This document serves as a guide to help businesses, particularly in the construction industry, effectively initiate and manage their marketing and sales operations. It emphasizes the importance of public relations, email marketing, and consultancy services, providing practical advice and introductory offers for clients. The goal is to simplify the marketing process and ensure measurable results for businesses of all sizes.

1. Marketing - a
guide to getting i
started

2. Making marketing work for you
Whether you are just gettig started
with us or you are new to marketing, expected having an effective sales
we understand that taking the first and marketing operation has been
step is sometimes the hardest part. key to their expansion.
This booklet aims to make your first
steps as simple and easy as Trial and error takes years, so we bring
possible. our experience of the construction
and building industry as well as
We are dedicated to making marketing and sales to provide you
marketing work for all of our clients with the right solution and the
no matter their size... that’s not just direction you need to expand your
another throw away comment as Marketing is about company or build your brand.
we have put our money where our getting you known
mouth is and created a number of and getting people Trial us... and see how we can make
discounted introductory packages to interested in what QCM work its magic for you.
get you started. you have to offer.....
crack that and you
We have worked with some of the
may just have found
biggest names in the industry and
your golden goose!
have a wealth of knowledge on how
they made it! As you might have

3. In the hands of experience
Here are some of the companies we have had the fortune to work with so you know you’re in good hands:
construction marketing know, how

4. Press Releases
This is a dip your toe in the water media coverage you want. Therefore,
approach to Public Relations. A press we set a clear goal and objectives
release will be written and published from the start.
for you by an Account Manager to
target any sector(s) you wish. We offer a risk-free approach. We are
so confident about our media
PR is an essential part of marketing relations capabilities that we fully
within this industry. It creates guarantee minimum levels of
awareness, builds your reputation coverage, so you know exactly what
and promotes your business directly you are getting for your money.
to your seleted target public.
Here we focus on one element of
PR which is the development and
publishing of press releases. A press
release is an announcement of an
£350 for an
event, or another newsworthy item
introductory press
that is issued to the press.
release
We believe that clients want their PR
1 insertion guaranteed
to be measurable – paying for time is
worthless if you are not getting the

5. What Makes a Press Release
The following provides a guide to listed or historic location/building/
effective press release generation to name etc
help you get started.
- A famous person: Well-known or
We advise that you provide a number respected voice
of potential “news” items so that we
can ascertain which one is the best. - Environment/quantifiable: Projects
that have improved efficiency
To be considered for publication a or contain environmental benefits;
press release needs to be ideally it would be quantifiable
‘newsworthy’, topics of interest to
journalists include (among others): - Corporate news: Growth, new
process, capital equipment, new
- An interesting project: Carried out premises, investment, new staff etc
in unusual circumstances or using
unusual / new technique / process - Good photographs are essential to
any press release.
- A large contract win: Well-known
industry player, brand name and/or
high value
-Well-known landmark: Well-known,
construction marketing know, how

6. Email Marketing
Whilst the credit crunch has hit many especially when used as a customer
marketing budgets, more are retention tool. Take Amazon for
investing in email marketing as an example - you make a purchase, then
effective way to keep in touch with you start receiving a customised offer
your customers and contact new email containing related items. It’s
prospects. really just a question of providing
what the customer is interested in at
You will find this to be one of the the right time.
cheapest packages on the market You can reach
and as a specialist we know how to Email marketing isn’t about a “spray thousands of
maximise results. and pray” strategy, it’s about prospects in your
developing a relationship with your target market within
HOW DOES IT WORK clients and building on that. But even seconds
With ever increasing levels of spam, it if you are using email as an
can be difficult to get your message acquisition tool it needs to be
heard. But it is only difficult if you targeted to the right people.
don’t understand email marketing
and what it can do for your business. Don’t leave it to chance, find out how
you can expand into this realm of
A correctly targeted email campaign marketing.
can work wonders for your sales,

7. Email Offer
DATABASE BREAKDOWN OFFER
There are a total of 1.5 million names You will receive a report from each
on our database and it is considered send with the number of delivered
to be a high quality list. Data includes emails, “reads” and click throughs.
general emails and specific addresses
middle management and upper Cost:
management. 10,000 x 1 send introductory rate
£350 *
We have a specific construction/
building database and so we are fully Design:
geared up to target any type of sector Text emails - no charge
you need. HTML design £350
Everything from architects to schools, We advise a general email to start and
public sector, construction then track results to devise the next
companies and developers – you two email sends On average we have
name it, we’ve got it. over 6% response
The only things we need are some - well above the 3%
images and copy ideas from you and industry standard
we will do the rest.
* Send rates can be negotiated for longer term commitment
construction marketing know, how

8. Email Marketing
Marketing Analysis and consultancy
MARKETING ANALYSIS for development, staff etc
Is your sales and marketing Resources - partnering, networking,
activity not working as well as it could staff, routes to market etc
or in these challenging times do
you need a fresh pair of eyes to help We conduct an interview on site and
provide you with some answers and then send a brief and practical report
guidance? that you can use - no marketing fluff
just simple, honest direction.
Our dedication to this market Cost: £350
provides us with invaluable insight
into who is doing what and how, MARKETING CONSULTANCY ON SITE
what works and what doesn’t work. For those companies who really need
This literally saves businesses someone in house to get things
thousands in trying out various ideas moving you can hire one of our
which don’t perform as they should senior consultants to work directly in
or don’t perform at all. your business each month.
This vital service provides a review CRM is providng the We provide this service heavily
of your sales and marketing function best return on discounted at a rate of £350 per day
to ascertain the best way forward, investment according for 6 months only.
including the followng: to recent research by
Strengths & weaknesses – marketing the Chartered This service books very quickly so if
& sales activity, message, product/ Institute of Marketing you think this is what you need then
service, objections, competition etc please book as soon as you can.
Opportunities – target markets, areas

9. Pay as you go marketing
For many companies the thought of We conduct an initial interview at
retaining a consultancy to help direct your offices to get a feel for your
your business is a little daunting business, advice is then given over
mainly due to the upfront the phone or by email. Whatever you
commitment and expense - but you need just call or email and we will
could argue by the time you can provide you with best advice.
afford it perhaps you won’t need it!
HOW IT WORKS
This service is designed for start ups You have a dedicated account
and smaller companies who need manager to work with you and each
“ was our most
..It
some help with direction and the month you download the time you
successful exhibition
most effective and efficient ways to need - it’s a pay-as-you-go. You are
to date, and the
expand. It will save you thousands in not tied in and pay upfront whatever
spending power of
trialing marketing ideas. We’re here you can afford.
the enquiries received
to guide you through the myriad of Some queries can be answered there
on the stand totalled
opportunities and help you focus on and then but others may requre
a massive £88 million
specific activity that will give you the research - we usually aim to answer
pounds in potential
best return. any questions within 24 hours.
projects.
”
This is basically an introduction to our Hourly rate £85 per hour (discounted
Marmox
consultancy services, again its for smaller businesses)
practical advice and direction.
construction marketing know, how

10. QCM UK LLP
Electra House
Electra Way
Crewe Business Park
Crewe
CW1 6GL
Telephone: 01270 270 027
Website: www.questconstructionmarketing.co.uk
Email: enquiries@questconstructionmarketing.co.uk
construction marketing know, how