Judy Willis is a marketing consultant who helps companies resolve business issues through fact-based research and market insights. She identifies the root causes of issues to drive positive change. Her services include revenue enhancement, innovation, brand positioning, customer engagement, and operationalizing brands. She uses a combination of marketing strategy, research, communications, and management consulting tools. Specifically, she utilizes Rules Developing Experimentation to quickly test concepts and identify customer preferences through online experiments.

1. Issues-Based Marketing Consulting Helping Companies Achieve Their Full Potential Judy Willis Marketing, LLC

2. What Do I Do? I work with Senior Executives to resolve business issues using fact-based methodologies and market research.

3. What Do I Do? I identify the root cause of issues in order to positively effect change.

5. Reach New Customers and Capture New Markets

7. Refresh Your Brand to Better Communicate What You Stand For

10. Marketing Research & Analytics

11. Marketing Communications

12. Market Insights

14. A Few RDE Success Stories Technology Industry: Issue: “What should we put into our products to make consumers want to buy them?” RDE helped HP institute a rapid and inexpensive way to understand their customers’ minds HP used RDE to re-engineer its marketing in terms of pricing, structured offers, and rebate programs, and to rework its advertising and marketing materials to appeal to a younger customer RDE provided a new focus for HP’s consumer marketing resulting in HP making two out of three PC World’s top-rated laptops

15. A Few RDE Success Stories Food & Beverage Industry: Issue: “What is the perfect blend of coffee beans that will appeal to the largest group of coffee drinkers?” Maxwell House wanted to maintain the quality of their products while keeping prices within bounds Tested a combination of beans on a group of consumers based on the “three coffee tongues” around bitterness RDE quickly, efficiently and cost-effectively generated rules and prescribed knowledge-based actions that led to a better coffee product Coffee sales grew more than 15% at the expense of their competitors

16. A Few RDE Success Stories Financial Services Industry: Issue: “How do we identify what we can say on a co-branded affinity card to support World Cup Soccer within 2 weeks time?” RDE helped MasterCard & HSBC quickly test potential product attributes with thousands of consumers, combining messages into short test concepts (mix & match) and instructing consumers to rate the different combinations Using the results of RDE, the companies launched the co-branded card in one month, achieved year 1 expectations within month 1, and achieved twice as much in customer acquisitions as was originally planned

17. What Can RDE Provide You? A process that reveals customer "hot buttons" to ensure you hit your target the first time. Studies that can be executed via on-line in almost any language. Top-line analysis and actionable results that are available 24 hours after the study concludes. Customer insights from hundreds of individuals over a day or two for less than the cost of a focus group!

18. What Are The Benefits? You are able to: Create prototypes that answer the right questions, fast Get at the truths your customers don’t know how to tell you Streamline your research, and get actionable answers in just days Extend the findings value throughout the enterprise Use the fact-based results to inform strategic messaging, corporate communications, product and service development, competitive positioning, investor relations and more….

20. Entrepreneur

21. President & CEO

22. Chief Marketing Officer

23. Senior Strategist

24. Client Advocate

25. Market Researcher

26. Collaborator

27. Motivational Team Leader

28. Business Development Pro

29. Passionate Marketing Enthusiast

30. Artist & ScientistJudy Willis

32. Within 3 months of launch, the top 5 performing auction locations saw a lift in sales between 60% and 809%.

34. A communications manifesto was developed that outlined the technology innovation that was being championed by the Global IT Department

36. Unlock Your Company’s Potential! Contact Me: Judy Willis President & CEO Judy Willis Marketing, LLC D: 678-613-2096 jswillis2011@live.com www.linkedin/in/judyswillis