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“Lessons from a
recent-ish MAPR
graduate”
@PRPASociety
#commscon15
2
#ditprpasociety @martynrosney
Hello!
Martyn Rosney
Account Manager
Wilson Hartnell
@martynrosney
#commscon15 @martynrosn...
3
#ditprpasociety @martynrosney
4
#ditprpasociety @martynrosney
What I’ve learned over the
past few years…
#ditprpasociety @martynrosney
6
#ditprpasociety @martynrosney
Important
1. Standing
out
2. Writing
3. Knowing
your
channels
4.
Networking
5.
Understandi...
7
#ditprpasociety @martynrosney
“If you can't
advertise
yourself, what
hope have you
of being able
to advertise
anything e...
8
#ditprpasociety @martynrosney
• Do what you can to differentiate yourself,
there’s lots like you who are hungry for that...
9
#ditprpasociety @martynrosney
2. Writing
#commscon15 @martynrosney
10
#ditprpasociety @martynrosney
• This will always be one of the most crucial
skills for PRs.
• Write all the time. Hone ...
11
#ditprpasociety @martynrosney
3. Knowing
your
channels
#commscon15 @martynrosney
12
#ditprpasociety @martynrosney
• Read, watch, listen as much as you can.
• Pick up random magazines, go to random
websit...
13
#ditprpasociety @martynrosney
4.
Networking
#commscon15 @martynrosney
14
#ditprpasociety @martynrosney
• Network as much as you can, you never
know where your next client could come
from!
• On...
15
#ditprpasociety @martynrosney
5.
Understanding
business
#commscon15 @martynrosney
16
#ditprpasociety @martynrosney
• Remember everything you do has a business
objective.
• Get a feel for the hours you wor...
17
#ditprpasociety @martynrosney
6. Always
Be
Learning
#commscon15 @martynrosney
18
#ditprpasociety @martynrosney
• The more you know about everything the
better.
• You never know when that blog post you...
Your brand is the promise
you make. Your reputation
depends on how well you
fulfil that promise.
Questions…
Martyn Rosney
Account Manager, Wilson Hartnell
Email: martyn.rosney@ogilvy.com
Twitter: @martynrosney
Linkedin:...
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"Lessons from a recent-ish PR graduate" Martyn Rosney, DIT PRPA Conference

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This presentation was delivered to PR, public affairs and journalism students at the annual DIT PRPA Society Communications Conference on April 24th. 2015. The presentation includes tips and tricks for your communications graduates to apply when they are starting out their careers.

Published in: Marketing
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"Lessons from a recent-ish PR graduate" Martyn Rosney, DIT PRPA Conference

  1. 1. “Lessons from a recent-ish MAPR graduate” @PRPASociety #commscon15
  2. 2. 2 #ditprpasociety @martynrosney Hello! Martyn Rosney Account Manager Wilson Hartnell @martynrosney #commscon15 @martynrosney
  3. 3. 3 #ditprpasociety @martynrosney
  4. 4. 4 #ditprpasociety @martynrosney
  5. 5. What I’ve learned over the past few years… #ditprpasociety @martynrosney
  6. 6. 6 #ditprpasociety @martynrosney Important 1. Standing out 2. Writing 3. Knowing your channels 4. Networking 5. Understanding business 6. Always be learning
  7. 7. 7 #ditprpasociety @martynrosney “If you can't advertise yourself, what hope have you of being able to advertise anything else? 1. Standing Out
  8. 8. 8 #ditprpasociety @martynrosney • Do what you can to differentiate yourself, there’s lots like you who are hungry for that first job out of college. • ALWAYS adapt your CV and cover letter to suit the job. Get creative with how you apply for jobs. • Volunteer, round out your CV. Get involved with different organisations or projects. 1. Standing Out #commscon15 @martynrosney
  9. 9. 9 #ditprpasociety @martynrosney 2. Writing #commscon15 @martynrosney
  10. 10. 10 #ditprpasociety @martynrosney • This will always be one of the most crucial skills for PRs. • Write all the time. Hone your craft. Blog. Contribute to other outlets where you feel you can offer an insight or opinion. • In the ideal world you want what appears in print/online etc. about your client to be as close as possible to your release. Make the job easier by always writing with the journalists in mind. • Avoid stupid grammatical and spelling errors. 1. Stand Out 2. Writing #commscon15 @martynrosney
  11. 11. 11 #ditprpasociety @martynrosney 3. Knowing your channels #commscon15 @martynrosney
  12. 12. 12 #ditprpasociety @martynrosney • Read, watch, listen as much as you can. • Pick up random magazines, go to random websites you usually wouldn't. You never know where inspiration for a pitch will come from. • Never pitch somewhere without doing your research on the recipient. There is no quicker way to annoy media. • Never rely on someone else’s media list without checking all the recipients first. 1. Stand Out 3. Knowing your channels #commscon15 @martynrosney
  13. 13. 13 #ditprpasociety @martynrosney 4. Networking #commscon15 @martynrosney
  14. 14. 14 #ditprpasociety @martynrosney • Network as much as you can, you never know where your next client could come from! • Online is a great way of networking. More and more relationships are built and nurtured online. • Don't forget about the "real world" though. Get to as many events as you can that fit with the work you want to pursue. • Bonus lesson from previous slide: Never use stock photography unless you’re doing it sardonically! 1. Stand Out 4. Networking #commscon15 @martynrosney
  15. 15. 15 #ditprpasociety @martynrosney 5. Understanding business #commscon15 @martynrosney
  16. 16. 16 #ditprpasociety @martynrosney • Remember everything you do has a business objective. • Get a feel for the hours you work on different clients, try and be productive with your time. • Be humble. Remember, what some might consider “wishy-washy” is designed to fulfil some business objective. • Treat all those you deal with professionally at all times. • Don’t devalue yourself or the work you have put into getting your education by working for free. 1. Stand Out #commscon15 @martynrosney 5. Understanding business
  17. 17. 17 #ditprpasociety @martynrosney 6. Always Be Learning #commscon15 @martynrosney
  18. 18. 18 #ditprpasociety @martynrosney • The more you know about everything the better. • You never know when that blog post you read on that obscure topic might come in handy. • Try to learn about people in advance before meeting them. • Try to make yourself an expert on a topic where your organisation lacks that expertise e.g. Snapchat, Internal Comms, Photoshop. • Seek out opportunities to learn from colleagues, friends, clients, online and anywhere else you can. 1. Stand Out 6. Always Be Learning #commscon15 @martynrosney
  19. 19. Your brand is the promise you make. Your reputation depends on how well you fulfil that promise.
  20. 20. Questions… Martyn Rosney Account Manager, Wilson Hartnell Email: martyn.rosney@ogilvy.com Twitter: @martynrosney Linkedin: linkedin.com/martynrosney

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