Well over 1 million books are published each year while digitization allows 1,000 pages to be scanned per hour. Traditional media like newspapers are declining while digital media like mobile apps and online content grow rapidly. New forms of online content now reach hundreds of millions yet existed just a few years ago, showing how quickly the media landscape changes. Social media has become crucial to business success or failure as new generations who grew up with digital media come to outnumber older generations.