Tom Grant's presentation on the evolution of product launches. Many industry trends are changing the definition of launches, connecting them to specific business outcomes that are meaningful to the customer.
Speed Wins: Launching new products and services. pptxPeter Eales
Learn how to get your products and services to market on time to enhance your range of services. Peter Eales gives practical examples and case studies for a range of businesses across all sectors, showing how to use product management for business growth. This session is a presentation for people in marketing and business owners. It shows how to work with customers and suppliers to test ideas, products and services using prototypes, MVPs (Minimum Viable Products which are like prototypes), and methods to save wasted time and cost. Peter shows the importance of good project management and how to adjust plans and tactics up to and after launch. It was originally a presentation given to 2014 to marketers and business owners.
Peter Eales is MD of o i solutions ltd and Marketing Manager at Hixsons Ltd. He is a CIM chartered marketer, CIM and IDM Fellow and ex regional chair, and Dorset CIM Vice Chair. A Dorset Community Foundation Board Member and Dorset Business Angels GM and Director. Previously a plc director and experienced product manager across the UK and Europe.
Proof of Concept: What It Is and How to Do it RightAdRoll
Before you take on the risk and cost of developing an idea into a commercial product, there’s a crucial step that every business must first take. It’s called “proof of concept.” Here’s what it is, why it’s necessary, and how to get started.
Start Right -Finish Well Product Launch Processjerianasmith
A successful launch requires several elements coming together all at once.Forward Vision has developed a tried-and-true set of best practices to launch a product. Our aim is to provide the companies we work with the tools and a process that give them a competitive edge.
Sometimes SaaS companies are so focused on creating and improving the product, they neglect marketing it and improving the sales funnel. Companies without a marketing, PR, or growth team especially neglect it. Here, you'll learn five ways to increase your B2B SaaS revenue today.
Speed Wins: Launching new products and services. pptxPeter Eales
Learn how to get your products and services to market on time to enhance your range of services. Peter Eales gives practical examples and case studies for a range of businesses across all sectors, showing how to use product management for business growth. This session is a presentation for people in marketing and business owners. It shows how to work with customers and suppliers to test ideas, products and services using prototypes, MVPs (Minimum Viable Products which are like prototypes), and methods to save wasted time and cost. Peter shows the importance of good project management and how to adjust plans and tactics up to and after launch. It was originally a presentation given to 2014 to marketers and business owners.
Peter Eales is MD of o i solutions ltd and Marketing Manager at Hixsons Ltd. He is a CIM chartered marketer, CIM and IDM Fellow and ex regional chair, and Dorset CIM Vice Chair. A Dorset Community Foundation Board Member and Dorset Business Angels GM and Director. Previously a plc director and experienced product manager across the UK and Europe.
Proof of Concept: What It Is and How to Do it RightAdRoll
Before you take on the risk and cost of developing an idea into a commercial product, there’s a crucial step that every business must first take. It’s called “proof of concept.” Here’s what it is, why it’s necessary, and how to get started.
Start Right -Finish Well Product Launch Processjerianasmith
A successful launch requires several elements coming together all at once.Forward Vision has developed a tried-and-true set of best practices to launch a product. Our aim is to provide the companies we work with the tools and a process that give them a competitive edge.
Sometimes SaaS companies are so focused on creating and improving the product, they neglect marketing it and improving the sales funnel. Companies without a marketing, PR, or growth team especially neglect it. Here, you'll learn five ways to increase your B2B SaaS revenue today.
14 steps to build a professional reseller partner programDaniel Nilsson
Learn how to sell and promote your product / solution efficiently through a reseller partner network. The presentation gives you 14 detailed steps on how to build your own professional reseller partner program including tips and tools.
I created this presentation after doing extensive research on how to create professional partner programs. The data I have reviewed are from marketing experts, Gartner, reports, vendors and my own personal experience building several global partner programs.
The purpose of the presentation is to share my conclusions on how to build a successful partner program that works for any type of organization.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hear from you.
Some pictures can be a bit blurry when you view the presentation directly from the web. To see a high quality version of the presentation simply download it. If you have any questions please don't hesitate to contact me at www.daniel-one.com
Partner Program for Tech Startups - and not onlyJustyna Bak
The vast majority of the world’s most successful Tech companies have a thriving ecosystem of partners, ranging from systems integrators, consultancies, independent software vendors, developer communities to value added resellers and distributors.
“Partner Program Template” helps you prepare a compelling partnership pitch:
- Demonstrate understanding of your partner business and position your company as a valuable asset
- Scope out collaboration areas with concrete milestones
- Define success metrics and strategies to achieve them
Tips and tricks from our own account-based marketing programs, having to shirt from in-person to virtual workshops in response to the coronavirus crisis.
At the Next Gen Customer Experience (CX) in Financial Services conference, Centerline's Marketing Change Management team presents two hypotheses on the importance of organizational balance and elevating your CX using data and innovation. As a key takeaway, the presentation included a CX Maturity Program to gauge your organizational CX maturity as well as helps identify goals and where to focus your efforts moving forward.
Roman Rossov: Product manager evolution in a high growth startupLviv Startup Club
Roman Rossov: Product manager evolution in a high growth startup
UA Online PMDay 2021
Website - https://pmday.org/online
Youtube - https://www.youtube.com/startuplviv
FB - https://www.facebook.com/pmdayconference
7 steps for creating the ultimate product-led growth strategy
A practical guide for B2B product leaders
Mickey Alon, Former CEO and co-founder of Insightera, CPO and co-founder of Aptrinsic (Gainsight PX).
May 2015 marked the final offering of Product Manager Imperatives at the University of Wisconsin-Madison’s Center for Professional and Executive Education. After 40 years of running these open enrollment corporate workshops on product management, UW-CPED has decided to focus exclusively on management and leadership training. This presentation is the condensed version of the final offering of Product Manager Imperatives. For a version of this presentation with links to videos, tutorials and other tidbits to demonstrate key points, look for this presentation at BrainSnacksCafe.
How do you successfully pilot, refine, and scale your account-based marketing...The Marketing Practice
This isn’t an account-based marketing ‘how to guide’, this is a collection of learnings and things we wish we (and our clients) had known when we first started ABM over 5 years ago.
We hope that by sharing these with you, you can avoid some of the recurring issues that stall ABM programs and ultimately demonstrate how valuable the first 12 months of an ABM program is.
Defining and executing a marketing strategy includes many internal and external stakeholders. How do you quickly gain an overview of the key milestones, understand the cross-functional dependencies and allocate reasonable execution times?
“Marketing Plan: Prepare & Promote” helps you achieve just that:
- Prepare for success by aligning your roadmap, messaging and demos
- Promote your positions with analysts & media, via social channels & industry events
- Stay on top of both preparation and promotion activities at any time
The Fundamentals of User Adoption: What Changes and What Doesn't as You Scale...saastr
Rachel Orston - CEO / User IQ at SaaStr Annual 2018
More zeros on the sales forecast doesn’t always mean adding more complexity to your customer success strategy. What are the critical fundamentals every customer success team should master and what are some of the new metrics to adopt as you scale?
Why Product-Led Growth is the most effective GTM strategyMickey Alon
Product-led growth is a strategy that relies on features and usage as primary drivers for customer acquisition, retention and expansion. Mastering growth is an iterative process that involves measurements, user engagements and experimentation.
Voice of the Customer may be one of the most misunderstood concepts in the product management process. Unfortunately any survey or conversation with a customer these days is labeled as "Voice of the Customer" and just viewed as a "check box" item. In this discussion we will describe how there are different approaches to collecting the Voice of the Customer and how the wrong approach will unintentionally bias the results that are obtained. We will relate different Voice of the Customer approaches with project portfolio classifications for product development. Recommendations for how to apply them in different segments of the value chain will also be provided.
About the Speaker:
Dr. Jose A. Briones is a Sr. Consultant with C-Level Advisors a team of senior level experts and analysts that work with companies in developing business strategy, acquiring and integrating companies, creating alliances, creating go-to-market strategies, and designing product portfolios. He has 20 years of commercial and technical experience in the manufacturing and technology industries, holding positions in the areas of marketing, innovation, sales, engineering and R&D.
Dr. Briones has been the leader in the commercialization of over 40 products in the fields of chemicals, materials, apps and cloud software in the U.S., Europe and Latin America. He has been named as inventor in 7 patents.
Upcoming Events
Reserve your seat for the next AIPMM webinar. Visit: http://aipmm.com/aipmm_webinars/.
Want To Certify Your Team?
If you have a product team of 10 or more that you want to certify, visit: http://bit.ly/1bzjUYB.
About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Visit http://www.aipmm.com.
Call For Speakers: http://bit.ly/1b006vm
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Articles: http://www.aipmm.com/html/newsletter/article.ph
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - Customer Success for Ad Tech - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from PubMatic, RocketFuel, Lotame, LiveRamp.
This presentation provides the ultimate guide to Portfolio Product Management
1) New Product Development
New Product Development Process
Internal Sources of New Product Ideas
External Sources of New Product Ideas
Idea Screening
Concept Testing
Business Analysis of New Products
Develop a Marketing Strategy
Agile Product Development - Scrum Framework
Test Marketing
Commercialization
2) Performance Evaluation
Performance Evaluation: Major Component Activities
Performance Evaluation Process
Performance Attribution Analysis
Scope of Performance Appraisal
Scope of Investment Performance Presentation
3) Risk Management
Risk Management Procedure
Risk Identification
Risk Assessment
Risk Control Matrix
Risk Item Tracking
4) Portfolio Prioritization
Portfolio Prioritization Process
Project Portfolio Prioritization Matrix
Product Prioritization Frameworks
5) Resource Optimization
Factors Affecting Project Resource Management including Optimization
Resource Optimization - Time phased resource plan
Schedule Optimization
Multi-Project Critical Path
Multi-Project Critical Chain
6) ROI Maximization
Agile Investment Management
Product Portfolio Investment Map
5 Tips for Product Development Strategy
7) Product Consistency
Brand Consistency
UX/UI Consistency
Why Metrics Matter: Getting Outside the Case Study BoxSwati Kamath
Sales and marketing organizations have always relied on the voice of highly satisfied customers to propel prospective customers through the buyer’s journey.
But with more buyers spending time with self-education, how do savvy customer marketing organizations stand out above the noise? As more businesses move to SaaS or subscription-based models and buyers are no longer locked into agreements, how are organizations able to EXCEED expectations, engage their customer base, and ensure long-term relationships (and high lifetime customer value) with their customers?
Isolated case studies no longer make the cut. You’ll learn how marketing organizations show a more credible and profound picture of their customer experience that goes beyond the tip of the iceberg of a relatively scare handful of references?
Lucia Eversley was the guest presenter at the Jun 2010 program meeting hosted by BDPA Boston MetroWest chapter. Her topic was 'Service Delivery Management: Delivering Value to the Business"
Lucia is with The Procter & Gamble (PG) Global Business Management.
14 steps to build a professional reseller partner programDaniel Nilsson
Learn how to sell and promote your product / solution efficiently through a reseller partner network. The presentation gives you 14 detailed steps on how to build your own professional reseller partner program including tips and tools.
I created this presentation after doing extensive research on how to create professional partner programs. The data I have reviewed are from marketing experts, Gartner, reports, vendors and my own personal experience building several global partner programs.
The purpose of the presentation is to share my conclusions on how to build a successful partner program that works for any type of organization.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hear from you.
Some pictures can be a bit blurry when you view the presentation directly from the web. To see a high quality version of the presentation simply download it. If you have any questions please don't hesitate to contact me at www.daniel-one.com
Partner Program for Tech Startups - and not onlyJustyna Bak
The vast majority of the world’s most successful Tech companies have a thriving ecosystem of partners, ranging from systems integrators, consultancies, independent software vendors, developer communities to value added resellers and distributors.
“Partner Program Template” helps you prepare a compelling partnership pitch:
- Demonstrate understanding of your partner business and position your company as a valuable asset
- Scope out collaboration areas with concrete milestones
- Define success metrics and strategies to achieve them
Tips and tricks from our own account-based marketing programs, having to shirt from in-person to virtual workshops in response to the coronavirus crisis.
At the Next Gen Customer Experience (CX) in Financial Services conference, Centerline's Marketing Change Management team presents two hypotheses on the importance of organizational balance and elevating your CX using data and innovation. As a key takeaway, the presentation included a CX Maturity Program to gauge your organizational CX maturity as well as helps identify goals and where to focus your efforts moving forward.
Roman Rossov: Product manager evolution in a high growth startupLviv Startup Club
Roman Rossov: Product manager evolution in a high growth startup
UA Online PMDay 2021
Website - https://pmday.org/online
Youtube - https://www.youtube.com/startuplviv
FB - https://www.facebook.com/pmdayconference
7 steps for creating the ultimate product-led growth strategy
A practical guide for B2B product leaders
Mickey Alon, Former CEO and co-founder of Insightera, CPO and co-founder of Aptrinsic (Gainsight PX).
May 2015 marked the final offering of Product Manager Imperatives at the University of Wisconsin-Madison’s Center for Professional and Executive Education. After 40 years of running these open enrollment corporate workshops on product management, UW-CPED has decided to focus exclusively on management and leadership training. This presentation is the condensed version of the final offering of Product Manager Imperatives. For a version of this presentation with links to videos, tutorials and other tidbits to demonstrate key points, look for this presentation at BrainSnacksCafe.
How do you successfully pilot, refine, and scale your account-based marketing...The Marketing Practice
This isn’t an account-based marketing ‘how to guide’, this is a collection of learnings and things we wish we (and our clients) had known when we first started ABM over 5 years ago.
We hope that by sharing these with you, you can avoid some of the recurring issues that stall ABM programs and ultimately demonstrate how valuable the first 12 months of an ABM program is.
Defining and executing a marketing strategy includes many internal and external stakeholders. How do you quickly gain an overview of the key milestones, understand the cross-functional dependencies and allocate reasonable execution times?
“Marketing Plan: Prepare & Promote” helps you achieve just that:
- Prepare for success by aligning your roadmap, messaging and demos
- Promote your positions with analysts & media, via social channels & industry events
- Stay on top of both preparation and promotion activities at any time
The Fundamentals of User Adoption: What Changes and What Doesn't as You Scale...saastr
Rachel Orston - CEO / User IQ at SaaStr Annual 2018
More zeros on the sales forecast doesn’t always mean adding more complexity to your customer success strategy. What are the critical fundamentals every customer success team should master and what are some of the new metrics to adopt as you scale?
Why Product-Led Growth is the most effective GTM strategyMickey Alon
Product-led growth is a strategy that relies on features and usage as primary drivers for customer acquisition, retention and expansion. Mastering growth is an iterative process that involves measurements, user engagements and experimentation.
Voice of the Customer may be one of the most misunderstood concepts in the product management process. Unfortunately any survey or conversation with a customer these days is labeled as "Voice of the Customer" and just viewed as a "check box" item. In this discussion we will describe how there are different approaches to collecting the Voice of the Customer and how the wrong approach will unintentionally bias the results that are obtained. We will relate different Voice of the Customer approaches with project portfolio classifications for product development. Recommendations for how to apply them in different segments of the value chain will also be provided.
About the Speaker:
Dr. Jose A. Briones is a Sr. Consultant with C-Level Advisors a team of senior level experts and analysts that work with companies in developing business strategy, acquiring and integrating companies, creating alliances, creating go-to-market strategies, and designing product portfolios. He has 20 years of commercial and technical experience in the manufacturing and technology industries, holding positions in the areas of marketing, innovation, sales, engineering and R&D.
Dr. Briones has been the leader in the commercialization of over 40 products in the fields of chemicals, materials, apps and cloud software in the U.S., Europe and Latin America. He has been named as inventor in 7 patents.
Upcoming Events
Reserve your seat for the next AIPMM webinar. Visit: http://aipmm.com/aipmm_webinars/.
Want To Certify Your Team?
If you have a product team of 10 or more that you want to certify, visit: http://bit.ly/1bzjUYB.
About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Visit http://www.aipmm.com.
Call For Speakers: http://bit.ly/1b006vm
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Articles: http://www.aipmm.com/html/newsletter/article.ph
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - Customer Success for Ad Tech - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from PubMatic, RocketFuel, Lotame, LiveRamp.
This presentation provides the ultimate guide to Portfolio Product Management
1) New Product Development
New Product Development Process
Internal Sources of New Product Ideas
External Sources of New Product Ideas
Idea Screening
Concept Testing
Business Analysis of New Products
Develop a Marketing Strategy
Agile Product Development - Scrum Framework
Test Marketing
Commercialization
2) Performance Evaluation
Performance Evaluation: Major Component Activities
Performance Evaluation Process
Performance Attribution Analysis
Scope of Performance Appraisal
Scope of Investment Performance Presentation
3) Risk Management
Risk Management Procedure
Risk Identification
Risk Assessment
Risk Control Matrix
Risk Item Tracking
4) Portfolio Prioritization
Portfolio Prioritization Process
Project Portfolio Prioritization Matrix
Product Prioritization Frameworks
5) Resource Optimization
Factors Affecting Project Resource Management including Optimization
Resource Optimization - Time phased resource plan
Schedule Optimization
Multi-Project Critical Path
Multi-Project Critical Chain
6) ROI Maximization
Agile Investment Management
Product Portfolio Investment Map
5 Tips for Product Development Strategy
7) Product Consistency
Brand Consistency
UX/UI Consistency
Why Metrics Matter: Getting Outside the Case Study BoxSwati Kamath
Sales and marketing organizations have always relied on the voice of highly satisfied customers to propel prospective customers through the buyer’s journey.
But with more buyers spending time with self-education, how do savvy customer marketing organizations stand out above the noise? As more businesses move to SaaS or subscription-based models and buyers are no longer locked into agreements, how are organizations able to EXCEED expectations, engage their customer base, and ensure long-term relationships (and high lifetime customer value) with their customers?
Isolated case studies no longer make the cut. You’ll learn how marketing organizations show a more credible and profound picture of their customer experience that goes beyond the tip of the iceberg of a relatively scare handful of references?
Lucia Eversley was the guest presenter at the Jun 2010 program meeting hosted by BDPA Boston MetroWest chapter. Her topic was 'Service Delivery Management: Delivering Value to the Business"
Lucia is with The Procter & Gamble (PG) Global Business Management.
In these economic times, companies must find new ways to grow revenues. The Partner community and it\'s extended sales force is the #1obvious choice. Palladin will show you how to implement Best Practices to develop predictable forecasting & new revenue growth with select Partners.
Juliann Grant of Telesian Technology and Scott Sommer of Jacobs Engineering discuss pre and post-sales strategies that build a bridge between marketing and sales. This presentation was delivered at the 3rd Annual Marketing and Sales Summit in 2008.
Have you ever wondered what a product launch is?
A product launch is a planned marketing event that introduces a new product to the market. It's an exciting time for businesses as it represents a major milestone in the product development process.
A successful product launch requires careful planning and execution. It's not just about releasing a new product, but also generating buzz, building anticipation, and creating a memorable experience for your target audience.
Here are some key elements of a successful product launch:
• A clear understanding of your target audience and their needs
• A well-defined launch plan that outlines your goals, timeline, and budget
• A comprehensive marketing strategy that leverages various channels to reach your audience
• Creative and compelling messaging that highlights your product's unique features and benefits
• Influencer partnerships to amplify your reach and lend credibility to your brand
• Special launch offers and promotions to incentivize early adoption
Launching a new product is an exciting and challenging experience, but with the right strategy and execution, it can be a game-changer for your business.
Get in touch with us for more information about product launch: tips and strategies bit.ly/3ZhEn0q
And get started with WebMaxy for free trial: https://calendly.com/webmaxy/30min
#ProductLaunch #launchofproduct #whatisaproductlaunch #productlaunchplan #productlaunchstrategies #productlaunchmarketingplan #launchstrategyforanewproduct #Whatismarketingplanforproductlaunch #Whatarethethreetypesofproductlaunch #Howtomarketnewproductlaunch
When making products and services, companies struggle with complexity, poor customer insight, and team dysfunction. Governments face the same challenges when engaging with their citizens. Serious games provide a way to change the rules or work, producing dramatically different and better results.
Corporate Serious Games Are Changing The Rules Of Product DevelopmentTom Grant
For software developers, serious games provide new ways to gain insights into customers and make smarter decisions faster. In many respects, serious games complement Agile, Lean, and other process improvements. While serious games have general application in innovation, we are using software development as a starting point for understanding their potential.
Product Management Is Really Innovation ManagementTom Grant
No list of tasks or responsibilities captures the essence of product management. As companies grapple with the challenges with innovation, they have realized that the product manager is really the shepherd of innovation. The essential role of product management, therefore, starts with the generation of ideas, and does not end until customers adopt these ideas, and the company has assessed the assumptions and strategies for every part of the innovation process.
Product teams are prone to the same tendencies in every organization, to increasingly turn conversations with customers about what they want into an echo chamber of what the product team wants to hear. This session explores some of the sources of the echo chamber, and through informal discussion, identifies some techniques to overcome it. The goal is to show the strengths and weaknesses of different sources of ideas and requirements, and chart a strategy for building an overall requirements strategy.
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
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Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
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Securing your Kubernetes cluster_ a step-by-step guide to success !
The Old Launch Codes Won't Work
1. March 15, 2010. Call in at 12:55 p.m. Eastern time The Old Launch Codes Won’t Work Tom Grant Senior Analyst Forrester Research
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7. Traditional problems with launches App. 75% of launches fail to get desired results Something’s lost in transmission, or the wrong message is being sent Vendors use launches to communicate value to customers
8. Newer problems with launches Some industry trends have increased the amount of noise in the channel It’s harder to get the attention of the intended audience The number and diversity of relevant audiences has increased The answer is not to yell more loudly
9. Who owns the launch? Corporate marketing Product marketing Product mgt Development Partners Business Development Field marketing Sales Consulting Support Executive mgt Training ?
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11. What’s our preferred way of marketing? Source: February 2010, “Organizing For B2B Tech Community Marketing”
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15. Launches and SaaS: BEST PRACTICES Be certain that you’re communicating value on launch day Use the impact on the customer as leverage for getting the company ready Take advantage of the SaaS opportunity to assess products, marketing, and sales in new ways
18. Launches and Agile: BEST PRACTICES Perfect “just in time” launch techniques Use short iterations to make corrections before the launch, and assess the results afterwards Involve key players in earlier iterations, including partners and customers
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20. Launches and social media: BEST PRACTICES Plan for a period of follow-through and assessment Use the ongoing conversation to bring customers and partners on board before the launch Re-define the launch as an ongoing discussion, not a one-shot event
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22. Launches and BT: BEST PRACTICES Use channel and implementation partners to deepen your understanding of the customer Make customer-facing groups’ understanding of the customer’s perspective a precondition of the launch Make product managers and product marketers experts in the customer’s adoption of technology
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24. The purpose of the launch is changing NEW HOTNESS: It’s all about the customer OLD AND BUSTED: It’s all about the vendor Here’s our new product, and the price list, and the data sheet. Look at all the features. Aren’t you glad? You’re a busy person, so I won’t waste your time. Here’s something that should be valuable to you, and here’s how it will help.
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26. Launches need to reach champions Design the launch to reach your champion within the customer organization Equip your champion to make a compelling case to other stakeholders