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The New Startup Toolkit
#StartupTools
What’s powering the
growth of Germany’s
startup economy?
T H E N E W G E R M A N S TA R T U P T O O L K I T
Funding and Efficiency matter to German startups*:
of German founders use
their own savings to fund
their startup
of German startups consider
their product globally unique.
84% 44%
*German Startup Monitor 2016, BVDS and KPMG.
J O I N T R E S E A R C H I N T O T H I R D PA R T Y T O O L S
A N D H O W T H E Y H E L P G E R M A N S TA R T U P S
G R O W A N D S C A L E :
TheFamily Builders Network
®
Survey conducted in February and March, 2017. 227
responses from startups were collected, with more than half
(54%) coming from founders and entrepreneurs.
Launching a startup has become easier and cheaper
than ever before.
stated that third party tools
have made it easier to launch a
startup in Germany in the last
5 years.
stated that third party tools
have made it cheaper to launch
a startup in Germany in the last
5 years.
90%
80%
Tools are not only widespread, but can even be
considered critical infrastructure.
stated that their startup
could not exist in its
current form today
without third-party tools.
use more than five third
party tools for their startup.
65%74%
0
18
36
54
72
28%34%36%
60%
69%
Availability of tools Increased access
to funding
Availability of
talent
Increased
mentorship
Government
support
The availability of tools is the #1 factor that has
made it easier to launch a startup, according to the
respondents - way before government support.
T H E G E R M A N S TA R T U P S TA C K
An ecosystem of cloud tools that are
enabling German startups to scale on
a pay-as-you-grow basis.
W H AT B U S I N E S S A R E A S A R E M O S T LY A F F E C T E D ?
0
14.5
29
43.5
58
29%
42%43%
48%
58%
Collaboration & 

Communication
Hosting & 

Data Storage
Analytics CRM Payments
C R M
H O S T I N G A N D D ATA S T O R A G E
PAY M E N T S
T E A M C O L L A B O R AT I O N & C O M M U N I C AT I O N
A N A LY T I C S
M O S T C O M M O N LY U S E D T O O L S :
M A I N B E N E F I T S
0
16
32
48
64
29%
41%
53%
63%64%
Increased 

productivity
Reduced

operating
costs
Easier to work 

remotely
Faster time

to market
Quicker
product
development
C O N C L U S I O N
• A multitude of different tools and services have emerged
that make it easier and cheaper for entrepreneurs to start
and scale their business in Germany. 

• The German startup community is running on an
infrastructure of third-party tools that cater to two
specifically German needs: cost-efficiency and product
focus.

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The New Startup Toolkit

  • 1. The New Startup Toolkit #StartupTools
  • 2. What’s powering the growth of Germany’s startup economy? T H E N E W G E R M A N S TA R T U P T O O L K I T
  • 3. Funding and Efficiency matter to German startups*: of German founders use their own savings to fund their startup of German startups consider their product globally unique. 84% 44% *German Startup Monitor 2016, BVDS and KPMG.
  • 4. J O I N T R E S E A R C H I N T O T H I R D PA R T Y T O O L S A N D H O W T H E Y H E L P G E R M A N S TA R T U P S G R O W A N D S C A L E : TheFamily Builders Network ® Survey conducted in February and March, 2017. 227 responses from startups were collected, with more than half (54%) coming from founders and entrepreneurs.
  • 5. Launching a startup has become easier and cheaper than ever before. stated that third party tools have made it easier to launch a startup in Germany in the last 5 years. stated that third party tools have made it cheaper to launch a startup in Germany in the last 5 years. 90% 80%
  • 6. Tools are not only widespread, but can even be considered critical infrastructure. stated that their startup could not exist in its current form today without third-party tools. use more than five third party tools for their startup. 65%74%
  • 7. 0 18 36 54 72 28%34%36% 60% 69% Availability of tools Increased access to funding Availability of talent Increased mentorship Government support The availability of tools is the #1 factor that has made it easier to launch a startup, according to the respondents - way before government support.
  • 8. T H E G E R M A N S TA R T U P S TA C K An ecosystem of cloud tools that are enabling German startups to scale on a pay-as-you-grow basis.
  • 9. W H AT B U S I N E S S A R E A S A R E M O S T LY A F F E C T E D ? 0 14.5 29 43.5 58 29% 42%43% 48% 58% Collaboration & 
 Communication Hosting & 
 Data Storage Analytics CRM Payments
  • 10. C R M H O S T I N G A N D D ATA S T O R A G E PAY M E N T S T E A M C O L L A B O R AT I O N & C O M M U N I C AT I O N A N A LY T I C S M O S T C O M M O N LY U S E D T O O L S :
  • 11. M A I N B E N E F I T S 0 16 32 48 64 29% 41% 53% 63%64% Increased 
 productivity Reduced
 operating costs Easier to work 
 remotely Faster time
 to market Quicker product development
  • 12. C O N C L U S I O N • A multitude of different tools and services have emerged that make it easier and cheaper for entrepreneurs to start and scale their business in Germany. 
 • The German startup community is running on an infrastructure of third-party tools that cater to two specifically German needs: cost-efficiency and product focus.