Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change.
To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other.
This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series.
mCMO Conference 2013 - How to effectively use LINE as a communication platfor...HKAIM
Mr. HyunBin Kang
Head Director of LINE Business Office, LINE
Speech topic: How to effectively use LINE as a communication platform to reach your clients
Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change.
To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other.
This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series.
mCMO Conference 2013 - How to effectively use LINE as a communication platfor...HKAIM
Mr. HyunBin Kang
Head Director of LINE Business Office, LINE
Speech topic: How to effectively use LINE as a communication platform to reach your clients
Tik tok marketing training guide may not be copied, sold, used as content in any manner or your name put on it until you buy sufficient rights to sell it or distribute it as your own from us and the authorized reseller/distributor.
Developing Your Omni Channel Strategy in the Digitally Fast-Paced Worldsusanprater
Digital media consumption is rising year over year. We are not spreading out our usage across more devices, we’re actually consuming more. As we think about our customer experience, we often forget that they are not reading every word, are not ready to subscribe, set up an account, download our app. If we want to succeed on a large scale, with prospects who are not engaged, we need to surround them with our message, and make it easy for them to interact with us, however and whenever they choose.
More brands feel they are “lagging behind” in omni-channel – If your omni-channel strategy isn’t among the elite, don’t fret because you are not alone. In a recent study by SPS Commerce over 37% of businesses feel as though they are still exploring their omni-channel options and have not developed a long term strategy.
This presentation will teach you:
1. How to develop your own omni channel strategy
2. How other brands have embraced an omni channel strategy
3. How to leverage your data to create a meaningful customer journey with your brand on the customer’s own terms
Tailored for Mobile: Why Apps are the New Black Amanda Laviana
Fashion retailers everywhere are leveraging shopping apps to deliver the most seamless shopping experience for their customers. Explore fashion retail's shift to mobile commerce and how Shopgate's iOS, Android and Apple TV apps are helping fashion retailers lift conversions, increase customer retention and significantly boost revenue.
TapSense - Best practices for iOS app marketingAdRoll
Your app strategy has been effective and all growth so far has been organic. Now that the product team has worked out all the kinks, you’re ready to start marketing the app. But where should you start? Should jump right into paid? Are there free channels you can explore first?
In this guide we will provide expert advice on how to approach your app marketing. First exploring how to maximize free channels and then expanding to paid channels.
Digital is at the core of everything in marketing today. It refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. To know more about digital marketing, visit https://gloriouspoint.com/
Market in the Moment to Boost Consumer EngagementInMobi
Every brand marketer is convinced that mobile is central to a brand’s marketing strategy. However, till now marketers have had to be satisfied with guesswork when it comes to meeting marketing objectives and being truly relevant to consumers.
Move beyond hoping for tangible outcomes, and sign-up for this Webinar in order to learn -
-What moment marketing is and why it is important for your brands
-How you can succeed at meeting campaign objectives with moment marketing
-How you can take the uncertainty out of mobile marketing campaigns and enjoy guaranteed ROI for your mobile marketing investment.
Omnichannel Customer Experience. Companies such as Amazon, Facebook, Google, Apple already know that the future of user experience is automated interface creation depending on customer needs.
How Marketing Automation Can Improve App Retention, Engagement, and RevenueMarketo
Check out this presentation by Marketo's Mike Stocker, as he leads you through the steps to improving app retention, engagement and revenue with marketing automation!
The patch - Social media updates august 2014: Facebook and Twitter Buy Button...Agence Tesla
E-commerce and social media continue their convergence and integration with three great news this month in our review of updates:
- Facebook testing a Buy Button to have ads directly linking to purchase on external retailers. With the large repertoire of possible ads now present on Facebook, it should be a hit!
- Twitter launches an analytics for the Organic Reach of tweets. It shows accounts which tweet more can get up to 30% more followers. We usually advice a pace of a few tweets a day minimum.
- Pinterest helps Shopify stores with Rich Pins, who integrate metadata about price and more
The Do's & Don'ts of Stellar Push and In-App Marketing Campaigns - June 2015Localytics
Every second, 800 apps are downloaded from the App Store, but 20% of those apps will only be used once. Here, we review the two most powerful ways you can keep users engaged with your app: push and in-app messaging.
Top Singaporean Brands on Social Media- February 2014Unmetric
Singapore might be a country of just 5 million people but don’t think for a second that brands have it easy. New media or traditional media, the competition that brands face here is fierce. Take a look at this report to find out how brands like Audi, Durex, Scoot and others performed on various social networks in February.
This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers.
Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report
LINE : The Social Network success storyHUB INSTITUTE
With 230 millions users LINE is becoming one of the most successful social network, messenging app & social gaming platform in the world. After Japan (41M users), Thailand (18M users), Latin America or Spain (15M users in 3 months!), the platform is now arriving to Europe... More info : http://line.naver.jp/en
Tik tok marketing training guide may not be copied, sold, used as content in any manner or your name put on it until you buy sufficient rights to sell it or distribute it as your own from us and the authorized reseller/distributor.
Developing Your Omni Channel Strategy in the Digitally Fast-Paced Worldsusanprater
Digital media consumption is rising year over year. We are not spreading out our usage across more devices, we’re actually consuming more. As we think about our customer experience, we often forget that they are not reading every word, are not ready to subscribe, set up an account, download our app. If we want to succeed on a large scale, with prospects who are not engaged, we need to surround them with our message, and make it easy for them to interact with us, however and whenever they choose.
More brands feel they are “lagging behind” in omni-channel – If your omni-channel strategy isn’t among the elite, don’t fret because you are not alone. In a recent study by SPS Commerce over 37% of businesses feel as though they are still exploring their omni-channel options and have not developed a long term strategy.
This presentation will teach you:
1. How to develop your own omni channel strategy
2. How other brands have embraced an omni channel strategy
3. How to leverage your data to create a meaningful customer journey with your brand on the customer’s own terms
Tailored for Mobile: Why Apps are the New Black Amanda Laviana
Fashion retailers everywhere are leveraging shopping apps to deliver the most seamless shopping experience for their customers. Explore fashion retail's shift to mobile commerce and how Shopgate's iOS, Android and Apple TV apps are helping fashion retailers lift conversions, increase customer retention and significantly boost revenue.
TapSense - Best practices for iOS app marketingAdRoll
Your app strategy has been effective and all growth so far has been organic. Now that the product team has worked out all the kinks, you’re ready to start marketing the app. But where should you start? Should jump right into paid? Are there free channels you can explore first?
In this guide we will provide expert advice on how to approach your app marketing. First exploring how to maximize free channels and then expanding to paid channels.
Digital is at the core of everything in marketing today. It refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. To know more about digital marketing, visit https://gloriouspoint.com/
Market in the Moment to Boost Consumer EngagementInMobi
Every brand marketer is convinced that mobile is central to a brand’s marketing strategy. However, till now marketers have had to be satisfied with guesswork when it comes to meeting marketing objectives and being truly relevant to consumers.
Move beyond hoping for tangible outcomes, and sign-up for this Webinar in order to learn -
-What moment marketing is and why it is important for your brands
-How you can succeed at meeting campaign objectives with moment marketing
-How you can take the uncertainty out of mobile marketing campaigns and enjoy guaranteed ROI for your mobile marketing investment.
Omnichannel Customer Experience. Companies such as Amazon, Facebook, Google, Apple already know that the future of user experience is automated interface creation depending on customer needs.
How Marketing Automation Can Improve App Retention, Engagement, and RevenueMarketo
Check out this presentation by Marketo's Mike Stocker, as he leads you through the steps to improving app retention, engagement and revenue with marketing automation!
The patch - Social media updates august 2014: Facebook and Twitter Buy Button...Agence Tesla
E-commerce and social media continue their convergence and integration with three great news this month in our review of updates:
- Facebook testing a Buy Button to have ads directly linking to purchase on external retailers. With the large repertoire of possible ads now present on Facebook, it should be a hit!
- Twitter launches an analytics for the Organic Reach of tweets. It shows accounts which tweet more can get up to 30% more followers. We usually advice a pace of a few tweets a day minimum.
- Pinterest helps Shopify stores with Rich Pins, who integrate metadata about price and more
The Do's & Don'ts of Stellar Push and In-App Marketing Campaigns - June 2015Localytics
Every second, 800 apps are downloaded from the App Store, but 20% of those apps will only be used once. Here, we review the two most powerful ways you can keep users engaged with your app: push and in-app messaging.
Top Singaporean Brands on Social Media- February 2014Unmetric
Singapore might be a country of just 5 million people but don’t think for a second that brands have it easy. New media or traditional media, the competition that brands face here is fierce. Take a look at this report to find out how brands like Audi, Durex, Scoot and others performed on various social networks in February.
This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers.
Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report
LINE : The Social Network success storyHUB INSTITUTE
With 230 millions users LINE is becoming one of the most successful social network, messenging app & social gaming platform in the world. After Japan (41M users), Thailand (18M users), Latin America or Spain (15M users in 3 months!), the platform is now arriving to Europe... More info : http://line.naver.jp/en
LINE presentation at Tech in Asia meetupTech in Asia
With 200 million users, LINE is one of the largest chat app products in the world. 80.3 percent of LINE's users are monthly active users (MAU) sending out five billion messages per day.
39 Facts About Thailand provides a quick snapshot into key statistics about Thailand's population, digital economy, tourism, industry, investment, service and retail sectors.
LINE@ adalah suatu layanan dari LINE yang ditujukan untuk para bisnis UKM seperti online shop, blogger, freelancer, toko atau bisnis offline, dan lain lain.
Berikut adalah panduan untuk online shop melingkupi langkah dan tips untuk sukses di LINE@.
LINE@ adalah sebuah platform bisnis dari LINE yang terintegrasi untuk menjangkau 60juta pengguna LINE dengan mudah dan gratis. Platform ini banyak digunakan oleh bloggers dan media untuk mengembangkan audience.
Berikut adalah panduan sukses dari LINE untuk para bloggers.
Canvassco presents how to structurally search for a local partner or distributor in South East Asia. The presentation outlines steps any business should take to find the right local distributor and also an official source of information to build a local partner search list
10 questions to ask customers when assessing a market opportunityCanvassco
Building discussion guide (or DG) for business, research or assessing the market is not always an easy job. You might wonder if you have written down all the necessary questions, do those questions cover all the aspects of your objectives, or what would consumers think about the questions, etc.
Based on our experience working on B2B market research in Thailand, we often see companies promoting their brands by focusing on their strengths but fail to recognize how they truly create value for their customers. A market leader may continue to develop their products, therefore, making them more and more expensive and thus failing to increase their market size. A small player may scale their product down too much and make it suitable only among niched customers.
So, we have created a guidebook to help develop marketing strategies, especially for B2B companies to create strong value propositions. Our guidebook is like a quick summary of the tasks you should go through when you have to rebrand your product or challenge a status quo to grow your business.
Social&Loyal is a SaaS based omnichannel loyalty platform that allows companies to attract, engage and retain consumers. Our technology allows marketers to create and manage a new generation of loyalty programs in which consumers are rewarded for any action they take both on and off line that generates value to the company. All done in a gamified way to enhance engagement to unexpected levels.
Opinen is an opinion gathering platform and audience engagement tool, that increases the user engagements with enterprise level blogs and news media websites
Engaging customers on a variety channels has become critical for not only retention marketing – staying top of mind or for repeat purchase -- but equally important for brand marketing. How you engage customers says more about a brand than a logo. Customer engagement is an expression of brand: What your brand means to customers and why it is sustainable.
Mobile apps for consumer engagement present you with a scalable proposition that not only helps you to engage your customer more effectively, but also brings on the table multiple ways that you could interact with customer not just for making that purchase decision - but also for brand marketing.
end to end marketing platform where it enbales digital population to earn money through marketing activities. for businesses it'll served as data driven marketing
Information for small business owners and brands looking for digital marketing trends in 2016. This presentation includes information about USA and Thailand statistics.
6 Top Social Media Trends That Will Transform Your Business in 2016Post Planner
The social media landscape continues to evolve at a rapid pace, but then, you already know that. Like us, you live and breathe it daily.
You’ve watched the surge in video marketing and probably even felt the tug to get involved. It’s hard not to jump onboard when when it seems to be growing at a lightning pace.
Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85 million daily active viewers. Those are some 'drop-the-mic' statistics.
What if you could kickoff your year looking forward, instead of backward? As the saying goes, "the past is like using your rear-view mirror. It’s good to glance back and see how far you’ve come, but if you stare too long, you miss what’s right in front of you."
First, anticipate trends that will impact your business. Second, incorporate a strategy to frequently assess what's working (and what's not). And finally, position your company to quickly make decisions that make a positive impact.
Ready to hit the ground running in 2016? Read on! Below are the top social media trends that will transform your marketing efforts.
If you are seeing additional trends that should be added to this list, please leave them in the comments below. We'd love to learn from you too!
Social media for small business lead generationUBU Brands
2018 social media workshop presentation for small business owners. Reduce your advertising costs and increase revenue by using social media for lead generation. Attract the right customers, then convert them to leads and ultimately promoters of your brand.
welcome guys. In this ppt you will find all the main points about internet marketing (defination, scope,types,process,strategy, advantages, disadvantages) check it..
There were a lot of food and beverage market research projects done by our team in the year 2021. Among the topics we cover in our research is everything from "Farm to Table" trends to animal feed additives. More than 100 KOLs, including importers, distributors, food processors, and retailers, participated in our research. Here are the five most typical trend bites that we discovered when working on F & B projects.
Growth Momentum in SouthEast Asia MarketsCanvassco
When it comes to economic growth in Asia, Southeast Asia (SEA) is one of the most potential markets. Its economic bloc could become the fourth-largest economy in the world by 2030 after the United States, China, and the European Union with four countries in the region – Indonesia, Malaysia, the Philippines, and Thailand – are expected to have a GDP exceeding $1 trillion by 2030. With such a healthy growth outlook, our team collected data for selected markets in the region as an executive summary to understand the growth potential on each market.
This 4 step approach is designed to help an intrapreneur to study a new market, to deep dive into customer’s mind, to build minimum viable product (MVP) concept, to launch pilot test and to measure customer’s feedback
At Canvassco, we are specialized in B2B market intelligence and business development. We usually help companies to kick start their new business units. Our experience ranging from retail concept development to launching industrial products. Normally our clients work with us at an initial stage of business development and once we set a clear direction about target customers, value proposition, sale and marketing strategy then we hand over to our client.
The project usually starts with…
Customer intelligence market research (our MARKETVIEW solution) to understand market potential and prioritise target customers. This is essential if your target customers are broad e.g. SMEs, we would need to prioritise segment of SMEs that offers the most promising opportunity.
Once the direction is defined. We accelerate market expansion by offering…
Lead generation services (our LeadGen solution) which is to construct database that fit with a potential customer profile.
These two solutions are actually packaged under our Business Development Program.
Also depends on sales and marketing strategies. we also offers other solution such as Business Matchmaker which is to search for potential partner, or digital media (social media marketing) and also customer data analysis (this is more suitable for retails).
Business Matchmaking is one of the solutions that is very popular in ASEAN market. We usually work with European and Asian companies who are looking for local partner in the South East Asia region. We search for prospect, screen their qualifications and match with our client's criteria.
This is a document that showcases what we do to help to revive our client's brands to be more focus, strategic and make an impact at their bottom line.
Digital television is the upcoming trend for indonesia's media industry. The change from analog to digital TV is going to have an impact to advertising industry, content developer, retail and SMEs. The document provide a quick view into what we can expect for the post-digital TV era.
Market snapshot into ASEAN Marine Logistic Trends. The document shows the ASEAN region as a rising trade hub to the world. With the upcoming ASEAN Economic Community in 2015, a more integrated an effective trading landscape to increasing trade across the AEC is expected. New ports are under development and existing ports are expanding their capacity.
Information regarding Pestel has been part of market analysis for any industrial sectors especially in countries such as Indonesia of where some industrial data is quite often unavailable. Analyst is compelled to do guesstimation by using limited information.
This condition has quite often placed Pestel data and analysis as one of important information for business analist to do market estimation especially in term of future projection.
Canvassco as one of the regional B2B research agency presents a pestel analysis in an interactive design as market analysis does not have to be boring.
The arrival of the AEC era will change the face of automotive industry as we know it. We will see inter-country tariffs eliminated hence, we can predict that in AEC era, auto-makers will concentrate their investment in a few countries and export cars from these few countries to meet demand of the whole South East Asian region. The current upcoming automotive hub in AEC could be Thailand, Indonesia, Malaysia, Vietnam or Philippines.
Market Analysis For Fast Food Chain Market in Cambodia, Laos, Myanmar and Vie...Canvassco
Market snapshot for analysing fast food market potential and it's readiness for foreign direct investment. The presentation compared the market situation, market potential, purchasing power, urbanisation, lifestyle, availability of raw food supply, competition and ease of doing business. Target countries are Cambodia, Laos, Myanmar and Vietnam or CLMV.
Thailand Retail Market | The New Hype On Community MallCanvassco
Community malls or lifestyle malls have become one of the most prominent projects for real estate developers since 2008. Community malls have gained popularity due to lifestyle changes of modern day Thais who demand greater convenience. While Bangkok city is notorious for its high traffic, Community malls have gained popularity because modern day Thais prefer easy living, quicker and easier physical access to dining and shopping, and easy-to-find parking spaces. It is no surprise that these malls have become the first choice as a hangout place.
Facts & Figures for Healthcare Market in Thailand. Including information on the universal healthcare program, hospitals segment, key trends to impact hospital sector, five force analysis for private hospital, drug market value and medical device market value.
How can SB-design square, Index Furniture and Modernform survive after Ikea, a global leader, enters the market competition?
Currently, four key players dominate the furniture market: Index, SB Design, Modernform and Ikea. Ikea is a Swedish enterprise. It entered the market at the end of 2011. It made the market competition fiercer by bringing superior design and technology. Ikea has come to change the competitive landscape of the Thai furniture market by making Thai furniture companies not only compete on price but also on design.
Canvassco has put together ideas and business frameworks showing how to assess growth options for your business.
It adds up to an effective but simple assessment using five factors - market potential, market share, strength of value propositions, customer loyalty and potential of untapped market - to determine a “get, keep, grow and Innovation" strategy.
We give you a snapshot of powerful frameworks, "the market-fit test", created by the author of Business Model Generation and "the value proposition assessment", to build, test and analyse business ideas and concepts as part of the innovation process.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
16. 1. LINE@ LOYALTY PROGRAM
Change from ‘member’
to ‘follower LINE@‘ by
adding LINE@ account
Provide promotion such
as discount coupon after
adding LINE@ account
After customer turn to follower,
the list database become bigger
and used to inform promotion
17. 2. LINE@ PRIZE DRAWING CAMPAIGN
Create online/offline
activities or set up target
sales per customer
Provide discount coupon/
product for customers join event
or purchase at target sales
Online activities can be done by
set up question and auto reply
keyword for answer choice
Prize drawing campaign
message can be greeting
message or broadcast
18. 3. LINE@ E-BROCHURE
Put general information
in account page
Adjust content setting to
E-brochure by putting
product details
Broadcast message to followers
and inform about product in E-
brochure
19. 4. LINE@ PROMOTION PAGE
Add tag in the at same
product category
Require users some action
such as adding/share content
before providing promotion
Broadcast message to followers
and inform what are promotion
available in LINE@
20. 5. LINE@ BROADCAST TO TIMELINE
Create content,
promotion, and coupon
Always broadcast with photo
and attached rich message in
the link
Broadcast to timeline is used to
increase post engagement in
timeline
21. 6. LINE@ BROADCAST RICH MESSAGE
Always broadcast by
using large photo
Attached link in the photo
containing message you
would like to deliver
Only long message is beneficial
to use with rich message since it
can link to website
22. 7. LINE@ STATISTIC CHECKING
Remember that there will be
someone who block account
after broadcast message
Always check the number of
user who block in each day
and investigate cause
Always check the number of
additional follower in each day
and check what you’ve done
23. 8. LINE@ POLL & SURVEY
Create coupon for survey
prize
Create poll & survey and
attach coupon for those who
answer the question
Set up poll and survey is useful
to gain consumer insight and
behaviour
24. 9. LINE@ ONLINE CALL CENTRE
Use auto reply key word
as main function
Set up question mapping for
creating online call centre
Always use number as answer
for user’s convenience