Our 10-year strategy for Ericsson to successfully compete in the increasingly connected world

1. Navigating in a Sea of Connectivity Jaison Justin Pranav Khanna Orlando O’Neill Robert Schwartz

2. Within ten years there will be 50 billion connected devices….

3. Your life and your business in a connected world In the car At home At the mall

4. Your life and your business in a connected world At home

5. Your life and your business in a connected world In the car

6. Your life and your business in a connected world At the mall

9. Different standards across devices/platforms impede interoperability

10. Technology Limitations

12. Appliance Manufacturers

13. Car Manufacturers

15. Social Media

16. Researchers

17. Standards setting bodies

19. Healthcare professionals

20. Utilities

21. Cities

23. Application business models will require a paradigm shift High Data Use Per Use Fee B2B Subscription – High Fee End User Video Broadcasting Video on Demand $ App Developer Bundled Flat Fee B2B Subscription – Low Fee $ Carrier Telematics eReader Low Data Use Pacemaker Intermittent Use Always On Economic cost of broadband usage must be born by the applications themselves

25. Broadband module sales$

26. Ericsson provides the underlying network infrastructure Owned Network Model Managed Service Model Network Operations Maintenance & Upkeep Tower Build & Optimization $ $ $ $ $ Equipment Expenditures Software Licenses Support Fees Equipment Expenditures Software Licenses Support Fees Network Operations Maintenance & Upkeep Tower Build & Optimization

28. Current flat fee pricing model does not incent network investments

29. Customized pricing by nature of usage

30. Standards/Integration

31. Different standards across devices/platforms impede interoperability

32. Ericsson drives industry to common standards

33. Technology Limitations

34. Return on investment for technology providers is unclear

37. Rollout to NA & Europe

39. Rollout to China

41. Rollout to rest of Europe

42. Rollout to NAKey

43. Healthcare in India: a grim story 42% of births attended by a skilled healthcare professional 1 doctor for every 70 people 700 million people have no access to specialist healthcare Source

44. Solution for dealing with healthcare inequities Remote Doctor Reports Treatment Patient Cloud Processing Mobile Diagnostics Diagnostics Data Processing

46. Non-profit organizations

47. Diagnostic equipment providers

48. Telesurgery solutions providers

49. Standards setting bodies

52. CapEx outlay offset by government subsidies & licensing revenues

54. Conclusion