1998
UNICORNS
CENTAURS
PONIES
> 1$ BILLION VALUATION
> 100$ MILLION
> 10$ MILLION VALUATION
GLOBAL NETWORK PLATFORMS
DEEP AI
FLUID DATA
ROBOTICS
GLOBAL NETWORK PLATFORMS FLUID DATA
DEEP AI ROBOTICS
NETWORKS
RUN ON
PLATFORMS
G A F A A
G A F A A
M A F I A
1.6 BILLION 1 BILLION 700 MILLION 350 MILLION
MOBILE
2013: NO MOBILE STRATEGY
2014: MOBILE FIRST STRATEGY
2015: MOST REVENUE FROM MOBILE
2/5
OF ALL MOBILE MINUTES
ARE ON FACEBOOK/INSTAGRAM
G A F A A
G A F B A T
GLOBAL NETWORK PLATFORMS
DEEP AI
FLUID DATA
ROBOTICS
Take it to the LIMIT
Limit (PRIVACY) =
t➞➁nd leg
SILICONVALLEY
IS CHANGING
THE BIG SHIFT IN
SILICONVALLEY
SILICONVALLEY
SHIFTS FROM BEING
THE HIGH TECH CAPITAL
OF THE WORLD
TO
THE INDUSTRY DISRUPTION CAPITAL
OF THE WORLD
SILICONVALLEY
IS CHANGING
BECAUSE THE ROLE OF
TECHNOLOGY
IS CHANGING
Plantation
Controlled, predictable, planned
Rainforest
Organic, serendipitous, interconnected
A new paradigm for innovation
weedscrops
Rules of the Plantation
for Production
Rules of the Rainforest
for Innovation
1.Break rules and dream
2.Open doors and listen
3.Trust and be trusted
4.Seek fairness, not advantage
5.Experiment and iterate together
6.Err, fail, and persist
7.Pay it forward
1.Excel at your job
2.Be loyal to your team
3.Work with those you can depend on
4.Seek a competitive edge
5.Do the job right the first time
6.Strive for perfection
7.Return favors
Efficiency - Productivity - Profitability - Scalability Radical - Serendipity - Fail Forward - Non Linear
"GM has a dysfunctional
corporate culture,
embedded in a deeply
'siloed' way of working"
"We have to change GM.
Today, everyone colors inside
the lines of their own precise
job description without
thinking independently or
holistically."
"Our industry will see more change
in the next 10 years
than it has in the past 50 years.
All of a sudden, the competitive
landscape has shifted entirely."
A COMPANYNEEDS STRUCTURE
A COMPANYNEEDS AN ORG CHART
GLOBAL NETWORK PLATFORMS
DEEP AI
FLUID DATA
ROBOTICS
GLOBAL NETWORK PLATFORMS
DEEP AI
FLUID DATA
ROBOTICS
1997
2011
ALPHAGO
ALPHAGO
2016
ALPHAGO
GLOBAL NETWORK PLATFORMS
DEEP AI
FLUID DATA
ROBOTICS
Autonomous Drones
GLOBAL NETWORK PLATFORMS
DEEP AI
FLUID DATA
ROBOTICS
Norbert Wiener
Alan Turing
John McCarthy
RADICAL
INNOVATION
64K 64Gx 1,000,000 =
YOUR CHILD
MIGHT NEVER
NEED A
DRIVER'S LICENSE
JOBS THAT HAVE
AN EXPIRY DATE:
#16
DRIVING INSTRUCTOR
JOBS THAT HAVE
AN EXPIRY DATE:
#17
TRUCK DRIVER
JOBS THAT HAVE
AN EXPIRY DATE:
#18
AIRLINE PILOT
JOBS THAT HAVE
AN EXPIRY DATE:
#19
TAXI DRIVER
+
#19
TAXI DRIVER
vs
JOBS THAT HAVE
AN EXPIRY DATE:
#20
UPS DELIVERY AGENT
Societal Economical
Technological
Societal Economical
Technological
Customers
Structures Strategy
20th Century 21st Century
Large
Slow
Stable
Enclosed
Dative (to/for)
Scale
Fast
Agile
Porous
Ablative (by, with)
Standalone Networked
CAN
COMPANIESREALLY, REALLY
RE-INVENT
THEMSELVES ?
Exciting !
OPTIONALITY
DAY AFTER TOMORROW
* CREDITS to MARK LESLIE
DAY
AFTER
TOMORROW
TIME
ATTENTION
BUDGET
TALENT
VALUE
CREATION
TIME
ATTENTION
BUDGET
TALENT
VALUE
CREATION
DAY
AFTER
TOMORROW
TO
MORROW
DAY
AFTER
TOMORROW
TIME
ATTENTION
BUDGET
TALENT
VALUE
CREATION
TO
DAY
TO
MORROW
DAY
AFTER
TOMORROW
TIME
ATTENTION
BUDGET
TALENT
VALUE
CREATION
TO
DAY
TO
MORROW
DAY
AFTER
TOMORROW
TIME
ATTENTION
BUDGET
TALENT
VALUE
CREATION
70% 20% 10%
TO
DAY
TO
MORROW
DAY
AFTER
TOMORROW
TIME
ATTENTION
BUDGET
TALENT
VALUE
CREATION
TO
DAY
TO
MORROW
DAY
AFTER
TOMORROW
TIME
ATTENTION
BUDGET
TALENT
VALUE
CREATION
CURRENT
VALUE
FUTURE
VALUE
LONGTERM
VALUE
TO
DAY
TO
MORROW
DAY
AFTER
TOMORROW
SOY TO
DAY
TO
MORROW
DAY
AFTER
TOMORROW
TO
DAY
TO
MORROW
DAY
AFTER
TOMORROW
TIME
ATTENTION
BUDGET
TALENT
VALUE
CREATION
TIME
ATTENTION
BUDGET
TALENT
VALUE
CREATION
DAY
AFTER
TOMORROW
THE BREWING
OF A STORM
ORGANIZING
DAY AFTER TOMORROW
HOW DO CORPORATES WORK WITH STARTUPS ?
JOHNSON & JOHNSON
INNOVATION LABS
VODAFONE INNOVATION

CO-CREATION LABS
INTERNATIONAL AIRLINES GROUP
INNOVATION CATAPULT
MASTERCARD
LABS
SAN DIEGO
LONDON
SILICONVALLEY
DUBLIN
HOW DOYOU ORGANIZE FOR THE
DAY AFTER TOMORROW ?
DAY AFTER TOMORROW
SEPARATE ENTITY
Day-After-Tomorrow Entity
Separate from Core Business
CATAPULT
DISRUPTION
Overarching Cross-Business
Fast-Rhythm Agile Innovation
DAY AFTER TOMORROW
REMOTE SILO
Day-After-Tomorrow Unit
Optimum Distance from Core
HOLOCRACY
ORGANIZATION
Hierarchy of People
Hierarchy of Work
DAT NETWORK
ORGANIZATION
Micro-Enterprises
Catfish Management
DAT PORTFOLIO
ORGANIZATION
Frozen - Fluid Cycle
Beyond One-Size-Fits-All
INTEGRAL
DISRUPTION
Full Fledged Total
Integral Disruption. Every Pore.
CUSTOMER CO-CREATION
DAT LABS
Agile Co-Creation
Customer as DAT Partner
THE
DISRUPTIONCOMMITTEE
DAY
AFTER
TOMORROW
WHAT'S YOUR
DAY-AFTER-TOMORROW
STRATEGY ?
GLOBAL NETWORK PLATFORMS
DEEP AI
FLUID DATA
ROBOTICS
HOW WILLYOU
TACKLE THE NEXUS OF FORCES?
WHAT'S THE CHART
THAT SCARES THE LIVING DAYLIGHTS
OUT OFYOU ?
AREYOU READY ?
0 TO 1
BRING AN IDEA
TO LIFE
1 TO N
BRING A PRODUCT
TO SCALE
HOW WILLYOU BALANCE
0 TO 1 with
1 TO N ?
SOY TO
DAY
TO
MORROW
DAY
AFTER
TOMORROW
HOW MUCH

SHIT OFYESTERDAY
AREYOU CLEANING UP ?
OIL RIGS
PRISONS
AND
SCHOOLS
1717
Obedient workers for the mines.
Obedient soldiers for the army.
Well-subordinated civil servants to government.
Well-subordinated clerks to industry.
Citizens who thought alike about major issues.
OIL RIGS
PRISONS
AND
SCHOOLS
OIL RIGS
PRISONS
AND
SCHOOLS
“Confidence is what you have before
you understand the problem.”
— Woody Allen
Inspiration Sources /Recommended Research
Organizations become Networks
Stanley McChrystal: "My Share of the Task"
Shark Fin Innovation
"Big Bang Disruption" by Larry Downes and Paul Nunes
SiliconValley becomes the industry-disruption capital of the world
Mark Zawacki at 650 Labs (www.650labs.com)
The Collaborative Economy Honeycomb
Crowd Companies™ by Jeremiah Owyang
Peter Hinssen - The Day After Tomorrow
Peter Hinssen - The Day After Tomorrow

Peter Hinssen - The Day After Tomorrow