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Today's enterprises all have a website. A manifestation of web content, text, images and multimedia, delivered across various online channels. However, the web and its users are not what they used to be and it's no longer enough to rely on static brochureware websites. These days, users demand convenient and integrated online services.
Where enterprise sites start to differ, is in their innovative use of back-end IT systems and data to develop unique online services and deliver more intimate web experiences.
By offering more online services, such as e-booking and provision of information and putting less demand on physical resources e.g. call centers and retail stores, companies can save costs and develop stronger online relationships with customers and end users.
This talk presents Magnolia's vision and the existing technology to make VPM a reality. It also looks at how VPM and WEM differ in their viewpoint.
These slides have been presented at the Magnolia Amplify Miami 2013 event, and the second part of the talk was held by Matt Arriaga of Manatee County, who presented the Virtual Presence they have built to provide more and better service to their community through the concepts and technology presented here.