The EURIB, the European Institute for Brand management, which was founded by Riezebos and where marketeers are educated in brand, design & reputation management. An impressive line up of guest lecturers (Jeroen de Bakker, Jim Stolze, Renee Peeters, Ingmar de Lange, amongst others) trains the marketeers in branding, digital, positioning and reputation management. A line up that makes me wish I could be a student there.
Very similar to Lessius several days ago, with a lot of practical examples, I try to gently convince the students to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects.
The noble art of building brands worth sharing for Lessius Interactive Market...Polle de Maagt
Acts not ads. I guess trying to change marketeers to do less advertising and more acts from time to time means you have to preach to new marketeers. Well, preaching might not be the right word but nudging or gently convincing to be more about acts pretty much sums it up.
Gently convincing to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects.
So, here’s to the new class of marketeers at Lessius Mechelen that is prepared to build brands worth sharing and talking about.
Why you shouldn't use social media for AGXPolle de Maagt
I try to change companies to be less about ads and more about acts. Through inspiration. Through strategy. Through coaching. And mainly blood, sweat and tears. Because in these times, brands aren't defined by what they say, but what they do. Not convinced? Let my acts speak for themselves.
The noble art of creating stuff worth sharing. Let’s stop talking, let’s star...Polle de Maagt
Nothing changed and everything changed.
The more direct contact brands have with consumers,
the more they need a coherent core identity.
One that translates both into tweets and invoices
in campaigns, and more important, a permanent dialogue.
Because people’s expectations have shifted.
Towards new client service normals.
From ads to acts.
Changing companies towards more consumer centricity isn’t easy.
That requires proving you’re on the right track every single day.
Showing progress.
Building upon your companies’ unused potential.
"From social gimmicks to social business. Storytelling in the social age." fo...Polle de Maagt
My talk at PromaxBDA's Connect3.0 events in Australia and New Zealand.
From Social Gimmicks to Social Business
Let’s face it: in almost 10 years of social media the industry hasn’t really changed much. Most broadcasters have a hard time really engaging audiences. Most companies rarely go beyond an occasional campaign or retweet-sweepstake. And it’s our own fault.
We failed to show real business impact, convince management, make employees really understand the new transparency and lay the foundation for more social companies.
"Why we keep failing in really implementing social media." for #Marcom12Polle de Maagt
So, social media has been around since 2003, but not too much has changed in the last couple of years ...
Why do organisations fail to implement social media and, most importantly: the speedboat approach to implement social media within your organisation.
Speedboat approach:
1) Make a senior manager horny.
2) Small working groups without legacy.
3) Launch new concepts below the company radar.
4) Act small and learn from the results.
5) Act with scrum, agile, beta mentality.
6) More buy-in from your proof points.
7) Propel waves of success.
"Service is sales. Why service management is the single most important thing....Polle de Maagt
Stellar service is the new normal (also see http://polle.me/LXYaHo). Consumers and clients expect more, so start delivering.
This presentation focusses on the shift in expectations and how to gradually get your organisation ready to implement social media and better servicing.
"Do stuff worth sharing. Small steps to social media success. " for Social Me...Polle de Maagt
Social media isn't about big business or big bucks. It is about putting your customers first, doing stuff that actually makes a difference and using technology to make it al easier.
This presentation is about the small business in your neighbourhood that actually make that difference.
Thanks again Peter Wiegman and the rest of the team for having me!
The noble art of building brands worth sharing for Lessius Interactive Market...Polle de Maagt
Acts not ads. I guess trying to change marketeers to do less advertising and more acts from time to time means you have to preach to new marketeers. Well, preaching might not be the right word but nudging or gently convincing to be more about acts pretty much sums it up.
Gently convincing to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects.
So, here’s to the new class of marketeers at Lessius Mechelen that is prepared to build brands worth sharing and talking about.
Why you shouldn't use social media for AGXPolle de Maagt
I try to change companies to be less about ads and more about acts. Through inspiration. Through strategy. Through coaching. And mainly blood, sweat and tears. Because in these times, brands aren't defined by what they say, but what they do. Not convinced? Let my acts speak for themselves.
The noble art of creating stuff worth sharing. Let’s stop talking, let’s star...Polle de Maagt
Nothing changed and everything changed.
The more direct contact brands have with consumers,
the more they need a coherent core identity.
One that translates both into tweets and invoices
in campaigns, and more important, a permanent dialogue.
Because people’s expectations have shifted.
Towards new client service normals.
From ads to acts.
Changing companies towards more consumer centricity isn’t easy.
That requires proving you’re on the right track every single day.
Showing progress.
Building upon your companies’ unused potential.
"From social gimmicks to social business. Storytelling in the social age." fo...Polle de Maagt
My talk at PromaxBDA's Connect3.0 events in Australia and New Zealand.
From Social Gimmicks to Social Business
Let’s face it: in almost 10 years of social media the industry hasn’t really changed much. Most broadcasters have a hard time really engaging audiences. Most companies rarely go beyond an occasional campaign or retweet-sweepstake. And it’s our own fault.
We failed to show real business impact, convince management, make employees really understand the new transparency and lay the foundation for more social companies.
"Why we keep failing in really implementing social media." for #Marcom12Polle de Maagt
So, social media has been around since 2003, but not too much has changed in the last couple of years ...
Why do organisations fail to implement social media and, most importantly: the speedboat approach to implement social media within your organisation.
Speedboat approach:
1) Make a senior manager horny.
2) Small working groups without legacy.
3) Launch new concepts below the company radar.
4) Act small and learn from the results.
5) Act with scrum, agile, beta mentality.
6) More buy-in from your proof points.
7) Propel waves of success.
"Service is sales. Why service management is the single most important thing....Polle de Maagt
Stellar service is the new normal (also see http://polle.me/LXYaHo). Consumers and clients expect more, so start delivering.
This presentation focusses on the shift in expectations and how to gradually get your organisation ready to implement social media and better servicing.
"Do stuff worth sharing. Small steps to social media success. " for Social Me...Polle de Maagt
Social media isn't about big business or big bucks. It is about putting your customers first, doing stuff that actually makes a difference and using technology to make it al easier.
This presentation is about the small business in your neighbourhood that actually make that difference.
Thanks again Peter Wiegman and the rest of the team for having me!
A comprehensive report on emerging technologies and best practices for brands. CMOs and brand leaders will find creative digital strategies to drive growth in the year ahead.
Technologies and platforms include mobile and location-based marketing, owned-media channels, online coupons, interactive TV, apps, virtual goods, gaming, augmented reality, social analytics and measurement.
Best practices and market insights include the foundations of digital success, defined brand behaviors within social channels, creativity in the era of co-creation, brand storytelling, crowdsourcing, retail convergence, consumer narcissism, privacy regulations, social coding of sophisticated teens and behavioral marketing.
Read exclusive interviews with some of the tech community’s most-watched start-ups: Figment, PlacePunch, GetGlue, Crimson Hexagon and BlueCava.
The Social Media Playbook provides you with a set of tools and methodologies to develop a brand conform and consistent social voice online. It was created for employees who represent a company or a brand in a digital public space.
techMAP is the real world and online community that pioneers the evolution of business through the practical application of technology for marketing, advertising and PR professionals across multiple sectors.
Cactus staffers Norm and Mike headed to Boulder Digital Works' Making Digital Work. Here is there take on the 2-day workshop. Norm's through his sketchpad, Mike's through his iPad.
Trends: Unlocking The Door To Future Growth!Anja Hoffmann
The slides from my lecture on disruptive innovations, strategy and new technologies in a business perspective. I hope you get lots of ideas from the presentation and I hope it will inspire you to expand your normal thought process. Enjoy and Think the Unthinkable!
I had a chance to attend SXSW this year. I got in a car crash in my Taxi, I was part of the Homeless Hotspots debate and in-between I attended a few sessions which are shared here.
Fast Start Training Module - How social savvy real estate agents become, trus...Ken Brand
This is some of the material we cover in the two day module for our new team members. It's missing all the commentary, of some of the slides have videos and GIFs, but you sorta ge the idea. If I can be helpful, let me know. Ken Brand 832-797-1779.
PS. A book on some of this and much more is available in the book at Amazon.com. The title is Less Blah Blah More Ah Ha. You can check it out by clicking on this direct link: http://www.LessBlahBlah.com
These are slides from a talk I gave on November 17, 2012 to students from NYU's Wagner School for Public Service, the School of Visual Arts and Columbia University's School of International and Public Affairs as part of the 2012 Social Enterprise Boot Camp. Most slides require some notes.
This presentation displays a business idea I had with a friend at Antwerp Management School. Data in this presentation are purely based on assumptions and therefore not always that realistic. We just want to share our elaborated business idea. We also decided not to do anything with it, so feel free to 'steal' the idea! Do not forget to mention us when you're making billions ;)
Ow yeah, feedback or questions always welcome of course !
Greeting,
Dennis De Cat - dennis_dc@msn.com
Steven de Laat - steven.de.laat@gmail.com
Social Business - From Stickmen and Cubicles to Whipping and a Princess CakeIBM Danmark
By Christian Carlsson, IBM Denmark, twitter.com/chris_carlsson
In lack of a better title, "From Stickmen and Cubicles to Whipping and a Princess Cake" is Christian's take on what Social Business is and what is required to become one. Originally presented at the becomesocial.dk event in Copenhagen May 24th 2012, and other events after that.
A comprehensive report on emerging technologies and best practices for brands. CMOs and brand leaders will find creative digital strategies to drive growth in the year ahead.
Technologies and platforms include mobile and location-based marketing, owned-media channels, online coupons, interactive TV, apps, virtual goods, gaming, augmented reality, social analytics and measurement.
Best practices and market insights include the foundations of digital success, defined brand behaviors within social channels, creativity in the era of co-creation, brand storytelling, crowdsourcing, retail convergence, consumer narcissism, privacy regulations, social coding of sophisticated teens and behavioral marketing.
Read exclusive interviews with some of the tech community’s most-watched start-ups: Figment, PlacePunch, GetGlue, Crimson Hexagon and BlueCava.
The Social Media Playbook provides you with a set of tools and methodologies to develop a brand conform and consistent social voice online. It was created for employees who represent a company or a brand in a digital public space.
techMAP is the real world and online community that pioneers the evolution of business through the practical application of technology for marketing, advertising and PR professionals across multiple sectors.
Cactus staffers Norm and Mike headed to Boulder Digital Works' Making Digital Work. Here is there take on the 2-day workshop. Norm's through his sketchpad, Mike's through his iPad.
Trends: Unlocking The Door To Future Growth!Anja Hoffmann
The slides from my lecture on disruptive innovations, strategy and new technologies in a business perspective. I hope you get lots of ideas from the presentation and I hope it will inspire you to expand your normal thought process. Enjoy and Think the Unthinkable!
I had a chance to attend SXSW this year. I got in a car crash in my Taxi, I was part of the Homeless Hotspots debate and in-between I attended a few sessions which are shared here.
Fast Start Training Module - How social savvy real estate agents become, trus...Ken Brand
This is some of the material we cover in the two day module for our new team members. It's missing all the commentary, of some of the slides have videos and GIFs, but you sorta ge the idea. If I can be helpful, let me know. Ken Brand 832-797-1779.
PS. A book on some of this and much more is available in the book at Amazon.com. The title is Less Blah Blah More Ah Ha. You can check it out by clicking on this direct link: http://www.LessBlahBlah.com
These are slides from a talk I gave on November 17, 2012 to students from NYU's Wagner School for Public Service, the School of Visual Arts and Columbia University's School of International and Public Affairs as part of the 2012 Social Enterprise Boot Camp. Most slides require some notes.
This presentation displays a business idea I had with a friend at Antwerp Management School. Data in this presentation are purely based on assumptions and therefore not always that realistic. We just want to share our elaborated business idea. We also decided not to do anything with it, so feel free to 'steal' the idea! Do not forget to mention us when you're making billions ;)
Ow yeah, feedback or questions always welcome of course !
Greeting,
Dennis De Cat - dennis_dc@msn.com
Steven de Laat - steven.de.laat@gmail.com
Social Business - From Stickmen and Cubicles to Whipping and a Princess CakeIBM Danmark
By Christian Carlsson, IBM Denmark, twitter.com/chris_carlsson
In lack of a better title, "From Stickmen and Cubicles to Whipping and a Princess Cake" is Christian's take on what Social Business is and what is required to become one. Originally presented at the becomesocial.dk event in Copenhagen May 24th 2012, and other events after that.
Why social media is the next step in direct marketing. And why it isn’t. for ...Polle de Maagt
Nothing changed and everything changed.
The more direct contact brands have with consumers,
the more they need a coherent core identity.
One that translates both into tweets and invoices
in campaigns, and more important, a permanent dialogue.
Because people’s expectations have shifted.
Towards new client service normals.
From ads to acts.
Changing companies towards more consumer centricity isn’t easy.
That requires proving you’re on the right track every single day.
Showing progress.
Building upon your companies’ unused potential.
A 101 guide to World Domination. Some things I learned at Trendwolves, Boondo...Polle de Maagt
Some things I learned in the last couple of years.
Nothing changed and everything changed.
The more direct contact brands have with consumers,
the more they need a coherent core identity.
One that translates both into tweets and invoices
in campaigns, and more important, a permanent dialogue.
Because people’s expectations have shifted.
Towards new client service normals.
From ads to acts.
Changing companies towards more consumer centricity isn’t easy.
That requires proving you’re on the right track every single day.
Showing progress.
Building upon your companies’ unused potential.
Customer Centricity requires meeting and exceeding their expectations at all digital touchpoints. Campaigns not longer work, it's about their unique interactions within the digital ecosysttem. Direct Marketing Educational Foundation Career Forum Presentation 2012
Presented for Montreal Girl Geeks, January 2013
http://montrealgirlgeeks.com
Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Together we’ll discuss what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Mandy Poon, Digital Marketing Consultant @w.illi.am/ presents what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
"It’s about time we start re-inventing direct marketing." for Spring Global M...Polle de Maagt
How conversations and technology are changing the way we are in contact with consumers. This presentation is a plea for re-inventing direct marketing to finally be relevant and respect consumers.
The world changed. We now live in a hyper-connected world where traditional marketing and traditional branding strategies are not as effective as they used to be. We have to move to a new era where we build brands that actually start making a difference to people, communities and societies.
"Gewoon goed helpen" social service anno 2017 voor #SSC17Polle de Maagt
Gewoon. Goed. Helpen. Het lijkt zo eenvoudig, maar in de dagelijks praktijk is het gewoon lastig. Klanten die steeds meer verwachten, steeds meer kanalen, een steeds groter belang van service … en zelden een manager of klant die je complimenteert. Hoe gaan we om met het veranderende van van social service en wat voor opties hebben we in de toekomst?
Ok. En dan gaan we nu gewoon normaal doen. Voor #uximpactPolle de Maagt
Klantbeleving. User Experience. Customer journeys.
Er wordt teveel over geluld en te weinig mee gedaan. Niet alleen hebben we met zijn allen een wereld gecreëerd die vooral *niet* om mensen lijkt te gaan en vooral om 'journeys', 'processen' en 'PAX'. Daarom dit pleidooi voor geklooi, een poging om minder te adverteren en meer problemen van mensen op te lossen. Dat is niet makkelijk, maar er zijn wel een aantal basisprincipes waarmee we kunnen beginnen.
Openingskeynote voor #UXimpact conferentie van Concept7 op 22 september 2015 met o.a. Jos Burgers en Pieter Zwart.
"De magie van snoeihard falen" - Column for MediaMarketing (Belgium/Dutch)Polle de Maagt
Fouten maken. Falen. Het zijn dingen
die bedrijven niet graag doen. En al helemaal niet toegeven. Het is allemaal
maar eng. Het is ook een van de zaken die
het integreren van social media voor veel
bedrijven zo lastig maakt. Stel je voor; je als
bedrijf kwetsbaar opstellen. Klagende mensen op een Facebook wall. Medewerkers die
zonder controle van corporate communicatie hun mening geven.
Maar fouten maken is enorm gezond. De
beste vriendschappen zijn de vriendschappen waarbij je elkaars fouten accepteert en
al een paar keer fl ink ruzie hebt kunnen
hebben. De beste relaties met merken heb je
als ze iets volledig verknald hebben en dan
meer dan fatsoenlijk oplossen. Recent onderzoek bewees maar eens dat consumenten reviews van producten op een review site
niet vertrouwen als ze enkel positief zijn (...)
Een bescheiden pleidooi voor #saaitaal voor #onlinetuesdayPolle de Maagt
Een bescheiden pleidooi voor #saaitaal voor #onlinetuesday. Minder lullen, meer poetsen. Minder congressen, meer projecten.
Minder communicatie, meer echt dingen doen.
Minder boeken over social media, meer goede cases.
Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. for RTFM11Polle de Maagt
Acts. Not ads.
Do remarkable stuff,
don’t talk remarkable stuff.
Nothing changed and everything changed.
The more direct contact brands have with consumers,
the more they need a coherent core identity.
One that translates both into tweets and invoices
in campaigns, and more important, a permanent dialogue.
Because people’s expectations have shifted.
Towards new client service normals.
From ads to acts.
Changing companies towards more consumer centricity isn’t easy.
That requires proving you’re on the right track every single day.
Showing progress.
Building upon your companies’ unused potential.
“How social technologies are changing business” for AccenturePolle de Maagt
“How social technologies are changing business”
Haha. What a joke for a title.
Let’s just say: back to basics, how to build upon the things you’re already doing.
"A plea for gradual engagement" for KoeweidenPostmaPolle de Maagt
Why brands should commit acts, not ads and design conversation-worthy campaigns.
But, most importantly, why they should stop campaigning and start gradually engaging.
Gradual engagement starts from small interactions between brands and consumers. Interactions, to engage consumers by little baby steps. Small steps that, all together, make a giant leap. But more importantly, people are engaged 24/7/365, not just during campaigning season.
"De burgemeester als conversation manager?" voor GentMPolle de Maagt
Op GentM ga ik in discussie met Gent's burgemeester Termont. Over goede burgemeesters. Over goede politici. En over conversations en sociale media. Help me deze presentatie beter te maken :)
"Whatever you do, do something worth sharing." for Fontys HogescholenPolle de Maagt
"Whatever you do, do something worth sharing." is a plea for less ads and more acts.
Let’s stop talking and start doing. Start doing stuff that actually makes a difference, the shortcut to #worlddomination.
How social media is the logical next step in loyalty for Dunck LoyaltycafePolle de Maagt
So, what does the next step in loyalty marketing look like? Here's a short exploration of how things might look and devevlop. With cases from Starbucks, NBC and KLM.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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The noble art of building brands worth sharing for EURIB
1. Polle de Maagt @polledemaagt
The noble art
of building brands
worth sharing.
Let’s stop talking, let’s start doing.
2. Yep. I know I look like 18.
But I’m actually 29. Most old people
tell me I will be happy with them
when I’m 50. I doubt that.
I sooooo love Blackberry ...
... but recently switched to iPhone
(it’s not you, it’s me).
Polle de Maagt. The reason to move to Gent
The love of my life. What better
Changing companies to be reason is there?!
more about acts, less about ads.
3. I try to change companies to
be less about ads and more about acts.
Through inspiration, strategy and coaching.
5. And I write about it.
Mostly to sharpen my own mind, sometimes to make myself completely ridiculous.
www.polledemaagt.com @polledemaagt
6. This presentation is 100% Apple, eBay and Zappos-free.
And I will only talk about stuff I either experienced or worked on myself.
I hope that’s practical enough for you guys ;)
7. I would like to talk about 3 things today.
(Don’t worry, I made them tweet-size, so you can share and/or remember them).
8. “
Marketing is way too important to leave it up to the
marketing department.
Steven van Belleghem.
“
“ Create acts, not ads.
Leo Burnett.
“
“ Create stuff worth sharing.
Tom de Bruyne.
“
9. “
Social media is way too important to leave it up to the
marketing department.
Polle de Maagt.
“
“Create acts, not ads.
Leo Burnett.
“
“Create stuff worth sharing.
Tom de Bruyne.
“
10. “
Social media is way too important to leave it up to the
social media department.
Polle de Maagt.
“
“Create acts, not ads.
Leo Burnett.
“
“Create stuff worth sharing.
Tom de Bruyne.
“
12. A competition worth participating.
Wouldn’t it be awesome to see Denmark’s brightest football star Nicklas Bendtner’s score the winning goal in
your shoes? The campaign invited youngsters to design a pretty remarkable pair and activate their friends to
help them win.
Nicklas Bendtner
New Mercurial Vapor boot What a guy.
Not the same round every day,
but a route worth running.
Results?
Over 500 designed pairs and 60.000
activated youngsters.
13. Running other routes
Not the same round every day,
but a route worth running.
Running further
To run a decent figure, people
needed to run further than
they were used to.
Nike changed the way people run.
A club worth joining
Connected 24/7/365.
Results?
Over 40.000 connected runners,
behavior change amongst runners.
SpinAwards and Webby Award.
14. The growing challenge of managing expectations.
It’s pretty basic: do more than people expect to stimulate word of mouth. However, be careful not to
over-exceed expectations, that actually creates negative conversations.
And it sets a new normal ...
15. Go to market with your customers.
Telenet launched Yelo, an innovative product that let consumers watch TV live on any device. One problem:
the product wasn’t finished. The solution? Involve the consumers via facebook, twitter and a closed
community to make the product even better.
A beta product
A product that could be improved on
every level: from service, to interface and
from content to functions.
Involved customers Results?
Customers were involved via Over 15.000 ideas.
twitter, facebook, blog and a A neutralized discussion.
closed research community.
17. So, where was the chapter
on tweets and wallposts in
our brand book again?
How can you be both coherent in
customer service, invoices, tweets and
wallposts?
18. Polle de Maagt @polledemaagt
Coherent brands: Dogma is for dogs.
Usually, brands are defined in vision documents. Or even worse, tag clouds. But with so many new
touchpoints between brands and consumers, we need an identity that both works in a tweet and an invoice.
An identity that is coherent, media-neutral and that inspires rather than restricts.
Inspiring copy
Copy that sets the tone,
restricts, inspires and
shows company character.
Visual feel
Eyecandy support for the ... and seriously
copy and company feel. If a dog food company
can do it, you can do it.
19. 2
“
Marketing is way too important to leave it up to the
marketing department.
Steven van Belleghem.
“
20. A small experiment in happiness.
“Do something with Foursquare”, that was the briefing for a pretty remarkable experiment. Over the course of
6 weeks, we surprised KLM passengers based on their social media profiles. To see how happiness spreads.
And it did.
Something to prove
KLM wanted to prove they recognize the
person behind every passenger.
More?
I will talk you through
that later :)
Foursquare
Every time a passenger told KLM
via twitter or Foursquare that
he/she was at Schiphol airport,
we tried to surprise him/her in a
most personal way.
Results?
Over 1.000.000 impressions
on twitter alone. And a
Cannes Lions Award for PR.
23. The most important thing: it created momentum.
Key in integrating social media is to build a ripple effect of small successful projects. It gives people in the
organization time to adapt and learn. It gives you time to build business cases and build support.
Define goals with intrinsic, learning and change management KPIs.
24. Polle de Maagt @polledemaagt
Instruments of change.
People don’t change overnight. Nor do companies. Use a set of tools.
1 2 3 4
Unused potential of your Workshops, training and Guidelines & Smart projects.
employees. coaching. Best Practices.
Small, manageable project with
WHAT
What people already support our Knowledge, training and People need both negative and
cause? Who can help us spread structural coaching. positive stimuli. Guidelines to set clearly defined scopes and goals
the word? Build best practices? the boundaries, best practices to that help the organization learn,
Excite others? get inspired and excited. change and set next steps.
Scanning the organization for key Tailored inspiration, strategy, Clear boundaries with social Deciding on priorities based on
opinion leaders, evangelists and workshop and knowledge media guidelines and procedures. feasibility versus impact.
BY
advocates. sessions with different Defining clear roads ahead by Defining clear KPI’s in terms of
departments. sharing best practices. intrinsic goals, learning goals and
change management goals.
EXAMPLES
Advocacy programs, Open Coffee / Bar Weekly tactical meeting, inspiration Social media guidelines, branchemarking Spearhead employees to test new tools,
Camp with thought leaders, etc. workshops, content brainstorms, initiatives, etc. A/B testing channels, etc.
internal conferences, etc.
25. Polle de Maagt @polledemaagt
Smart projects and their language.
Define a range of small, manageable projects with clear project goals, KPIs and roadmaps. The small
projects will force you to take baby steps every day, will help to engage more internal people, will help you
develop internal learnings and best practices and a track record of successful mini projects. All to fuel
momentum.
Define projects
Define key challenges and chop them
up into manageable projects. Projects
that test hypothesizes, show
progress, make you learn and fuel
momentum in other ways.
More on KPIs
Clear aim See next slide for more on
Define a clear aim that describes the defining the different
main purpose of the project. KPIs.
Roadmap
Sketch a progessive roadmap
with main todos and
milestones.
26. Polle de Maagt @polledemaagt
Project KPIs.
To change a company, define manageable projects with clear KPIs. Intrinsic, learning and change management
KPIs. This, to challenge yourself to make the projects impactful in learning and change management, but also
to be able to make a project successful on several axes.
Intrinsic KPIs
Your ‘normal’ set of KPIs that are
easy to measure. E.g. grow 50% in
number of followers.
INTRINSIC
LEARNING CHANGE
MANAGEMENT
Learning KPIs Change management KPIs
What can we learn from these How will this project help change the
projects? E.g. learn which content organization E.g. convince manager X that
works best to convert people to fans LinkedIn is as converting as twitter,
or followers. gather a spearhead group of 50 internal
enthousiasts.
27. “
If you can’t prove your return, you should be fired.
(Yes, you can quote me on that).
“
29. Hierbij de advertentie van
Boondoggle voor Adformatie.
My old friends from ... euh ...
Isn’t she cute?
Mogelijk ontdekt u in deze advertentie hier en daar wat subtiele elementen die het tegendeel zouden
kunnen suggereren, maar dit is wel degelijk de nieuwe campagne voor Adformatie. Van Boondoggle.
30. A celebration of stuff worth sharing
Boondoggle Amsterdam asks it’s friends:
what makes you horny? That usually turns
out in 15 speakers with 10 slides worth
twittering and facebooking. Each.
This is @btriele by the way.
A guy that most definately will make you
horny.
Use your unused potential.
People cooler than you
Boondoggle Amsterdam invites it’s
friends to attend. Usually, people
cooler than you (and certainly me).
32. Facebook forces
gradual engagement.
A lot of campaigns are designed to collect
Facebook likes. To be able to tap into the
consumer news feed, however, a consumer
has to have a recent interaction with a
brand.
33. Twitter forces gradual engagement.
The average tweet lives 90 minutes. Especially with international-oriented accounts, you should develop a 24-
hour content strategy.
34. The concept of gradual engagement.
Consumers have both monetary and conversation value. Instead of bombarding them with messages, only
targeting them in campaign season or approaching them as cash cows, engage them.
Stumbling Endorsing
Consumer stumbled upon online Consumer tells others. Consumer
brand content or comes into contact likes a piece of content, collects it,
with us offline. E.g. consumers reads curates it, retweets it, shares it and/or
an article shared by a friend. evaluates a brand. E.g. consumer
ranks a hotel on Tripadvisor.
Contributing
Consumer collaborates with a brand
Following on adhoc or long term basis. E.g.
consumer joins Telenet cocreation
Drifting Consumer commits to the brand by
community.
Consumers aren’t engaging in any liking, subscribing, following or ‘fan’-
way. E.g. consumer is just browsing ing the brand or leaving contact
around online, doesn’t visit our details. E.g. consumer becomes a
stores. facebook fan.
35. Campaigns versus programs in engagement.
Campaigns have high reach and big impact, but are limited in time.
Programs are continuous efforts to gradually engage consumers.
Stumbling Endorsing
Consumer stumbled upon online Consumer tells others. Consumer
brand content or comes into contact likes a piece of content, collects it,
with us offline. E.g. consumers reads curates it, retweets it, shares it and/or
an article shared by a friend. evaluates a brand. E.g. consumer
ranks a hotel on Tripadvisor.
Adwords Activate
to convert to share Spotlight on
ambassadors
Select for
Bannering community
for likes
Fill the funnel Contributing
Consumer collaborates with a brand
Following on adhoc or long term basis. E.g.
consumer joins Telenet cocreation
Drifting Consumer commits to the brand by
community.
Consumers aren’t engaging in any liking, subscribing, following or ‘fan’-
way. E.g. consumer is just browsing ing the brand or leaving contact
around online, doesn’t visit our details. E.g. consumer becomes a
stores. facebook fan.
36. ]
It works beats “it would
be cool if” every day.
Just make sure it does the job.
Maybe the best social media campaign ever.
37. You can forget most of the things I said
today. But please, remember 3 things.
38. “
Social media is way too important to leave it up to the
social media department.
Polle de Maagt.
“
“Create acts, not ads.
Leo Burnett.
“
“Create stuff worth sharing.
Tom de Bruyne.
“
39. 48
Help me change companies. Act yourself.
Every little act is a step closer to leveraging unused potential. Every act is a little less ads. Do something in the next 48
hours that actually makes your company or your clients more customer connected.
40. I try to change companies to
be less about ads and more about acts.
Through inspiration, strategy and coaching.
41. Thanks for your time.
Download the presentation at polle.me/EURIB2011
or contact me via twitter (@polledemaagt) or email (polle@polledemaagt.com)
http://polle.me/EURIB2011