"It’s about time we start re-inventing direct marketing." for Spring Global M...Polle de Maagt
How conversations and technology are changing the way we are in contact with consumers. This presentation is a plea for re-inventing direct marketing to finally be relevant and respect consumers.
Tattooed Baby - The art of telling big stories in small spacesstuwilson.co.uk
Tattooed Baby is an eBook all about the propagation of effective onscreen display advertising. It is a collection of 150 insights split across 15 process oriented chapters, at least 5 insights per chapter and every insight written under 140 characters because a Tattooed Baby should always be short and sweet for today’s short and sweet attention span.
This handbook is about sharing the discipline of using art and code and word economy to tell stories through tiny letterboxes smaller than the size of a classified newspaper ad. It’s about learning to do more with less. Less pixels, less frames, less words, less time, less k size. And these moments can be even more direct than direct mail. Fundamentally, the art of telling big stories in small spaces boils down to following Abram Games’ original philosophy of deriving “maximum meaning” from “minimum means”.
Art + story + way finding + teleportation = A Tattooed Baby
The aim of this book is to lift the overall quality of output for all. To try and rid the world of poor, forgettable advertising by sharing best practices learned over fifteen years of professional experience, one pixel at a time.
It’s a big, little handbook to help students, as well as professionals, who want to increase their success in onscreen display advertising throughout it’s lifecycle, as part of a wider digital or integrated marketing communications strategy. If you can tell a story in ODA you can tell it anywhere. Small will always scale up. Above all, Tattooed Baby is there as a reminder to us all to breed a motivated attitude in ourselves and inspire our teams to realign the perceived value of not just how creative we can be in these small spaces but how wonderful it feels to witness them and engage with them as an audience.
In September 2013, Steven Van Belleghem and Peter Hinssen organized an inspiration journey to the West Coast of the US. Together with 20 top executives, we visted a large group of companies. In this paper, we wrote down our conclusions of this very inspiring tour.
We learned the power of combining a customer first mentality with a networked organization and a purpose driven culture. Check out our paper to understand all details.
"It’s about time we start re-inventing direct marketing." for Spring Global M...Polle de Maagt
How conversations and technology are changing the way we are in contact with consumers. This presentation is a plea for re-inventing direct marketing to finally be relevant and respect consumers.
Tattooed Baby - The art of telling big stories in small spacesstuwilson.co.uk
Tattooed Baby is an eBook all about the propagation of effective onscreen display advertising. It is a collection of 150 insights split across 15 process oriented chapters, at least 5 insights per chapter and every insight written under 140 characters because a Tattooed Baby should always be short and sweet for today’s short and sweet attention span.
This handbook is about sharing the discipline of using art and code and word economy to tell stories through tiny letterboxes smaller than the size of a classified newspaper ad. It’s about learning to do more with less. Less pixels, less frames, less words, less time, less k size. And these moments can be even more direct than direct mail. Fundamentally, the art of telling big stories in small spaces boils down to following Abram Games’ original philosophy of deriving “maximum meaning” from “minimum means”.
Art + story + way finding + teleportation = A Tattooed Baby
The aim of this book is to lift the overall quality of output for all. To try and rid the world of poor, forgettable advertising by sharing best practices learned over fifteen years of professional experience, one pixel at a time.
It’s a big, little handbook to help students, as well as professionals, who want to increase their success in onscreen display advertising throughout it’s lifecycle, as part of a wider digital or integrated marketing communications strategy. If you can tell a story in ODA you can tell it anywhere. Small will always scale up. Above all, Tattooed Baby is there as a reminder to us all to breed a motivated attitude in ourselves and inspire our teams to realign the perceived value of not just how creative we can be in these small spaces but how wonderful it feels to witness them and engage with them as an audience.
In September 2013, Steven Van Belleghem and Peter Hinssen organized an inspiration journey to the West Coast of the US. Together with 20 top executives, we visted a large group of companies. In this paper, we wrote down our conclusions of this very inspiring tour.
We learned the power of combining a customer first mentality with a networked organization and a purpose driven culture. Check out our paper to understand all details.
I was asked to speak at the IPA Strategy Group's Modern Briefing event this morning. These are my thoughts on why participation is so important-it fundamentally disrupts business models-and how we can get better at briefing for participation:
-A business problem is a behavioural change in disguise
-Think about network insights, not consumer insights
-Move from "the single thing we want to say" to "the single thing we're going to make or do"
Empowering creative women.
At Zooppa, we are dedicated to providing a platform to support women who believe they can change the norm. Far more than just a statistic, the women of Zooppa deserve equal representation and job procurement within the creative industry. With Peggy, we seek to both increase the number of women within the community and provide them with equal opportunity.
BBDO Connect: How brand experiences help building stronger brandsBBDO Belgium
Today, the stakes are raised and the bar is set even higher. More than ever, interaction, conversation and customer experience are key elements of your brand strategy that can make the difference. Discover how interactive events and unique experiences can fit into a global communication plan. With some insights, examples and lessons learned, we’ll show you how to increase your customer’s commitment towards your brand.
From gold lamé to vin rosé, Cannes is a special place indeed.
It’s home to the world’s largest and most revered awards festival for the best creative work in Film, Creative Effectiveness, and more.
The week’s content includes seminars, forums and workshops presented by creative leadership from around the world — both from inside and outside the marketing industry.
We learned of brand experience examples such as the Google Creative Sandbox and the Ipsos Ladies Lounge provided insight and inspiration in a relaxed environment.
Oh — and of course — there was legendary partying in true industry style.
On Wednesday 12 June 2012 (a week after the MOAwards) InSites Consulting organised an afternoon seminar on the latest developments in Research Communities. During this Smartees we present 2 of our community cases that were nominated (one of the 2 even awarded) for the MOA Innovation Award.
7 top technology trends and what they mean for brand experienceJack Morton Worldwide
Technology drastically impacts every aspect of the world around us these days, but it's harder than ever to integrate technology into live experiences in ways that are relevant, effective and above all seamless.
Discover our top technology trends and what they mean for brands, marketers and brand experience.
I was asked to speak at the IPA Strategy Group's Modern Briefing event this morning. These are my thoughts on why participation is so important-it fundamentally disrupts business models-and how we can get better at briefing for participation:
-A business problem is a behavioural change in disguise
-Think about network insights, not consumer insights
-Move from "the single thing we want to say" to "the single thing we're going to make or do"
Empowering creative women.
At Zooppa, we are dedicated to providing a platform to support women who believe they can change the norm. Far more than just a statistic, the women of Zooppa deserve equal representation and job procurement within the creative industry. With Peggy, we seek to both increase the number of women within the community and provide them with equal opportunity.
BBDO Connect: How brand experiences help building stronger brandsBBDO Belgium
Today, the stakes are raised and the bar is set even higher. More than ever, interaction, conversation and customer experience are key elements of your brand strategy that can make the difference. Discover how interactive events and unique experiences can fit into a global communication plan. With some insights, examples and lessons learned, we’ll show you how to increase your customer’s commitment towards your brand.
From gold lamé to vin rosé, Cannes is a special place indeed.
It’s home to the world’s largest and most revered awards festival for the best creative work in Film, Creative Effectiveness, and more.
The week’s content includes seminars, forums and workshops presented by creative leadership from around the world — both from inside and outside the marketing industry.
We learned of brand experience examples such as the Google Creative Sandbox and the Ipsos Ladies Lounge provided insight and inspiration in a relaxed environment.
Oh — and of course — there was legendary partying in true industry style.
On Wednesday 12 June 2012 (a week after the MOAwards) InSites Consulting organised an afternoon seminar on the latest developments in Research Communities. During this Smartees we present 2 of our community cases that were nominated (one of the 2 even awarded) for the MOA Innovation Award.
7 top technology trends and what they mean for brand experienceJack Morton Worldwide
Technology drastically impacts every aspect of the world around us these days, but it's harder than ever to integrate technology into live experiences in ways that are relevant, effective and above all seamless.
Discover our top technology trends and what they mean for brands, marketers and brand experience.
Why social media is the next step in direct marketing. And why it isn’t. for ...Polle de Maagt
Nothing changed and everything changed.
The more direct contact brands have with consumers,
the more they need a coherent core identity.
One that translates both into tweets and invoices
in campaigns, and more important, a permanent dialogue.
Because people’s expectations have shifted.
Towards new client service normals.
From ads to acts.
Changing companies towards more consumer centricity isn’t easy.
That requires proving you’re on the right track every single day.
Showing progress.
Building upon your companies’ unused potential.
"Whatever you do, do something worth sharing." for Fontys HogescholenPolle de Maagt
"Whatever you do, do something worth sharing." is a plea for less ads and more acts.
Let’s stop talking and start doing. Start doing stuff that actually makes a difference, the shortcut to #worlddomination.
The noble art of building brands worth sharing for EURIBPolle de Maagt
The EURIB, the European Institute for Brand management, which was founded by Riezebos and where marketeers are educated in brand, design & reputation management. An impressive line up of guest lecturers (Jeroen de Bakker, Jim Stolze, Renee Peeters, Ingmar de Lange, amongst others) trains the marketeers in branding, digital, positioning and reputation management. A line up that makes me wish I could be a student there.
Very similar to Lessius several days ago, with a lot of practical examples, I try to gently convince the students to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects.
"De burgemeester als conversation manager?" voor GentMPolle de Maagt
Op GentM ga ik in discussie met Gent's burgemeester Termont. Over goede burgemeesters. Over goede politici. En over conversations en sociale media. Help me deze presentatie beter te maken :)
Why you shouldn't use social media for AGXPolle de Maagt
I try to change companies to be less about ads and more about acts. Through inspiration. Through strategy. Through coaching. And mainly blood, sweat and tears. Because in these times, brands aren't defined by what they say, but what they do. Not convinced? Let my acts speak for themselves.
"De magie van snoeihard falen" - Column for MediaMarketing (Belgium/Dutch)Polle de Maagt
Fouten maken. Falen. Het zijn dingen
die bedrijven niet graag doen. En al helemaal niet toegeven. Het is allemaal
maar eng. Het is ook een van de zaken die
het integreren van social media voor veel
bedrijven zo lastig maakt. Stel je voor; je als
bedrijf kwetsbaar opstellen. Klagende mensen op een Facebook wall. Medewerkers die
zonder controle van corporate communicatie hun mening geven.
Maar fouten maken is enorm gezond. De
beste vriendschappen zijn de vriendschappen waarbij je elkaars fouten accepteert en
al een paar keer fl ink ruzie hebt kunnen
hebben. De beste relaties met merken heb je
als ze iets volledig verknald hebben en dan
meer dan fatsoenlijk oplossen. Recent onderzoek bewees maar eens dat consumenten reviews van producten op een review site
niet vertrouwen als ze enkel positief zijn (...)
"A plea for gradual engagement" for KoeweidenPostmaPolle de Maagt
Why brands should commit acts, not ads and design conversation-worthy campaigns.
But, most importantly, why they should stop campaigning and start gradually engaging.
Gradual engagement starts from small interactions between brands and consumers. Interactions, to engage consumers by little baby steps. Small steps that, all together, make a giant leap. But more importantly, people are engaged 24/7/365, not just during campaigning season.
“How social technologies are changing business” for AccenturePolle de Maagt
“How social technologies are changing business”
Haha. What a joke for a title.
Let’s just say: back to basics, how to build upon the things you’re already doing.
The fluffy science behind creating stuff worth sharing for KLMPolle de Maagt
What content is contagious? What goes 'viral'? What stuff 'works' on social media? Here's a agency and research perspective on best practices and ideas.
Trends Influencing Traditional Approaches to MarketingInitiative
It's chaotic out there. Slow down and breathe.
It's time to rethink traditional approaches to marketing.
Our inaugural issue provides a brief overview of some of the different trends that are influencing how marketers connect with their audience.
2011 was the year in which 'power to the people' became real. Arab spring, London riots and occupy wall street are just a few examples where we have seen the power of people.
This market trend has a big impact on companies. Most companies see this evolution as a danger. I believe that leveraging the power of the people in a positive way is a great opportunity.
Until now, managers have treated consumers in a too opportunistic way. The challenge is to really open up and collaborate with them in a structural way.
This presentation offers you a vision and a framework to leverage the power of the people in a truly positive and open way.
"Gewoon goed helpen" social service anno 2017 voor #SSC17Polle de Maagt
Gewoon. Goed. Helpen. Het lijkt zo eenvoudig, maar in de dagelijks praktijk is het gewoon lastig. Klanten die steeds meer verwachten, steeds meer kanalen, een steeds groter belang van service … en zelden een manager of klant die je complimenteert. Hoe gaan we om met het veranderende van van social service en wat voor opties hebben we in de toekomst?
Ok. En dan gaan we nu gewoon normaal doen. Voor #uximpactPolle de Maagt
Klantbeleving. User Experience. Customer journeys.
Er wordt teveel over geluld en te weinig mee gedaan. Niet alleen hebben we met zijn allen een wereld gecreëerd die vooral *niet* om mensen lijkt te gaan en vooral om 'journeys', 'processen' en 'PAX'. Daarom dit pleidooi voor geklooi, een poging om minder te adverteren en meer problemen van mensen op te lossen. Dat is niet makkelijk, maar er zijn wel een aantal basisprincipes waarmee we kunnen beginnen.
Openingskeynote voor #UXimpact conferentie van Concept7 op 22 september 2015 met o.a. Jos Burgers en Pieter Zwart.
"Service is sales. Why service management is the single most important thing....Polle de Maagt
Stellar service is the new normal (also see http://polle.me/LXYaHo). Consumers and clients expect more, so start delivering.
This presentation focusses on the shift in expectations and how to gradually get your organisation ready to implement social media and better servicing.
"Why we keep failing in really implementing social media." for #Marcom12Polle de Maagt
So, social media has been around since 2003, but not too much has changed in the last couple of years ...
Why do organisations fail to implement social media and, most importantly: the speedboat approach to implement social media within your organisation.
Speedboat approach:
1) Make a senior manager horny.
2) Small working groups without legacy.
3) Launch new concepts below the company radar.
4) Act small and learn from the results.
5) Act with scrum, agile, beta mentality.
6) More buy-in from your proof points.
7) Propel waves of success.
"From social gimmicks to social business. Storytelling in the social age." fo...Polle de Maagt
My talk at PromaxBDA's Connect3.0 events in Australia and New Zealand.
From Social Gimmicks to Social Business
Let’s face it: in almost 10 years of social media the industry hasn’t really changed much. Most broadcasters have a hard time really engaging audiences. Most companies rarely go beyond an occasional campaign or retweet-sweepstake. And it’s our own fault.
We failed to show real business impact, convince management, make employees really understand the new transparency and lay the foundation for more social companies.
"Do stuff worth sharing. Small steps to social media success. " for Social Me...Polle de Maagt
Social media isn't about big business or big bucks. It is about putting your customers first, doing stuff that actually makes a difference and using technology to make it al easier.
This presentation is about the small business in your neighbourhood that actually make that difference.
Thanks again Peter Wiegman and the rest of the team for having me!
Een bescheiden pleidooi voor #saaitaal voor #onlinetuesdayPolle de Maagt
Een bescheiden pleidooi voor #saaitaal voor #onlinetuesday. Minder lullen, meer poetsen. Minder congressen, meer projecten.
Minder communicatie, meer echt dingen doen.
Minder boeken over social media, meer goede cases.
The noble art of building brands worth sharing for Lessius Interactive Market...Polle de Maagt
Acts not ads. I guess trying to change marketeers to do less advertising and more acts from time to time means you have to preach to new marketeers. Well, preaching might not be the right word but nudging or gently convincing to be more about acts pretty much sums it up.
Gently convincing to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects.
So, here’s to the new class of marketeers at Lessius Mechelen that is prepared to build brands worth sharing and talking about.
The noble art of creating stuff worth sharing. Let’s stop talking, let’s star...Polle de Maagt
Nothing changed and everything changed.
The more direct contact brands have with consumers,
the more they need a coherent core identity.
One that translates both into tweets and invoices
in campaigns, and more important, a permanent dialogue.
Because people’s expectations have shifted.
Towards new client service normals.
From ads to acts.
Changing companies towards more consumer centricity isn’t easy.
That requires proving you’re on the right track every single day.
Showing progress.
Building upon your companies’ unused potential.
A 101 guide to World Domination. Some things I learned at Trendwolves, Boondo...Polle de Maagt
Some things I learned in the last couple of years.
Nothing changed and everything changed.
The more direct contact brands have with consumers,
the more they need a coherent core identity.
One that translates both into tweets and invoices
in campaigns, and more important, a permanent dialogue.
Because people’s expectations have shifted.
Towards new client service normals.
From ads to acts.
Changing companies towards more consumer centricity isn’t easy.
That requires proving you’re on the right track every single day.
Showing progress.
Building upon your companies’ unused potential.
Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. for RTFM11Polle de Maagt
Acts. Not ads.
Do remarkable stuff,
don’t talk remarkable stuff.
Nothing changed and everything changed.
The more direct contact brands have with consumers,
the more they need a coherent core identity.
One that translates both into tweets and invoices
in campaigns, and more important, a permanent dialogue.
Because people’s expectations have shifted.
Towards new client service normals.
From ads to acts.
Changing companies towards more consumer centricity isn’t easy.
That requires proving you’re on the right track every single day.
Showing progress.
Building upon your companies’ unused potential.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
3. Last year, I worked for a pretty modest advertising agency
called Boondoggle in Amsterdam and Leuven.
For Nike, Rabobank, KLM and several other cool brands.
4. Read this manual.
Seriously.
Read it.
This year, for a company that is committed to obtain world
domination (whatever that means), InSites Consulting.
Marketing research agency turned consulting agency.
5. Why? Because advertising is the slow lane towards world
domination. And I fell in love with this girl.
I moved from Amsterdam to Ghent and work from Rotterdam, London and Ghent.
6. Honestly, sentences like the world has changed,
power has shifted to the consumer, increase your
share of conversation, consumers trust each other
most, shifting power from marketers to consumers,
marketers are no longer in control, social media
strategy and learn to lose control make me puke in
my mouth a bit.
While it is really really simple.
11. Not a thing changed.
(this is the listen-to-your-grandma part)
12. Who have you always trusted? Your peers.
This is my friend Jourik. I trust him with everything that has to do with Brussels,
food and women.
13. Customer retention has always been cheaper than
acquisition.
It’s cheaper to keep your current customers happy than recruit new ones.
14. Happy customers have always driven retention and
advocacy. Take Zappos and their service philosophy.
A small story about free shipping. Oh, and read Delivering Happiness.
15. Happiness has always been about managing
expectations. Under-promise. Over-deliver.
Do more than customers expect, but don’t over-do it.
16. A new technology every day. In the end, stories stick.
Kay Mook gained the Antwerp Zoo 300K extra visitors and almost became
product of the year 2009. More at http://polle.me/ccjSNL
18. Technology made things easier and opened up new
possibilities and niches, like TS2AS.org.
Technology made things easier. Gave us reach. Made it easy to compare.
19. People started to be connected always, everywhere.
People started to be connected everywhere.
20. It was never easier to find everything about everything.
Google, Wikipedia and even Twitter and Facebook.
21. People started to out-converse brands.
Brands realized they had facilitate instead of shout.
22. Employees started to talk.
People are more authentic, more passionate and have lower overhead cost. Period.
23. Company culture became increasingly important.
There are so many icecream brands, but the difference is in their company culture.
24. People got fed-up with bad customer service and are
striking back.
And not with some crappy message on their blog, but with brute force.
25. The best advertising started to have nothing to do with
advertising: Commit acts, not ads.
Albert Heijn actually helps people.
26. The best advertising started to have nothing to do with
advertising: Commit acts, not ads.
Nike actually changes the way people run.
27. With change became new and different ways to earn
money.
Gym-Pact let’s people pay when they DON’t turn up in their gym.
28. With change came new competitors.
Wakoopa once was a geek tool, now a very promising marketing research tool.
29. For many companies, this is pretty radical change.
Not a change that was about social media alone
A real change.
30. Old New
More advertising Acts, not ads
Suboptimal fit New relevance
Creative idea Smart idea
Undergoing conversation Leading conversation
Traditional brands Humanized brands
Consumer as customer Consumer as co-creator
Technical benefits Emotional benefits
Acquisition Retention
31. Acts not ads.
Great example: the small acts of fun that were planned by Volkswagen to prove
that putting a little fun in people’s lives will change behavior.
38. Retention and advocacy.
The best advertising campaign I have seen in years: a small leaflet I got from
Eduardo, the owner of a pretty simple B&B in Florence.
39. And a last one: Create things worth sharing.
Think about small things worth talking about.
40. It’s really simple:
Act human.
Build upon the things you’re
already doing.
Think conversations.
And on top of that: here’s some structure
to help you out.
41. Observe Facilitate Join
The three pillars of conversation management.
42. Start with observing and listening.
There are simple tools to observe what consumers are doing. Via
search.twitter.com or more advanced tools. But what about customer emails?
43. Facilitate.
Ben & Jerry’s crowdsources their marketing plan and icecream flavors via an
online platform with brand fans.
Photo by jason.dsilva
45. Use pilot projects to learn and change.
Telenet launched a beta product to let consumer help them eventually create a
better product. Think in intrinsic, learning and change KPI’s.
46. Be maniacal about measuring and tweaking.
Measure views, clicks, but even more important: your return on investment.
Extremely simple, but effective: the Net Promoter Score.
47. You can forget most of the things
I said in this introduction.
But please, remember these 3 things.
48. 1) Conversations drive business.
Companies that connect with
their consumers perform better.
So start the conversation.
49. 2) To drive conversations, exceed
expectations and create stuff
worth sharing.
Don’t plan only for life time money
value, but for life time conversation
value.
50. 3) Start with observing, but start
with simple ways to drive
conversations.
Start monitoring, start with pilots and
learn while doing.
51. I hope I was worth sharing.
Send me an email at
polle@insites.eu or find me on
twitter at @polledemaagt.
Find the presentation at
http://polle.me/fontys11