The document analyzes social media mentions of three Singapore hotels: Marina Bay Sands, Raffles Hotel, and Swissotel. It finds that Marina Bay Sands receives significantly more social media mentions than the other two hotels. Many of these mentions are people sharing photos of the hotel's infinity pool on occasions like New Year's Eve and Formula 1 races. The pool's iconic backdrop of the Singapore skyline encourages these photo shares, generating free publicity for the hotel on social media. The document recommends that other businesses look for spots like photo booths that could similarly become landmarks people want to capture and share online.