There were a lot of food and beverage market research projects done by our team in the year 2021. Among the topics we cover in our research is everything from "Farm to Table" trends to animal feed additives. More than 100 KOLs, including importers, distributors, food processors, and retailers, participated in our research. Here are the five most typical trend bites that we discovered when working on F & B projects.

1. TREND BITE
1
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FOOD & BEVERAGE
Based on CANVASSCO’s research findings

2. PRODUCT
REFORMULATION
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The health-conscious trend,
COVID-19, and government
regulations accelerate the need
to reformulate new products.
1
Source: Canvassco in-depth interviews with KOLs on November 2021
<a href="https://www.flaticon.com/free-icons/formula"
title="formula icons">Formula icons created by Peerapak Takpho -
Flaticon</a>

3. NATURAL
INGREDIENTS
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The latest innovation is in demand,
especially among consumers aged
between 41 and 60 years old who
look for Free Form products.
2
Source: Canvassco in-depth interviews with KOLs on November 2021
<a href="https://www.flaticon.com/free-icons/pure" title="pure
icons">Pure icons created by Ghozi Muhtarom - Flaticon</a>

4. DAIRY MARKET
AT TIPPING POINT
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Due to the FTA, a greater volume of
dairy products from Australia and
New Zealand are expected to be
imported into Thailand after the
import duty is totally erased in 2025.
3
Source: Canvassco in-depth interviews with KOLs on November 2021
<a href="https://www.flaticon.com/free-icons/milk" title="milk
icons">Milk icons created by Pixelmeetup - Flaticon</a>

5. FRESH FRUIT
MARKET IS ENTERING
INTO THE BRAND ERA
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Online shopping has made it possible for
commodity products to differentiate
themselves through branding
4
Source: Canvassco in-depth interviews with KOLs on June 2021
<a href="https://www.flaticon.com/free-icons/fruit" title="fruit
icons">Fruit icons created by Freepik - Flaticon</a>

6. RESHAPING FOOD
SUPPLY CHAIN
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COVID-19 has accelerate the
disruption in the food supply chain.
Food sector players engage with a
broader pool of suppliers, including
regional ones, and hold greater
strategic supplies.
5
Source: Canvassco in-depth interviews with KOLs on December 2021
<a href="https://www.flaticon.com/free-icons/value-chain"
title="value chain icons">Value chain icons created by Freepik -
Flaticon</a>

7. © Canvassco 2022
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