SXSW is one of the biggest web technologies festival in the world, taking place in Austin, Texas, every March
The Accelerator at SXSW is the official competition of the festival, with more than 500 startups applying, and about 50 having a chance to attend the finals in 6 categories this year: Enterprise and Big data, Entertainment and Content, Innovative World, Health Technologies, Social Technologies and Wearables.
This review is part of Innovation is Everywhere, a project which explores startups in the world. The project is lead by Agence Tesla and supported by the Web School Factory and the Innovation Factory, a campus-cluster in Paris, France
Create Biz Opportunities by Using Technological DisruptionsHugo Gaston Ortega
Hosted by the "Manly Entrepreneurs" meetup I presented a 30 minute discussion which turned into a 2hr session. The room was full of passion and excitement, and due to the nature of the meetup, the audience was hungry to know about commercialization of disruptive technologies like Augmented Reality.
IE Application Question J: "How do you imagine social interaction within 10 years, taking into consideration the impact of technology on human relations?"
The New Next: 2011 Tech Influencers Predictions by TrendsSpotting Taly Weiss
TrendsSpotting 4th annual digital prediction series is featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
Looking at 2010 and observing the trends we’ve seen that year – we aim at figuring out what will be new in 2011.
THE NEW NEXT initiative is focused not in what will happen in 2011 (as most predictions you find) but rather on the new trends emerging out of what we have seen earlier.
The Tech 2011 Report is following the predictions of ReadWriteWeb, GigaOm, IBM, Forrester and other leading experts.
Watch for TrendsSpoting's 2011 Social Media and Mobile Predictions.
Want to Learn More About This Topic or Any Other?
Go to labs.psfk.com to learn more about accessing in-depth trend reports on industries, markets, and topics, database access, workshops, presentations and events.
Create Biz Opportunities by Using Technological DisruptionsHugo Gaston Ortega
Hosted by the "Manly Entrepreneurs" meetup I presented a 30 minute discussion which turned into a 2hr session. The room was full of passion and excitement, and due to the nature of the meetup, the audience was hungry to know about commercialization of disruptive technologies like Augmented Reality.
IE Application Question J: "How do you imagine social interaction within 10 years, taking into consideration the impact of technology on human relations?"
The New Next: 2011 Tech Influencers Predictions by TrendsSpotting Taly Weiss
TrendsSpotting 4th annual digital prediction series is featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
Looking at 2010 and observing the trends we’ve seen that year – we aim at figuring out what will be new in 2011.
THE NEW NEXT initiative is focused not in what will happen in 2011 (as most predictions you find) but rather on the new trends emerging out of what we have seen earlier.
The Tech 2011 Report is following the predictions of ReadWriteWeb, GigaOm, IBM, Forrester and other leading experts.
Watch for TrendsSpoting's 2011 Social Media and Mobile Predictions.
Want to Learn More About This Topic or Any Other?
Go to labs.psfk.com to learn more about accessing in-depth trend reports on industries, markets, and topics, database access, workshops, presentations and events.
Dwatches just to check time and date, as they
were supposed to perform that task only. Now
the arrival of smart watches has drastically changed
the scenario. Humans can now check their heartbeat
rate, calorie count, steps walked, and what not,
through their smart watches.
With this Future of Home Living report, PSFK Labs wants to provide our point of view on what life at home may look like in the coming months and years and how we might get there. This research seeks to uncover the emerging behaviors, technologies, products, services, and initiatives that are driving the evolution of the home.
In the following pages, we’ll provide a detailed look at 13 key trends that are directly influencing the future of urban life. Each trend has been brought to life through a mix of products and services, many of which you could purchase and use today. Alongside these best-in-class examples, we’ve spoken to experts and gathered supporting data to further highlight the impact of these ideas.
To examine our trends through a macro lens, we’ve organized them into three larger themes: Adaptive, On-Demand and Equilibrium, which point to the importance of a clean, efficient and responsive space that can flexibly conform to the ever-changing needs of its residents. This overarching framework is meant to inspire anyone who creates or markets products and services for the home.
We hope that you find inspiration in every section of PSFK's Future of Home Living report. For a full copy, please visit: http://www.psfk.com/publishing/future-of-home-living
The Maker’s Manual explores how everyone from do-it-yourselfers and artists to inventors and entrepreneurs are leveraging new tools, platforms and services to take their ideas from concepts to reality.
In our Democratized Creation theme we explore how the hardware and tools required to start building DIY technology projects are becoming more widely available, cost-effective and user friendly, encouraging a greater number of people to become involved in the Maker Movement regardless of their knowledge and level of skill. With the Community Exchange theme we look at how a growing number of digital platforms and physical spaces are helping to cultivate the Maker Movement by bringing people together to share essential knowledge and resources, while simultaneously creating new marketplaces for buying and selling their products.
The report underwritten by Intel, also looks at Growth Systems and explores how a new set of services are allowing the Maker community to take their projects from personal passions to full-fledged product lines by providing flexible and cost-effective access to financial capital, copyright management tools and manufacturing facilities. Within these themes, we take an in-depth look at ten key trends, bringing them to life with best-in-class examples, constructing unique user experience paths for readers to navigate them based on their level of involvement in the Maker Movement. As you click through the following pages, we hope you find inspiration and innovation that you can leverage and share.
For more information about the report visit:
http://www.psfk.com/report/makers-manual
To view the complete editorial series around this report visit:
http://iq.intel.com/
Want to Learn More About This Topic or Any Other?
Go to labs.psfk.com to learn more about accessing in-depth trend reports on industries, markets, and topics, database access, workshops, presentations and events.
CES Rewind
Fallon Creative Technologist Jacob Abernathy presents 10 trends you and your brands need to know about the gadgets revealed at this year's Consumer Electronic Show – ground zero for the future of consumer electronics and technology!
Jacob will put perspective on everything you missed in an engaging multimedia demonstration that details trends ranging from the rise of tablet computing, and gaming everywhere, to the explosion of car technologies powering our everyday driving.
IxDA Talk: Connected Objects are Natural Born Storytellers (revisited)Leandro Agro'
----
There is life BEYOND the PIXELS, BEYOND the FRAME of the screen...
Cit. I'm pretty sure there's a lot more to life than being really, really, ridiculously good looking. (Derek Zoolander)
----
We are the consequence of the TOOLS we use.
Placing an object in a pocket, in a car, on a desktop or in customer’s homes means to create a personal, bi-direcIonal, always-on, communication channel.
The INTERNET OF THINGS bridges both the physical and digital worlds, permiang the power of the internet to reach humanity.

We evolve sharing stories
Our Connected Objects started helping us to tell stories, but they might learn to tell their own stories, exactly like CARS that are learning to DRIVE.
What designers should design, today?
Behaviors, Data, Conversations, Mutual Learning, Stories... LIFE
This is NOT a “business like usual” moment into the design industry.
Infuse HUMANITY into everything (or everything it will evolve without it)
A little bit autobiographic deck, that tells how the Design -pushed by technology acceleration- in evolving faster we might expect, becoming more human-centric than ever.
“Design isn't just about shapes or pixels anymore.
Design is the process that shapes product behaviors, communiRes, companies and builds new worlds.”
"We are the consequence of the technologies we use."
Infuse HUMANITY into everything (or everything will evolve without it)
As we contemplate how to manage a tsunami of data, wearable devices are rendering technology invisible. Smaller, faster computers and microchips, tracking and measuring metrics in real-time are revolutionizing how we connect with the world.
Fashion-forward designs, developed to crunch and interpret the numbers faster than we are able to collect them, are analyzing biometrics through everything, from our eyewear to our underwear.
The wearable computing market is expected to hit $19 billion by 2018. And it’s no surprise that our co-evolution with technology is becoming the bridge between mobile communication and the Internet of Things.
Data’s ubiquity – whether push, pull or ambient – can be harnessed for efficiency, knowledge, and utility. This enables us to reframe the least renewable of all elements, time itself.
The Internet of Everything and The Quantified Self
By 2020, analysts predict that we’ll be digitally connected to everything around us. Microchips, sensors, and batteries are shifting devices from our desks, out of our hands and pockets, onto our bodies.
The ongoing capture and analysis of data enhances our self-knowledge, informing The Quantified Self, and drives The Internet of Everything, an evolving digital ecosystem. In the future objects will receive data and respond seamlessly ...the refrigerator that delivers a glass of water based on your hydration level; rooms that self-control their energy output based on who is in them; locks that open as you approach, and smart slippers that detect a fall.
In this shifting paradigm of the observer and the observed, traditional industry verticals, such as health telecommunications, automotive, and entertainment will merge into cross-functional, user-centric innovations.
Author Jeremy Rifkin describes this change as the powerful Third Industrial Revolution. People, machines and every aspect of our work and social lives are connected by big data, advanced analytics and predictive algorithms. If we stay on track, we are headed towards economies powering smarter cities, efficient business, streamlined manufacturing, and renewable energy sources. It began with the Internet and continues with the promise of our wearable future, realized by some of the following innovations.
Designing Our Future: Technologies and Behaviors that Impact DesignMarci Ikeler
As our world becomes increasingly digital, experience design is more important than ever.
And, as experience design gains importance, the discipline and its tools are evolving. The very definition has broadened: rather than considering point-and-click interfaces, experience design is about the way that we engage with technology, the world, and ourselves. As such, it’s no longer the domain of a single expert (a UX designer, IA, or IxD); it’s a view of the broader world that every role must consider.
At Little Arrows, we’re passionate about identifying places where real behavior and technology intersect, and designing solutions to take advantage of these opportunities. These trends in experience design are what we’re excited about for the future.
Topics covered include:
- Everything is an Interface - new interfaces beyond the mouse and screen
- Friction-Free Commerce - evolving ways to pay
- Mobile First, Mobile Everywhere - how mobile interfaces impact design
- Physical / Digital - the disappearing boundaries between the physical and digital worlds
- Surfacing Data - new ways of understanding and consuming information
- Better, Faster, Stronger - how technology can improve our bodies and our selves
Network thinking: Design Perspectives For The Decentralized AgeLeandro Agro'
#Network Society World Congress
This talk is a 3 steps fast forward journey into design. What is design today -aka- the switch of traditional business leadership. Why business and money loves Design (Design Thinking and beyond). Technologies are shaping us faster than we think: Smart connected objects are natural born storytellers. Design rules for a highly networked -post cloud computing- world.
"Human beings no longer have a monopoly
on memory, perception and the elaboration
of knowledge. In fact, we now find classically
human cognitive capabilities in many objects
that fill our homes and offices, or are even
worn around our necks or on our arms.
We are not talking about science fiction here,
but rather a very concrete vision of today’s
product design scenario."
Internet of Things [infusion 5th september 2014]AlquimiaWRG
Let you be infusioned about Internet of Things.
According to Federico, IoT is matter of housewares, entertainment, advertising and obviously business.
Discover what he means when he writes that normal things, when connected, become contextual, funny, meaningful, friendly!
CES 2019 marked the 52nd anniversary of the world’s
largest consumer technology conference, featuring a
daunting 4,500 exhibiting companies stretched over
2.9 million square feet of exhibit space. Over 180,000
people attended, from over 155 countries.
We bring you the Top 10 Toys + Trends at CES 2019 —
our annual take on what rose above the rest and a
mix of the CES stuff that wow'd, woo'd and is worthy of
watching. Here’s to more innovation and exploration
in 2019.
Dwatches just to check time and date, as they
were supposed to perform that task only. Now
the arrival of smart watches has drastically changed
the scenario. Humans can now check their heartbeat
rate, calorie count, steps walked, and what not,
through their smart watches.
With this Future of Home Living report, PSFK Labs wants to provide our point of view on what life at home may look like in the coming months and years and how we might get there. This research seeks to uncover the emerging behaviors, technologies, products, services, and initiatives that are driving the evolution of the home.
In the following pages, we’ll provide a detailed look at 13 key trends that are directly influencing the future of urban life. Each trend has been brought to life through a mix of products and services, many of which you could purchase and use today. Alongside these best-in-class examples, we’ve spoken to experts and gathered supporting data to further highlight the impact of these ideas.
To examine our trends through a macro lens, we’ve organized them into three larger themes: Adaptive, On-Demand and Equilibrium, which point to the importance of a clean, efficient and responsive space that can flexibly conform to the ever-changing needs of its residents. This overarching framework is meant to inspire anyone who creates or markets products and services for the home.
We hope that you find inspiration in every section of PSFK's Future of Home Living report. For a full copy, please visit: http://www.psfk.com/publishing/future-of-home-living
The Maker’s Manual explores how everyone from do-it-yourselfers and artists to inventors and entrepreneurs are leveraging new tools, platforms and services to take their ideas from concepts to reality.
In our Democratized Creation theme we explore how the hardware and tools required to start building DIY technology projects are becoming more widely available, cost-effective and user friendly, encouraging a greater number of people to become involved in the Maker Movement regardless of their knowledge and level of skill. With the Community Exchange theme we look at how a growing number of digital platforms and physical spaces are helping to cultivate the Maker Movement by bringing people together to share essential knowledge and resources, while simultaneously creating new marketplaces for buying and selling their products.
The report underwritten by Intel, also looks at Growth Systems and explores how a new set of services are allowing the Maker community to take their projects from personal passions to full-fledged product lines by providing flexible and cost-effective access to financial capital, copyright management tools and manufacturing facilities. Within these themes, we take an in-depth look at ten key trends, bringing them to life with best-in-class examples, constructing unique user experience paths for readers to navigate them based on their level of involvement in the Maker Movement. As you click through the following pages, we hope you find inspiration and innovation that you can leverage and share.
For more information about the report visit:
http://www.psfk.com/report/makers-manual
To view the complete editorial series around this report visit:
http://iq.intel.com/
Want to Learn More About This Topic or Any Other?
Go to labs.psfk.com to learn more about accessing in-depth trend reports on industries, markets, and topics, database access, workshops, presentations and events.
CES Rewind
Fallon Creative Technologist Jacob Abernathy presents 10 trends you and your brands need to know about the gadgets revealed at this year's Consumer Electronic Show – ground zero for the future of consumer electronics and technology!
Jacob will put perspective on everything you missed in an engaging multimedia demonstration that details trends ranging from the rise of tablet computing, and gaming everywhere, to the explosion of car technologies powering our everyday driving.
IxDA Talk: Connected Objects are Natural Born Storytellers (revisited)Leandro Agro'
----
There is life BEYOND the PIXELS, BEYOND the FRAME of the screen...
Cit. I'm pretty sure there's a lot more to life than being really, really, ridiculously good looking. (Derek Zoolander)
----
We are the consequence of the TOOLS we use.
Placing an object in a pocket, in a car, on a desktop or in customer’s homes means to create a personal, bi-direcIonal, always-on, communication channel.
The INTERNET OF THINGS bridges both the physical and digital worlds, permiang the power of the internet to reach humanity.

We evolve sharing stories
Our Connected Objects started helping us to tell stories, but they might learn to tell their own stories, exactly like CARS that are learning to DRIVE.
What designers should design, today?
Behaviors, Data, Conversations, Mutual Learning, Stories... LIFE
This is NOT a “business like usual” moment into the design industry.
Infuse HUMANITY into everything (or everything it will evolve without it)
A little bit autobiographic deck, that tells how the Design -pushed by technology acceleration- in evolving faster we might expect, becoming more human-centric than ever.
“Design isn't just about shapes or pixels anymore.
Design is the process that shapes product behaviors, communiRes, companies and builds new worlds.”
"We are the consequence of the technologies we use."
Infuse HUMANITY into everything (or everything will evolve without it)
As we contemplate how to manage a tsunami of data, wearable devices are rendering technology invisible. Smaller, faster computers and microchips, tracking and measuring metrics in real-time are revolutionizing how we connect with the world.
Fashion-forward designs, developed to crunch and interpret the numbers faster than we are able to collect them, are analyzing biometrics through everything, from our eyewear to our underwear.
The wearable computing market is expected to hit $19 billion by 2018. And it’s no surprise that our co-evolution with technology is becoming the bridge between mobile communication and the Internet of Things.
Data’s ubiquity – whether push, pull or ambient – can be harnessed for efficiency, knowledge, and utility. This enables us to reframe the least renewable of all elements, time itself.
The Internet of Everything and The Quantified Self
By 2020, analysts predict that we’ll be digitally connected to everything around us. Microchips, sensors, and batteries are shifting devices from our desks, out of our hands and pockets, onto our bodies.
The ongoing capture and analysis of data enhances our self-knowledge, informing The Quantified Self, and drives The Internet of Everything, an evolving digital ecosystem. In the future objects will receive data and respond seamlessly ...the refrigerator that delivers a glass of water based on your hydration level; rooms that self-control their energy output based on who is in them; locks that open as you approach, and smart slippers that detect a fall.
In this shifting paradigm of the observer and the observed, traditional industry verticals, such as health telecommunications, automotive, and entertainment will merge into cross-functional, user-centric innovations.
Author Jeremy Rifkin describes this change as the powerful Third Industrial Revolution. People, machines and every aspect of our work and social lives are connected by big data, advanced analytics and predictive algorithms. If we stay on track, we are headed towards economies powering smarter cities, efficient business, streamlined manufacturing, and renewable energy sources. It began with the Internet and continues with the promise of our wearable future, realized by some of the following innovations.
Designing Our Future: Technologies and Behaviors that Impact DesignMarci Ikeler
As our world becomes increasingly digital, experience design is more important than ever.
And, as experience design gains importance, the discipline and its tools are evolving. The very definition has broadened: rather than considering point-and-click interfaces, experience design is about the way that we engage with technology, the world, and ourselves. As such, it’s no longer the domain of a single expert (a UX designer, IA, or IxD); it’s a view of the broader world that every role must consider.
At Little Arrows, we’re passionate about identifying places where real behavior and technology intersect, and designing solutions to take advantage of these opportunities. These trends in experience design are what we’re excited about for the future.
Topics covered include:
- Everything is an Interface - new interfaces beyond the mouse and screen
- Friction-Free Commerce - evolving ways to pay
- Mobile First, Mobile Everywhere - how mobile interfaces impact design
- Physical / Digital - the disappearing boundaries between the physical and digital worlds
- Surfacing Data - new ways of understanding and consuming information
- Better, Faster, Stronger - how technology can improve our bodies and our selves
Network thinking: Design Perspectives For The Decentralized AgeLeandro Agro'
#Network Society World Congress
This talk is a 3 steps fast forward journey into design. What is design today -aka- the switch of traditional business leadership. Why business and money loves Design (Design Thinking and beyond). Technologies are shaping us faster than we think: Smart connected objects are natural born storytellers. Design rules for a highly networked -post cloud computing- world.
"Human beings no longer have a monopoly
on memory, perception and the elaboration
of knowledge. In fact, we now find classically
human cognitive capabilities in many objects
that fill our homes and offices, or are even
worn around our necks or on our arms.
We are not talking about science fiction here,
but rather a very concrete vision of today’s
product design scenario."
Internet of Things [infusion 5th september 2014]AlquimiaWRG
Let you be infusioned about Internet of Things.
According to Federico, IoT is matter of housewares, entertainment, advertising and obviously business.
Discover what he means when he writes that normal things, when connected, become contextual, funny, meaningful, friendly!
CES 2019 marked the 52nd anniversary of the world’s
largest consumer technology conference, featuring a
daunting 4,500 exhibiting companies stretched over
2.9 million square feet of exhibit space. Over 180,000
people attended, from over 155 countries.
We bring you the Top 10 Toys + Trends at CES 2019 —
our annual take on what rose above the rest and a
mix of the CES stuff that wow'd, woo'd and is worthy of
watching. Here’s to more innovation and exploration
in 2019.
Data is the fuel of the connected world, and aspects like value, trust, transparency and ultimately ownership have been a continuous source for debate. As our technical capabilities and our comfort with and within the connected world evolves, so does the conversation about our habits and practices around customer data. As a product strategy and design company that has been leading the industry for more than four decades, I believe that frog is in a good position to reflect forward.
In this issue of WIN World Insights, we bring you the basics of the latest technological trends. Because, when you begin to understand them, you realize how they will hugely
impact our businesses, our lives and our future.
Discover the Latest Trending Apps and Platforms in 2024mkttotalnow
In this section, we will explore the exciting world of trending apps and platforms in 2024. Stay ahead of the curve with our roundup of the latest innovations and advancements in the tech industry. From cutting-edge software apps to app development trends, we will delve into the realm of the most sought-after digital experiences.
The Consumer Electronics Show (CES) is the worlds leading Technology confrnece held at the start of the year. VCCP have pulled together its thoughts on what this could mean for Advertisers and Brands over the next 6-12 months.
7 top technology trends and what they mean for brand experienceJack Morton Worldwide
Technology drastically impacts every aspect of the world around us these days, but it's harder than ever to integrate technology into live experiences in ways that are relevant, effective and above all seamless.
Discover our top technology trends and what they mean for brands, marketers and brand experience.
Going voice first: What executives should know about the next digital disruptionLuminary Labs
The voice-first paradigm shift requires rethinking everything. But the challenge isn’t new — we’ve been through this before. We look at the current state of voice technology, what we can learn from previous digital disruptions, and how companies can move forward.
The rate at which technology is evolving has made a huge impact on communication technology. The game changing began with mobile phones, then internet and now social media is taking the world over. This change will be leading and changing the nature of how we communicate with people.
With technology the world is becoming a small place and each new technology is taking half the time from its predecessor to reach 1 billion customers. Taking this clue wearable technology is expected to take less than 4 years to reach 1 billion customers.
This presentation highlights new and changing modes of technology and how they will be impacting our daily life. Rise of BIG DATA analytic will chart newer ways for predication analysis.
As an entrepreneur or small business owner, have you ever dreamed of marrying an accountant just so they can do the bookkeeping while you focus on growing your business? Instead, consider how a stack of mobile or desktop technology applications (apps) can help you spend less time on all those tasks small business owners have to manage.
Mindshare collected our insights on the trends from CES 2018, including: Voice Goes Supersonic; Emotion in Motion; Me, Myself & I; Rock’em Sock’em: AR vs. VR.
Launching and managing your social media pagesAgence Tesla
Learn how to set up and manage your social media pages : understand the different social networks, what are the best practices on Facebook, Twitter and LinkedIn, how to set up your account, what is the cybersquatting, how to plan your posts and tweets, where to find the content you share, how to create an editorial calendar, how to use Hootsuite to manage several social networks in the same time, how to moderate and monitor your pages, understand the importance of advertising and how to target your audiences and how to create efficient contests, with a lot of case studies and tools !
Set up a content marketing strategy onlineAgence Tesla
Learn how to set up a content marketing strategy online : editorial strategy, types of content, best practices for content management, writing for SEO, where to find resources and inspiration, including tools & case studies.
How to reach out and engage with your Indonesian audience on social media?Agence Tesla
- Understand Indonesia, a strategic market : some statistics to understand the Indonesian market as a strategic market and how Indonesian people are using social media
- Popular social media platforms in Indonesia : a classification of the most used social networks in Indonesia among different age groups of the population
- Case study: the impact of beverage brands campaigns during Ramadhan - focus on Aqua's campaigns AdaAqua and Aqua242 – an interesting approach mixing social media listening first and confirming the insights with quantitative and qualitative market research
- Conclusion: how to engage with the audience in Indonesia on social media?
- Social media listening by Tesla Insights – our methodology based on social media analytics, manual sentiment analysis, and insights.
More about Tesla Insights : www.teslainsights.com.
Building a website in less than 3h and less than $100! Agence Tesla
This workshop will help any beginner with no HTML skills to build a company or personal website in less than 3 hours and for less than $100. We will show use the most popular CMS Wordpress and the very user-friendly Strikingly.
1) Before you start: hosting and domain names
2) We will accompany you in building your responsive website from A to Z: pick a theme, a domain, a plan, create your account, understand your dashboard, define your sitemap, choose between a multi-page or a single-page website, create your pages and sections, create your menu, customize your homepage, create your "about page and create a blog.
3) We will give you some tips to create impactful and SEO-friendly content (to make sure your website will be found in Google).
4) We will explain you how to read your website statistics, which are the important metrics to track and how to install Google Analytics on your webiste.
Last but not least, we will list the grants that you can ask for a website design and development in Singapore.
Let's start now!
Building your reputation as a small business or an entrepreneur on social med...Agence Tesla
Are you an entrepreneur, a startup or a SME looking for some visibility and leads online?
Here are the slides of a talk we have delivered at the French Chamber of Commerce and Industry in Singapore, in April 2015, to an audience of Entrepreneurs and small business owners.
After a few slides introducing what is the online world and how to make it understanble from a Digital, Social and Mobile perspective, we dive into how Marketing as a trade is being renewed in the digital age.
Market Research is being replaced by Social media listenting. Traditional adversiting in the media is being replaced by online ads, more targeted and traceable. PR is being renewed thanks to new influencers (bloggers, twitter account, chatgroups) that can be identified in order to hit only people relevant to your business.
You will find also a series of free or almost free to use tools to setup a website, create a visual charter and design, produce content and schedule it on social media.
We finish this talk with a focus on Content Marketing, the key of any online strategy, and how your brand, whatever small it is, must act as a media and bring AMAZING content to attract crowds to your website.
We are a social media agency based in Singapore and Paris, ping us at hello@agencetesla.com
Social media: the best of 2014, and perspectives for 2015 - Social commerce, ...Agence Tesla
Quite a huge 2014 year we saw for online marketing overall, and social media in particular. Politics have, again, played a huge rule (sometimes unwantonly) in creating new behaviors. In Asia in particular:
Modi's election in India made him the second most followed politician on Facebook. With 27m fans, he's just behind Obama (The New York Times).
The Hong Kong Protests, and fear of Chinese censorship or network surveillance, propelled a whole series of new behaviors and apps, such as FireChat, which does not require access to the 3G or 4G networks (check this superb webdocumentary).
In Indonesia, the presidential election who made Jokowi the new leader of the 250m population country also showed how strong Twitter was there. Indonesia now makes more than 15% of ALL tweets globally.
A lot of new features have popped-up on our top social media, and a few trends are emerging, such as:
The rise of social commerce with Buy Buttons (Twitter, FB) and in-app shops (especially in messaging apps), and even Money transfer on Twitter and WeChat. YES, we may get close to a world with less banks...
More self-destruct post features, following the success of Snapchat. Instagram has it with Bolt, Facebook adds it as a feature...
Native advertising will, hopefully, help us get rid of banners and low-level ads. Did you know AdBlock is now used by 5% of the world's internet users (Monday Note)?
This month on social media, quite a few new things to notice:
Mobile apps usage increase again...
Even though fewer apps are actually downloaded... In this "winner takes all" competition, early starters and branded apps can hope to make it. It remains difficult to market an app with traditional marketing.
Facebook events for Pages will be promoted right into the Newsfeed...
...and not only on the right hand column. It's a very useful way to get people (your fans, or any other target on Facebook, even your own e-mail database) to get to know you hold an event. Once people are your shop, it's your turn to convert them ; )
Twitter tries to get into e-commerce
After having shown the power of the Cards format, Twitter is now pairing with Amazon to allow Twitter users to save on their wishlist anything they will hashtag with #AmazonWishList
Instagram launches new Business Tools
Ads in self-service are not yet available, but until then, you can still practice your analytics skill with the new set of tools provided by Instagram. You will be able to see insights from the account (such as new followers or impressions) as well as for ads if you have some.
The patch - Social media updates august 2014: Facebook and Twitter Buy Button...Agence Tesla
E-commerce and social media continue their convergence and integration with three great news this month in our review of updates:
- Facebook testing a Buy Button to have ads directly linking to purchase on external retailers. With the large repertoire of possible ads now present on Facebook, it should be a hit!
- Twitter launches an analytics for the Organic Reach of tweets. It shows accounts which tweet more can get up to 30% more followers. We usually advice a pace of a few tweets a day minimum.
- Pinterest helps Shopify stores with Rich Pins, who integrate metadata about price and more
Innovation is Everywhere - Lebanon innovation ecosystemAgence Tesla
Yes, you can innovate in Lebanon, despite the "turmoil", noisy neighbors and a territory you can cross by foot in a few days.
As we explore emerging markets to detect how these countries innovate and foster entrepreneurship and tech ecosystems, we attended Arabnet conference 2014, a great place to collide with the local geeks and a broader generation of entrepreneurs from the Levant region.
MENA is quite a huge place to explore, demographics is poised to increase, and they remain quite an untapped market. This is why we go there to see what happen and share these stories with you.
What's the story behind Lebanon recent wave of innovative startups like Instabeat (connected swim goggles)? Did you know the Central Bank was betting as much as 1% of the local economy to the knowledge economy? And with 12M diasporans for 4M "homeland" citizens, there's quite a network of Lebanese you can leverage when thinking of scaling a startup.
Come with us in this discovery of a tiny country with a giant heart and quite a will for innovation, and follow us on www.innovationiseverywhere.com, we've already been to Malaysia, Iran, Hong Kong, Kenya, and will go to Shenzhen, Nigeria, Chile, Israel...
Because Innovation is Everywhere : )
Innovation is Everywhere - Hong Kong innovation ecosystemAgence Tesla
Hong Kong is a very particular place in China. After a long British rule, it's "Chinese" again, but keeps its identity as the financial hub of Asia.
How Hong Kong is trying to become a startup Hub for both China and Asia? What are the best practices of the local tech ecosystem? What are the startups to remember?
Mixing an analysis of the history of technological innovation, present-day trends and identifying both top connectors and good ideas to foster entrepreneurship, this report aims to give a broad overview of what's happening in Hong Kong right now in 2014.
Innovation is Everywhere is a project where we visit one country per month to discover, explore and share stories on local innovation, startup, and the tech ecosystem.
Follow us on www.innovationiseverywhere.com to get more reports, we also publish our news in tech blogs here and there.
Startups SXSW 2014: Revue des finalistes de l'Accelerator officiel (8-9 mars ...Agence Tesla
SXSW est l'un des plus grands festivals dédiés aux web-technologies.
Chaque année, l'Accelerator est la compétition officielle qui fait et défait les tendances des startups : en 2007, Twitter avait su convaincre les early adopters du festival, puis en 2010, Foursquare.
En 2014, près de 50 startups se battent dans 6 catégories: Enterprise et Big Data, Entertainement et Content, Health Technologies, Innovative World, Social Technologies et Wearables
Cette revue fait partie du projet Innovation is Everywhere, une exploration du monde des startups piloté par Agence Tesla, soutenu par la Web School Factory et l'Innovation Factory
Rock my Ecosystem - Kenya innovation ecosystemAgence Tesla
Innovation has no place in a global world, it’s everywhere
Innovation ecosystems can learn from one another
Local context matters and should be a source for innovators
This is why…
We’re on a world tour of innovation ecosystems!
This report talks about the Iran startup and innovation ecosystem as of 2013. We've already covered Malaysia, Kenya and Belgium in similar ways.
Contact us for more info!
Startups from Africa (2013) following the Savannah Fund Demo Day in Nairobi, ...Agence Tesla
African tech is big, and growing.
Kenya, and capital city Nairobi, are one of the epicenter of tech and startups in Africa.
After attending Afrikoin, a conference on mobile money and digital currencies, the Savannah Fund, an early stage VCs based in Nairobi, showcased 4 startups.
Say hi to Zished (gifting for the diaspora, Ghana), Inforex (better forex information, Uganda), Instaid (Digitizing aid paper vouchers, Kenya) and Zatiti (mobile e-commerce websites for businesses, Kenya).
We'll be publishing shortly our "Innovation Ecosystem" analysis of Kenya as well, and more is on martinpasquier.com blog
The Patch, Dec. 2013: Google+ is your (workplace's) friend, Pinterest getting...Agence Tesla
In this end of year, social media networks keep innovating and differentiating to attract users and tempt advertisers to bet on their platforms. The "battle for the teens" we talked of last month keep raging, with Facebook admitting losses.
As always, a few trends emerge from the mass of data we have compiled this month to make them more actionable.
Google+ keeps improving a lot and becomes quite a good place for collaborative work and your office place. Seriously, stop thinking of followers or fans on Google+, it's just not about that. In addition to the quite cool Circles, Hangouts, Communities already there, Google+ adds this month Restricted Communities to make it your internal social network for employees. Hangouts too are becoming increasingly easy to use within a corporation.
With Streak, a CRM tool integrated to Gmail (and Google Apps if you use them as a business), and Drive (Google's cloud, which integrates the best to date shared document system with Google Docs), Google becomes a one-stop-shop for the connected workplace. Yes, this is social media too, far from the Likes and campaigns we also practice, but ROI in terms of productivity, ease of use and price is very clear.
This month also shows that money helps, if we had any doubt. Pinterest, after more than $200m of funding, is expanding both geographically (Nordic countries) and in terms of features. With "Place Pins", they transform visual curation and bookmarks into inspirational maps. The best thing? With a "booking" button to be integrated soon, it will confirm its position as a key driver for traffic and conversation.
Advertising keeps maturating slowly but surely: Instagram ads reaches 3-5% conversion rates, Twitter intertwines TV and Twitter ads with great results, and even good old Facebook now allows for micro-targeted ads. How about a (social) offer for women actively buying women's accessories, or for auto intenders of the last Subaru? This is all possible now!
We wish you a fruitful last month of 2013, and meet you again with The Patch early January. We will *not* make any predictions, forecast or bullshit for 2014, but we'll probably wrap-up the best of last year.
Agence Tesla
Rock my Ecosystem - Iran innovation ecosystemAgence Tesla
Innovation has no place in a global world, it’s everywhere
Innovation ecosystems can learn from one another
Local context matters and should be a source for innovators
This is why…
We’re on a world tour of innovation ecosystems!
This report talks about the Iran startup and innovation ecosystem as of 2013. We've already covered Malaysia, Kenya and Belgium in similar ways.
Contact us for more info!
Rock my Ecosystem - Malaysia innovation ecosystem Agence Tesla
Innovation has no place in a global world, it’s everywhere
Innovation ecosystems can learn from one another
Local context matters and should be a source for innovators
This is why…
We’re on a world tour of innovation ecosystems, starting with Kuala Lumpur, Malaysia!
1. Startups @ SXSW 2014
Review of the finalists of the Accelerator
Showcase by
Agence Tesla, Bluenod,
Web School Factory et Innovation Factory
2. Every year, more than 500 startups apply for a place in the finals of SXSW,
one of the biggest tech festivals in the world
Twitter (2007) and Foursquare (2010) have been past winners, and overall,
finalists have raised about $600m
SXSW 2014 takes place in Austin, from March 7th to 16th
The finals of the Accelerator takes place on the 8th and 9th
There are 48 finalists in 6 categories
4. Enterprise & Big Data
AddSearch, an on-site search engine
AddSearch is an on-site search engine, that you can also use from any mobile device
5. Enterprise & Big Data
Addy, a URL for each location and venue
Addy transforms a location in a unique URL, that you can share anywhere, for an event on
Whatsapp, a delivery address for your business, and more
6. Enterprise & Big Data
Databox, the mobile dashboard for businesses
Databox is a mobile dashboard for businesses to aggregate any kind of data they want:
Analytics, business data, customer insights or any other source relevant to them
7. Enterprise & Big Data
Shelfbox : when consumers demand promotions
Shelfbox turns round the typical promotion by putting into the hands of consumers, via a
dedicated box in shops, the power to demand a promotion
8. Enterprise & Big Data
Trustev: better identification for lesser fraud
Trustev offers to improve identity authentification for e-commerce websites, to decrease
fraud and increase sales
9. Enterprise & Big Data
Evosure makes underwriters go digital
Evosure has undewriters of the insurance industry go digital. So far, in the US, 200 000
underwriters deal most of their $280bn revenues on paper.
10. Enterprise & Big Data
Fieldwire connects construction and collaborative platform
FieldWire help the construction industry to manage projects, dispatch tasks and track data
on each worker
11. Enterprise & Big Data
Map-D, faster and better data-visualisations
Map-D enhances data-visualisations for any type of data-sets, social media flows of tweets
to open-data sets from a city
13. Entertainment & Technologies
Artiphone, half-instrument, half-interface, all customisable
Artiphon is an amazing new music instrument, fully customisable, which will help you to
learn faster and better, and play with friends.
14. Entertainment & Technologies
Eyeris reads people’s emotion when watching ads
Eyeris Technologies detects through a webcam the emotions of the user when he/she sees
an advertising. A long-time pet theme for marketers and, to be true, a very boring one.
15. Entertainment & Technologies
Fliptu optimizes the fan/star relationship
Fliptu aggregates the content of your favorite star and will distribute goodies whenever you
share his/her news
16. Entertainment & Technologies
MentorMob for crowdsourced tutorials
MentorMob crowdsources tutorials in the Lifestyle categories, with an ambition, « access
to all the world’s knowledge », just like Google or Wikipedia.
17. Entertainment & Technologies
NamoMedia for easy in-stream ads
NamoMedia is a great app which transforms the content of your website into in-stream
ads, on Facebook and Twitter. Forget the banner creation and crappy placement on mobile
games.
18. Entertainment & Technologies
PlayCanvas, a cloud-hosted 3D Games dev platform
PlayCanvas is a cloud-hosted 3D game development platform where devs can also interact
and share files or tips
19. Entertainment & Technologies
SonarDesign, to embed your creations easily
SonarDesign help creatives to share and embed their creations easily on any device, and to
monetize it
20. Entertainment & Technologies
Waygo, the Chinese-English translation app
Waygo, already a winner of Echelon in 2013, is an amazing app translating through the
lense of the camera menus of Chinese restaurants.
22. Health Technologies
ActiveProtective prevents your falls
ActiveProtective helps toddlers and the
elderly to less suffer from falls with
sensors combined to small cushion, like
airbags, and you can wear them or
position them in your house.
23. Health Technologies
AdhereTech, the smart pill box
AdhereTech is a smart pill box. It will remind you to follow your prescription with light
signals, SMS, and e-mail notifications.
24. Health Technologies
Kinsa, a connected thermometer
Kinsa wants to map in real-time the
health of large population.
The thermometer will upload on a map
all data taken, and it costs only $20
25. Health Technologies
Pixie Scientific, the smart diapers
Pixie Scientific designed these smart diapers to follow track of your toddler’s health thanks
sensors to detect, on the skin, a series of potential symptoms.
26. Health Technologies
Plantiga, the smart shoe
Plantiga, is a smart shoe which collects a lot of data on your motion, and also on your
global balance. The dedicated app helps you to correct what can be.
27. Health Technologies
SensibleBaby to remote-control your baby
Sensible Baby helps parents track remotely
their toddler’s health.
A small widget will be able to track the
temperature of the room, the motion of the
baby, and also its position (on the back, on
the belly…)
28. Health Technologies
ThriveOn, a smarphone coach
ThriveOn, helps us to follow the HBI
program, which has been designed to be a
sort of personal coach on wellness, with
insights ranging from nutrition to psychology
29. Health Technologies
YingoYango improves patient/hospital relationship
Yingo Yango, connects patients
and their hospital or caring
institution to follow up on
prescriptions and treatments.
The objective is to lower readmissions, a costly
phenomenon for both patients
and the healthcare insurance
system
31. Innovative World Technologies
CubeSensors for a better environment control
CubeSensors are amazing cubes you can put wherever you want at the office or home.
They will record indicators on humidity, temperature and air composition so that you can
keep a healthy environment.
32. Innovative World Technologies
InsideMaps virtualizes your space to choose better
furniture
InsideMaps helps you choose furniture by mapping out your office or home and then
placing any type of new goods in a virtual space to check if it fits or look well
35. Innovative World Technologies
Plum controls remotely your lights
Plum helps us to control remotely our lights (home or office). They look like Nest in a way,
and have raised more than $300k on Kickstarter
36. Innovative World Technologies
Synbiota, a Github for DNA
Synbiota is an open-source sharing platform and library for professionals or hackers in the
DNA and biosynthetics industry
37. Innovative World Technologies
EyeTribe, eye-controlled interfaces
The Eye Tribe helps user control interfaces through the motion of the eyes, so that you can
relax your hands (and have a headache?)
38. Innovative World Technologies
Viddyad, easy corporate videos for SMEs
Viddyad helps SMEs and business owners to create corporate videos on a budget and with
almost no skills.
40. Social Technologies
Ansa, a Snapchat-like chat
Ansa is a Snapchat-like app which keeps
conversations private and destructible.
Where it’s puzzling is that you can actually
« recall » a destroyed conversation
41. Social Technologies
Connect puts our contacts on a map
Connect puts on the map the list of our contacts, from LinkedIn to Find my Friends on iOs.
Hard to see the value except the fact *they* will get your contacts information
42. Social Technologies
Felt, the postcard designed on an iPad, sent IRL
Felt will make your iPad picture a postcard, with the possibility to write event a hand
message on it.
43. Social Technologies
MobiSocial, a WhatsApp where we keep our data
MobiSocial is another of these social networks promising users they will keep their own
data. Hard to see how they could get traction after App.net
44. Social Technologies
PPLConnect, put your smartphone anywhere
PPLConnect will make your smartphone (and its apps and call function) work from any
device: tablets and desktop PCs
45. Social Technologies
Samba, reactive video messaging
Samba.me mixes video messages with a « reactive » feature which, still undevelopped, is
hard to understand
46. Social Technologies
Surfly, easy screen-sharing with a unique URL
Surfly improves screen-sharing with a simple system of URLS, meaning you don’t need
anymore a Skype Premium account to share a website and explain it. Useful for webinars
and to show your grandma how to publish on Facebook
47. Social Technologies
Terranova, find what/who you like
Terranova wants to be your Personal Assistant to help you find things, meet people, like if
you needed an app for that actually.
49. Wearable Technologies
Nymi, heart rate as a password
Nymi is a wearable device which knows your heart rate and use it to authentify sessions,
login online and even open your car
50. Wearable Technologies
Fashion Lab to scan fashion on the go
Fashion Discovery Labs allows anyone with Google Glasses to scan a person, and know
where his/her garments come from
51. Wearable Technologies
JonLou, when Italian design meet MIT
Jon Lou is a commong brand associating an Italian designer and a team from the MIT. No
visual yet of the connected fashion they are designing.
52. Wearable Technologies
Kiwi, the IFTTT for real life
Kiwi Wearable Technologies is an IFTTT for real life. When you wake up, it launches the
coffee machine. When you get out of the fitness room, it records your data on any app you
like. Superb device and set of triggers.
53. Wearable Technologies
The Nex Band, a smart and customisable wristband
The Nex Band is a smart wristband you can actually customize. The different « pearls » can
each fulfill one function, such as notify when you receive a Facebook message, or when a
friend challenges you in a game, or when you are near a geofencing area.
54. Wearable Technologies
P. Von Dongen invents solar clothing
Pauline van Dongen is a designer mixing solar
panel technology with clothing.
The result is completely absurd.
55. Wearable Technologies
People+, to know all about your contacts
People+ is a smart contact app which will enrich any of them with data from their social
media or profile pages, so that you know more of them than a mere contact number
56. Wearable Technologies
Skully, the smart helmet for motorcycles
Skully Helmets launches a helmet with intelligent features, a backward facing camera and
location/navigation data.
57. Thanks!
This review is part of Innovation is Everywhere,
Powered by Agence Tesla, Bluenod, Web School Factory and
Innovation Factory
martin.pasquier@agencetesla.com