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The Next 2500 Days of Virtual Worlds Kevin Feenan, PresidentRockcliffe University Consortium (c) March 2011
Technological Adoption
Path of Least Resistance Decisions made “on the margin” Immediacy of values Not in my backyard Competitive value propositions
Cultural Significance Perceived social acceptance 9 dimension of culture = 50k combinations Minimization of variation Manageable patterns and expectations Long Cycle Times (10-16 yrs)
Value Proposition Market the value is for Customer Experience wanted Product/Service being Offered Benefits derived from the product Alternatives Proof
Product and Placement
Product and Innovation
Available Technologies Multiple technologies used in aggregate Technology by itself doesn’t change culture Temporary competitive advantage
Aggregates in Innovation Chasm
Factors of Production Technological Adoption BRUTE FORCE Entr. Labour Land Capital
Why VW are Game Changers
Demand Conditions Education Business NGOs Government Healthcare
Implications High demand in main stream markets for new business processes  Technology is a supporting industry Hardware Application Technology is not a limiting factor
Trends in Application PC Mobile Cloud Data Mining Convergence Information Filtering Avatar Extension Appliance Meta-tagging Security Location Based Meta-data aggregation Distributed Arch Portals More Value Added Services Incr. Functions P.M. Parity B2B Bus. Intelligence Access Timeliness
Virtual Worlds R&D Initial low investment (niche) industry Convergence of technologies Initial application portability to 3D (mobile) Development of API suite Increase in tool availability Niche Gaming

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The next 2500 days

  • 1. The Next 2500 Days of Virtual Worlds Kevin Feenan, PresidentRockcliffe University Consortium (c) March 2011
  • 3. Path of Least Resistance Decisions made “on the margin” Immediacy of values Not in my backyard Competitive value propositions
  • 4. Cultural Significance Perceived social acceptance 9 dimension of culture = 50k combinations Minimization of variation Manageable patterns and expectations Long Cycle Times (10-16 yrs)
  • 5. Value Proposition Market the value is for Customer Experience wanted Product/Service being Offered Benefits derived from the product Alternatives Proof
  • 8. Available Technologies Multiple technologies used in aggregate Technology by itself doesn’t change culture Temporary competitive advantage
  • 10. Factors of Production Technological Adoption BRUTE FORCE Entr. Labour Land Capital
  • 11. Why VW are Game Changers
  • 12. Demand Conditions Education Business NGOs Government Healthcare
  • 13. Implications High demand in main stream markets for new business processes Technology is a supporting industry Hardware Application Technology is not a limiting factor
  • 14. Trends in Application PC Mobile Cloud Data Mining Convergence Information Filtering Avatar Extension Appliance Meta-tagging Security Location Based Meta-data aggregation Distributed Arch Portals More Value Added Services Incr. Functions P.M. Parity B2B Bus. Intelligence Access Timeliness
  • 15. Virtual Worlds R&D Initial low investment (niche) industry Convergence of technologies Initial application portability to 3D (mobile) Development of API suite Increase in tool availability Niche Gaming