The document discusses the importance of impact mapping in agile and scrum projects, highlighting success rates and challenges faced by these methodologies compared to traditional waterfall processes. It emphasizes defining clear goals and understanding how to measure success through the creation of impactful deliverables that align with user needs. Key insights from various speakers and tools for effective product roadmapping are also presented.

1. MAKE IMPACTS, NOT SOFTWARE

2. @MARTINHEIDER
AGILE ENTHUSIAST, CONSULTANT, COACH, TRAINER & COMMUNITY GROOMER

3. SPEED DATING
DRAW, PERSONAL & PROFESSIONAL DATA, ABOUT IMPACT MAPPING

4. 143
BILLIONS EURO

5. MAKES IT BETTER AND …
AGILE & SCRUM

6. Projects
14%
29%
Successful
Challenged
Failed
57%
…
Waterfall vs. Agile Processes (2002 – 2010 )
Standish Group Chaos Report 2011
AGILE & SCRUM

7. Projects
18%
42%
Successful
Challenged
Failed
40%
Waterfall vs. Agile Processes (2002 – 2010 )
Standish Group Chaos Report 2011
AGILE & SCRUM

8. AGILE & SCRUM
DELIVERS FASTER, BUT…

9. WHEN ARE WE DONE?
AND HOW DO WE KNOW THAT WE ARE?

10. CAN‘T TELL YOU THAT YOU RIGHT
NEGATIVE METRICS

11. CAN‘T TELL YOU THAT YOU RIGHT
NEGATIVE METRICS

12. MANY PROJECTS HAVE NO CLUE …

13. ABOUT

14. GOOD GOALS
CHRISTIAN HASSA @ XP2013

15. IMPACT MAP STRUCTURE
CHRISTIAN HASSA @ XP2013

16. DEFINING GOALS
CHRISTIAN HASSA @ XP2013

17. COMBINING GOALS
CHRISTIAN HASSA @ XP2013

18. THE WAY WE OFTEN MISUSE THEM
PRODUCT ROADMAPS

19. THE WAY WE OFTEN USE THEM DOESN‘T HELP
PRODUCT ROADMAPS

21. TELL DISTANCE AND ROUTE TO YOUR GOAL
GOOD PRODUCT ROADMAPS

22. HOW DO YOU DECLARE SUCCESS?

23. HOW DO YOU DECLARE SUCCESS?

24. …, WHO & HOW

25. IMPACTS

27. CREATE OPTIONS

29. EXAMPLE OF A GAME DEVELOPMENT COMPANY
LEVELS & ACHIEVEMENTS

30. NEW PLAYERS

31. MINDMAP …
ADZIC GOJKO @ XP2013

32. TICKET VALIDATION
CURRENT SYSTEM
CHRISTIAN HASSA @ XP2013

33. TICKET VALIDATION
• Target actors
– Regular traveler to work
– Ad-hoc traveler
– Tourists visiting Vienna
• Brainstorm
– Problems/desires of Actors
– Impacts to make on actors to change their behaviour for
supporting the goals of „Wiener Linien“
– Deliverables that support the desired impacts/outcomes
• Arrange in a map
– Who? <Actor>
– How? Can we make an <Impact>
– What? <Deliverable/Feature> would support this?
MOBILE
CHRISTIAN HASSA @ XP2013

35. INSIGHTS

36. TWEETS
Tweet Floor
• Teppich Bild und jede Menge Tweets
FOR TAKEAWAY

37. OPEN QUESTIONS

38. BOOKS & LINKS
–
–
–
–
Impact Mapping, Marjory Bisset, Gojko Adzic, Tom Poppendieck
www.impactmapping.org, Gojko Adzic
Make impacts, not software, keynote Gojko Adzic auf XP 2013
Story Maps in practice: ... build what really matters, Christian Hassa

39. @MARTINHEIDER
AGILE ENTHUSIAST, CONSULTANT, COACH, TRAINER & COMMUNITY GROOMER