6. Pr of i l e Must - Haves
Summar y
10x
Phot o
11x
Ski l l s
13x
7. Fi r st I mpr essi ons
Mat t er
Yo ur Pr o f i l e Ba nne r
• Pr of essi onal Pi ct ur e
• St r ong, keywor d- awar e headl i ne
• Pr of i l es f i el ds ar e up t o dat e
9. St r ong Headl i ne
Sampl es
• Cl i e nt Fo c us e d , Bi g Id e a
Sa l e s p e r s o n
• Re c e nt Ohi o St a t e Ho no r s Gr a d +
Publ i s hi ng Int e r n
• IT Pr o j e c t Ma na g e r Se e ki ng Ne w
Op p o r t uni t y
• Se ni o r Publ i c Re l a t i o ns a nd
Int e r na l Co mmuni c a t i o ns
10. Let ’ s See What
You’ ve Got !
Ad d i ng a Po s i t i o n
• Copy + past e f r om your
r esume, t hen expand
• I ncl ude sampl es of wor k
• Maj or pr oj ect s
• Tip: Draft everything in a work
document + format accordingly when
on the website
• Stay consistent !
• Past or present tense, not both
• Layout of description
• Ask for recommendations from your
network or close professional
contacts
16. Looki ng Good!
Who’ s Vi ewi ng Your Pr of i l e
• Good i ndi cat i on
of your
out r each
• Can change
pr i vacy
set t i ngs
accor di ngl y
17. Pl ayi ng Det ect i ve
Sear chi ng f or Jobs
• Ut i l i ze t he
Advance d tab when
searching
• LinkedIn will suggest
jobs based on your
profile
18. Am I Ri ght f or t he Job?
You Never Know ‘ t i l l You Tr y!
19. I t ’ s About That Ti me
Appl yi ng f or a j ob
• As wi t h al l j ob
appl i cat i ons, make sur e
al l your i nf or mat i on i s
updat ed and spel l
checked!
• Don’ t i gnor e your
r esume: t hi s shoul d be a
conci se & synt hesi zed
ver si on of your pr of i l e
• Fol l ow up
• I f you can, f ol l ow up
wi t h t he per son who
or i gi nal post ed t he
20. Take- Aways
• Post a profile photo
• Show off your schoolwork/work
• Ask professors/advisers/colleagues for
recommendations
• Connect with industry leaders
• Comment on industry-specific article
• Ask questions in LinkedIn groups
• Look into different career paths
• Check for spelling & grammar errors
22. Let ’ s Connect !
Pl ease don’ t hesi t at e t o cont act me
wi t h any quest i ons or concer ns.
www. l i nkedi n. com/ al exandr af l or o/
Editor's Notes
On LinkedIn, your most positive + professional attributes are showcased, as well as celebrated by former + current colleagues.
300 Million Users
67% Outside the US
39 Million Recent Grads/Students
3.2 Million Companies
60K College/University Alumni Groups
150+ Industries
25K + Colleges/Universities
1.6 Million Groups
Most recruiters will note that having a LinkedIn is essential in making you a more “appealing” candidate
Include a…
Summary: 10x more likely to be featured
Photo: 11x more likely to be featured
Skills: 13x more likely to be featured
Your personal narrative – what you’ve done and what you aspire to do. A more vibrant and personal cover letter if you will. Here’s what Omar Garriott, Product Marketing Professional at LinkedIn, has.
Notice in the 2nd paragraph Omar uses a lot of keywords that others – particularly recruiters – might search for. But there’s also a narrative to this – it’s informative and fairly specific, but it’s human. It’s not just a series of keywords.
‘A seasoned content and performance marketer with a passion for the education sector.Expertise in product development and product messaging, go-to-market strategy and execution, and doggedly representing the voice of the customer at every turn.I seek to make a lasting impact on the organizations I'm a part of, and I choose work that matters – to me and to the world.”
Another place you want to use keywords is your professional Headline. This is a prime keyword (SEO) area.
Your choice depends on how openly you are job hunting. Some examples…
Look at job postings for the positions you want and match your headline to those titles or important keywords in those listings.
Also, look at people who have the jobs you want and see how they present themselves.
Here are some examples of strong headlines for people in various career stages, industries and for those job hunting both publicly and privately.
This is your time to shine + let others all the great work you’ve done in the past
A great way to vett your experience visually
Put anything + everything you know how to do
You can get endorsed by your peers!
20% of hiring managers in the U.S. agree they have hired a candidate because of their volunteer work experience. And over two-fifths of hiring managers at LinkedIn view this experience as equivalent to full-time paid work experience.
Particularly if you have been out of work for a while, showing that you are active in volunteer efforts can impress an employer and demonstrate that you’ve been keeping your skills sharp.
LinkedIn’s research also showed that 1 in 5 recruiters surveyed offered a job to candidate based on volunteer experience. This is a section not to overlook.
When you are in Edit Profile mode, you can find all of the optional sections you have not yet added to your profile on the right hand side of your screen.
Optional sections include Languages you speak, Organizations you belong to, Honors and Awards you’ve won and many others. Of course you should only add the sections that will add value to your profile
Transition into company pages and jobs. Don’t forget to research individual employers on Company Pages, and to check out and join Industry Groups. Remember that there are millions of companies on LinkedIn and you can see info from companies here about what it’s like to work there, other companies people have viewed who are similar, follow them to get updates, and who you know that works there / how you’re connected.
Nike Careers
Follow the company to receive updates like the ones you see in the center of the page
Learn how you are connected to that company
For starters, this is probably obvious, but think broadly about your network and all your shared affiliations. Chances are most of them are on LinkedIn already.
Different people have different threshholds for connecting, but I think you should go broad. Make the network effect work for you. When you get to around 50, it really starts to take off and give you access to meaningful networks.
First, you want to reach out individually to everyone you already know – friends, family, neighbors, former colleagues, former classmates, EVERYONE. You never know who they might know.
This may sound obvious, but many people forget to connect with the people closest to them. Remember that people are in a different mindset when they are in the professional environment of LinkedIn, so even people you see every day might interact with you in a different, more professionally focused way on LinkedIn.
And, many people may have no idea that you are job hunting or they may not really know what kinds of opportunities you’d be interested in hearing about.
When you click on this feature of LinkedIn, you can see the list of people who have viewed your profile.
This information is vital to a job seeker. If your Profile is being viewed often, it can mean that…
1.) Your profile is complete and has strong keywords in it, meaning it’s easily searched and found by others.
2.) And/or that you are doing a great job of being active on LinkedIn – participating in Group Discussions, commenting on things others have said, or connecting with other LinkedIn users.
Now its time to find that dream (or at very least starter) job that we’ve been preparing for
Keep your options open, you never know where it may lead you!
Start with an ideal role you’re looking for and then start playing around with the industry
LinkedIn will let you know how you measure up against the other candidates with a series of metrics:
Education level
Applications over time
Skill set
While this is a helpful gage on the status of the applicant pool, don’t let that stop you from applying to the job!
Sometimes positions that are way about your experience level will be recommended to you, may be due to your network and connections.
LinkedIn will let you know how you measure up against the other candidates with a series of metrics:
Education level
Applications over time
Skill set
While this is a helpful gage on the status of the applicant pool, don’t let that stop you from applying to the job!
Sometimes positions that are way about your experience level will be recommended to you, may be due to your network and connections.
Please don’t hesitate to contact me if you ever need help with your LinkedIn or want someone to look at it!
