Inbound Marketing Action Plan and Samples

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Our presentation slides from the Inbound Marketing Seminar co-hosted with HubSpot in Ho Chi Minh city, Vietnam on Sept 2019.

Fit Criteria
Right Audience (research)
Right Product (profit margin, complexity)
Right Condition (cycle, budget, transparency)
2

Sales
Funnel
It’s all about keeping interested
buyers within the journey
4

SWOT
Analysis
What makes you different?
5

Name: Vu Nguyen Age: 35 Sex: Male Job: Retailer
Motivation Expand current business, Increase revenue
Goals /
Duties
Looking for best selling products
Challenges
• Find a trustworthy & reliable supplier
• Find a supplier with best price + finance + distribution plan
• Avoid complicated application process
• Find quality product with good after-sales services
User Personas
6

7
Define Goals
Start from your bottom line (your expected sales)
Define goals for each stage of the journey
Ensure the goals reflect your current status

8
Project
Plan
Map out the tasks & possible costs involved

11
Amazon reviews
boost sales
We want to make an informed decision
TECHNIVORM COFFEE MACHINE

13
Automation
Platform
GetResponse / Mailchimp: Email
Twilio: SMS + Voice + WhatsApp
HubSpot: Cross Platforms

Lead Management – 10 Touch 30 Days Model

17
Lead Magnets
+ Landing Page
A standalone web page
Created specifically for marketing
Offering something valuable in exchange for lead contact

ACTION PLAN
Lead Magnets
Amazon reviews boost sales
18

19
Website Grader
A HubSpot tool
Fast & easy
Collect contact information
Call to Action
WEBSITE GRADER TOOL

20
The Knot
Pre-made lists
Personalizable
Linked to vendors
WEDDING PLAN CHECKLIST

It covers all the important concepts and has relevant templates which cater to your business needs. This complete deck has PPT slides on Funnel Vs Flywheel PowerPoint Presentation Slid with well suited graphics and subject driven content. This deck consists of total of twenty nine slides. All templates are completely editable for your convenience. You can change the colour, text and font size of these slides. You can add or delete the content as per your requirement. Get access to this professionally designed complete deck presentation by clicking the download button below. http://bit.ly/2urz99y

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Inbound Marketing Action Plan and Samples

1. Inbound Marketing Action Plan 1

2. Fit Criteria Right Audience (research) Right Product (profit margin, complexity) Right Condition (cycle, budget, transparency) 2

3. Understanding Customer Journey

4. Sales Funnel It’s all about keeping interested buyers within the journey 4

5. SWOT Analysis What makes you different? 5

6. Name: Vu Nguyen Age: 35 Sex: Male Job: Retailer Motivation Expand current business, Increase revenue Goals / Duties Looking for best selling products Challenges • Find a trustworthy & reliable supplier • Find a supplier with best price + finance + distribution plan • Avoid complicated application process • Find quality product with good after-sales services User Personas 6

7. 7 Define Goals Start from your bottom line (your expected sales) Define goals for each stage of the journey Ensure the goals reflect your current status

8. 8 Project Plan Map out the tasks & possible costs involved

9. Content Creation 9

10. • 10 NICR COFFEE MACHINE

11. 11 Amazon reviews boost sales We want to make an informed decision TECHNIVORM COFFEE MACHINE

12. 12

13. 13 Automation Platform GetResponse / Mailchimp: Email Twilio: SMS + Voice + WhatsApp HubSpot: Cross Platforms

14. Lead Management – 10 Touch 30 Days Model

15. 15 Measurement Google Data Studio

16. Lead Magnets 16

17. 17 Lead Magnets + Landing Page A standalone web page Created specifically for marketing Offering something valuable in exchange for lead contact

18. ACTION PLAN Lead Magnets Amazon reviews boost sales 18

19. 19 Website Grader A HubSpot tool Fast & easy Collect contact information Call to Action WEBSITE GRADER TOOL

20. 20 The Knot Pre-made lists Personalizable Linked to vendors WEDDING PLAN CHECKLIST

21. Thank You. 21

Inbound Marketing Action Plan and Samples

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