The document discusses a survey of 98 Dutch startups regarding their use of third-party tools. It finds that the availability of tools is the top factor making it easier to launch startups in the Netherlands. Over 70% of startups said they could not exist without third-party tools and use an average of over 5 tools each. The most commonly used tools support customer support, hosting, payments, collaboration, and analytics. In conclusion, third-party tools have significantly reduced costs and time to market for Dutch startups.

1. The Dutch Startup Toolkit
#StartupTools

2. €104bn 345,000
W H AT ’ S P O W E R I N G T H E G R O W T H O F T H E
D U T C H S TA R T U P E C O N O M Y ?
volume of Dutch
online economy
internet-related jobs
in the Netherlands

3. J O I N T R E S E A R C H I N T O T H I R D PA R T Y T O O L S
A N D H O W T H E Y H E L P D U T C H S TA R T U P S
G R O W A N D S C A L E :
Survey conducted from October to November, 2017.
98 startups responded, 78% of answers came from
founders and senior leaders.

4. Launching and scaling a startup has become easier
than ever before.
stated that third party tools
have made it easier to launch a
startup in the Netherlands in
the last 5 years.
stated that third party tools
have made it easier to scale a
startup in the Netherlands in
the last 5 years.
86% 82%

5. Tools are not only widespread, but can even be
considered critical infrastructure.
stated that their startup
could not exist in its
current form today
without third-party tools.
use more than five third
party tools for their startup.
73%70%

6. 0
20
40
60
80
23%30%
38%
52%
69%
Availability of tools More mature
ecosystem
Availability of
funding
Changing consumer
behavior
Government
support
The availability of tools is the #1 factor that has
made it easier to launch a startup, according to the
respondents - way before government support.

7. T H E D U T C H S TA R T U P S TA C K
An ecosystem of cloud tools that are
enabling Dutch startups to scale on a
pay-as-you-grow basis.

8. M A I N B E N E F I T S
0
16
32
48
64
32%
49%53%
61%66%
Easier to work
remotely as a
team
Reduced
operating
costs
Increased
productivity
Faster time
to market
Easier to
expand
internationally

9. W H AT B U S I N E S S A R E A S A R E M O S T LY A F F E C T E D ?
0
14.5
29
43.5
58
23%
32%35%
47%
56%
Collaboration &
Communication
Hosting &
Data Storage
Analytics
Customer
Support
Payments

10. C U S T O M E R S U P P O R T
H O S T I N G A N D D ATA S T O R A G E
PAY M E N T S
T E A M C O L L A B O R AT I O N & C O M M U N I C AT I O N
A N A LY T I C S
M O S T C O M M O N LY U S E D T O O L S
( O F M O R E T H A N 2 0 0 M E N T I O N E D )
mixpanel
zendesk intercom
AdyenMollie

11. C O N C L U S I O N
• A multitude of different tools and services have emerged
that make it easier and cheaper for entrepreneurs to
start and scale their business in the Netherlands.
• The Dutch startup community is running on an
infrastructure of third-party tools that makes it easier
for startups to access international markets.