Social media isn't about big business or big bucks. It is about putting your customers first, doing stuff that actually makes a difference and using technology to make it al easier.
This presentation is about the small business in your neighbourhood that actually make that difference.
Thanks again Peter Wiegman and the rest of the team for having me!
"Why we keep failing in really implementing social media." for #Marcom12Polle de Maagt
So, social media has been around since 2003, but not too much has changed in the last couple of years ...
Why do organisations fail to implement social media and, most importantly: the speedboat approach to implement social media within your organisation.
Speedboat approach:
1) Make a senior manager horny.
2) Small working groups without legacy.
3) Launch new concepts below the company radar.
4) Act small and learn from the results.
5) Act with scrum, agile, beta mentality.
6) More buy-in from your proof points.
7) Propel waves of success.
"From social gimmicks to social business. Storytelling in the social age." fo...Polle de Maagt
My talk at PromaxBDA's Connect3.0 events in Australia and New Zealand.
From Social Gimmicks to Social Business
Let’s face it: in almost 10 years of social media the industry hasn’t really changed much. Most broadcasters have a hard time really engaging audiences. Most companies rarely go beyond an occasional campaign or retweet-sweepstake. And it’s our own fault.
We failed to show real business impact, convince management, make employees really understand the new transparency and lay the foundation for more social companies.
"Service is sales. Why service management is the single most important thing....Polle de Maagt
Stellar service is the new normal (also see http://polle.me/LXYaHo). Consumers and clients expect more, so start delivering.
This presentation focusses on the shift in expectations and how to gradually get your organisation ready to implement social media and better servicing.
Why you shouldn't use social media for AGXPolle de Maagt
I try to change companies to be less about ads and more about acts. Through inspiration. Through strategy. Through coaching. And mainly blood, sweat and tears. Because in these times, brands aren't defined by what they say, but what they do. Not convinced? Let my acts speak for themselves.
The noble art of building brands worth sharing for EURIBPolle de Maagt
The EURIB, the European Institute for Brand management, which was founded by Riezebos and where marketeers are educated in brand, design & reputation management. An impressive line up of guest lecturers (Jeroen de Bakker, Jim Stolze, Renee Peeters, Ingmar de Lange, amongst others) trains the marketeers in branding, digital, positioning and reputation management. A line up that makes me wish I could be a student there.
Very similar to Lessius several days ago, with a lot of practical examples, I try to gently convince the students to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects.
The noble art of building brands worth sharing for Lessius Interactive Market...Polle de Maagt
Acts not ads. I guess trying to change marketeers to do less advertising and more acts from time to time means you have to preach to new marketeers. Well, preaching might not be the right word but nudging or gently convincing to be more about acts pretty much sums it up.
Gently convincing to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects.
So, here’s to the new class of marketeers at Lessius Mechelen that is prepared to build brands worth sharing and talking about.
The noble art of creating stuff worth sharing. Let’s stop talking, let’s star...Polle de Maagt
Nothing changed and everything changed.
The more direct contact brands have with consumers,
the more they need a coherent core identity.
One that translates both into tweets and invoices
in campaigns, and more important, a permanent dialogue.
Because people’s expectations have shifted.
Towards new client service normals.
From ads to acts.
Changing companies towards more consumer centricity isn’t easy.
That requires proving you’re on the right track every single day.
Showing progress.
Building upon your companies’ unused potential.
"Why we keep failing in really implementing social media." for #Marcom12Polle de Maagt
So, social media has been around since 2003, but not too much has changed in the last couple of years ...
Why do organisations fail to implement social media and, most importantly: the speedboat approach to implement social media within your organisation.
Speedboat approach:
1) Make a senior manager horny.
2) Small working groups without legacy.
3) Launch new concepts below the company radar.
4) Act small and learn from the results.
5) Act with scrum, agile, beta mentality.
6) More buy-in from your proof points.
7) Propel waves of success.
"From social gimmicks to social business. Storytelling in the social age." fo...Polle de Maagt
My talk at PromaxBDA's Connect3.0 events in Australia and New Zealand.
From Social Gimmicks to Social Business
Let’s face it: in almost 10 years of social media the industry hasn’t really changed much. Most broadcasters have a hard time really engaging audiences. Most companies rarely go beyond an occasional campaign or retweet-sweepstake. And it’s our own fault.
We failed to show real business impact, convince management, make employees really understand the new transparency and lay the foundation for more social companies.
"Service is sales. Why service management is the single most important thing....Polle de Maagt
Stellar service is the new normal (also see http://polle.me/LXYaHo). Consumers and clients expect more, so start delivering.
This presentation focusses on the shift in expectations and how to gradually get your organisation ready to implement social media and better servicing.
Why you shouldn't use social media for AGXPolle de Maagt
I try to change companies to be less about ads and more about acts. Through inspiration. Through strategy. Through coaching. And mainly blood, sweat and tears. Because in these times, brands aren't defined by what they say, but what they do. Not convinced? Let my acts speak for themselves.
The noble art of building brands worth sharing for EURIBPolle de Maagt
The EURIB, the European Institute for Brand management, which was founded by Riezebos and where marketeers are educated in brand, design & reputation management. An impressive line up of guest lecturers (Jeroen de Bakker, Jim Stolze, Renee Peeters, Ingmar de Lange, amongst others) trains the marketeers in branding, digital, positioning and reputation management. A line up that makes me wish I could be a student there.
Very similar to Lessius several days ago, with a lot of practical examples, I try to gently convince the students to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects.
The noble art of building brands worth sharing for Lessius Interactive Market...Polle de Maagt
Acts not ads. I guess trying to change marketeers to do less advertising and more acts from time to time means you have to preach to new marketeers. Well, preaching might not be the right word but nudging or gently convincing to be more about acts pretty much sums it up.
Gently convincing to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects.
So, here’s to the new class of marketeers at Lessius Mechelen that is prepared to build brands worth sharing and talking about.
The noble art of creating stuff worth sharing. Let’s stop talking, let’s star...Polle de Maagt
Nothing changed and everything changed.
The more direct contact brands have with consumers,
the more they need a coherent core identity.
One that translates both into tweets and invoices
in campaigns, and more important, a permanent dialogue.
Because people’s expectations have shifted.
Towards new client service normals.
From ads to acts.
Changing companies towards more consumer centricity isn’t easy.
That requires proving you’re on the right track every single day.
Showing progress.
Building upon your companies’ unused potential.
Great report about some interesting trends regarding new media, social networking and future web.
To download and get further info about the authors go to;
http://www.urban-lifestyle.se/
To download;
http://www.urbanlifestylereport.com
How social media is the logical next step in loyalty for Dunck LoyaltycafePolle de Maagt
So, what does the next step in loyalty marketing look like? Here's a short exploration of how things might look and devevlop. With cases from Starbucks, NBC and KLM.
Social media & marketing for audiological PracticesGeoffrey Cooling
The article covers the case for engagement in online marketing channels for the Audiological profession. It also details the channels and channel strategies that may be followed. It was first published in ENT & Audiology News 2012
17 Cartoons That Will Change Your Business by @BrianSolis @GapingvoidBrian Solis
This special series of cartoons, with short insights from both Hugh MacLeod and Brian Solis adapted from #WTF (www.wtfbusiness.com), will help you see things differently.
N.B. You'll be asked for your email to view this special series of cartoons, with valuable insights from both Hugh MacLeod and Brian Solis.
http://gapingvoid.com/solis-image-download/
Creating effective ammunition in the battle for attentionicoEx
In an age where we can watch our favourite shows on the way to work, share images instantly and carry the worlds knowledge in our pockets, how do companies get at that most precious of commodities, our time?
The simple answer is that there's no simple answer. But there are ways of thinking that can help to unearth unexpected and engaging outcomes. We've been working in digital with museums and galleries for over 10 years to help make noticeable and memorable stories out of educational content. We've now started to bring this mix of behavioural psychology and awareness of current and cutting edge technologies to retail and agencies. We shared some of our thinking on attention, behavior and technology at a lunchtime talk for Start JudgeGill.
http://icoex.co.uk/
Great report about some interesting trends regarding new media, social networking and future web.
To download and get further info about the authors go to;
http://www.urban-lifestyle.se/
To download;
http://www.urbanlifestylereport.com
How social media is the logical next step in loyalty for Dunck LoyaltycafePolle de Maagt
So, what does the next step in loyalty marketing look like? Here's a short exploration of how things might look and devevlop. With cases from Starbucks, NBC and KLM.
Social media & marketing for audiological PracticesGeoffrey Cooling
The article covers the case for engagement in online marketing channels for the Audiological profession. It also details the channels and channel strategies that may be followed. It was first published in ENT & Audiology News 2012
17 Cartoons That Will Change Your Business by @BrianSolis @GapingvoidBrian Solis
This special series of cartoons, with short insights from both Hugh MacLeod and Brian Solis adapted from #WTF (www.wtfbusiness.com), will help you see things differently.
N.B. You'll be asked for your email to view this special series of cartoons, with valuable insights from both Hugh MacLeod and Brian Solis.
http://gapingvoid.com/solis-image-download/
Creating effective ammunition in the battle for attentionicoEx
In an age where we can watch our favourite shows on the way to work, share images instantly and carry the worlds knowledge in our pockets, how do companies get at that most precious of commodities, our time?
The simple answer is that there's no simple answer. But there are ways of thinking that can help to unearth unexpected and engaging outcomes. We've been working in digital with museums and galleries for over 10 years to help make noticeable and memorable stories out of educational content. We've now started to bring this mix of behavioural psychology and awareness of current and cutting edge technologies to retail and agencies. We shared some of our thinking on attention, behavior and technology at a lunchtime talk for Start JudgeGill.
http://icoex.co.uk/
Social media and its Impacts on societyUrwa Shanza
Social Media has become an important part of our lives.Due to its ease of use it became popular in very short span of span.Although it gives a lot of benefits but its negative use can destroy the life of a person.he can be disturbed mentally or physically.Be sure,you are using social media for creative purpose.
"Gewoon goed helpen" social service anno 2017 voor #SSC17Polle de Maagt
Gewoon. Goed. Helpen. Het lijkt zo eenvoudig, maar in de dagelijks praktijk is het gewoon lastig. Klanten die steeds meer verwachten, steeds meer kanalen, een steeds groter belang van service … en zelden een manager of klant die je complimenteert. Hoe gaan we om met het veranderende van van social service en wat voor opties hebben we in de toekomst?
Ok. En dan gaan we nu gewoon normaal doen. Voor #uximpactPolle de Maagt
Klantbeleving. User Experience. Customer journeys.
Er wordt teveel over geluld en te weinig mee gedaan. Niet alleen hebben we met zijn allen een wereld gecreëerd die vooral *niet* om mensen lijkt te gaan en vooral om 'journeys', 'processen' en 'PAX'. Daarom dit pleidooi voor geklooi, een poging om minder te adverteren en meer problemen van mensen op te lossen. Dat is niet makkelijk, maar er zijn wel een aantal basisprincipes waarmee we kunnen beginnen.
Openingskeynote voor #UXimpact conferentie van Concept7 op 22 september 2015 met o.a. Jos Burgers en Pieter Zwart.
"De magie van snoeihard falen" - Column for MediaMarketing (Belgium/Dutch)Polle de Maagt
Fouten maken. Falen. Het zijn dingen
die bedrijven niet graag doen. En al helemaal niet toegeven. Het is allemaal
maar eng. Het is ook een van de zaken die
het integreren van social media voor veel
bedrijven zo lastig maakt. Stel je voor; je als
bedrijf kwetsbaar opstellen. Klagende mensen op een Facebook wall. Medewerkers die
zonder controle van corporate communicatie hun mening geven.
Maar fouten maken is enorm gezond. De
beste vriendschappen zijn de vriendschappen waarbij je elkaars fouten accepteert en
al een paar keer fl ink ruzie hebt kunnen
hebben. De beste relaties met merken heb je
als ze iets volledig verknald hebben en dan
meer dan fatsoenlijk oplossen. Recent onderzoek bewees maar eens dat consumenten reviews van producten op een review site
niet vertrouwen als ze enkel positief zijn (...)
Een bescheiden pleidooi voor #saaitaal voor #onlinetuesdayPolle de Maagt
Een bescheiden pleidooi voor #saaitaal voor #onlinetuesday. Minder lullen, meer poetsen. Minder congressen, meer projecten.
Minder communicatie, meer echt dingen doen.
Minder boeken over social media, meer goede cases.
A 101 guide to World Domination. Some things I learned at Trendwolves, Boondo...Polle de Maagt
Some things I learned in the last couple of years.
Nothing changed and everything changed.
The more direct contact brands have with consumers,
the more they need a coherent core identity.
One that translates both into tweets and invoices
in campaigns, and more important, a permanent dialogue.
Because people’s expectations have shifted.
Towards new client service normals.
From ads to acts.
Changing companies towards more consumer centricity isn’t easy.
That requires proving you’re on the right track every single day.
Showing progress.
Building upon your companies’ unused potential.
Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. for RTFM11Polle de Maagt
Acts. Not ads.
Do remarkable stuff,
don’t talk remarkable stuff.
Nothing changed and everything changed.
The more direct contact brands have with consumers,
the more they need a coherent core identity.
One that translates both into tweets and invoices
in campaigns, and more important, a permanent dialogue.
Because people’s expectations have shifted.
Towards new client service normals.
From ads to acts.
Changing companies towards more consumer centricity isn’t easy.
That requires proving you’re on the right track every single day.
Showing progress.
Building upon your companies’ unused potential.
Why social media is the next step in direct marketing. And why it isn’t. for ...Polle de Maagt
Nothing changed and everything changed.
The more direct contact brands have with consumers,
the more they need a coherent core identity.
One that translates both into tweets and invoices
in campaigns, and more important, a permanent dialogue.
Because people’s expectations have shifted.
Towards new client service normals.
From ads to acts.
Changing companies towards more consumer centricity isn’t easy.
That requires proving you’re on the right track every single day.
Showing progress.
Building upon your companies’ unused potential.
“How social technologies are changing business” for AccenturePolle de Maagt
“How social technologies are changing business”
Haha. What a joke for a title.
Let’s just say: back to basics, how to build upon the things you’re already doing.
"A plea for gradual engagement" for KoeweidenPostmaPolle de Maagt
Why brands should commit acts, not ads and design conversation-worthy campaigns.
But, most importantly, why they should stop campaigning and start gradually engaging.
Gradual engagement starts from small interactions between brands and consumers. Interactions, to engage consumers by little baby steps. Small steps that, all together, make a giant leap. But more importantly, people are engaged 24/7/365, not just during campaigning season.
"De burgemeester als conversation manager?" voor GentMPolle de Maagt
Op GentM ga ik in discussie met Gent's burgemeester Termont. Over goede burgemeesters. Over goede politici. En over conversations en sociale media. Help me deze presentatie beter te maken :)
"Whatever you do, do something worth sharing." for Fontys HogescholenPolle de Maagt
"Whatever you do, do something worth sharing." is a plea for less ads and more acts.
Let’s stop talking and start doing. Start doing stuff that actually makes a difference, the shortcut to #worlddomination.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
VAT Registration Outlined In UAE: Benefits and Requirements
"Do stuff worth sharing. Small steps to social media success. " for Social Media Class Baarn
1. Polle de Maagt @polledemaagt
Do stuff worth sharing.
Small steps to social media success.
by @polledemaagt for Social Media Class Baarn
2. Polle de Maagt @polledemaagt
Yep. I know I look like 18.
But I’m actually 29. Most old people
tell me I will be happy with them
when I’m 50. I doubt that.
I sooooo love Blackberry ...
... but recently switched to iPhone
(it’s not you, it’s me).
Polle de Maagt. The reason to move to Gent
The love of my life. What better
Changing companies to be reason is there?!
more about acts, less about ads.
3. Polle de Maagt @polledemaagt
I worked for companies like
Currently, I do long term digital (and social) strategy for
Consultant Retailer
Global NL NL/Global Global
4. Polle de Maagt @polledemaagt
Sorry, I only have 20 minutes.
More questions? Ask me afterwards or send me an email at polle@polledemaagt.com
5. Polle de Maagt @polledemaagt
Three things I want to talk about today.
Build upon your unused potential. Social is about people. Do stuff worth sharing.
Don’t do things that aren’t natural to you. Do Social isn’t so much about technology, it is Don’t over-share, do stuff that is worth
small experiments and see what works. about how you can build a better talking about.
relationship.
6. Polle de Maagt @polledemaagt
The Twitter case for physicians.
My physician in Merelbeke (Gent, Belgium), Karim De Boever, uses Twitter. To express his ideas, to show the
photos he makes but above all, to stay in contact with his clients. It gives a personal touch to the client-
physician interactions but, above all, it makes his clients happier.
A closed account
Physicians walk a
thin line when they Direct messages
engage via social Direct messages are
media. Their oath, a great way to keep
but in general, client a pulse on clients.
privacy, restricts
their possibilities.
Effect?
It is a well-known
fact that the more
time a doctor
spends with his
patients, the
happier (and
healthier!) they are.
7. Polle de Maagt @polledemaagt
]
Owner Eduardo asks every
client to leave a testimonial.
At tripadvisor.com, the main source
for tourists to find a hotel or B&B.
Bed & Breakfast with social media impact.
The result?
Il Giglio d’Oro was the no 1 B&B in
Italy and no 7 in Europe.
8. Polle de Maagt @polledemaagt
Social media in Zeyn restaurant.
Work with what you have. Experiment. ‘Forced’ kindness.
Check the material you’re working with. Find the things that don’t work. Test your Changing a company to be more about
hunches. social isn’t always easy.
9. Polle de Maagt @polledemaagt
My niece Marilien.
She is finding the 10.000
ways that don’t work.
Stumbles and falls.
And gets up again.
And this is one of them.
Feeding fluffy mini-
Bumba’s ... #fail.
Find the 10.000 ways that don’t work.
10. Polle de Maagt @polledemaagt
Three things I want to talk about today.
Build upon your unused potential. Social is about people. Do stuff worth sharing.
Don’t do things that aren’t natural to you. Do Social isn’t so much about technology, it is Don’t over-share, do stuff that is worth
small experiments and see what works. about how you can build a better talking about.
relationship.
11. Polle de Maagt @polledemaagt
Daniel Termont.
A genuinely awesome guy.
He personally answers
all emails he gets.
Approximately 250 a day.
Challenging Gent’s mayor.
12. Polle de Maagt @polledemaagt
Would this work?
Would this make a difference
in their tips?
For me, it all started with this bill.
Yep.
I should treat my nails better.
13. Polle de Maagt @polledemaagt
Three things I want to talk about today.
Build upon your unused potential. Social is about people. Do stuff worth sharing.
Don’t do things that aren’t natural to you. Do Social isn’t so much about technology, it is Don’t over-share, do stuff that is worth
small experiments and see what works. about how you can build a better talking about.
relationship.
15. Polle de Maagt @polledemaagt
Packaging to wow customers.
MOO is a pretty remarkable online print company. With eye for detail. Even their packaging is worth sharing, making
for at least two photo-opportunities, even before actually seeing the print you ordered.
Yay!
A simple sticker on the
outside of the box already
sets the tone. A wow, before
evening opening the box.
A package worth talking about
Business cards in a jewelry-style box.
Instagram-bait
The packaging is so remarkable that
it’s just designed to end up on the
Instagram-, Twitter- or Facebookwebs.
16. Polle de Maagt @polledemaagt
Stimulate to share
with friends
Give current customers a Free for friends
reason to share MOO with Facilitate your current
their friends: an affiliate link. customers. Help them to help
their friends try MOO by
offering them free shipping.
Drive recurring sales
A 10% discount on your next pack.
MOO’s smart advocacy kit.
MOO is a pretty remarkable online print company. Every time you order, they have a smart
combination of tactics to drive recurring sales, drive advocacy and facilitate recommendations.
17. Polle de Maagt @polledemaagt
Offline and online
[text what is spotify and why this is smart]
Waarom dit een slimme case is: in de
normale stream laten ze op basis
van de open graph (fb vrienden) zien
dat je hen ook kan uitnodigen
Skip dessert, the responsible way
Next time you skip dessert, donate your dessert to charity. At Amsterdam-based Brikx, on the menu, there’s an option
to skip dessert and donate €1,- to Boemerang, an organisation that helps handicapped children.
18. Polle de Maagt @polledemaagt
You can forget most of the things I said
today. But please, remember 3 things.
19. Polle de Maagt @polledemaagt
Three things to remember.
Build upon your unused potential. Social is about people. Do stuff worth sharing.
Don’t do things that aren’t natural to you. Do Social isn’t so much about technology, it is Don’t over-share, do stuff that is worth
small experiments and see what works. about how you can build a better talking about.
relationship.
20. Polle de Maagt @polledemaagt
48
Help me change companies. Act yourself.
Every little act is a step closer to leveraging unused potential. Every act is a little less ads. Do something in the next 48
hours that actually makes your company or your clients more customer connected.