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It's Time To Change The Rules Of Work
The document discusses the need to change traditional work practices to enhance innovation in software development, highlighting issues like complexity, poor customer insights, and team dysfunction. It argues for the adoption of serious games as a means to simplify processes, gain better insights, and improve team dynamics. Ultimately, the focus should be on becoming an adoption-driven organization to better meet customer needs and drive successful project outcomes.
It's Time To Change The Rules Of Work
- 1. It’s Time ToChange The Rules Of Work Tom Grant, Senior Analyst Forrester Research
- 2. Software innovation couldbe a lot more successful © 2012 Forrester Research, Inc. Reproduction Prohibited 2
- 3. © 2012 ForresterResearch, Inc. Reproduction Prohibited 3
- 5. Dad, why do peoplehate your software?
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- 8. Complexity leads tofailure Standish Group • 32% succeeded. CHAOS • 44% were challenged. Summary 2009 • 24% failed. report • Iterative: 71% succeeded. Dr. Dobb’s • Agile: 70% succeeded. Project Success • Traditional: 66% succeeded. Survey • Ad hoc: 62% succeeded. KPMG Global IT • Nearly one-half of the respondents experienced a project failure the year Project before. Management • 86% reported losses of as much as 25% Survey 2005 of targeted benefits across the portfolio.
- 9. Problem #2: POORCUSTOMER INSIGHT
- 10. We’re not likeour customers
- 11. Customers don’t tellus everything
- 12. We don’t seethem in their natural habitat © 2012 Forrester Research, Inc. Reproduction Prohibited 12
- 13. And we don’ttake enough time to learn
- 14. Problem #3: TEAMDYSFUNCTION
- 16. © 2012 ForresterResearch, Inc. Reproduction Prohibited 16
- 18. Innovators need seriousgames © 2012 Forrester Research, Inc. Reproduction Prohibited 18
- 19. Invention and innovationare not the same 1617 1787 John Woodall Some time passes… James Lind Convinces the Publishes his Admiralty to findings about adopt a simple the origins of cure scurvy © 2012 Forrester Research, Inc. Reproduction Prohibited 19
- 20. Innovation depends onadoption © 2012 Forrester Research, Inc. Reproduction Prohibited 20
- 21. Companies take adoptionseriously User experience Design Usage analytics © 2012 Forrester Research, Inc. Reproduction Prohibited
- 22. Companies need tobe adoption-driven The old rules won’t make this possible © 2012 Forrester Research, Inc. Reproduction Prohibited 22
- 23. How do seriousgames change the rules of innovation? Structured Rules, but often no winners Purposeful Definite outcome Time-bound By definition, a time-boxed exercise Participatory Success depends on everyone participating.
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- 25. Gaining better insights ©2012 Forrester Research, Inc. Reproduction Prohibited 25
- 26. Challenging team dynamics ©2012 Forrester Research, Inc. Reproduction Prohibited 26
- 27. Serious games faceinnovation challenges © 2012 Forrester Research, Inc. Reproduction Prohibited 27
- 28. At the largeand small scale SMALL LARGE Using serious Making games in my serious games organization generally successful © 2012 Forrester Research, Inc. Reproduction Prohibited
- 29. AT THE SMALLSCALE… Speak the words your audience wants to hear © 2012 Forrester Research, Inc. Reproduction Prohibited 29
- 30. COMPLEXITY: How do we arrive at the minimum viable product? PRODUCT BOX © 2012 Forrester Research, Inc. Reproduction Prohibited 30
- 31. CUSTOMER INSIGHT: How can we change the conversation with the customer? FEATURE COST SPENT Android app for activity management $5,000 - Custom pipeline stages $2,000 $500 More complex lead-scoring options $3,500 - More canned reports $1,500 $300 BUY A FEATURE © 2012 Forrester Research, Inc. Reproduction Prohibited 31
- 32. TEAM DYSFUNCTION: Do we share the same vision and priorities? Quality Features Ease of use Reliability Customizability KNOWSY © 2012 Forrester Research, Inc. Reproduction Prohibited 32
- 33. AT THE LARGESCALE… Use the same techniques as previous innovators © 2012 Forrester Research, Inc. Reproduction Prohibited 33
- 34. A familiar challenge Market share You are here Innovators Early Early Late Laggards 2.5% adopters majority majority 16% 13.5% 34% 34%
- 35. We’ve been herebefore © 2012 Forrester Research, Inc. Reproduction Prohibited 35
- 36. Agile improves processes Serious games improve decisions © 2012 Forrester Research, Inc. Reproduction Prohibited 36
- 37. How do youmove to the next stage? © 2012 Forrester Research, Inc. Reproduction Prohibited 37
- 38. Go forth andtell these stories
- 39. To help peoplefind the right game Innovation games Training simulations Gameification Advergames Wargames Role-playing Persuasive games © 2012 Forrester Research, Inc. Reproduction Prohibited
- 40. http://seriousgamesatwork.org tomgrantgamer@gmail.com © 2012 Forrester Research, Inc. Reproduction Prohibited 40
- 41. Be an adoption-drivenorganization © 2012 Forrester Research, Inc. Reproduction Prohibited 41
- 42. And be likeLuke © 2012 Forrester Research, Inc. Reproduction Prohibited 42
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Editor's Notes
- #9 Long shadow of letters
- #10 Delay introduction of text
- #14 Make into build, make retrospection bigger
- #16 Source: Getty Images (http://www.gettyimages.com/detail/sb10063113bu-004/Iconica)http://www.gettyimages.com/detail/90111663/Flickr
- #18 Source: Getty Images (http://www.gettyimages.com/detail/108198052/Vetta)
- #24 Source: Getty Images (http://www.gettyimages.com/detail/109722670/the-Agency-Collection)
- #35 Source: Diffusion of Innovations image (http://www.amazon.com/Diffusion-Innovations-5th-Everett-Rogers/dp/0743222091).