The ESCB is implementing various public procurement training courses ranging from 3 weeks to 1 day in length. These include comprehensive courses covering goods, works, and services as well as specialized courses on topics like public-private partnerships and e-procurement. The training is aimed at procurement entities and officials from public sector organizations. ESCB utilizes strategies like webinars, seminars, referral generation, and e-newsletters to market their training programs and grow their business. They also conduct surveys to identify target markets and tailor their course offerings accordingly.
Not training your community of partners and customers? You could be missing out on a big opportunity for boosted sales and increased customer loyalty. See how.
Many companies have OEM, Channel Partner Distribution models, or third party vendors to help them sell. In this presentation we share best practices and case studies from Kuehne Nagel, Atlas Copco, and Metso Mining.
Not training your community of partners and customers? You could be missing out on a big opportunity for boosted sales and increased customer loyalty. See how.
Many companies have OEM, Channel Partner Distribution models, or third party vendors to help them sell. In this presentation we share best practices and case studies from Kuehne Nagel, Atlas Copco, and Metso Mining.
Innovative Direct Mail Strategies for New Revenue Growth in 2015camillemarti
This presentation will cover how Print Service Providers, Marketing Service Providers, and agencies can adapt to the changing print market by leveraging new innovative strategies, as well as other technologies to improve the direct mail program results for your customers.
Marketing automation technology allows marketing service providers to build and launch campaigns with multiple outbound elements. With MindFire Studio, you can use direct mail, email, social, and web to create a campaign that will reach your target audience at multiple touch points.
MindFire Studio is one of the only marketing automation solutions that integrates direct mail as a key outbound element. By partnering with HP, we have made it easy for marketing service providers to schedule and deliver their personalized direct mail pieces. During this presentation, Smith Printing and Cober Printing will share case studies that show how using direct mail with the power of MindFire Studio has helped grow their revenue.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
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Presentation used to support a training session run at BCF Technology to embrace digital marketing technologies as a way to address change and keep innovationg and adding value.
BCF technology is a worldwide provider of animal and veterinary diagnostic imaging solutions.
www.bcftechnology.com
Sir / Madam
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience in MBA Business schools. For last fifteen years Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies.
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and international has appreciated Prof.Dr.N.Palaniappan.,MBA., MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching.
You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question
Contact:
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD
Mail ID: palaniappanmail@gmail.com
Ph: - 9025810064 (whatsapp available)
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
The One-Two Punch: How To Combine Email & Direct Mail For Knockout Marketing ...Aaron Corson
On April 1st, 2010 Tom Ruwitch of MarketVolt and Aaron Corson of MarketPath hosted a seminar for marketers called The One-Two Punch: How to Combine Email & Direct Mail for Knockout Marketing Results at Spazio's in St. Louis. The event and integrated campaign used to promote it, was a resounding success and ultimately led to over 170 leads for their respective businesses.
Innovative Direct Mail Strategies for New Revenue Growth in 2015camillemarti
This presentation will cover how Print Service Providers, Marketing Service Providers, and agencies can adapt to the changing print market by leveraging new innovative strategies, as well as other technologies to improve the direct mail program results for your customers.
Marketing automation technology allows marketing service providers to build and launch campaigns with multiple outbound elements. With MindFire Studio, you can use direct mail, email, social, and web to create a campaign that will reach your target audience at multiple touch points.
MindFire Studio is one of the only marketing automation solutions that integrates direct mail as a key outbound element. By partnering with HP, we have made it easy for marketing service providers to schedule and deliver their personalized direct mail pieces. During this presentation, Smith Printing and Cober Printing will share case studies that show how using direct mail with the power of MindFire Studio has helped grow their revenue.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
Presentation used to support a training session run at BCF Technology to embrace digital marketing technologies as a way to address change and keep innovationg and adding value.
BCF technology is a worldwide provider of animal and veterinary diagnostic imaging solutions.
www.bcftechnology.com
Sir / Madam
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience in MBA Business schools. For last fifteen years Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies.
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and international has appreciated Prof.Dr.N.Palaniappan.,MBA., MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching.
You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question
Contact:
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD
Mail ID: palaniappanmail@gmail.com
Ph: - 9025810064 (whatsapp available)
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
The One-Two Punch: How To Combine Email & Direct Mail For Knockout Marketing ...Aaron Corson
On April 1st, 2010 Tom Ruwitch of MarketVolt and Aaron Corson of MarketPath hosted a seminar for marketers called The One-Two Punch: How to Combine Email & Direct Mail for Knockout Marketing Results at Spazio's in St. Louis. The event and integrated campaign used to promote it, was a resounding success and ultimately led to over 170 leads for their respective businesses.
Advertising and Marketing on the Internet, B2C and B2B Marketing Strategies, Permission marketing, Affiliate marketing, Viral Marketing, Blog marketing, Email Marketing, Social Media Marketing, Search Engine marketing. Customer Relationship Management system, Customer Retention: Strengthening the Customer Relationship, Personalization and One-to-One Marketing, Customization and Customer CoProduction, Transactive Content, Customer Service.
2016 Lead Nurturing Report In Partnership With Salesforce PardotVeena Glover
Lead nurturing is a powerful marketing strategy and it is evident that marketers would like to continue reaping the rewards of their nurturing programs by setting a variety of objectives that revolve around this indispensable tool.
emedia and Pardot set out to discover the latest and greatest lead nurturing strategies currently deployed by the top tier marketers to drive their prospects through the buying cycle.
This report draws its conclusions from a 2016 survey that polled a large sample of B2B marketers based in EMEA and US/NA.
Insight into the mind of your peers: Discover the benefits that marketers have reaped, challenges they've faced and the future goals that they're now aspiring to.
You'll find top tips on numerous topics including segmenting data, personalising programs and marketing automation. This report will fuel your future plans and help you to design and implement successful lead nurturing campaigns.
Brochure for Michael Leander's B2B Marketing Workshop in Singapore 15-16 January 2015.
This Masterclass is specifically designed for B2B marketers wishing to streamline marketing activities targeted a B2B audience.
Marketing Your Technical Communication Services Internally and ExternallySaul Carliner
Whether working internally or externally, technical communicators work as service providers. By actively promoting—marketing—our work, we promote strong relationships with our internal and external clients, satisfaction with our work, and build interest in the full range of services that we provide. This session provides an introduction to marketing technical communication processes in services, including reasons for marketing, the effective use of online and social media to make people aware of our services, and the use of well-timed messages to build and maintain relationships with internal and external stakeholders.
Digital Marketing Executive Training material - Onlineinfatuation.pdfonlineinfatuation
OnlineInfatuation is a New Delhi based company that specializes in targetedandcustomized Digital Marketing and training programs for professionals of anylevel of experience. Our approach to training is based on our trainers’ cumulative years of experience.
Top 10 digital marketing institutes in jaipur (1) convertedNineHertzAcademy
NineHertz Academy offers the
Top-Notch Digital Marketing Course in Jaipur. We welcome everyone, whether you are a newcomer to digital marketing, a stakeholder, or a person who is eager to start a career in digital marketing. We have all the latest and advanced course content to meet your needs.
We provide on-the-job training and our focus is on providing high-quality training and practical knowledge through the latest course curriculum. Our courses provide several degrees of digital marketing knowledge. Moreover Freshers can get the experience from industry professionals and become certified in key doamins. As a top digital marketing training Academy, we have 100% placement, practical on live projects.
So waiting for what, get your registration done to advance your career by gaining practical knowledge of the business!!
Digital marketing is the component of marketing that uses digital technology based on online environments such as desktop computers, mobile phones and other digital platforms and media to promote products and services
Digital marketing powe rpoint ,seo,smo content RISHI JHA
this powerpoint presentation describes, digital marketing content and features what is digital marketing benefits, how to use content for digital marketing
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital Marketing can be understood as a well-targeted, conversion-oriented, quantifiable, and interactive marketing of products or services by utilizing digital innovation to achieve the customers, and transform them into clients in a sustainable fashion. The whole concept and functionalities of Digital Marketing are more competent, effective, result oriented and measurable, which make it very different from traditional marketing.
The traditional way of marketing lets businesses market their products or administrations on print media, radio and TV commercials, billboards, business cards, and in numerous other comparable ways where Internet or web-based social networking sites were not utilized for promoting.
However, traditional promoting approaches had constrained client reachability and extent of driving clients’ purchasing conduct. In addition, traditional marketing methods were not quantifiable too. Let us understand noticeable difference between Traditional Marketing & Digital Marketing.
Are you looking to enhance your digital marketing efforts and establish a strong online presence for your brand? Look no further than Brand Diaries Digital Marketing Services in Gurugram.
At Brand Diaries, we understand that the digital landscape is constantly evolving, and staying ahead of the game can be challenging. That's why we offer a comprehensive range of digital marketing solutions tailored to meet the unique needs of each of our clients.
Our team of experienced digital marketers specializes in search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, email marketing, content marketing, and more. We work closely with our clients to understand their business objectives and develop customized strategies to help them achieve their goals.
Our SEO services focus on improving your website's search engine rankings, driving organic traffic, and increasing your online visibility. Our SMM services help you engage with your target audience on social media platforms and build brand awareness. Our PPC advertising services help you reach potential customers through targeted advertising campaigns. Our email marketing services help you connect with your audience and keep them engaged with your brand.
At Brand Diaries, we believe in delivering measurable results and providing our clients with regular reports to track the success of their digital marketing campaigns. Our team stays up-to-date with the latest industry trends and best practices to ensure that our clients always receive the most effective and efficient digital marketing services.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
10 Videos Any Business Can Make Right Now! - Shelly Nathan
Escb n ew
1. ESCBis implementing following training courses onPublic Procurement:
Main procurement training course:
Main procurement training course:
Course Title Three (3) week training on procurement of Goods, Works and Services
under PICD
Course Duration 3 weeks
Who Should
Attend
Procurement entities of public sector.
Course Benefits The three week training course modules on
· Goods, Works,
· Services and
· Supply-Chain management
That are developed by local and expatriate experts
under CPTU management.
Training of procurement focal person (PFP):
This is an intensive advance three week course designed specifically for the leading
procurement professionals at the identified
target agencies and
IMED/ CPTU;
other agencies in the public sector.
Short Training Courses (from 1 to 5 days):
Short training courses, with few exceptions, will be hosted only in Dhaka. Short courses
could be organized at Daud Kandi campus upon specific request, but are not included in the
regular scheduling.
Short procurement training course:
Course Title Course
Duration
Who Should Attend
Short training course for junior level officers 2-3 days Public-private partnership
2. Public Procurement Management including
PPA & PPR
5-days Procurement entities of Public
sector.
PPA &PPR and e-GP 3-days Procurement entities of Public
sector.
Daytime courses envisage 5 hours per day. Evening courses consist of 15 hours spread
through 5 days (3 hours every day).
The ideal number of participants ranges from 25 (minimum) to 30 (maximum).
Other Procurement Training Course:
Other procurement training course:
Course Title Training on BOT/BOOT/BOO/Concessions Contract
Course Duration one-week
Who Should Attend Public-private partnership contractual arrangements
Target agencies
It will be proved in ESCB with participants mainly from the four target
agencies
RHD,
LGED,
REB and
BWDB
List of organizations (With proper manual):
1. Public Works Development
2. Roads & Highways
3. Local Government Engineering Development (LGED)
4. Department of Supply and Inspection
5. Districts
6. Rural Electricity Board (REB)
7. Bangladesh Water Development Board (BWDB)
8. Bangladesh Chemical Industries Corporation (BCIC)
9. Petrobangla
List of organizations (Without proper manual):
1. Facilities Department
2. Bangladesh Power Department Board (BPDB)
3. 3. Bangladesh Agricultural Research Council (BARC)
4. Titas Gas
5. Dhaka City Corporation
Communication Channel:
1. Meeting, Workshop, Conferences and Press conferences:
Meetings, workshops or conferences will be used to bring together ESCB and its
stakeholders to consider issues that need discussion, clarification and/or debate. Press
conferences will be used to announce important events or new working procedures and
clarify misconceptions.
2. Telephone:
Telephone calls and text messages will be used to convey quick important messages.
Although this is a very effective way of communication, care must be taken to
remember that it is not a good way to convey official messages.
3. Radio & Television:
Radio and television will be used to inform the public of new policy initiatives, laws and
regulations as well as soliciting views from the public and providing answers to
questions during live talk shows.
4. Internet (Website, Face book, Twitter, YouTube):
The ESCB website will be used to provide information on laws, regulations and
guidelines governing public procurement. E-mail communication will also be extensively
used between ESCB and its stakeholders. Face book, Twitter and YouTube will also be
used after examining their suitability and usefulness.
5. Newspapers & Brochures:
Newspapers will be used to issue press releases and announcements on new issues that
need to be communicated to the public. Brochures will be produced from time to
disseminate special pieces of information.
6. Events:
ESCB will always take advantage of events that bring together any of its stakeholders to
communicate to them relevant information. Examples of such events are meetings of
chief budget managers, meetings of district mayors etc
4. Strategies ESCB Should Follow for Growing Training
Business
There’s no industry quite like the training industry. The marketing strategies that work in other
industries sometimes have little or no effect on training buyers. On the flip side, some
strategies have proven to work exceptionally well in the training industry, and not in others.
Let’s take a look at the most successful marketing strategies for growing your training business.
Here are my top ten:
Webinars:
Seminars are training, and so are webinars. The difference between the two is that webinars
are much less expensive and can get you in front of a significantly larger audience for a fraction
of the cost.
Customers are finally becoming comfortable with webinar technology and know they can get
the same information in a webinar that they used to get in a seminar. So why would they still
get in their car and go to a seminar? Networking is why seminars are still important, so we
shouldn’t dismiss them ... but webinars have much more potential to give you a huge return on
investment.
This list certainly doesn’t include every marketing strategy that works well in training. My
“honorable mentions” are website sponsorships, e-mail marketing, Google Adwords, website
optimization, direct mail, banner advertising, and of course, customer feedback, which is the
foundation for any good marketing program.
I’d love to hear what you would add to the list? Feel free to contact us
info@esc-bd.org
esc-bd@hotmail.com
Seminars:
Seminars and road shows are a staple marketing strategy for almost any type of training
company. The reason is because seminars show off your training skills. After all, a seminar is
essentially training. There have been many articles written on how to do a successful seminar,
so I won’t go too deep into this tactic. However, one very important thing to remember is
making sure your seminar content is relevant and perceived as valuable to your prospects.
Seminars that are pure sales pitches tend to have the opposite effect on sales.
Internal Marketing:
Many of your customers are in very large enterprises. They usually have big training
departments and offer lots of different types of training services to their workforce. They also
have one problem in common. They don’t know how to effectively market to their workforce.
5. Referral Generation:
Referrals make the sales world go around and sell lots of training. As a Entry marketer, always
wanted to control the customer, to get them to buy the Program. Over the years, Its realized
that many customers simply come out of the woodwork. Where did they come from?
Salespeople didn’t get them to call in. Marketing didn’t do anything to get them to call. So,
what happened?
Its should encourage referrals so that you’re getting twice as many as you would naturally get.
In addition to “bring a friend” promotions, you can do raffles in your Targeted Organization in
exchange for referrals. Let your biggest customer know that if they can get another division of
their company to start using your training services, then you’ll give them a bigger discount.
Who knows, you might be able to double the size of one customer with just a couple of phone
call.
Integrated Direct Marketing (IDM):
This direct marketing philosophy was pioneered by Ernan Roman and Scott Hornstein in the
1980s to help increase the response of stale direct marketing campaigns. To sum up the
concept, Ernan says, “IDM synchronizes multiple media to achieve double-digit response.” In
other words, you synchronize direct mail, email, telemarketing, and PR to increase a much
larger overall response rate.
A simple way to immediately enhance the effectiveness of your telemarketers is to send out
personalized emails every week and have them follow up with phone calls. By simply combining
these two mediums you will increase your response rate. The trick here is to get proficient at
synchronizing your marketing tactics and thinking of them as part of one big marketing
machine, not just a bunch of independent parts.
eNewsletters:
eNewsletters work for any type of training company. For a training services company, the
articles show how smart their consultants are. For a public training company, their instructors
can show off their expertise.
In addition to continuously putting you in front of your customers, eNewsletters are also great
for prospecting. On the front page of your web page, you should have a place for a prospect to
quickly and easily sign up for your newsletter.
So, what do you do? This is a job for
marketing! Most training directors don’t
want to invest time and money in
marketing, so their job as a training
supplier is to help them market to their
workforce. Connect their marketing
person with their training director and
let them figure out how they can work
together. When ESCB start seeing results
from the marketing, IT can look forward
to greater long term sales and a very
loyal customer.
6. Web site: Most important component
- Something for all targets
- Image and information
- Easy to monitor
Print:
- Brochures, flyers, posters, info
cards
- Primary goal of print is usually to
drive to web site
Advertising:
- Selected publications
- Expensive for educational
programs
- Best if done together with
editorials
- Always negotiate rates
Banner ads
Google “Key Words”
Public Relations
- Can be very effective
- Must have a steady flow of
interesting/relevant material
Trade shows and other events
- Highly targeted
- Practice selling skills for one-on-one
conversations
- Invite key leaders to booth beforehand
- don’t just wait for someone to show
up!
Direct mail and e-mailings
- Importance of a good list
- Keep it short and to the message
Viral marketing / “the buzz”
- Alumni
- Stakeholders
Important Note: Be conservative about how often you plan to publish. Quarterly or bi-monthly
is a realistic goal when you’re just starting out. After you’ve established the eNewsletter, you
can move to monthly, especially when you see how well it works. Also, keep in mind that
newsletters are inexpensive, but very labor intensive. Make sure there’s someone who will
“own it” and who can make things happen.
Giveaways:
Giveaways or premiums work well for training companies who sell seats in public classes. The
way they do it is they run a promotion that says something like, “Take any class in December
and get a free Widget”. The free widget is something that has a significant value to their target
customer, but costs them less than 20% of the price of the course. Its found that on average, a
training salesperson generally discounts 10% to 20% on a seat in a class.
Door To Door:
Following Marketing Material Shows the Area How ESCB
will benefited
7. SURVEY QUESTIONNARE For Finding Target Market For different Course and
1. Name of the Interviewer Date of Interview:
2. Contact Number and Email Address:
3. Gender: (a) Male (b) Female
4. What level of training did you complete at a Technical Training Center/IGA Institute?
(a) Higher Diploma
(b) Diploma
(c) Certificate
(d) Bachelors
(e) Masters
(f) Other (Please specify)
5. State your current employment status: Self-Employed/Paid Employed/Pursuing Higher
Studies
a) Employed fulltime
b) Employed part-time
c) Employed temporarily
d) Unemployed and looking for employment
Your Organization Name and Address:
6. Which Course You are interested to attend
Day wise Tranning Program Your Choice
15-day Training Courses in Public Procurement
Short Training Courses (from 1 to 5 days)
eGP Training Courses (3 days)
Whole Day Tanning Program Only
7. How did you get to know about the ESXB Program
(a) Friends
(b) Media Advertisements (Please Specify)
(c) Door to door (Please Specify)
(d) Through Your Current Educational/Job Organization (Please Specify)
(e) Other (Please specify)
8 Any Other Information You want To Provide
8. Share the course Outline Plan over the year 2015-2016
Months
Tasks 2000 Jan Feb Mar April May June Jully Aug Sep Oct Nov Dec
15-day Training Courses in Public
ProcurementShort Training Courses (from 1 to 5
days)
eGP Training Courses (3 days)
Adoption plan training activities for
2001Production brochure 2001
Whole Day Tanning Program Only