Radio innovation and the challenge of the liquid audience from Javier Lasa (Prisalab/Grupo Prisa) III Jornada Radio 2.0 Paris-Latino @ Fundación Once MADRID Implicando a los oyentes Martes 30 de Octubre 2012 Un día completo para saber todo sobre el futuro de la Radio 2.0 200 profesionales / 35 ponentes / mesas redondas / ponencias / workshops / Webradio Presentación en primicia del estudio ‘Twitter y los periodistas radiofónicos’ • Co-organizado por ActuOnda, AdsRadios y Fundación Once • Con el soporte institucional de : AERO, AERC, Forta, Instituto RTVE, Academia de la Radio, AIMC, IAB Spain, MMA Spain, Ocendi, RAIN Summit Europe, URTI • Patrocinadores : Spotify, Cristaliza, Audioemotion, Adswizz, VizionR, Fundosa, Vía Libre, Technosite • Medios especializados principales: Panorama Audiovisual, Radio World, Rain • La Radio de la Jornada : Expressa Broadcast Services

1. Its a Radio or a web TV?
Radio innovation and the challenge of the liquid
audience

2. Why radio has a great innovation potential?
1. Dont think as a radio producer think as a multimedia
producer

3. Smart Radio Product Roadmap 2010-2012
December 2010
August
01 2011
September
02 2011
october
2012
03
Dec 2012
04
R&D

4. Why radio has a great innovation potential?
2- Radio technicians are familiar with broadcast production
technology, use their knowledge involve them in multimedia
projects

5. First generation TV apps LG/boxee
LG Los 40 connceted TV
Ver video

6. Why radio has a great innovation potential?
3. Entertainment content is of higer demand than news related
content ( with better lifecycle window)
News are for living but invest in entertainment for future

7. Why radio has a great innovation potential?
4-Radio sells Local and segmented advertising ( it´s used to
hard work for living) think geolocated and personalized
products bundled with brand messages

8. Project: geolocated ads and promotions

9. Why radio has a great innovation potential?
5. Radio has full equiped audio production studios (with little
investment just few webcams and ligthing it will transform in a
web TV studio) but streaming has to encrich the value of the
radio experience

10. Product demo: Radio adventure
La Mar de Noches http://tv.los40.com/lamardenoches/

11. Why radio has a great innovation potential?
6. People don't like to be interrupted while being
entertained, start testing alternatives to audio preroll, adopt
branded content, involve brands with your audiences

12. Product demo: Radio adventure HTML5
YU, no te pierdas nada http://yu.los40.com/#twitter

13. Why radio has a great innovation potential?
7. Develop for multiscreen (adopt liquid design and HTML5
development) but dont forget apps when necessary

14. Project: Liquid design maxima fm
http://www.maxima.fm/comunes/maximaFM/

15. Project: Multiscreen HTML5 Carrusell deportivo
http://www.cadenaser.com/ra-carrusel/
15

16. Why radio has a great innovation potential?
8. Radio is social, embrace conversation, radio is playful,
enjoy gamification

17. 2nd screen: Music learning
Music learning:
• Watch a music video in OV
• Interact with O.V. subtitles on a second screen App
• Get Instant translations
• Learn Vocabulary/ game and social ranking
17

18. 2nd screen: interactive apps
Karaoke TV game with social ranking
3. TV app playback video and lyrics
1. Smartphne analyze
vocice patterns
2. Tv/ mobile
conecction wifi.
Data
4. Audio analysis and Base
ecualizing classification
comparison with original
5. Sound and lyrics
sound
synchronization
.
18

19. Why radio has a great innovation potential?
9. New narrative formats are waiting to be discovered, think
transmedia

21. Project: Modernyc@ transmedia experience
21

22. Why radio has a great innovation potential?
10. Be aware of 2nd screen content interaction,in my
opinion will be next revolution on multimedia experiences

23. Next gen visual radio Tv apps:
2nd screen apps
2nd screen visual radio concept should be defined by aggregation of 3
different interaction and consumption features:
1. Synchronized radio TV Apps : playback and control troughout
sencond device
2. Companion radio TV Apps: Main screen content is reinforced and
contextualized learnig vocabulary with music videos lyrics)
3. Interactive radio TV apps: user interacts with main
content (conversational, social radio or interactive content)

24. TV AND TABLET SYNCRONIZATION
2nd screen experience
24

25. Summary:
Prisa R&D area vision on Radio Innovation
Why radio has a great innovation potential?
1. Dont think as a radio producer think as a multimedia producer
2. Radio technicians are familiar with broadcast production technology, use their
knowledge involve them in multimedia projects
3. Entertainment content surpass news related content ( with very poor livecycle
window) News are for living but invest in entertainment for future
4. Radio sells Local and segmented adveritisg ( its used to hard work for living)
think geolocated and personalized products and brand messages
5. Radio has full equiped audio production studios (with little investment just few
webcams and ligthing it will transform in a web TV studio)
6. Develop for multiscreen (adopt liquid design and HTML5 development) but
dont forget apps when necessary
7. People don't like to be interrupted while being entertained, get ride of audio
preroll adopt branded content, involve brand and your audiences
8. Radio is social, embrace conversation, radiio is playful enjoy gamification
9. New narrative formats are waiting to be discovered, think transmedia
10. Be aware of 2nd screen content interaction will be next revolution on
multimedia experiences

26. A personal view..
« Cost reduction with no product strategy lead to
nowhere, the new user needs a new interactive
multimedia experiences, no cheaper radio
programes»
A personal view on the industry..by miself

27. Gracias!
Javier lasa
R&D prisa digital
@javier_lasa
lasa.javier@gmail.com

28. Rencontres RADIO 2.0 Paris – Latino
Rencontres RADIO 2.0 Paris – Latino
Radio Hacktive & ‘Smart’ Radios
Rencontres RADIO‘Smart’ Radios
Radio Hacktive2012 Paris – Latino & 2.0
II Rencontres RADIO 2.0 Paris –
Rencontres
Oct.
Following 2 Jornada Radio 2.0 inHacktive & Radio 2.0 Paris in 2011, Nicolas
Radio Barcelona & 1 Rencontres ‘Smart’ Radios
Rencontres
Moulard & Xavier Filliol present two consecutive events 2012in Spain next October.
Oct. in France &
nd st
Rencontres
Latino
Filliol present 2.0 in Barcelona & 1 2012 in Spain Paris in 2011,
Oct. in France &
nd st
Following 2 Jornada Radio 2.0 in Barcelona & 1 Rencontres Radio 2.0 Paris in 2011, Nicolas
2 specific themes will be developed by professionals from publishers, technical & advertising
Moulard & Xavier Jornada Radiotwo consecutive eventsRencontres Radio 2.0next October. Nicolas
Following 2 nd st
businesses:
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advertising
Moulard & Xavier Filliol present two consecutive events in France & in Spain
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Radio Hacktive
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Radio Radios offer
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How connected Hacktive Engagement & Valorisation
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Radio Radios offer engaging audio experiences and empower e-listeners communities?
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18 Oct. 2012 @ Ina Paris
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moulard@actuonda.com
xavier@octet.tv
(France) Les Editions de l’Octet / Xavier Filliol -
(France) Les Editions de l’Octet / Xavier Filliol -
Presentación en primicia del estudio ‘Twitter y los periodistas radiofónicos’
xavier@octet.tv
moulard@actuonda.com xavier@adsradios.com
Pagina Radio 2.0 Paris @Radio_20
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