On April 1st, 2010 Tom Ruwitch of MarketVolt and Aaron Corson of MarketPath hosted a seminar for marketers called The One-Two Punch: How to Combine Email & Direct Mail for Knockout Marketing Results at Spazio's in St. Louis. The event and integrated campaign used to promote it, was a resounding success and ultimately led to over 170 leads for their respective businesses.
Marketing Your Technical Communication Services Internally and ExternallySaul Carliner
Whether working internally or externally, technical communicators work as service providers. By actively promoting—marketing—our work, we promote strong relationships with our internal and external clients, satisfaction with our work, and build interest in the full range of services that we provide. This session provides an introduction to marketing technical communication processes in services, including reasons for marketing, the effective use of online and social media to make people aware of our services, and the use of well-timed messages to build and maintain relationships with internal and external stakeholders.
SaaS (Software as a Service) has singlehandedly emerged as the single largest disruption in business model in the last decade. SaaS companies suddenly made available enterprise quality technology to people (and businesses) across the world. SaaS public companies made ~$70Bn (at a ~70% gross profit) while adding ~$700Bn in MCap on the Nasdaq.
But there is one thing that sets SaaS apart. A 70% gross profit means that the every $1 of revenue can add $0.70 to your profits & $9.5 to your enterprise value. Which makes for – Pricing, the single largest needle spinner (after the product and service, of course) in a SaaS companies life. Looking for that one small thing that makes a big change? Start here.
Disclaimer: Please note that these are our views are based on our experience in being advisors and working hands-on with various organizations. They are for the limited purpose of educating the leaders of a company. The rationale and the procedure to be followed can vary significantly based on the context, stage, exact nature & size of the business.
Marketing Your Technical Communication Services Internally and ExternallySaul Carliner
Whether working internally or externally, technical communicators work as service providers. By actively promoting—marketing—our work, we promote strong relationships with our internal and external clients, satisfaction with our work, and build interest in the full range of services that we provide. This session provides an introduction to marketing technical communication processes in services, including reasons for marketing, the effective use of online and social media to make people aware of our services, and the use of well-timed messages to build and maintain relationships with internal and external stakeholders.
SaaS (Software as a Service) has singlehandedly emerged as the single largest disruption in business model in the last decade. SaaS companies suddenly made available enterprise quality technology to people (and businesses) across the world. SaaS public companies made ~$70Bn (at a ~70% gross profit) while adding ~$700Bn in MCap on the Nasdaq.
But there is one thing that sets SaaS apart. A 70% gross profit means that the every $1 of revenue can add $0.70 to your profits & $9.5 to your enterprise value. Which makes for – Pricing, the single largest needle spinner (after the product and service, of course) in a SaaS companies life. Looking for that one small thing that makes a big change? Start here.
Disclaimer: Please note that these are our views are based on our experience in being advisors and working hands-on with various organizations. They are for the limited purpose of educating the leaders of a company. The rationale and the procedure to be followed can vary significantly based on the context, stage, exact nature & size of the business.
White paper on the success of modernized telesales approaches in large sales cycles. Telesales 2.0™ is the #1 way to engage with technology stakeholders, progress your pipeline and retain opportunities to realize revenue.
An in-depth look at the process involved in nurturing a prospect into a sales-ready lead – with or without the help of marketing automation platforms.
You'll learn:
-What lead nurturing really means
-How lead nurturing can be used throughout the customer lifecycle
-How to tell if you need a marketing automation platform
-The most effective lead nurturing tactics from email marketing, social media and webinars to in-person events
-The top 10 tips to get your lead nurturing program off the groun
Marketing And Its Future Metrics Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Marketing And Its Future Metrics Proposal PowerPoint Presentation Slides.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2Serrsm
2016 Lead Nurturing Report In Partnership With Salesforce PardotVeena Glover
Lead nurturing is a powerful marketing strategy and it is evident that marketers would like to continue reaping the rewards of their nurturing programs by setting a variety of objectives that revolve around this indispensable tool.
emedia and Pardot set out to discover the latest and greatest lead nurturing strategies currently deployed by the top tier marketers to drive their prospects through the buying cycle.
This report draws its conclusions from a 2016 survey that polled a large sample of B2B marketers based in EMEA and US/NA.
Insight into the mind of your peers: Discover the benefits that marketers have reaped, challenges they've faced and the future goals that they're now aspiring to.
You'll find top tips on numerous topics including segmenting data, personalising programs and marketing automation. This report will fuel your future plans and help you to design and implement successful lead nurturing campaigns.
Performance Marketing is evolving into a multi-channel discipline. Advertisers and media partners need more advanced tracking and reporting to ensure the efficiency and performance of their campaigns and Users/Customers.
White paper on the success of modernized telesales approaches in large sales cycles. Telesales 2.0™ is the #1 way to engage with technology stakeholders, progress your pipeline and retain opportunities to realize revenue.
An in-depth look at the process involved in nurturing a prospect into a sales-ready lead – with or without the help of marketing automation platforms.
You'll learn:
-What lead nurturing really means
-How lead nurturing can be used throughout the customer lifecycle
-How to tell if you need a marketing automation platform
-The most effective lead nurturing tactics from email marketing, social media and webinars to in-person events
-The top 10 tips to get your lead nurturing program off the groun
Marketing And Its Future Metrics Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Marketing And Its Future Metrics Proposal PowerPoint Presentation Slides.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2Serrsm
2016 Lead Nurturing Report In Partnership With Salesforce PardotVeena Glover
Lead nurturing is a powerful marketing strategy and it is evident that marketers would like to continue reaping the rewards of their nurturing programs by setting a variety of objectives that revolve around this indispensable tool.
emedia and Pardot set out to discover the latest and greatest lead nurturing strategies currently deployed by the top tier marketers to drive their prospects through the buying cycle.
This report draws its conclusions from a 2016 survey that polled a large sample of B2B marketers based in EMEA and US/NA.
Insight into the mind of your peers: Discover the benefits that marketers have reaped, challenges they've faced and the future goals that they're now aspiring to.
You'll find top tips on numerous topics including segmenting data, personalising programs and marketing automation. This report will fuel your future plans and help you to design and implement successful lead nurturing campaigns.
Performance Marketing is evolving into a multi-channel discipline. Advertisers and media partners need more advanced tracking and reporting to ensure the efficiency and performance of their campaigns and Users/Customers.
What Skills do B2B Marketers Need to be Truly Effective in 2014?Klaxon
Presentation delivered by Andy Bargery of Klaxon at a conference in London called The Evidence, March 2014.
The conference was organised by B2B Marketing Magazine and revolved around entries into the B2B Marketing Awards in 2013. This presentation was based on the submissions to those awards.
This presentation aimed at small businesses and entrepreneurs talks about how to be strategic with marketing. There are several bonus slides discussing how to use social media at the end of the presentation.
This presentation helps small businesses develop strong brand messages, identify target markets, and develop clear strategies to deliver messages to each market effectively throughout the year. Additional advice is provided on what basic marketing materials and processes should be developed, how to set a realistic marketing budget, and how to track efforts.
Marketing within Recruitment - The Swiss Army Knife of Modern Day Recruitment...Colleague Software
The role of marketing throughout the contemporary recruitment landscape is evolving – and fast. Marketing professionals able to adapt to unfeasibly quick changes and lead strategies across a sector so domineeringly dynamic, really have become the Swiss Army knife of modern-day recruitment performance. Once it was the recruiter making all the business decisions: now this role is the domain of the marketer.
From employer branding to candidate attraction to content production to choosing the most suitable internal tech structure, today’s recruitment marketers are not only on the cusp of change, they are leading it. And the staffing sector is a better place for it: Slicker, exciting and undeniably more professional.
This Whitepaper highlights how to become a brilliant marketer within the recruitment sector, covering topics including:
• What is the point? How can modern marketers really help recruiters?
• Recruitment is a process – so how can you really differentiate?
• Harnessing the power of your audience
• How to create compelling content for LinkedIn that drives traffic
back to your website
• Content plans which don’t cause discontent
• The Big Brand Approach to Engaging Customers
• Behavioural Tricks for New Business Persuasion
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
Mastering Digital Marketing Strategy.pdfAmit Singh
A template for defining a digital marketing campaign or ongoing activity, with expert advice from Steve Hallam, Partner, Deloitte Digital.
This template is for a digital marketing strategy - an ongoing business activity rather than a one-off campaign. It's useful for briefing a digital agency as well as a tool for articulating a digital strategy for internal use.
Angie Kilbourne, ASA's manager of Web Operations, examines how the independent automotive repair and service shop can compete against the likes of automakers, chains and discount stores with some timely tips and cost-effective strategies.
What we doing is integrated marketing strategies and custom software to grow your business. Please visit www.blackcodesolution.com to know more about us.
B2B Lead Generation Agency in Pune and USA | Intellitech SolutionsSatyajit Shinde
Intellitech Solutions is a Total Business Solutions provider with services ranging from B2B Lead Generation, Telemarketing, Email Marketing, Account-Based Marketing, Marketing Qualified Lead, BANT, Sales Ready Lead, etc.
For more details, contact us @ https://www.intellitechsoln.com/contact-us
What can start-ups do to accelerate their DTC strategyAdrian M Odgers
This deck was presented as part of a Fireside chat session at ProVeg International's start-up Incubator, a leading accelerator for food startups.
It focuses on providing key ideas, strategies and tactics start-ups can use to inform and accelerate their DTC strategy (direct to consumer).
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
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An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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Kseniya Leshchenko: Shared development support service model as the way to ma...
The One-Two Punch: How To Combine Email & Direct Mail For Knockout Marketing Results
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2. The Tale of The Tape Tom Ruwitch Founder MarketVolt Aaron Corson Vice President MarketPath MarketVolt's email marketing software helps you put the right information in front of the right people at the right time. Our cost-efficient software automates many processes that would otherwise be time-consuming or impossible to execute. If you need help, we have email marketing experts who provide unparalleled customer care and who can help you devise campaigns that will maximize your return on investment. Powerful and flexible, yet affordable, MarketVolt's software and services are the smart choice for organizations that want to generate successful email campaigns without busting the budget. www.MarketVolt.com -- HEIGHT – -- WEIGHT – -- REACH – -- SPECIALTY -- -- SHOE SIZE -- -- FAV. COLOR -- -- LICENSE PLATE -- 5’ 813/16” 210 lbs (all muscle) 64” Direct Mail 10.5 Green UD8 N8C 6’ Something 225 lbs 68” Email 9 Blue F43 GHK MarketPath provides Integrated Marketing Services for companies interested in increasing the effectiveness of their marketing efforts. Using an innovative approach that combines personalized direct mail, targeted em ail, personalized websites, text messages, video, social media and more, MarketPath develops Integrated Marketing Campaigns that significantly boost response rates, generate highly qualified leads and drastically increase the ROI of marketing investments. Furthermore, by giving them secure access to an Online Campaign Dashboard, MarketPath's clients are able to track and measure every element of their marketing campaign in real-time. www.MarketPathOnline.com
3. Sponsored By Since 1970, NJC Printing has been providing quality printing services to businesses in St. Louis, Missouri and across the nation. As one of the early adopters of digital printing in the mid 1990's, we have always been innovators in the local printing community. But in today's tough economic conditions, printing is quickly becoming perceived as a commodity. Digital mediums like email and the internet have drastically transformed the role printing plays in the modern businesses communications landscape. What makes NJC Printing different is our ability to look beyond the "traditional" printed products we offer by providing valuable advice and smart solutions that not only improve the effectiveness of your printed materials , but actually help you achieve your business and marketing objectives faster and more efficiently. If you are looking for a printing company that will be a valuable partner on your road to success, NJC Printing is the partner for you! www.NJCPrint.com The Foundry sells, customizes, designs and builds software and web sites. We combine custom application development, products we've built, code we wisely re-use, and integration with existing technology to devise software solutions that drive your business forward.We start by developing a deep understanding of your business goals. That’s why we focus on hiring people with great communication skills who work directly with you on your project. Technical skills are important: communication skills are essential. We develop our solutions cost effectively because we have a process that balances careful analysis with rapid deployment. Unlike many methodologies, our process does not get in the way – we can adapt it to your needs. Finally, we have technology to deploy solutions effectively. These include components that we’ve already developed, products that we have on-line and ready to use, techniques that we’ve used in the past, and third party tools that help us meet the needs of our customers. www.FoundrySoftware.com As the fitness industry turns towards core strength training and functional training as a way to improve quality of life in addition to getting fit. At SWEAT we believe that in order to achieve optimal fitness your workout should include strengthening the body’s core, resistance training, cardiovascular conditioning and stretching. Our repertoire of trainers allow us to provide you with services that include boxing and kickboxing classes and training, resistance training, core strength training and yoga. We also offer massage therapy and physical therapy. We are sure that our wide range of experience and expertise can help you meet your fitness goals. www.SWEATstl.com The St. Louis Small Business Monthly is St. Louis' locally owned business publication, bringing business tips, strategies and analysis to the presidents, CEOs, owners and top executives of 24,000 businesses in the St. Louis Metropolitan region. SBM, founded in 1988, publishes every month and also provides information via the Internet at www.SBMon.com and through a variety of business-related forums. SBM was recently ranked No. 5 out of all business publications in the U.S. for having the most loyal readership, according to the Media Audit, a media rating company. www.SBMon.com
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5. It Starts with Your Goals Think business goals first. Each campaign should have distinct goals. Tools and tactics follow. Direct mail and email are merely tools and a tactics employed to pursue your business goals. T
6. One-Two Punch Goals Ultimate Goal: Acquire “x” clients for integrated (direct mail + email) program that we offer. Immediate (Campaign) Goal: Identify and begin to nurture leads. Broad (Softer) Goal: Strengthen our brand by providing massive value and building our reputation as channel experts. T
7. Knockout Principle #1 Sales / Marketing is a process, not an event. Outline the process and then… Set a series of goals for moving you forward in the process T
8. The Marketing Triad Target Market – To achieve your business goals, whom should you target? Message – What is the unique selling proposition (the benefit you offer)? How do you prove it (features – including facilities, instructors, and amenities – and testimonials, for example)? Media – Which is best to deliver this message to that target? Email, print, broadcast, etc…? T
9. One-Two Punch Triad Target Market: Existing MarketVolt and MarketPath clients and prospects and small business owner/operators not already on our house list. Message: We can help you gain and retain clients with maximum efficiency and minimum hassle by combining direct mail and email. Media: Direct mail + email (of course), plus networking event and social media. A
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13. Knockout Principle #2 Choose Your Lists Carefully The cheapest is rarely the best. Consider quality, not just quantity. Invest in the list selection process. A
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15. Knockout Principle #4 Personalize Your Content “ The personalization of marketing materials can increase response rates by 36%, response time 34% and repeat orders by 46% leading to an overall increase in profit and revenue of over 30%” – Cal Poly Study A
23. Knockout Principle #5 PURLS for Ultimate Personalization and Tracking JohnSample.KnockoutResults.com A
24. Media for the Integrated Campaign: Scrap the Silos You must coordinate communications across the entire enterprise and not treat each program or department as an independent silo. T
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26. Knockout Principle #6 Measure and Analyze Make sure your service providers give you access to a dashboard for measuring results. A
31. Knockout Principle #7 Rinse and Repeat If it works once, it will work again... and again…and again… Fine tune to improve results… T
32. The One-Two Punch Seminar Thank you for attending the One-Two Punch Seminar! QUESTIONS?
33.
34. Sponsored By Since 1970, NJC Printing has been providing quality printing services to businesses in St. Louis, Missouri and across the nation. As one of the early adopters of digital printing in the mid 1990's, we have always been innovators in the local printing community. But in today's tough economic conditions, printing is quickly becoming perceived as a commodity. Digital mediums like email and the internet have drastically transformed the role printing plays in the modern businesses communications landscape. What makes NJC Printing different is our ability to look beyond the "traditional" printed products we offer by providing valuable advice and smart solutions that not only improve the effectiveness of your printed materials , but actually help you achieve your business and marketing objectives faster and more efficiently. If you are looking for a printing company that will be a valuable partner on your road to success, NJC Printing is the partner for you! www.NJCPrint.com The Foundry sells, customizes, designs and builds software and web sites. We combine custom application development, products we've built, code we wisely re-use, and integration with existing technology to devise software solutions that drive your business forward.We start by developing a deep understanding of your business goals. That’s why we focus on hiring people with great communication skills who work directly with you on your project. Technical skills are important: communication skills are essential. We develop our solutions cost effectively because we have a process that balances careful analysis with rapid deployment. Unlike many methodologies, our process does not get in the way – we can adapt it to your needs. Finally, we have technology to deploy solutions effectively. These include components that we’ve already developed, products that we have on-line and ready to use, techniques that we’ve used in the past, and third party tools that help us meet the needs of our customers. www.FoundrySoftware.com As the fitness industry turns towards core strength training and functional training as a way to improve quality of life in addition to getting fit. At SWEAT we believe that in order to achieve optimal fitness your workout should include strengthening the body’s core, resistance training, cardiovascular conditioning and stretching. Our repertoire of trainers allow us to provide you with services that include boxing and kickboxing classes and training, resistance training, core strength training and yoga. We also offer massage therapy and physical therapy. We are sure that our wide range of experience and expertise can help you meet your fitness goals. www.SWEATstl.com The St. Louis Small Business Monthly is St. Louis' locally owned business publication, bringing business tips, strategies and analysis to the presidents, CEOs, owners and top executives of 24,000 businesses in the St. Louis Metropolitan region. SBM, founded in 1988, publishes every month and also provides information via the Internet at www.SBMon.com and through a variety of business-related forums. SBM was recently ranked No. 5 out of all business publications in the U.S. for having the most loyal readership, according to the Media Audit, a media rating company. www.SBMon.com
Editor's Notes
Discuss how “acquiring leads” is a goal that is different from making a hard sale… Ask them to jot down what they think the goal for our direct mail and email campaign was?
Discuss how “acquiring leads” is a goal that is different from making a hard sale… Ask them to jot down what they think the goal for our direct mail and email campaign was?
Discuss how “acquiring leads” is a goal that is different from making a hard sale… Ask them to jot down what they think the goal for our direct mail and email campaign was?
AC will cite these stats… Targeted List – 40% (Market and Media) Relevant Offer – 40% (Message and Media) Quality Design – 20% (Message and Media) Ability To Measure Results (Media
For example… if you have a goal to sell more integrated marketing campaigns, have tags in your database such as “interested in integrated campaigns”
Discuss how “acquiring leads” is a goal that is different from making a hard sale… Ask them to jot down what they think the goal for our direct mail and email campaign was?