Guido Ghedin – Welcome to 2014

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This document discusses the growing number of internet and mobile users worldwide. It notes that over 2.3 billion people use the internet, most of whom are located in Asia. It also highlights trends regarding the rise in mobile internet users and growing social media platforms like WeChat that have hundreds of millions of users generating over 20 billion messages per day. The overall message conveyed is that digital technologies are massively widespread globally and that the future of internet users lies in regions like Asia.

THE PEOPLE INSIDE THIS CIRCLE

YOUNG
DIGITAL
LAB

ARE MORE THAN THE PEOPLE OUTSIDE OF IT

LA MAGGIOR PARTE DEGLI UTENTI

INTERNET DEL FUTURO È QUI

IN ATTESA DI SMARTPHONE

CINESI A BASSO COSTO

2000M
1600M
1200M
800M
400M

DESKTOP USERS
MOBILE USERS
2007

2009 2011 2013

COSA FARE
ONLINE?
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send

Session: "Founders inventing the future" @ jboye arhuus conference 2014 Today, you might be concerned about Customer Experience Management. 10 years from now, the business you are in today might not even exist anymore. When the Internet of Things happens for real, change will be very swift, and it will touch every enterprise. Your business will turn into a Digital Business – or fail. So how can you ride the shock waves of a changing web? Many marketing teams commit too quickly to a single vendor’s promise of solving all your issues right here, right now. We believe that to succeed in an ever changing web, your most important decision today is that of the web infrastructure. It should be solid, flexible, ease-to-use and highly customizable, be mobile-ready and be able to integrate with anything quickly -– from CRM to ERP to E-commerce to a myriad of marketing tools. In other words, it needs to take into account that the future is uncertain, with or without the disruption of the internet of things and the rise of digital business. To go there, we propagate an Open Suite approach – in essence the choice of a solid platform that allows you to quickly integrate whatever you need most, a platform that allows you to unify your customer communication and interaction and to combine the best available tools for the job without any vendor restrictions. The talk will introduce you to the coming age of digital business, highlight the benefits an Open Suite approach to your web infrastructure and prepare you for your future as a digital business manager.

The Open Suite Approach: Ride the Shock Waves of a Changing Web

Magnolia

Today, you might be concerned about Customer Experience Management. 10 years from now, the business you are in today might not even exist anymore. When the Internet of Things happens for real, change will be very swift, and it will touch every enterprise. Your business will turn into a Digital Business – or fail. So how can you ride the shock waves of a changing web? Many marketing teams commit too quickly to a single vendor’s promise of solving all your issues right here, right now. We believe that to succeed in an ever changing web, your most important decision today is that of the web infrastructure. It should be solid, flexible, ease-to-use and highly customizable, be mobile-ready and be able to integrate with anything quickly -– from CRM to ERP to E-commerce to a myriad of marketing tools. In other words, it needs to take into account that the future is uncertain, with or without the disruption of the internet of things and the rise of digital business. To go there, we propagate an Open Suite approach – in essence the choice of a solid platform that allows you to quickly integrate whatever you need most, a platform that allows you to unify your customer communication and interaction and to combine the best available tools for the job without any vendor restrictions. The talk will introduce you to the coming age of digital business, highlight the benefits an Open Suite approach to your web infrastructure and prepare you for your future as a digital business manager.

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