This document discusses how to create interdisciplinary work processes to build speedboats. It recommends establishing an interdisciplinary organization focused on digital technologies. It also recommends expanding skills in evaluating digital technologies. The document provides an overview of Rocket Internet's startup network and operations, highlighting their focus on culture and organization in supporting portfolio companies.

2. Interdisciplinary Work -
How To Create Speedboats

3. HINTER DEN KULISSEN

4. EUROPAS FÜHRENDES STARTUP NETZWERK
FOUNDED
2007
MORE THAN 100
PORTFOLIO COMPANIES
+20 BUSINESS
MODELS
TARGETING 5 BILLION
PEOPLE
+ 30,000
EMPLOYEES
ÜBERRCKT4RCKT

5. BETREIBER DER DIGITAL
HUB INITIATIVE
“RCKT steht für den digitalen Aufbruch in
Deutschland. Ihre originellen Ideen, die guten
Kontakte in die Start-up-Szene und ihre Projekte
für die Digitalisierung der etablierten Wirtschaft
haben uns überzeugt.“
Matthias Machnig, Staatssekretär BMWi

7. 1. Technologie
2. Geschäftsmodelle
3. Arbeitsprozesse
4. Unternehmenskultur
SOFTWARE IS EATING THE WORLD

8. Source: d-velop Blog 2018
Zu wenig digitale
Kompetenzen
(39%)
Schwächen in der
Kosten-/Zeitplanung
(34%)
Unklare Anforderungs-
definition /
Zielkonflikte
(33%)
Methodische
Umsetzungsprobleme
(33%)
Keine Unterstützung
durch übergeordnete
Instanzen
(27%)
WARUM DEUTSCHE UNTERNEHMEN SCHEITERN

9. FOKUS:
KULTUR & ORGANISATION

10. Product & UX
Engineering
Marketing &
Communication
CRM
Business
Intelligence
CENTRAL
Legal & Finance
HR
Operations
Sales
Customer Care
LOCAL
Design Website & Apps
Landing pages, Onsite search, Onsite Sorting, Personalisation,
Multivariate Testing
MCP Web & Apps
Marketing Channels
CRM Tools
Data-Warehouse
Legal entities, Brand & domains, Accounting
Continuous recruiting of central & local founders, 2nd level management talent & functional experts
Rocket operations management systems
Sales and business development processes
Call center and local support
Improving efficiency in operations
Focussing on daily management of sales and business development
funnel in SalesForce
Increasing NPS (net promoter scores)
Financial reporting & controlling, Compliance
Iteration of product, Agile development focussing on stability, Security
and speed
Targeting, Creative, Bidding, with maximum granularity (e.g. keyword
level) and optimisation of CAC vs. CLV
Iteration of product, Agile development focussing on stability, Security
and speed
Daily, weekly and monthly KPI reporting for marketing, CRM, Sales,
Customer case, Ops etc.
KICK-OFF
Day 0
LAUNCH DAY
Day 100
INDEPENDENCE
Day 200
Set up Rocket best practices Reporting & Optimisation
Capability to launch a new venture in <100 days Ventures operationally independent in <200 days

11. INTERDISZIPLINÄRE
ODER
MULTIDISZIPLINÄRE
PROZESSE

12. 1. INTERDISZIPLINÄRE ORGANISATION
FÜR DIGITALES
2. BEWERTUNGSKOMPETENZEN FÜR
DIGITALES AUSBAUEN
WAS WIR DARAUS LERNEN KÖNNEN
ZWEI SCHRITTE ZUM DIGITALEN SETUP