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Virtual Presence Management at Magnolia Amplify Miami 2013


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Today's enterprises all have a website. A manifestation of web content, text, images and multimedia, delivered across various online channels. However, the web and its users are not what they used to be and it's no longer enough to rely on static brochureware websites. These days, users demand convenient and integrated online services.

Where enterprise sites start to differ, is in their innovative use of back-end IT systems and data to develop unique online services and deliver more intimate web experiences.

By offering more online services, such as e-booking and provision of information and putting less demand on physical resources e.g. call centers and retail stores, companies can save costs and develop stronger online relationships with customers and end users.

This talk presents Magnolia's vision and the existing technology to make VPM a reality. It also looks at how VPM and WEM differ in their viewpoint.

These slides have been presented at the Magnolia Amplify Miami 2013 event, and the second part of the talk was held by Matt Arriaga of Manatee County, who presented the Virtual Presence they have built to provide more and better service to their community through the concepts and technology presented here.

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Virtual Presence Management at Magnolia Amplify Miami 2013

  1. 1. Manage your Presence, not your Content Boris Kraft, CTO & Co-Founder Magnolia International Ltd. 7.3.2013 Miami1 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. Image:
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  3. 3. no thanks!3
  4. 4. 4 Photo © Boris Kraft. All Rights Reserved
  5. 5. VPM provides people the opportunity to interact with organizations through virtual channels instead of a physical location5
  6. 6. 6 Photo © Boris Kraft. All Rights Reserved
  7. 7. 7
  8. 8. VPM Can be Disruptive Amazon replaces bookstore chains Craigslist replaces newspaper classifieds Online travel sites replace travel agencies8
  9. 9. Virtual Presence is the people’s API to your organization9
  10. 10. Virtual Presence Maturity Scale10
  11. 11. Virtual Presence Management Apps Integration CMS Publishing11
  12. 12. CMS: UI for a Set of Core Services repository storage publishing / STK scalability security data import / caching observation workflow / BPM … (many more)12
  13. 13. Integration Spring Integration: Blossom Grails Integration: Maglev Java Platform Data Module, Importer Standard Web Technologies13
  14. 14. Multi-Channel Publishing STK • Web Templates –Desktop • Mobile Templates – Tablets, Smartphones Many others • Newsletter • Point of Sales • Mobile Apps • …14
  15. 15. 15
  16. 16. Example Virtual Presence Technology Chain16
  17. 17. Caching, Enriching Publishing data17
  18. 18. How does VPM relate to Web Experience Management?18
  19. 19. WEM’s driver is the wish to optimize revenue for existing customer interactions19
  20. 20. WEM is all about personalization – bringing the right content to the right person at the right time.20
  21. 21. Instead of this…21 Photo © Boris Kraft. All Rights Reserved
  22. 22. You might prefer this?22 Photo © Boris Kraft. All Rights Reserved
  23. 23. Virtual Presence Management looks at the world from the customer’s perspective How can an organization generate more value for their clients/members/citizens/ employees?23
  24. 24. 24
  25. 25. Learn more: