1.
“Lessons from a
recent-ish MAPR
graduate”
@PRPASociety
#commscon15

2.
2
#ditprpasociety @martynrosney
Hello!
Martyn Rosney
Account Manager
Wilson Hartnell
@martynrosney
#commscon15 @martynrosney

3.
3
#ditprpasociety @martynrosney

4.
4
#ditprpasociety @martynrosney

5.
What I’ve learned over the
past few years…
#ditprpasociety @martynrosney

6.
6
#ditprpasociety @martynrosney
Important
1. Standing
out
2. Writing
3. Knowing
your
channels
4.
Networking
5.
Understanding
business
6. Always be
learning

7.
7
#ditprpasociety @martynrosney
“If you can't
advertise
yourself, what
hope have you
of being able
to advertise
anything else?
1. Standing
Out

8.
8
#ditprpasociety @martynrosney
• Do what you can to differentiate yourself,
there’s lots like you who are hungry for that
first job out of college.
• ALWAYS adapt your CV and cover letter to
suit the job. Get creative with how you apply
for jobs.
• Volunteer, round out your CV. Get involved
with different organisations or projects.
1. Standing
Out
#commscon15 @martynrosney

9.
9
#ditprpasociety @martynrosney
2. Writing
#commscon15 @martynrosney

10.
10
#ditprpasociety @martynrosney
• This will always be one of the most crucial
skills for PRs.
• Write all the time. Hone your craft. Blog.
Contribute to other outlets where you feel
you can offer an insight or opinion.
• In the ideal world you want what appears in
print/online etc. about your client to be as
close as possible to your release. Make the
job easier by always writing with the
journalists in mind.
• Avoid stupid grammatical and spelling errors.
1. Stand
Out
2. Writing
#commscon15 @martynrosney

11.
11
#ditprpasociety @martynrosney
3. Knowing
your
channels
#commscon15 @martynrosney

12.
12
#ditprpasociety @martynrosney
• Read, watch, listen as much as you can.
• Pick up random magazines, go to random
websites you usually wouldn't. You never
know where inspiration for a pitch will come
from.
• Never pitch somewhere without doing your
research on the recipient. There is no quicker
way to annoy media.
• Never rely on someone else’s media list
without checking all the recipients first.
1. Stand
Out
3. Knowing
your
channels
#commscon15 @martynrosney

13.
13
#ditprpasociety @martynrosney
4.
Networking
#commscon15 @martynrosney

14.
14
#ditprpasociety @martynrosney
• Network as much as you can, you never
know where your next client could come
from!
• Online is a great way of networking. More
and more relationships are built and nurtured
online.
• Don't forget about the "real world" though.
Get to as many events as you can that fit
with the work you want to pursue.
• Bonus lesson from previous slide: Never
use stock photography unless you’re doing it
sardonically!
1. Stand
Out
4.
Networking
#commscon15 @martynrosney

15.
15
#ditprpasociety @martynrosney
5.
Understanding
business
#commscon15 @martynrosney

16.
16
#ditprpasociety @martynrosney
• Remember everything you do has a business
objective.
• Get a feel for the hours you work on different
clients, try and be productive with your time.
• Be humble. Remember, what some might
consider “wishy-washy” is designed to fulfil
some business objective.
• Treat all those you deal with professionally at
all times.
• Don’t devalue yourself or the work you have
put into getting your education by working for
free.
1. Stand
Out
#commscon15 @martynrosney
5.
Understanding
business

17.
17
#ditprpasociety @martynrosney
6. Always
Be
Learning
#commscon15 @martynrosney

18.
18
#ditprpasociety @martynrosney
• The more you know about everything the
better.
• You never know when that blog post you
read on that obscure topic might come in
handy.
• Try to learn about people in advance before
meeting them.
• Try to make yourself an expert on a topic
where your organisation lacks that expertise
e.g. Snapchat, Internal Comms, Photoshop.
• Seek out opportunities to learn from
colleagues, friends, clients, online and
anywhere else you can.
1. Stand
Out
6. Always
Be
Learning
#commscon15 @martynrosney

19.
Your brand is the promise
you make. Your reputation
depends on how well you
fulfil that promise.

20.
Questions…
Martyn Rosney
Account Manager, Wilson Hartnell
Email: martyn.rosney@ogilvy.com
Twitter: @martynrosney
Linkedin: linkedin.com/martynrosney