Appssavvy is a company that creates a bridge between social media application developers and advertisers. It represents over 90 publishers and 300+ social media applications. The company works with top brands and agencies to run both custom and sponsored advertising campaigns within social media applications. Its goal is to help advertisers effectively reach social media users by integrating advertising into engaging applications rather than using interruptive ad banners.

1. Connecting Social with Advertising

2. evolution of widgets to applications

3. the marketplace

5. the ecosystem

6. creating a bridge from Madison Avenue to Palo Alto Interruptive Advertising Social Activity on the Web

7. solutions for brands

8. history of buying media…

9. people are already social, so don’t force it

10. it’s not easy to predict what will do well… 9,650 Total Installs 965 Daily Users 20.5 Million Total Installs 205,000 Daily Users

11. disruptive banners on social networks

12. focus on the social environment – add value to it This is why FB apps exist, so should the advertising.

13. appssavvy working with top brands and agencies

14. the value you bring becomes the advertisement

15. adidas originals

16. TBS - My Boys

17. VO5 Ultimate Flirt Custom Application

18. Sony Home Video - 21

19. A&E - Two Coreys

20. Kohl’s Video Contest Custom Application

21. Starship Troopers 3 - Sony Home Video

22. Best Practices

24. What’s Next?