
Judy Abel
 
The Data-Driven Approach to Social Media - Mocial Conference
The Data-Driven Approach to Social Media - Mocial ConferenceThe Data-Driven Approach to Social Media - Mocial Conference
The Data-Driven Approach to Social Media - Mocial Conference
Jeff Gibb
 
Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010
Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010
Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010
Michael Pranikoff
 
Winning at Social Media in the Education Space
Winning at Social Media in the Education SpaceWinning at Social Media in the Education Space
Winning at Social Media in the Education Space
MDR
 
UF Social Media Strategy Project
UF Social Media Strategy ProjectUF Social Media Strategy Project
UF Social Media Strategy Project
Brooke C. Williams
 
Ohana media social media metrics-slideshare
Ohana media   social media metrics-slideshareOhana media   social media metrics-slideshare
Ohana media social media metrics-slideshare
Ohana Media
 
Real Time Search & Social - BDI 7/15/2010 Search & Social Leadership Forum
Real Time Search & Social - BDI 7/15/2010 Search & Social Leadership ForumReal Time Search & Social - BDI 7/15/2010 Search & Social Leadership Forum
Real Time Search & Social - BDI 7/15/2010 Search & Social Leadership Forum
Business Development Institute
 

Similar to How Data Informs Creative Teams In The Facebook Video Era (20)

Social media strategy by Joshua Simpson
Social media strategy by Joshua SimpsonSocial media strategy by Joshua Simpson
Social media strategy by Joshua Simpson
 
Whole Foods Social Media Strategy
Whole Foods Social Media StrategyWhole Foods Social Media Strategy
Whole Foods Social Media Strategy
 
Tips to Optimize Your Twitter Strategy
Tips to Optimize Your Twitter StrategyTips to Optimize Your Twitter Strategy
Tips to Optimize Your Twitter Strategy
 
Content Marketing: A 360 Degree Approach
Content Marketing: A 360 Degree ApproachContent Marketing: A 360 Degree Approach
Content Marketing: A 360 Degree Approach
 
4 key lessons for Facebook advertising
4 key lessons for Facebook advertising4 key lessons for Facebook advertising
4 key lessons for Facebook advertising
 
Social Media Update: What's Hot and What's Not - October 2013
Social Media Update: What's Hot and What's Not - October 2013 Social Media Update: What's Hot and What's Not - October 2013
Social Media Update: What's Hot and What's Not - October 2013
 
Pr Seo
Pr SeoPr Seo
Pr Seo
 
Pr Seo
Pr SeoPr Seo
Pr Seo
 
Bojangles Social media Strategy by Kirk Yates
Bojangles Social media Strategy by Kirk YatesBojangles Social media Strategy by Kirk Yates
Bojangles Social media Strategy by Kirk Yates
 
Social Media Unleashed: How Pet Sitters and Dog Walkers Can Maximize Social M...
Social Media Unleashed: How Pet Sitters and Dog Walkers Can Maximize Social M...Social Media Unleashed: How Pet Sitters and Dog Walkers Can Maximize Social M...
Social Media Unleashed: How Pet Sitters and Dog Walkers Can Maximize Social M...
 
Why Customer Generated Content Marketing is Perfect for the Modern Customer J...
Why Customer Generated Content Marketing is Perfect for the Modern Customer J...Why Customer Generated Content Marketing is Perfect for the Modern Customer J...
Why Customer Generated Content Marketing is Perfect for the Modern Customer J...
 
Social Media Workshop: Twitter Overview
Social Media Workshop: Twitter OverviewSocial Media Workshop: Twitter Overview
Social Media Workshop: Twitter Overview
 
Tina Starkey - Micro Budget Mega Impact
Tina Starkey - Micro Budget Mega ImpactTina Starkey - Micro Budget Mega Impact
Tina Starkey - Micro Budget Mega Impact
 
Social Platforms Playbook
Social Platforms PlaybookSocial Platforms Playbook
Social Platforms Playbook
 
The Data-Driven Approach to Social Media - Mocial Conference
The Data-Driven Approach to Social Media - Mocial ConferenceThe Data-Driven Approach to Social Media - Mocial Conference
The Data-Driven Approach to Social Media - Mocial Conference
 
Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010
Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010
Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010
 
Winning at Social Media in the Education Space
Winning at Social Media in the Education SpaceWinning at Social Media in the Education Space
Winning at Social Media in the Education Space
 
UF Social Media Strategy Project
UF Social Media Strategy ProjectUF Social Media Strategy Project
UF Social Media Strategy Project
 
Ohana media social media metrics-slideshare
Ohana media   social media metrics-slideshareOhana media   social media metrics-slideshare
Ohana media social media metrics-slideshare
 
Real Time Search & Social - BDI 7/15/2010 Search & Social Leadership Forum
Real Time Search & Social - BDI 7/15/2010 Search & Social Leadership ForumReal Time Search & Social - BDI 7/15/2010 Search & Social Leadership Forum
Real Time Search & Social - BDI 7/15/2010 Search & Social Leadership Forum
 

More from Digiday

Amazon Strategies January 2019 | Sellwin
Amazon Strategies January 2019 | SellwinAmazon Strategies January 2019 | Sellwin
Amazon Strategies January 2019 | Sellwin
Digiday
 
Amazon Strategies January 2019 | OneSpace
Amazon Strategies January 2019 | OneSpaceAmazon Strategies January 2019 | OneSpace
Amazon Strategies January 2019 | OneSpace
Digiday
 
Amazon Strategies January 2019 | Tatari
Amazon Strategies January 2019 | TatariAmazon Strategies January 2019 | Tatari
Amazon Strategies January 2019 | Tatari
Digiday
 
Amazon Strategies January 2019 | 23andme
Amazon Strategies January 2019 | 23andmeAmazon Strategies January 2019 | 23andme
Amazon Strategies January 2019 | 23andme
Digiday
 
Amazon Strategies January 2019 | Booyah
Amazon Strategies January 2019 | BooyahAmazon Strategies January 2019 | Booyah
Amazon Strategies January 2019 | Booyah
Digiday
 
Amazon Strategies January 2019 | Publicis
Amazon Strategies January 2019 | PublicisAmazon Strategies January 2019 | Publicis
Amazon Strategies January 2019 | Publicis
Digiday
 
Amazon Strategies January 2019 | Perpetua
Amazon Strategies January 2019 | PerpetuaAmazon Strategies January 2019 | Perpetua
Amazon Strategies January 2019 | Perpetua
Digiday
 
Amazon Strategies January 2019 | Podean
Amazon Strategies January 2019 | PodeanAmazon Strategies January 2019 | Podean
Amazon Strategies January 2019 | Podean
Digiday
 
Amazon Strategies January 2019 | eos
Amazon Strategies January 2019 | eosAmazon Strategies January 2019 | eos
Amazon Strategies January 2019 | eos
Digiday
 
Amazon Strategies January 2019 | iCrossing
Amazon Strategies January 2019 | iCrossingAmazon Strategies January 2019 | iCrossing
Amazon Strategies January 2019 | iCrossing
Digiday
 
Amazon Strategies January 2019 | Dash Hudson
Amazon Strategies January 2019 | Dash HudsonAmazon Strategies January 2019 | Dash Hudson
Amazon Strategies January 2019 | Dash Hudson
Digiday
 
Amazon Strategies January 2019 | Direct Agents & Carhartt
Amazon Strategies January 2019 | Direct Agents & CarharttAmazon Strategies January 2019 | Direct Agents & Carhartt
Amazon Strategies January 2019 | Direct Agents & Carhartt
Digiday
 
Amazon Strategies January 2019 | WellPath
Amazon Strategies January 2019 | WellPathAmazon Strategies January 2019 | WellPath
Amazon Strategies January 2019 | WellPath
Digiday
 
Amazon Strategies January 2019 | Tinuiti
Amazon Strategies January 2019 | TinuitiAmazon Strategies January 2019 | Tinuiti
Amazon Strategies January 2019 | Tinuiti
Digiday
 
Amazon Strategies January 2019 | Belkin
Amazon Strategies January 2019 | BelkinAmazon Strategies January 2019 | Belkin
Amazon Strategies January 2019 | Belkin
Digiday
 
Amazon Strategies January 2019 | Stella Rising
Amazon Strategies January 2019 | Stella RisingAmazon Strategies January 2019 | Stella Rising
Amazon Strategies January 2019 | Stella Rising
Digiday
 
Amazon Strategies January 2019 | Moroccanoil
Amazon Strategies January 2019 | MoroccanoilAmazon Strategies January 2019 | Moroccanoil
Amazon Strategies January 2019 | Moroccanoil
Digiday
 
Digiday Brand Summit December 2019 | NASCAR
Digiday Brand Summit December 2019 | NASCARDigiday Brand Summit December 2019 | NASCAR
Digiday Brand Summit December 2019 | NASCAR
Digiday
 
Digiday Brand Summit December 2019 | Recess
Digiday Brand Summit December 2019 | RecessDigiday Brand Summit December 2019 | Recess
Digiday Brand Summit December 2019 | Recess
Digiday
 
Digiday Brand Summit December 2019 | LipLove
Digiday Brand Summit December 2019 | LipLoveDigiday Brand Summit December 2019 | LipLove
Digiday Brand Summit December 2019 | LipLove
Digiday
 

More from Digiday (20)

Amazon Strategies January 2019 | Sellwin
Amazon Strategies January 2019 | SellwinAmazon Strategies January 2019 | Sellwin
Amazon Strategies January 2019 | Sellwin
 
Amazon Strategies January 2019 | OneSpace
Amazon Strategies January 2019 | OneSpaceAmazon Strategies January 2019 | OneSpace
Amazon Strategies January 2019 | OneSpace
 
Amazon Strategies January 2019 | Tatari
Amazon Strategies January 2019 | TatariAmazon Strategies January 2019 | Tatari
Amazon Strategies January 2019 | Tatari
 
Amazon Strategies January 2019 | 23andme
Amazon Strategies January 2019 | 23andmeAmazon Strategies January 2019 | 23andme
Amazon Strategies January 2019 | 23andme
 
Amazon Strategies January 2019 | Booyah
Amazon Strategies January 2019 | BooyahAmazon Strategies January 2019 | Booyah
Amazon Strategies January 2019 | Booyah
 
Amazon Strategies January 2019 | Publicis
Amazon Strategies January 2019 | PublicisAmazon Strategies January 2019 | Publicis
Amazon Strategies January 2019 | Publicis
 
Amazon Strategies January 2019 | Perpetua
Amazon Strategies January 2019 | PerpetuaAmazon Strategies January 2019 | Perpetua
Amazon Strategies January 2019 | Perpetua
 
Amazon Strategies January 2019 | Podean
Amazon Strategies January 2019 | PodeanAmazon Strategies January 2019 | Podean
Amazon Strategies January 2019 | Podean
 
Amazon Strategies January 2019 | eos
Amazon Strategies January 2019 | eosAmazon Strategies January 2019 | eos
Amazon Strategies January 2019 | eos
 
Amazon Strategies January 2019 | iCrossing
Amazon Strategies January 2019 | iCrossingAmazon Strategies January 2019 | iCrossing
Amazon Strategies January 2019 | iCrossing
 
Amazon Strategies January 2019 | Dash Hudson
Amazon Strategies January 2019 | Dash HudsonAmazon Strategies January 2019 | Dash Hudson
Amazon Strategies January 2019 | Dash Hudson
 
Amazon Strategies January 2019 | Direct Agents & Carhartt
Amazon Strategies January 2019 | Direct Agents & CarharttAmazon Strategies January 2019 | Direct Agents & Carhartt
Amazon Strategies January 2019 | Direct Agents & Carhartt
 
Amazon Strategies January 2019 | WellPath
Amazon Strategies January 2019 | WellPathAmazon Strategies January 2019 | WellPath
Amazon Strategies January 2019 | WellPath
 
Amazon Strategies January 2019 | Tinuiti
Amazon Strategies January 2019 | TinuitiAmazon Strategies January 2019 | Tinuiti
Amazon Strategies January 2019 | Tinuiti
 
Amazon Strategies January 2019 | Belkin
Amazon Strategies January 2019 | BelkinAmazon Strategies January 2019 | Belkin
Amazon Strategies January 2019 | Belkin
 
Amazon Strategies January 2019 | Stella Rising
Amazon Strategies January 2019 | Stella RisingAmazon Strategies January 2019 | Stella Rising
Amazon Strategies January 2019 | Stella Rising
 
Amazon Strategies January 2019 | Moroccanoil
Amazon Strategies January 2019 | MoroccanoilAmazon Strategies January 2019 | Moroccanoil
Amazon Strategies January 2019 | Moroccanoil
 
Digiday Brand Summit December 2019 | NASCAR
Digiday Brand Summit December 2019 | NASCARDigiday Brand Summit December 2019 | NASCAR
Digiday Brand Summit December 2019 | NASCAR
 
Digiday Brand Summit December 2019 | Recess
Digiday Brand Summit December 2019 | RecessDigiday Brand Summit December 2019 | Recess
Digiday Brand Summit December 2019 | Recess
 
Digiday Brand Summit December 2019 | LipLove
Digiday Brand Summit December 2019 | LipLoveDigiday Brand Summit December 2019 | LipLove
Digiday Brand Summit December 2019 | LipLove
 

Recently uploaded

Viapulsa - Content Strategist Assignment
Viapulsa - Content Strategist AssignmentViapulsa - Content Strategist Assignment
Viapulsa - Content Strategist Assignment
Amal Agung Cahyadi
 
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
JimWilliams206540
 
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
10h6bbc4
 
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
providenceadworks416
 
Digital Marketing Services Agency in USA
Digital Marketing Services Agency in USADigital Marketing Services Agency in USA
Digital Marketing Services Agency in USA
akramulislamtarek007
 
Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
Ed Shimp
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
SimpleMoneyMaker
 
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
dqvc9xf1
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Omnama Fashions
 
Lyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin AguirreLyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin Aguirre
rawlensproductionsco
 
Social Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdfSocial Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdf
Social Samosa
 
2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf
Sun.Lee
 
3 Best “Add to Calendar” Link Generator Tools (2024)
3 Best  “Add to Calendar”  Link Generator Tools (2024)3 Best  “Add to Calendar”  Link Generator Tools (2024)
3 Best “Add to Calendar” Link Generator Tools (2024)
Y
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
InstBlast Marketing
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
MichaelGiles34
 
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
BBPMedia1
 
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptxTop 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
zaireendigitech
 
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
oeveu
 
Top 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with IntelisyncTop 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with Intelisync
nehapardhi711
 

Recently uploaded (20)

Viapulsa - Content Strategist Assignment
Viapulsa - Content Strategist AssignmentViapulsa - Content Strategist Assignment
Viapulsa - Content Strategist Assignment
 
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
 
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
 
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
 
Digital Marketing Services Agency in USA
Digital Marketing Services Agency in USADigital Marketing Services Agency in USA
Digital Marketing Services Agency in USA
 
Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
 
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
 
Lyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin AguirreLyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin Aguirre
 
Social Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdfSocial Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdf
 
2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf
 
3 Best “Add to Calendar” Link Generator Tools (2024)
3 Best  “Add to Calendar”  Link Generator Tools (2024)3 Best  “Add to Calendar”  Link Generator Tools (2024)
3 Best “Add to Calendar” Link Generator Tools (2024)
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
 
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
 
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptxTop 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
 
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
 
Top 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with IntelisyncTop 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with Intelisync
 

How Data Informs Creative Teams In The Facebook Video Era

  • 1. How Data Informs Creative Teams In The Facebook Video Era Gretchen Tibbits President & Chief Operating Officer
  • 2. @LittleThingsUSA | @GretchenTibbits2 50% of ALL content published is owned Over 80% of the video views are on owned or licensed content Publishing an average of 
 1,600 pieces of content every month #1 in Engagement 
 Per Article on Facebook NewsWhip, August 2016 0MM 75MM 150MM 225MM 300MM Sept. '15 Oct. Nov. Dec. Jan. '16 Feb. March April May June July Aug. Sept. YouTube Owned & Licensed Facebook Native Content Creation: Focus on Owned & Licensed Videos
  • 3. @LittleThingsUSA | @GretchenTibbits3 10x HIGHER ENGAGEMENT RATE THAN INDUSTRY AVERAGE A regression analysis, factoring the performance of over 30,000 pieces of content published to date. Inputs include Shares, Likes, Comments, Overall Engagement, CPC, and CTR. LittleThings’ meteoric growth is a result of our “art and science” approach to content creation paired with our proprietary testing algorithm. Content & Data Drive Our Success CURATED CONTENT LICENSED CONTENT ORIGINAL CONTENT
  • 4. @LittleThingsUSA | @GretchenTibbits4 LittleThings Originals: TDBank / Dignity Project 2.7+ MM 91,182 Video Views Total FB Engagement
  • 5. @LittleThingsUSA | @GretchenTibbits5 Facebook Live: Freddie Tinkles and Agador 592,000+ 75,000+ Video Views Total FB Engagement
  • 6. 6,100 REACTIONS 1,156
 SHARES 3,271 COMMENTS 1. Leverage The Immediacy Of The Interactions @LittleThingsUSA | @GretchenTibbits6 Key Takeaways 2. Optimize Content For Each Platform In-Article & On Site Facebook Native Facebook Live Key Takeaways 3. Quality Content Prevails 0 4000 8000 12000 16000 #1 TOTAL FACEBOOK ENGAGEMENT 
 PER ARTICLE
  • 7. Gretchen Tibbits President & Chief Operating Officer @GretchenTibbits | @LittleThingsUSA